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Rated 5 out of 5 stars

I've always found Potclays to always go above and beyond with their technical knowledge and sales support. Gemma really sorted my urgent exam glaze order out today and the students were extremely grat... See more

Company replied

Rated 5 out of 5 stars

Sarah Simcock in Customer Service was incredibly helpful with linking my email to our account and swiftly facilitating our credit agreement. This enabled progress of an urgent order for our GCSE/A Le... See more

Company replied

Rated 5 out of 5 stars

a pot of glaze arrived spilled and they immediately replaced - no questions asked. Very good service - thanks Sarah !

Rated 4 out of 5 stars

Sarah Simcock, has made my entire month! She kindly sent my order next day delivery for me as I needed a clay asap for a workshop. An amazing company and amazing people

Company replied

Company details

  1. Art Supply Store

Written by the company

Potclays is a fourth-generation family owned and run company established here in the heart of the Potteries, Stoke-on-Trent, in 1932. We are a leading manufacturer and supplier of prepared clay bodies, ceramic materials, glazes, tools, equipment, machinery and kilns. We have two well stocked showrooms at our site in Etruria, where you can browse to your heart's content. Our friendly team are more than happy to discuss your needs and recommend the best products for you. For more in-depth advice, our experienced technical consultant is available to speak with by prior arrangement on certain weekdays. Highly popular pottery classes hosted by Wedgwood master potter, Jon French, are held here at Potclays each week. The highlight of our calendar is our Open Day which takes place each year in late September/early October, with free factory tours, demonstrations, workshops, and a sale event. We are wholeheartedly committed to "educlaytion" - promoting clay in education at every opportunity. We offer special support to schools, colleges and universities. Read more on our website, and stay up to date with our latest news on Facebook, Instagram and TikTok. We look forward to welcoming you to Potclays!


Contact info

4.8

Excellent

TrustScore 5 out of 5

93 reviews

5-star
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Rated 5 out of 5 stars

Really impressed with the customer care I received from Sarah

Really pleased to have found the Armaco velvet underglazes I was looking for at a very competitive price. However, what made my first experience of purchasing from Potclays so positive was the service I received from Sarah who went out of her way to assist me with my order - thank you Sarah ☺️

February 7, 2026
Unprompted review
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Reply from Potclays

Thanks so much for taking the time to share your experience, Chris! Very much appreciated by us all :-) Happy Potting!

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Rated 5 out of 5 stars

Truly an amazing service and masterclass in excellent customer care - thanks Sarah!

I'd just thought i'd spend a minute to say that the customer service at Potclays was sincerely wonderful. There was a slight error with one of my glazes that i bought, and the wrong one was sent in error. I contacted Potclays and Sarah S. immediately sent me the correct product - absolutely no hassle or fuss - she simply sorted everything in minutes. In addition, the speed of dealing with the issue was amazingly fast with the replacement glaze being delivered to me in hours (honest - that fast!). In a world in which almost every digital interaction is a pain for me, Potclays and more specifically Sarah restored my faith in online shopping and wider customer service experiences!! Thanks Sarah S. i could not be happier!! Cheers Alan

January 29, 2026
Unprompted review
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Reply from Potclays

This is wonderful to hear, Alan, thank you! We will be sure to share your kind words with the team :-)

Rated 5 out of 5 stars

Friendly and efficient

Wow - Potclays - thank you!
What a wonderfully friendly and efficient team you are! I have been a customer for many years and you have always been the same. I am so impressed with the importance you place in dealing with your customers (me!)
My spare part arrived today - tracked 24 - a service going the extra mile.
I love Potclays!

January 23, 2026
Unprompted review
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Reply from Potclays

Hi Jacqueline, thanks so much for your lovely review! It's wonderful that you've been a customer for so many years, and I'm very glad to hear your kind words. Best wishes. Becky (Director)

Rated 5 out of 5 stars

Great customer service

Great customer service, Sarah Simcockwas very helpful sorted a mispic and sent my item straight away

January 21, 2026
Unprompted review
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Reply from Potclays

Thank you for sharing your experience! Glad to hear Sarah was able to help you :)

Rated 5 out of 5 stars

Great customer service

Great customer service, Sarah Simcock was particularly helpful with my urgent order which was much appreciated. They have a great range of products at competitive prices.

November 28, 2025
Unprompted review
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Reply from Potclays

Thank you Claire for taking the time to share your experience! We really do appreciate it. Best wishes, Becky (Director)

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Rated 5 out of 5 stars

I always have the very best experience…

I always have the very best experience with Potclay. The team are they incredibly knowledgeable and super helpful. Delivery is efficient and fast and if an item isn’t in stock you’ll get a phone call to discuss options. I can’t recommend them highly enough.

