Son of a Tailor Reviews 2,714

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 99 reviews, reviewers overwhelmingly had a great experience with this company. Many customers consistently praise the high quality of the products, noting the excellent craftsmanship, soft fabrics, and premium feel. The tailored fit is frequently highlighted as perfect, with many appreciating how well the garments suit their body, often leading to compliments and a polished appearance. Reviewers also commend the exceptional customer service, describing it as professional, attentive, and highly responsive, especially when addressing initial fit issues. However, some customers experienced initial problems with the fit of their orders, finding some items too long or tight, or not fitting as expected. A few other people also felt that the remake guarantee was misleading, as it only covered a single item, and some reported significant delays in receiving their orders or remakes, with communication being inconsistent.

What people talk about most

Product

Reviewers mention positive feedback about product, highlighting the excellent fit and high-quality materials.... See more

Quality

Reviewers highlight positive aspects of quality, with many praising the high-quality fabrics that feel soft... See more

Customer service

People report positive experiences with customer service, often describing it as outstanding, excellent, and... See more

Order

Clients share ambiguous opinions on order, with many expressing satisfaction with the ease of ordering, the... See more

Service

Customers had positive experiences with service, often highlighting the outstanding and incredible customer... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Awesome! I ordered three t-shirts but wasn't fully happy with the fit. I sent a picture to support, got recommendations on adjusted sizes, and received a whole new batch that fits perfectly. The b... See more

Company replied

Rated 5 out of 5 stars

Fantastic service!!! What a great experience in our European service desert... Our first order wasn't the perfect fit, so we were asked to take pictures from 3 ankles and a lovely lady got bac... See more

Company replied

Rated 5 out of 5 stars

I received my first knit sweater after being an exclusive user of the HiNeck T-shirt over the past 5 years. My sweater did not fit very well, which was surprising with how well my T-shirts fit initial... See more

Company replied

Rated 5 out of 5 stars

I recently bought a few shirts via their store in Copenhagen. Couple of weeks later I got it by post. Two of them did fit perfectly but the third one didn´t. Reaching out to their customer support... See more

Company replied


Company details

  1. Men's Clothing Store

Written by the company

We reengineer the clothing industry for the planet and people. With our made-to-order model, we reduce overproduction for the planet, and of course, offer perfect fit for you.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

This is a wondeful company

This is a wondeful company. The quality of the shirts is top tier, I have 5 year old t shirts from merino wool which still look like new. The pricing is extremely fair.

One problem, or, what would normally be a problem, is that the sizing is sometimes a bit sloppy/inconsistent. However, due to their outstanding customer service, this has never been an issue for me. Nowadays my wardrobe consists of Zegna, LP, and son of a tailor. They're that good.

June 2, 2026
Unprompted review
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Reply from Son of a Tailor

HI Egor,

Thank you so much for your nice review! It truly means a lot to hear such praise about our T-shirts and the quality you’ve experienced over the years. We’re thrilled to be part of your wardrobe!

We also appreciate your kind words about our customer service. While consistency in sizing is always a priority, we’re glad that we could address any issues you’ve encountered.

Wishing you a good day,

Kind regards
Katleen & the SON Team

Rated 5 out of 5 stars

Awesome

Awesome! I ordered three t-shirts but wasn't fully happy with the fit. I sent a picture to support, got recommendations on adjusted sizes, and received a whole new batch that fits perfectly.

The best part is that I can reorder anytime now since they have my exact measurements.

May 27, 2026
Unprompted review
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Reply from Son of a Tailor

Hi Philipp,

Thank you so much for your review! I'm so glad to hear that the adjusted size worked out perfectly for you and that you love your new T-shirt. It means a lot to us!

Wishing you a great day,
Katleen & the SON Team

Rated 3 out of 5 stars

Issue with free remake guarantee

I've ordered clothing from this company a couple of times now - initially a few years ago, and again more recently. My initial experience was pretty positive - I liked the fit, material seemed pretty good, though I noticed one relatively minor issue with the collars getting worn out / permanently wrinkled over time. The wool shirts also wore out bit faster than I would have liked, but then again I did wear them a lot.

More recently I ordered more shirts, and so far those have been good. Except that I noticed that the shirt collar of a wool shirt become very twisted / tangled after the first wash. I've never had that happen before, with SOAT or any other brand. So I figured that's okay, they offer the free remake guarantee. Except that here is where my experience with the company became pretty negative quickly. I'd never had to reach out to them for anything, but when I did, the initial response I received seemed like they completely ignored the content of my message, since they told me to go ahead and wash the shirt first (which I clearly had already done), and then they just told me that this happens with the wool shirts and basically tough luck.

