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Rated 5 out of 5 stars

I've always found Potclays to always go above and beyond with their technical knowledge and sales support. Gemma really sorted my urgent exam glaze order out today and the students were extremely grat... See more

Company replied

Rated 5 out of 5 stars

Sarah Simcock in Customer Service was incredibly helpful with linking my email to our account and swiftly facilitating our credit agreement. This enabled progress of an urgent order for our GCSE/A Le... See more

Company replied

Rated 5 out of 5 stars

a pot of glaze arrived spilled and they immediately replaced - no questions asked. Very good service - thanks Sarah !

Rated 4 out of 5 stars

Sarah Simcock, has made my entire month! She kindly sent my order next day delivery for me as I needed a clay asap for a workshop. An amazing company and amazing people

Company replied

Company details

  1. Art Supply Store

Written by the company

Potclays is a fourth-generation family owned and run company established here in the heart of the Potteries, Stoke-on-Trent, in 1932. We are a leading manufacturer and supplier of prepared clay bodies, ceramic materials, glazes, tools, equipment, machinery and kilns. We have two well stocked showrooms at our site in Etruria, where you can browse to your heart's content. Our friendly team are more than happy to discuss your needs and recommend the best products for you. For more in-depth advice, our experienced technical consultant is available to speak with by prior arrangement on certain weekdays. Highly popular pottery classes hosted by Wedgwood master potter, Jon French, are held here at Potclays each week. The highlight of our calendar is our Open Day which takes place each year in late September/early October, with free factory tours, demonstrations, workshops, and a sale event. We are wholeheartedly committed to "educlaytion" - promoting clay in education at every opportunity. We offer special support to schools, colleges and universities. Read more on our website, and stay up to date with our latest news on Facebook, Instagram and TikTok. We look forward to welcoming you to Potclays!


Contact info

4.8

Excellent

TrustScore 5 out of 5

93 reviews

5-star
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Rated 5 out of 5 stars

Prompt service

Prompt response when answering an enquiry. Prompt delivery - great customer service.

April 14, 2026
Unprompted review
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Reply from Potclays

Thank you for leaving a review, Polly! We'll share with our team :)

Rated 5 out of 5 stars

Great work from Sarah in Customer Services!

Sarah Simcock in Customer Service was incredibly helpful with linking my email to our account and swiftly facilitating our credit agreement. This enabled progress of an urgent order for our GCSE/A Level Art exams.
Thanks you Sarah, we look forward to working with Potclays in the future!

April 23, 2026
Unprompted review
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Reply from Potclays

Thank you for your review, Nigel! Very glad to hear Sarah was able to help you. Best of luck with exam season!

Rated 5 out of 5 stars

Potclays are so helpful

I've always found Potclays to always go above and beyond with their technical knowledge and sales support. Gemma really sorted my urgent exam glaze order out today and the students were extremely grateful. Potclays always have the answers, would highly recommend.

April 22, 2026
Unprompted review
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Reply from Potclays

Thank you for your lovely feedback, Emily! Gemma and the rest of the team will be thrilled to hear this :)

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Rated 4 out of 5 stars

Great customer service

Sarah Simcock, has made my entire month! She kindly sent my order next day delivery for me as I needed a clay asap for a workshop. An amazing company and amazing people

April 17, 2026
Unprompted review
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Reply from Potclays

Thank you for your review, Bella! Your kind comments will be passed on to the whole team, including Sarah :-)

Rated 5 out of 5 stars

Love Potclays

Love Potclays! As a visitor to London I sometimes have to cut my trips short. Had reached out to customer service and they were able to ship out my order and I was able to receive it the next day. Such great customer service! I also received an email to check that everything went smoothly. No complaints, all praise. Thanks Potclays! (special thanks to Fern) 😊

April 14, 2026
Unprompted review
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Reply from Potclays

Hi Priyanka, thanks so much for sharing your experience and for your kind words! Really happy to hear Fern was able to help you. Will certainly pass your comments on to her :-)

Rated 5 out of 5 stars

Friendly and helpful customer service

Friendly and helpful customer service.
My existing order was delayed so I could add items. As a newbie potter I was unsure of the clay to get so I now have a couple of samples to try first.