November 22, 2025
Unprompted review
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Reply from Potclays

This is so good to hear! Thank you very much for taking the time to leave this review. The team will be thrilled to read your kind words :) Best wishes, Becky (Director)

Rated 4 out of 5 stars

Prices and stock are good but delivery…

Prices and stock are good but delivery times for in stock items can be painfully slow. Takes ages for them to dispatch orders so if you want something within a week then dont bother even if its in stock. Bought from them around 6x now and it's consistently like this but luckily I rarely need stuff in a rush. Feel like they need another staff member just handling dispatching if they keep saying high demand is the cause.

October 30, 2025
Unprompted review
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Reply from Potclays

Hi Ben, thanks for your feedback. It is very much appreciated and will be discussed with the team here at Potclays. We are as transparent as we can be regarding order turnaround times. For quite some time, these have been up to 7 working days for parcels and up to 10 for pallets (worst case of course, we have been turning orders around more quickly where possible). There is a banner at the top of every page on our website, and a link in our order confirmations to a page on our website we keep regularly updated. We already have 10 staff in our warehouse, and they are all working side by side at full capacity prepping, packing and despatching. We send out hundreds of parcels a day, and tens of pallets. We wish the solution was as simple as adding another member of staff! Potclays is a relatively small family-run business, and we really do feel the pressure when it comes to trying to keep up on lead-times with other companies who carry half the stock (or less) that we do. Our Stoke-on-Trent site is home to many thousands of ceramic products. Whilst our lead-times may be longer than we would like them to be during our busiest time of the year, our quality and customer service is something our customers can always count on. Our best advice to our customers is to place their orders with plenty of time, but we do appreciate this is not always possible. It sounds like you are already planning well ahead with your ordering, so thank you for that. We hope this goes some way to explaining the challenges we face and thanks again for taking the time to share your thoughts. Best wishes, Becky (Director)

Rated 5 out of 5 stars

Only place I could find a lustre…

Only place I could find a lustre eraser. Off home to NZ in a few days. Spoke on phone and are dispatching so arrives before I leave.
Great communication
Thank you
Jeff Matthews

November 10, 2025
Unprompted review
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Reply from Potclays

Thanks for taking the time to share your experience, Jeff! Much appreciated by all of us. Best wishes, Becky (Director)

Rated 5 out of 5 stars

Fast Glaze Delivery

I needed glazes urgently and Sarah Simcock and the Sales team were extremely helpful in their communication with me. I received the glazes in record time which I was delighted with as it meant that I could meet my deadline. Thank you Potclays for the excellent customer service! A very happy customer! 😊

October 17, 2025
Unprompted review
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Reply from Potclays

Thanks so much for your kind words, Ellie! Very happy to hear that Sarah and the rest of the team were able to expedite your order for you :)

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Rated 5 out of 5 stars

Friendly and efficient experience

Always someone on hand to provide advice. Friendly voices on the phone and speedy deliveries.
Couldn't ask for more😁

October 31, 2025
Unprompted review
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Reply from Potclays

Thank you very much, Rosalind! Delighted to hear this, and we will of course pass your comments on :)

Rated 5 out of 5 stars

Wide variety, nice prices and excellent service

Potclays has a wide variety of excellent products in stock. And the prices are great! The service is fast and very friendly. When I put in my order, they get it to me in Norway in an extremely fast manner. The only problem is that I might go bancrupt because they have soooo much good pottery stuff. I think I am addicted! 🥰

September 5, 2025
Unprompted review
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Reply from Potclays

This is lovely to read! Thank you Liv! We understand your predicament :-D

Rated 5 out of 5 stars

As always, thank you Potclays

As always, thanking the Potclays team for excellent customer support. Your helpfulness and patience is much appreciated.

August 13, 2025
Unprompted review
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Reply from Potclays

Hello, thanks so much for your kind words! We're very happy to hear this. We'll be sure to pass your feedback on to the whole team :-)

Rated 4 out of 5 stars

Great customers services!

Potclays has great products but the deliveries are sometimes slow. I needed a product urgently and I contacted customer service to inquire on speed of delivery. Sarah and Fern in customer services expedited the order which I received very quickly.
One of the very nice thing about Potclays is the ease of acces to customer services and the quality of the people who work in it: they are friendly and efficient.