I don't really care about the lost value of one shirt here, but it is pretty unsightly to have this kind of twisted-up collar, so I'm not likely to wear it much, and more so I just find it very disingenuous to market a free remake guarantee that so easily dismisses what I view as a valid issue with their product. After this experience I don't plan to purchase any more items from son of a tailor, as it's left me feeling like they don't stand by their product or their marketing claims.

April 5, 2026
Unprompted review
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Reply from Son of a Tailor

Hey Adam.

Thank you for taking the time to share your experience, and we’re very sorry to hear that this interaction left you feeling disappointed.

We’ve reached out to you personally to help resolve this and hopefully find a solution that leaves you with a better experience moving forward.

Thank you again for the honest feedback — we truly appreciate it.

Best, Frederik & the SON Team.

Rated 2 out of 5 stars

Instagram Scammers

They make it very easy to order. Quality is a 3/10. Its not heavy weight, the stitching is loose, the myth of being fit to your body is not realistic. If you are 70kg then all is good, if not then it doesn't work. I tried to exchange, no response now for 5 days. I have emailed 3 times and it just refers you back to a chat bot. Looks like Instagram scammers.

May 14, 2026
Unprompted review
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Reply from Son of a Tailor

Hey Fadi.

Thank you for leaving a review. We're really sorry to hear that your experience has not been satisfactory.

We want to assure you that we are absolutely not scammers, and we take all customer concerns seriously. I can see we provided an answer to your message within 2 days. Our support team sometimes needs a few days to carefully review sizing and fitting cases before responding.

We have now replied to your claim directly in the separate support thread with a proposed solution. Please take a look when you have a moment, and feel free to continue the conversation there if you have any additional questions or concerns.

Best, Frederik & the SON Team.

Rated 5 out of 5 stars

Exceptional Fit, Quality and Service from an Ethical Brand

I’ve only bought the high neck T-shirts in a few colours so far, but they have quickly become some of my favourite pieces of clothing. I’ve honestly never been complimented so highly on a T-shirt before.

The fit is excellent. I used their Perfect Fit algorithm by entering my height and weight, and the shirts arrived perfectly sized for my body. They feel tailored without being restrictive, and the quality is beautiful.

They’re also incredibly versatile. I can wear them casually, but they also look sharp enough to wear with suits, which makes them easy to dress up or down.

It also feels good to buy from an ethical company that is helping reduce clothing waste, with pieces made to last and designed to fit properly from the start.

On top of the product itself, the customer service was amazing. They handled my query with genuine care, professionalism and a clear focus on making sure I was happy with the outcome.

This experience really sets Son of a Tailor apart. I love the products and the way they conduct their business. Highly recommend.

May 19, 2026
Unprompted review
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Reply from Son of a Tailor

Hey Mark.

Thank you so much for the fantastic and really detailed review! We're so happy to hear you love the products, the service, and that you appreciate the sustainability efforts aswell - That means a lot to us!

Best, Frederik & the SON Team.

Rated 5 out of 5 stars

Truly exceptional

My experience with them was exceptional. Great customer service, fast delivery, beautiful packaging. The clothes are stunningly crafted and fit perfectly. On top of that, they offer to remake them for free if they aren't a perfect fit?! Wow, I'm truly impressed. I will be ordering many many more in the future. My best wishes to Rose who crafted the t-shirt for me!

May 14, 2026
Unprompted review
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Reply from Son of a Tailor

Hey Barty,
Thank you so much for writing this lovely review, and it has been an absolute pleasure being in contact with you.
We are happy to hear you enjoy your products.

I'm 100% sure I should say hello from Rose!
Wishing you a nice day.
Best wishes
Simon & the SON team

Rated 5 out of 5 stars

11/10

Honestly, the best and softest tee I've ever owned.

Customer experience is literally 11/10. The custom sizing tool WORKS. And they send you the first one on bulk orders to test that.

Customer support was extremely friendly and quick.

Shipping was fast + the packaging was beautiful (and fun).

May 14, 2026
Unprompted review
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Reply from Son of a Tailor

Thanks a lot for taking the time to write this review, Elias! We're so happy to hear everything went well and that you enjoyed both the product and packaging!

Have a nice day!
Best
Simon & the SON team

Rated 1 out of 5 stars

Several mistakes in custom t-shirts…

Several mistakes in custom t-shirts with zero willing to respect clients

May 6, 2026
Unprompted review
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Reply from Son of a Tailor

Hi Raffaele,

Thank you for taking the time to share your feedback, and we're truly sorry to hear that your experience did not meet your expectations.

