Smyths Toys Superstores Reviews 

4,692
•
TrustScore 2 out of 5

2.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 531 reviews, most reviewers were unhappy with their experience overall. Many people expressed deep frustration with unhelpful customer service representatives and unresponsive support teams that consistently failed to resolve issues. Consumers frequently encountered severe delivery delays, missing package components, and unexpected order cancellations without prior notice. Some reviewers were happy with the surprisingly fast delivery services and efficient online ordering experiences provided for certain purchases. Others praised the friendly local store staff members who offered exceptionally helpful advice and patient assistance during their shopping visits. Buyers also noted that product displays inside physical locations were generally well maintained.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality and availability, as some shoppers... See more

Order

Reviewers highlight ambiguous aspects of order, noting that while some shoppers experience fast delivery and... See more

Staff

Consumers find staff to be a mixed experience, as reviewers frequently highlight both helpful service and... See more

Customer service

Customers reported deep frustration and negative experiences with customer service, highlighting rude staff... See more

Delivery service

People report ambiguous experiences with delivery service as opinions on dispatch speed and courier... See more

Reviews shaping this summary

Rated 2 out of 5 stars

My son was purchased a Paw Patrol race car set as a gift, but when we set it up, it didn’t work at all, which was a huge disappointment. I went back within 4 hours of receiving the gift to exchange it... See more

Rated 1 out of 5 stars

Wow, thats me and Smyths done! Usual 'modern' horror show. Ordered online, took the money, 20 minutes later 'order cancelled' we will send you your money back within 5 days. No reason, no descriptio... See more

Rated 1 out of 5 stars

First order, never again. I ordered an item for collection, money taken, order confirmed no problems so it seemed. Received an email this morning saying they are unable to secure stock, check... See more

Rated 1 out of 5 stars

Just an update to my previous review. I complained to headquarters just to find out they care even less about customer service then their staff. Can't believe how easy they sacrifice hundreds of euros... See more


Company details

  1. Toy Store

Information provided by various external sources

With over 110 fun-filled stores throughout the UK and Ireland, Smyths Toys Superstores is a leading provider of fun and games for kids of all ages! Our stores are bursting with a huge range of toys, video games, bikes and baby products, all at the most competitive prices.


Contact info

2.2

Poor

TrustScore 2 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.2

All reviews

(4,692)

824 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Awful company now 328.00 out of pocket…

Awful company now 328.00 out of pocket so was expecting my daughters bday presents with dhl 1st delivery was delayed and couldnt take off work so 2nd delivery i thought ill just set a safe place well wouldnt let me didnt think for one minute they would leave over 300.00 worth of stuff on front door for everyone to see well that went but weirdly there was one parcel berween bins which i got from smyths same delivery guy well got hold of smyths spoke to someone that shouldnt even be in the job she was that rude basically saying they cant do a thing as the parcels were left at a same place i literally do not understand how in gods name is your front step a safe place this shop is diabolical stay clear they were gifts for my daughter and now i have to re purchase somewhere else

July 1, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Terrible condition and no packaging…

Terrible condition and no packaging inside. They handle your goods so poorly and when they arrived it looked like they just threw them into a box. There was no bubble wrap or anything. These are expensive and you would think they would handle with care. Customer support couldn't care and sent a ai generated message.

July 1, 2026
Unprompted review
Rated 5 out of 5 stars

I bought a car seat in Carrickmines and…

I bought a car seat in Carrickmines and as usual the staff were great, Zara new everything about all the car seats and was able to advise me and and she fitted the seat in my car. A young man called Davy carried the box to my car and opened it and took the empty box away for me, he was so helpful and kind id give 10 stars it the option was there.

July 3, 2026
Unprompted review
Rated 1 out of 5 stars

Check you are getting your preorder…

Check you are getting your preorder bonus gifts when collecting video games at Smyths Toystore.
I was scammed by getting only half of the gift for purchasing StarFox for the Nintendo Switch 2.
This happened at their Biggleswade store. It if not the first time this has happened there either.
Order number UK290295050

June 24, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Delivered my package to wrong address

Delivered my package to wrong address. Tried to call me a liar and privided geocoded/gps proof and proof via photo. Explained the geocoding was not my house and the front door colour was not the same. Offered no redress or refund. Have had to make a formal comlaint under consume rights act 2015. Terrible service and advise all to stay away from this shambles of a business they dont know how to treat honest customers correctly.

June 30, 2026
Unprompted review
Rated 1 out of 5 stars

First order, never again

First order, never again.

I ordered an item for collection, money taken, order confirmed no problems so it seemed.