July 23, 2025
Unprompted review
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Reply from Potclays

Hi Marie-Caroline, thanks for sharing your experience! Our turnaround times are indeed longer than we'd like, as we have such high demand, but glad to hear Sarah and Fern were able to help you. Thank you for your lovely comments about our team!

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Rated 5 out of 5 stars

Great customer service

When I wanted to change my online order at Potclays yesterday, I was given excellent service, with Sarah, the sales advisor, going above and beyond to try to find stock and making the changes in a friendly and efficient way. Potclays' website has improved greatly over recent years, but nothing beats great personal service. Thank you Sarah and Potclays

June 24, 2025
Unprompted review
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Reply from Potclays

Thank you very much for sharing this with us, Pat! We're so happy to hear it. I'll make sure this is passed on to Sarah and the team. All the best, Becky

Rated 5 out of 5 stars

Fantastic Customer Service

Potclays is now my go to supplier for all things pottery.
They have a great selection of stock which is really competitively priced.
Their customer service is also excellent responsive and so helpful.

June 23, 2025
Unprompted review
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Reply from Potclays

Thanks so much for this lovely feedback, Tracy! I'll share it with the team :-) All the best, Becky

Rated 5 out of 5 stars

I had the most interesting and…

I had the most interesting and educational few days doing work experience with Potclays this winter. I learnt so much about processes whether that be glazing or the factory process and I would recommend getting in touch about it to anyone!!

November 25, 2024
Unprompted review
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Reply from Potclays

Thanks so much for sharing your experience, Martha! It was a pleasure to have you here. Thank you for your enthusiasm!

Rated 5 out of 5 stars

I'm impressed with their customer service

I had a query about a wheel that I had bought from them. Even though my purchase was quite some time ago they went to the trouble of sending me a full and well researched reply. I was very grateful for their excellent customer service. Thank you Potclays

February 28, 2025
Unprompted review
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Reply from Potclays

Thank you for your lovely review, Mrs Cowles! Glad we were able to help you with your query. I will pass your comments on to our Technical Team. Best wishes, Becky (Director)

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Rated 5 out of 5 stars

I have always received excellent…

I have always received excellent service from Potclays when ordering my supplies

January 21, 2025
Unprompted review
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Reply from Potclays

Thank you so much for taking the time to share your review with us! I'll make sure the team see this. Best wishes, Becky (Director)

Rated 1 out of 5 stars

I baught a s105 kiln from potclays 26…

I baught a s105 kiln from potclays 26 years ago. It has been a disaster since day one. The elements keeps sliding out from the shelves and need to be supported to keep them on place. One need to build protection every 7-8 cm along the shelves to prevent short circuit due to the elements getting in touch with eachother. The Kanthal wire coming with the kiln and new ones in orders is to thin for this type of kiln. I tried to tell potclays in phone conversations some years ago, but they wouldnt listen. Some elements even gets broken after just one fire. They just break of, with no short circuit . I sent potclays pictures of these errors some years ago. Still they wouldnt replace the elements. It becomes very expensive to be their customer when each element costs 55 GBP. I grew up in a potter family and learnt how to fix kilns from early age on. Luckily! If not, the cost of an electrican would reach the price of the kiln after 10 fireings. I would not be lying if I say that in 75 % of the times I fire there is something wrong with this kiln, often leading to an interuption of the fireing. In comparison, the kiln we have at school where I work, not even ONE element has been broken in 14 years! Also worth mentioning that the kiln at school, with 500 kids, is much more in use than mine. The fireing temperature I use is 1240C. The school uses 1220C. so this should not be a big issue. The kiln has destroyed much of my inspiration, products and put me on a nerve every time I fire. I will now buy a new kiln and it will not be from potclays. I will recomend to stay far away from the s105 kiln they sell.

December 21, 2024
Unprompted review
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Reply from Potclays

Dear Runar, we’re sorry to hear of this historic issue with a 1998/1999 Potclays kiln. We’re unable to find details of the sale of this kiln on either your own account, or our Norwegian agent’s account. We don’t appear to have had any contact with you since 2016, and are unable to locate any previous written correspondence with you, unfortunately. If you need further assistance please email technical@potclays.co.uk and we’ll be glad to help.

Rated 5 out of 5 stars

First class company

I regularly buy my pottery supplies from this company in fact I use no other. As a miniaturist I only need small quantities which is no problem here and the quality is first class, brilliant customer service too, thank you.

October 18, 2024
Unprompted review
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Reply from Potclays

Hi Sarah! Thank you so much for taking the time to leave a review. We appreciate your kind words and will share them with the team 🙂 Best wishes, Becky (Director)

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