Really disappointing experience. I ordered a bike pump on 30th July, but nothing arrived. When I called a few weeks later, I was told it was out of stock but should be back in stock the followin... See more
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What an absolute breath of fresh air - just moved to Dorset from Kent and wanted to buy a Trail bike for Moors Valley - Halfords were a waste of time but this morning we visited Primera Sports. Will... See more
Ordered the Scott Contrail 200 kids' bike for my daughter and it arrived on day two, which was already impressive. What really won me over was how well-packaged and prepared everything was — an Alle... See more
First class service from Vince and the team at the Poole branch from enquiry to collection. The bike fit was by Vince who’s knowledge and attention to detail was amazing, repeatedly making adjustments... See more
Company details
Written by the company
Primera is a family run business who provide genuine friendly service at all times. We have been operating for over 31 years and just love the bike business. Our staff are very dedicated, hardworking and a lovely bunch of people. They provide the best service possible with some staff members with us for over 20 years. We are also passionate about supporting local charities, Dorset Mind, The Steve Bernard Foundation and MacMillan Cancer Care.
Contact info
244 Charminster Road , BH8 9RR, Bournemouth, United Kingdom
- 01202 775588
- info@primera-sports.com
- www.primera-sports.com
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Big thanks to Clive Vince and Jon for…
Big thanks to Clive Vince and Jon for outstanding personal service. These guys are oldschool when it comes to professionalism and helpfulness on the front door. They know where they where there customers come from and they’re in it for the long-term in terms of looking after their customers. Had a defunct electric bite Thursday these guys had it up and running faster than it would take to order burger and chips at McDonald’s. Thanks to Clive , Vince and Jon.
Great service lovely people
Great service lovely people.
Place to go for new bikes and. Ike servicing. I love them!
Outstanding service and support
I have been buying bikes from Primera for 20 years now and I’m currently running at an average of one bike every two years. N+1😉
Today I bought an electric bike for my wife’s Christmas present. Knowing very little about electric bikes I was once again amazed at how thorough the initial visit and the handover were in terms of bike details. To top it off Bill actually delivered the bike to my house.
Top quality once again.
Experienced and knowledgeable staff at…
Experienced and knowledgeable staff at the Poole store have been much appreciated over the past few years with my cycling purchases. Always happy to advise and it's great to support a local business. Big thanks to Vince and Clive.
Fantastic service & experience
Fantastic service & experience, bought a Haibike last year, great advice & backup.
Outstanding service!
I purchased my first bike from Primera back in March 2020 and since then, I have been back many times. I cannot recommend them enough, outstanding service and knowledge. They really take into account your needs and the aftercare is incredible. Huge thanks to Bill and the whole team at Primera. How lucky are we to have this business in the local area.
If you are going to buy a bike then you…
If you are going to buy a bike then you really need to go to a top quality shop to get the right bike and the right size, Primera is one of those shops. I’ve bought two excellent bikes at Primera, both expertly chosen with the help of Vince and Clive. They also donate products and direct customers to our charity bike shop in Moordown. Great guys in a great shop
This is the second e-mountain bike I…
This is the second e-mountain bike I have got from them and I have all ways have great experience from them when I go into the shop
The team at Primera Sports
The team at Primera Sports, Poole have been absolutely brilliant in helping me to choose the best bike fit! Knowledge, expertise and brilliant customer service.
Thank you
Very friendly knowledgeable team
Very friendly knowledgeable team, always have time for me whatever I need.
All things bike, great shop & staff
Have been coming to Primera cycle, Poole for over 12 years, staff outstanding & professional. Alway happy to give their time & superb knowledge of all things bike.
Thankyou For outstanding service guys.
Recently purchased a new cannondale…
Recently purchased a new cannondale road bike in The Poole store.
*Great customer service
*Fairly priced
*Friendly staff
*Helplful with everything
Will be back for my service soon :)
Professional and fair priced
Over the time I have purchased multiple things from this store. Lately I also had a bicycle groupset update to electronic gear. All the process was super simple, followed all the way through by the staff members and made sure everything was top tier. The service was flawless and very professional. The price is fair and the mechanic very knowledgeable. Sale staff is great and make sure you get the best for your needs. Thanks Darren for all the support during the multiple visits.
Always a pleasure
Always a pleasure just had a service and replacement parts fitted to my gravel bike. Clive, Vince and the team at Primera Poole extremely knowledgeable and professional wouldn't hesitate in recommending them for any of your bike needs.
Great service at the Poole store
Great service at the Poole store, been shopping there for years, special shout out to Paul in the workshop.
I’ve been a long and loyal customer…
I’ve been a long and loyal customer with Primer for the last decade, I’m without any doubt they provide an outstanding service. Utterly professional at all times they understand bikes and bikers extremely well. I have nothing but praise for their commitment and loyalty.
Must be the case because I keep coming back and spending more money!!😊
Professional cycle dealers
I went to Primera to look for an electric hybrid bike having tried out a friend’s. Yesterday I took delivery and cannot fault the service I received. I was pleased with the deal I got and everything was explained really well. Their level of knowledge and expertise is excellent. Happy to recommend without hesitation.
Always a pleasure
Visited Primera to buy a chain checking tool. As always, greeted warmly by staff, today being Vince and Clive.
I have used Primera for a good few years now. Extremely friendly and knowledgeable . They will take all the time in the world to help you with queries and advice.
I will always shop there, great service
Detailed knowledge of products & excellent customer service.
The staff at Primera have been friendly, knowledgeable & helpful from our first visit to the shop. I feel that their attention to detail in helping me select the correct bike for my personal needs has meant that I’ve been able to enjoy my riding experiences . With thanks to the team.
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