March 27, 2026
Unprompted review
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Reply from Potclays

Thank you, Frieda, for your kind words! Very glad to hear Gemma was able to help you with your order. She hasn't been with us long, so she will be delighted to hear this feedback!

Rated 5 out of 5 stars

I had a special request for my order…

I had a special request for my order and Potclays fully met, indeed surpassed, my expectations. Wonderful people.

March 18, 2026
Unprompted review
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Reply from Potclays

Thanks so much for your kind words, Steve! They'll be shared with the whole team :-)

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Rated 5 out of 5 stars

Excellent customer service!

I was accidentally sent the wrong product yesterday so emailed Sarah at Potclays. By the time I checked my emails this morning she had replied with a lovely response and had sorted it for me! Excellent customer service! Thank you Sarah.

March 20, 2026
Unprompted review
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Reply from Potclays

Hi Paula, thank you for taking the time to share this! We are very grateful for your feedback and will share it with the whole team :)

Rated 5 out of 5 stars

Excellent service always from Potclays

Excellent service always from Potclays.
I received my order within 3 days. Packaged really well and delivered by FedEx.
Five star service ⭐️⭐️⭐️⭐️⭐️

March 13, 2026
Unprompted review
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Reply from Potclays

Thanks for your kind comments, Deborah! Very much appreciated :-)

Rated 5 out of 5 stars

Great service

Great service from start to finish. Fast delivery and goods were all intact. The delivery box was a little battered but all the contents were fine luckily. The guy delivering was carrying 25kg under his arm so to be expected. I was kept informed of the order from ordering to the final delivery. Top notch service. Thank you 😊

March 13, 2026
Unprompted review
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Reply from Potclays

Thanks for your feedback, Barrie! Sorry to hear that the packaging wasn't in the best condition on arrival, but pleased that the goods were all OK. We'll share your comments with the whole team. Thank you again!

Rated 5 out of 5 stars

Order arrived very quickly

Order arrived very quickly, all correct and well packed.Thank you.

March 12, 2026
Unprompted review
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Reply from Potclays

Many thanks indeed for taking the time to share your experience! Your kind comments will be shared with the team :)

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Rated 5 out of 5 stars

Super website and great service

Potclays’s always have a great range of my regular glazes and are very helpful with the orders. Excellent website and great follow up with delivery.

March 6, 2026
Unprompted review
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Reply from Potclays

Thank you, Sarah, for your lovely words! It's so good to hear this :) We really appreciate your business.

Rated 5 out of 5 stars

I order from them regularly

I order from them regularly - they’re my main supplier for glazes, kiln furniture and odds and ends. It’s always really easy. Delivery is pretty quick, and everything’s packaged well. I don’t recall ever having anything come broken or missing. The few times I’ve spoken to customer service they’ve been helpful and nice.

March 5, 2026
Unprompted review
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Reply from Potclays

Thank you for sharing this lovely feedback Melanie! We are all really happy to hear this :)

Rated 5 out of 5 stars

Potclays was a pleasant experience

Potclays was extremely helpful and very serviceminded, when I (living in Norway) ordered tools for my lovely English daughter-in-law for her birthday, to pick up in the store.
Both a card and wrapping was supplied.

And I was very pleased with their fast response and positive feedback.

Highly recommended 🌹

March 4, 2026
Unprompted review
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Reply from Potclays

Hello Litta, thank you very much for your kind words! We are so glad we could help, and we hope that your daughter-in-law loves her gift!

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Rated 5 out of 5 stars

A very grateful pottery equipment engineer!

I'm a pottery equipment engineer & regularly get spare parts from Potclays.
Their service is amazing!
Sarah in Customer Service is always helpful & as they have most spares in stock, they are dispatched quickly (24hrs yesterday!!)
Ken their Technical consultant has a wealth of knowledge & is always willing to help.
James & Becky are always very supportive of my business.
The whole organisation is customer-centred & just works well.
All in all, the are a fabulous family-owned company to do business with.

February 24, 2026
Unprompted review
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Reply from Potclays

Mike, this is so lovely to hear - thank you! It's a pleasure to work with you. We're very grateful for your kind words ☺️

Rated 5 out of 5 stars

Great range and prices

Great range and prices. Very happy 😀

February 3, 2026
Unprompted review
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Reply from Potclays

Thanks for taking the time to leave a review, Jay! We're really glad to hear this :-)

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