Received an email this morning saying they are unable to secure stock, check the website, they are still advertising 5+ available for pickup.

not a good first experience, do better

June 30, 2026
Unprompted review
Rated 1 out of 5 stars

Absent customer service

They sell collectible toys yet regularly send damaged items. Fine, but worse is the after-sales service where you have to go through several stages of contact until you can get through to a real human, and then you may as well not have as they're almost as useless.

June 30, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Awful customer service

I’m so frustrated at this.
I ordered £60 worth of goods from Smyths online.
The courier they used left the parcel at my front door in my block of flats and it has gone missing.
After I spoke to the help team, they said the courier left it at my front door with a picture and this is proof of delivery??? and it was my responsibility to ensure I was in to receive the parcel.
Under the consumer rights act 2015 this is wrong and just poor customer service.
So i’ve just gotta say goodbye money for there mistake?
Absolutely awful service

June 30, 2026
Unprompted review
Rated 1 out of 5 stars

Smyths parcel delivered to the wrong address

I ordered a number of toys online from their UK store for a five year olds birthday. Received all the relevant emails about the parcel being dispatched and the dispatch company successfully delivering the parcel.
Was then contacted by the child’s Mum to say the parcel never arrived. After a lot of difficulty I contacted the courier company who sent me a photo of the parcel being delivered to a man&a property I didn’t recognise. The courier company - Yodel - couldn’t have cared less that they delivered the parcel to the wrong address.
Now Smyths are insisting it was delivered to the right address and sent me the same photo of it being delivered to the wrong address. Totally exasperating dealing with Smyths and Yodel.
Avoid if you can, totally unreliable courier service and useless customer service

May 4, 2026
Unprompted review
Rated 5 out of 5 stars

All in All a very pleasant experience

My son and daugter in law chose the travel system that they wanted and and we went to purchase it for them from the shop in Luton. The staff were brilliant. Approached by a member of staff who helped us find what we were looking for and went to get it for us so we could pay. Whilst waiting another member of staff who was arriving for her shift saw us waiting and said she would be back out to help us shortly.
Items arrived at the desk all paid for with the first member of staff and the second member of staff loaded it all on to the trolley for us to take to our car.
Upon reaching the downstairs I thought we would have to go through the tills again to exit the building NO the very kind security guard let us through the entrance and offered to take the trolley back for me once loaded.
Its so nice to encounter people who actually seem to enjoy their work who were really polite, helpful and not pushing a sale on you.

June 28, 2026
Unprompted review
Rated 1 out of 5 stars

Hi just to let everyone know out…its terrible

Hi just to let everyone know out there,for people thats wanting a trampoline for their kids make sure you have been on steroids for the last 3 years to put it together. I got a 12foot by 8 foot trampoline and I wouldn't recommend this service is absolutely diabolical. This trampoline is terrible

June 27, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Smyth’s in Slough is corrupt

Smyth’s in Slough is corrupt. They show 15+ stock updated at 11pm and when the shop opens at 10am everything is gone. Staff are buying and selling to their friends.

June 26, 2026
Unprompted review
Rated 1 out of 5 stars

Purchased a pram for £500

Purchased a pram for £500 , delivery was quick and arrived fine . Found out today it's on sale for £100 less ?! Contacted Smyths customer service to be told we have to travel 1h20 to get a refund and buy another one ??! Surely they could just refund the difference?! Ridiculous customer service , won't be buying from them again . Unhappy customer.

June 25, 2026
Unprompted review
Rated 5 out of 5 stars

Nearly didn't buy from them because of…

Nearly didn't buy from them because of the reviews here so was motivated to leave our own - bought a water table on line and arrived less than 48 hours later. Would recommend and happily purchase from again online

June 19, 2026
Unprompted review
Advertisement
Rated 2 out of 5 stars

Support with assembly

I did an on line order yesterday to collect today for a toddler tricycle. As I was taking my granddaughter out. On arrival to collect, I asked if someone was able to assist me with the assembly. I was told no and that they wasn’t allowed as they were not insured. I then suggested that I would open the parcel and that maybe it would be a simple erection that I could do myself. I was then informed that if I opened the box, I wasn’t able to return. No good will whatsoever. I was even prepared to pay an additional fee, without success. What the hell has happened to common sense and a little bit of good will. 😡

June 24, 2026
Unprompted review
Rated 1 out of 5 stars

Very poor online returns experience

Very poor online returns experience.

My return was confirmed as delivered and Smyths also confirmed receipt, yet I was still asked to prove I had returned it. I provided the requested details and evidence, but instead of resolving the refund, I was told to wait 5 working days, then 7 working days, and now another 7 working days while the case is passed between departments.

More than two weeks later, I am still chasing a refund for a return they have already confirmed receiving. There seems to be no communication between departments, and the customer is left chasing the issue.

Very frustrating and disappointing. I would be hesitant to order from Smyths online again.

June 7, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look