We always strive to resolve any concerns our customers have, and we genuinely regret that we were unable to find a solution that worked for you in this instance.

That said, as outlined in our returns policy, and as we communicated directly to you, a refund does require the items to be returned to us. This is a standard step we must follow in order to process any claim.

We sincerely hope you'll reconsider, as the return option remains open to you. Should you change your mind, our team is ready to assist you promptly and ensure everything is handled smoothly.

Kind regards
Katleen & the SON Team

Rated 3 out of 5 stars

Made to measure isn’t worth a lot if…

Made to measure isn’t worth a lot if materials are thin and/or unstable.

November 25, 2025
Unprompted review
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Reply from Son of a Tailor

Hey Kamil,
Thanks for the review. We’re really sorry to hear about your experience; this definitely doesn't live up to our usual quality standards. We’d like to take a closer look at your specific case and your order profile, could you please reach out to us at Support@sonofatailor.com so we can help find a solution?

The best wishes
Simon & the SON Team

Rated 5 out of 5 stars

A huge thanks to makers Claudia and…

A huge thanks to makers Claudia and Ana, my hoodie and sweatshirt are perfect. I’m an infrequent shopper so happy to find a trusted brand who cares about their product!

April 23, 2026
Unprompted review
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Reply from Son of a Tailor

Hey Daniel,
What a fantastic review to receive on a sunny Friday. Really appreciate it. I will make sure to share it with both Claudia and Ana!

Wishing you a great weekend,
Best wishes
Ana, Claudia, Simon & the rest of the SON team

Rated 3 out of 5 stars

Darker colours loose their colour after first wash

This was meant to be a lot different than what you can buy from the mainstream brands but after 1 wash (30 degrees delicates) the navy blue and black lost a bit of colour and look like they are 1y+ old. The cotton is quite slim.

April 16, 2026
Unprompted review
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Reply from Son of a Tailor

Hi Georgi,

I'm so sorry to hear that your darker garments lost their color after just one wash. That is certainly not the quality we strive for, and it is highly unusual for our fabrics.

Because this is absolutely not the experience we want for our customers, my colleague has already stepped in to get replacement shirts sent your way immediately. We want to make sure you receive new ones that hold their color and last you a long time.

Apologies again for the inconvenience, and we really hope the fast action changes the overall experience with us.
Best wishes,
Simon & the SON team

Rated 5 out of 5 stars

Dedicated to getting it right

I have struggled to find the right "out of the box" white T-shirt. I was excited that Son of a Tailor would let me order what I thought would be a great fit. Of course, that was also a fail, on my part. After sending photos of the original T-shirt to the incredible people behind the scenes who made fantastic adjustments and suggestions (ones I would have never considered), I have now found a T-shirt that fits exactly as I wish it to. Highly recommend if you've struggled to find the perfect tee.

April 8, 2026
Unprompted review
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Reply from Son of a Tailor

Hey Travis,
Thank you so much for writing this review, and we're happy to hear that it was a pleasure going through the Free Remake Guarantee with the team and me. The pleasure is fully on our side.

Wishing you a lovely day!
Best wishes
Simon & the SON team 🙏🏼

Rated 5 out of 5 stars

Amazing fabrics, amazing fit, amazing service

Son of a Tailor uses high quality fabrics that feel soft and rich on your skin. The fit is unparalleled to anything you will find off the rack, and their commitment to delivering a quality product and excellent customer experience is truly best in class. I’ll never buy a t-shirt anywhere else.

April 2, 2026
Unprompted review
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Reply from Son of a Tailor

Hey Seth,


Thanks for the truly kind words on both the products and the service! We're delighted to hear this.

Best, Frederik & the SON Team.

Rated 5 out of 5 stars

Best Customer Service Ever

I had an excellent experience with Son of a Tailor, and what stood out most was their truly outstanding customer service. From start to finish, their team was thoughtful, responsive, and incredibly attentive to detail, taking the time to understand exactly what needed to be adjusted to get the fit right. Simon and the team made the whole remake process smooth, easy, and reassuring, and I always felt genuinely cared for as a customer. The new order fits perfectly, and I could not be happier with both the product and the level of service. It is rare to find a company so committed to both quality and customer satisfaction.

March 1, 2026
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey Jean,

Thank you for this really detailed and wonderful review - We're so thrilled to hear you like the customer service and that the new order fits perfectly :-).

We're excited to welcome you back soon! Best, Frederik & the SON Team.

Rated 5 out of 5 stars

Very Happy

One of the two shirts I ordered was made slightly too small. Not only did they replace the one shirt that was small in a larger size; they made both shirts I originally ordered again and sent me replacements. Great company, would highly recomment.

