Primera Sports Reviews 

Just collected my bike from a service, it was like it was brand new. I've never bothered getting any of my bikes serviced before, but will now put two more in for a service very soon. I think Henry did the work, well done, thanks very much Ian

Just a thank you to Clive and Vic for their help in sorting out our new bikes, with a hub gear and carbon drive belt it was certainly not. The run of the mill builds and the build and the back up is and has been excellent.

Brilliant service, these guys know their bikes and way around the cycling world. Been a customer since Poole branch opened. Nothing too much hassle, buying from shop or ordering online. Bought parts, clothing, road bikes, MTB bikes, E-Mtb and wheelsets. Any warranty claims instantly dealt with or referred back to manufacturer. Everything you want from your local bike shop. Ask for Clive, Vince, Jon or Paul

Vince was really helpful, super friendly and overall a great experience. Helped me with some new spin shoes and fitted my cleats ✅

My husband and I

I can’t be bothered to spend any more time (or money) writing about my dreadful experience with this god-awful company except to say they wilfully and knowingly sell products not fit for purpose and then charge their customers a fortune to replace them. Zero points for customer contact too.
Heed the warnings and stay away from these cowboys. I wish I had!

In response to you reply:

Dear Mr Temple.
Can you point me toward the clause in your terms and conditions which states a time limit on first free service after purchase?
I left the bike with you in good faith and was told I would be called when the bike was ready. I wasn’t called. When I phoned your shop I was told the bike was indeed ready and the cost was £85! At no point did anyone contact me to quote for the work or find out whether I actually wanted the work done. Your salesperson sounded embarrassed. To be clear: I NEVER asked for the work to be done. Had I known how much you were going to charge me I would have done the work myself, it’s a relatively easy job.
On collecting the bike you butted into the conversation between myself and your employee (a nice guy) without any introduction and proceeded to incriminate yourself by admitting that you were well aware of the issue - and yet, not are only are you selling the bikes without warning your customers, you are charging them for the repairs! Great business plan.
You begrudgingly mumbled a half offer to drop the labour cost while standing behind me and not making eye contact. You put both myself and your member of staff in a provocatively awkward situation.
You are correct, I have only made negative reviews (two) on Trustpilot but they were both genuine and written when I felt well and truly ripped off - like I feel right now. You were happy with me leaving your shop feeling annoyed even holding the door open for me with a smug, patronising smile on your face as I left. I too run a business and would never treat a customer with such contempt and disdain. I understand word of mouth is everything: do a good job and your customer will tell two people. Do a bad one and they will tell ten. Or with the help of the internet, 10 000.
Enjoy you £85 Bill.

Further Edit: And now you’re using my personal details held on your company accounts to stalk me on Facebook Bill? Creepy man, just creepy. And in contravention of GDPR. Keep going…

A big thank you to Clive and Vince - so knowledgeable and extremely helpful.

Very disappointed that the largest bike shop and Haibike dealer in the south is so unhelpful. If you haven't bought it from them they refuse to help in any way. Massive disappointment.

Great company to deal with!
I bought a new Haibike Alltrail 6 from them in their summer sale by online ordering. Bike arrived safely and they were very helpful in quickly answering my questions (as a newbie to electric bikes) and also rectifying a small issue with a broken adapter. I was also able to use the 'reward points' from the purchase to get a rear mudguard from them
Very happy with their service and would recommend them over and above any online 'mail order' type suppliers who do not have actual bike shops.

I bought a Cannondale Topstone Neo on 23/3/24 from Bournemouth shop. £3250. When I took delivery, I pointed out that the electronic controller in the top tube did not fit securely. Darren said he would contact Cannondale to fix under warrantee. Its now 24th August and still nothing has been done. They simply don't respond to my many calls to them. Rubbish service. Worst service I have ever had from any bike shop. I would never buy from this shop ever again. Buyer beware.

Outstanding service with buying my new bike and the follow up service.

Absolute first class service as always! Second bike I have bought from the Poole Branch and such a breath of fresh air. Customer service is just amazing, made to feel so welcome and valued as a customer, things you don’t get online! Vince has been amazing as have his colleagues getting the bike ready for when I needed it. Thank you!

Product ordered
Arrived not as described
Items damaged
Positive email of concern sent
Business ignores customer

Terrible experience.

In short, I was sold a bike that doesn’t fit me. The salesman tried replacing the handlebars to make it fit better, but it still didn’t help.

I tried to resolve this with the manager who offered no support and didn’t call back on the multiple occasions I tried to speak with him. The manager didn’t show any interest in offering a solution to the problem.

I took the bike to an independent bike store for a second opinion on the situation and fit. Three bike fitters advised me that at 6ft 4 inches tall, I should never have been sold a bike with a 560 seat tube, 580 stack, 399 reach and TT576.

I emailed the Primera manager with this information and independent advice as a last effort to try and resolve this issue. No reply.

I would avoid this place as they’re quick to sell you something and the aftercare and customer service is awful. This basically defeats the point of buying a bike from a bike shop.

Absolutely terrible customer service at Primera Sports Bournemouth. I was blatantly misled about the mileage of a mountain bike I purchased, promised 140-160 miles but got only 45. Despite repeated calls and promises from the store manager Clive, no real help or solutions were offered. They refused to contact Haibike on my behalf for a potential warranty issue. This company does not care about its customers or standing by its products. Avoid at all costs!

Bought a bike online on 29th April from here. Item said in stock on their webpage and was a good price. Took out finance as bike was relatively expensive. All good ordered bike and confirmation stated ready in 2 days. 3 days later still no update dispatch info so called and got told will be with me in a few days time and bike was in stock. Left it a week still no bike or update from them so emailed them and got told awaiting stock from supplier and would be into next week again. Asked why this was the case when it showed in stock ? No reply. Asked again a few days later for an update and again no reply. More emails and into 4th week finally got response saying still awaiting stock from supplier and I’m welcome just to cancel. After no reply again asking them for a date I cancelled. Now I may come across as impatient but I only bought from here as listed as in stock, if I had special ordered I would have been happy to wait. The inaccurate web listing and their appalling customer service is my catalyst for writing this view. Something else I noticed is other customers photographed picking up the very same bike in their Facebook page two weeks after I had ordered mine, was one of these mine I wonder? It seems to me you might get better in person service but they are not bothered at all about good customer service for their web customers. So to any other web buyers I urge you to be very wary unless you have the patience of a saint. Just because their website says in stock does not mean you will get your bike straight away even after calling them and being told it’s in stock. As an end note two days after cancelling and reordering with a different supplier I am now in possession of my shiny new bike. I hope this comes in handy to anyone who checks here.

I would like to thank the very kind bike salesman at Primera Parkstone who bailed me out today .I needed technical help with my e bike and they were unable to fit me in but he turned himself magically into a mechanic for half an hour and sorted my problem .
Always great service from them but this was extra appreciated on the day before a Bank Holiday weekend.

I upgraded the brakes on a electric bike I brought from Primera the previous year. Vince was very helpful and the work was carried out at a time convenient for me. I would highly recommend Primera every member of staff I've dealt with has been professional and enthsiastic.

My husband and I bought two electric bikes from Primera and couldn’t be more happier with them. From the moment we entered the shop the customer service was outstanding.

We are mature novice cyclists and the lovely gentleman who served us took his time to explain all the bikes available to us to ensure we left the shop with the perfect model.

We would have no hesitation whatsoever in recommending Primera Sports to anybody, they are a great company to deal with.

Jenny M Ringwood

Vince & Clive make it warm, welcome & very easygoing