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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their quality, eco-friendliness, and sustainability, often highlighting the use of recycled materials and UK manufacturing. Many appreciate the convenience of the ordering process and the prompt, efficient delivery service, noting the minimal and environmentally conscious packaging. However, some customers have experienced issues with delivery, including delayed or undelivered orders and problems with tracking information. A few people also mentioned that the toilet paper's softness and quality have occasionally been inconsistent or not to their personal preference.

What people talk about most

Product

Customers consistently note positive experiences with product quality. Many reviewers praise the toilet paper... See more

Delivery service

Reviewers mention positive feedback about delivery service. Customers frequently praise the speedy and... See more

Quality

Clients share positive opinions on quality. Many reviewers praise the toilet paper, noting it feels fine, is... See more

Order

Customers generally had positive experiences with their orders. Many reviewers found the ordering process... See more

Sustainability

Users describe positive interactions with sustainability. Customers consistently praise the eco-friendly... See more

Based on these reviews

Rated 5 out of 5 stars

We've tried pretty much every equivalent eco friendly brand and this one is the best. Good value, no nonsense product and reliable delivery. No unnecessary wrapping, reliable and consistent quality pr... See more

Rated 5 out of 5 stars

A great product with quick and friendly service. I had a great experience today with their customer service. I got a really quick reply to my query with a great, fuss free resolution. They were really... See more

Rated 5 out of 5 stars

I set up regular deliveries of toilet paper and kitchen rolls but realised that the intervals weren’t working. It was quick and easy to cancel or bring forward an order as needed. I like the fact that... See more

Rated 5 out of 5 stars

I’ve had toilet paper, tissues and kitchen roll from Serious Tissues. The toilet paper isn’t the softest I’ve ever used but I love that it’s recycled, made in UK, comes in the simplest of packaging an... See more


Company details

  1. Home Goods Store
  2. Bathroom Supply Store

Written by the company

Our planet’s facing serious issues, so we’ve made Serious Tissues. We make Serious Tissues from 100% recycled paper. For every roll sold we plant a tree. By using Serious Tissues you not only reduce your carbon footprint, save trees and shrink landfill, they also help with reforestation.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
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1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

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Rated 5 out of 5 stars

Great to find a product using recycled…

Great to find a product using recycled paper from UK.
Easy to order and subscription is explained, detailing how often rolls would be delivered depending on household size. Plenty of communication on order and delivery time (bit of a shame that delivery driver just dumped box on my doorstep and ran off) The rolls are a decent size and do the job they were intended to do!
I would definitely recommend.

February 19, 2026
Rated 5 out of 5 stars

Good products

Have subscribed for a few years. Good range of products, last longer than most commercial brands. Paper products aside, I also like the laundry sheets.

March 31, 2025
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Rated 5 out of 5 stars

Fit for purpose

I previously used nicely wrapped no more crap however having looked further in the overall ethics, Serious came out better. Very speedy delivery, toilet paper fit for purpose.

January 14, 2026
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Rated 5 out of 5 stars

all good

all good , quick deliver, thicker toilet paper than I imagined, can use less pieces!!
good to know I'm buying ethically and small business

January 14, 2026
Rated 5 out of 5 stars

Item received

Placed an order on 15 November 25 and beautiful item received today (22/1/26)

December 1, 2025
Unprompted review
Serious logo

Reply from Serious

Good morning, I'm sorry that you haven't had the experience you expected and we always hope to deliver. Can you please email us again with your order number so I can look into this for you?

The majority of our customers have a great experience - which is at the heart of what we do, so we take these blips very seriously.

If you can provide the details I will get this rectified immediately!

Kind regards

Rob

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Rated 5 out of 5 stars

Would definitely recommend

Great toilet tissue, eco friendly and very easy to order and arrives very speedily. I reached out to customer services with a query and received a fast, efficient and friendly response. Would definitely recommend.

December 13, 2025
Unprompted review
Rated 5 out of 5 stars

Improved quality

Like previous orders, my most recent was easy to order and quickly and efficiently delivered. However, with this order, I immediately noticed an improvement in the quality and quantity of paper per roll (not that the previous orders were of poor quality). Definitely will continue to order this toilet roll.

November 26, 2025
Unprompted review
Rated 4 out of 5 stars

It’s a great service

It’s a great service, having toilet paper delivered in bulk at your convenience so you literally don’t have to keep picking it up on the weekly shop. The paper isn’t the best quality - like not Andrex levels of thickness or durability but it’s decent enough. The only thing I’d say to watch are the shipping notifications - my last delivery came too soon - I still had half the precious box left - but I don’t remember having an email to say my next box was about to be dispatched. I just saw the email saying it was on its way and it was too late to pause it then.

October 22, 2025
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Rated 1 out of 5 stars

BEWARE! Label Lies, toxin in their “soft on you” product.

Laundry detergent states on their website that it is “SLS free” and “soft on you”. However, The first ingredient on the package is “Sodium Dodecyl Sulfate” which is just a newer name for SLS: exactly the same chemical formula. Straight face lies! And very misleading as SLS/SDS has been proven to cause skin irritation and have other potential health impact.

I contacted them for return and was immediately granted a refund. Yet no comment on my claim that they mislead me. No apology. Nothing.

Rebrand the Toxin, Keep the Profit.

October 22, 2025
Unprompted review
Rated 3 out of 5 stars

I was a happy customer

I was a happy customer until the last order, the quality of the toilet paper has declined, it used to be much softer but I’m no longer a fan and have cancelled my subscription.

October 5, 2025
Unprompted review

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