March 5, 2026
Unprompted review
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Reply from Son of a Tailor

Hi Kevin,

Hey there,

Thank you so much for sharing your positive experience with us! We're thrilled to hear that you were happy with the way we handled your order and the replacements. Ensuring that you receive T-Shirts that fit you perfectly is our top priority. Your recommendation means a lot to us and keeps us motivated!

If there’s ever anything else you need, don’t hesitate to reach out.

Kind regards
Katleen & the Son Team

Rated 5 out of 5 stars

Customer service was extremely helpful…

Customer service was extremely helpful throughout the process. Very responsive. I greatly appreciate their support. Hi-neck shirts fit great.

February 12, 2026
Unprompted review
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Reply from Son of a Tailor

Hey Jim,

Thanks a lot for the kind review! We're glad to hear our service was helpful and the new Hi Neck fits great. Enjoy your weekend :-)

Best, Frederik & the SON Team.

Rated 5 out of 5 stars

Exceptional Quality, Best $ Spent

I received my first knit sweater after being an exclusive user of the HiNeck T-shirt over the past 5 years. My sweater did not fit very well, which was surprising with how well my T-shirts fit initially. The customer service team sprang into action when I reached out and took my feedback after recommending some of their own. They quickly remade the product and what do you know, the remake fits perfectly. Can’t say enough about the quality of this clothing. It is well worth the cost. The craftsmanship is the best I’ve experienced.

March 1, 2026
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hi Blake,

Thank you so much for sharing your experience with us! It truly brings a smile to our faces to hear how much you’ve enjoyed our products and services over the years and, more importantly, that you're now enjoying your perfectly fitting Sweater.

Wishing you a great day!

Kind regards
Katleen & the SON Team

Rated 5 out of 5 stars

Great service

After I got my shirt I was not completely happy with the fit. Good thing they allow you remake a shirt. I sent in photos of me wearing the shirt and the people at sonoftailor gave me recommendations on how they would adjust the shirt measurements. I went with their recommendations and I am glad I did because the shirt fit much better than the first version. I would recommend.

February 25, 2026
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hi Bob,

Thank you so much for your review! I'm happy to hear that you had a positive experience with our Free Remake Guarantee and that the adjusted measurements worked perfectly for you! We're thrilled that you're enjoying the improved fit of your T-shirt.

Wishing you a great day!

Kind regards
Katleen & the Son Team

Rated 3 out of 5 stars

The worst customer experience so far.

The level of the company centric aproach is absolutly narcistic. First you get a sample after 2 weeks of waitin, because they don't want to have waste in factory, I don't care, you should have sample ready, if I order regular sizes, then the fit is accoriding to measures, but very strange still, some material hanging here or there. Also i had to exchange like 5 emails to get my full order, which it took two weeks. Also on the website I cannot make a return and I don't even see the prices of the items I bouhgt, and how much refund I will have for each item. This is the worst on-line store I have seen so far. Absolutly terrible. One good things, yes the fabric is very good quality, but if the garment does not fit, doesn't really change anything.
The good thing is the returns was quickly accepted and refunded.

February 20, 2026
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hey Piotr.

Thank you for your feedback. We’re genuinely sorry to hear that your experience felt frustrating and confusing, and given the interaction a few weeks ago, we were under the impression you were left satisfied with the solution.

A few weeks ago, you asked us to ship everything together instead of following our usual split shipment setup, and we were happy to accommodate that. We always try to be flexible when possible.

We’ve also reached out via email with your return label as we certainly don’t want to leave you with products you can’t use.

While we stand by our production model and the principles behind it, we fully understand that it may not suit everyone, and that’s completely okay. Many brands are operating with traditional stock-based systems, and customers should choose what fits them best. We appreciate your feedback and remain available if you’d like to discuss anything further.

Best, Frederik & the SON team.

Rated 5 out of 5 stars

Outstanding…

Outstanding…

Initially their clothes might appear expensive, but they aren’t. You get what you pay for. Which in this case is great quality and fantastic value for money.

Their t-shirts are half the price of Sunspel, just as good quality and they tailor make them in your size.

My t-shirts fit beautifully and if you care for them, use cool washes, last for a few years with weekly wear.

February 26, 2026
Unprompted review
Son of a Tailor logo

Reply from Son of a Tailor

Hi Ian,

Thank you so much for the fantastic feedback! We're thrilled to hear that you’re enjoying the quality and perfect fit of your T-shirts. It's wonderful to know they’ve lived up to your expectations and are a great addition to your wardrobe.

We truly appreciate your kind words and for taking the time to share your experience with us!

Kind regards
Katleen & the SON Team

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