The set up was fine. The £10 I paid instore for the sim card was automatically & quickly discounted from the price of the unlimited plan. So the set up was extremely easy & included giving... See more
Company replied
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Review summary
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Reviews shaping this summary
Switched to S.M during Covid as saw the offers and decided they were better than my current tariff on Giffgaff. I get unlimited everything for £16 a month. Most of the time it works well for me. Alway... See more
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I bought a new SIM for my daughter from Superdrug after she hadconstant network and data issues with O2. Switching over was really straightforward, activation was quick and easy, and I was able to t... See more
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Due to a few issues relating to new H&B card number and phone sim - rewards have not been received. After some initial failed attempts to rectify previously, today - Marta via chat worked fast to fix.... See more
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Company details
About Superdrug Mobile
Written by the company
Contract-free plans with Superdrug Mobile
Enjoy the SIM-ple life with our flexible, SIM only mobile plan. Everything you need, plus lots of extra perks!
Superdrug Mobile runs on Three's strong and reliable network.
It covers 97% of the population, with fast speeds for browsing, gaming, downloading and emailing. You’ll also be able to enjoy 5G with Superdrug Mobile, where available.
Joining is easy
- Get your Superdrug Mobile SIM in store or online
- Activate your new SIM and set up your account
- Start using your calls, texts and data!
Enjoy Superdrug Health & Beautycard points
Written by the company
- It's like half price... twice
- Get Superdrug points to spend instore and online! Activate your Superdrug Mobile SIM and we’ll add 50% of what you paid straight onto your Health & Beautycard as points to spend. And when you renew your plan for the first time… we’ll do it all again! It’s simple — just link your Health & Beautycard in your Superdrug Mobile dashboard to receive your points.
- Earn double points at Superdrug
- Superdrug Mobile customers get double points on absolutely everything in store and online. All. The. Time. That adds up twice as fast!
Roaming and International
Travelling in the EU is easy using your Superdrug Mobile plan.
Travelling within Europe
- You can roam on Superdrug Mobile, it’s all included as part of your plan!
- You can use up to 12GB of data as part of your allowance for free, as part of our Fair Usage policy.
- You’ll be able to receive calls from abroad when you’re in the UK.
- Once you've used 12GB of data you can buy more by purchasing a cash add-on.
Travelling outside of Europe
- You can roam and make international calls when using Superdrug Mobile if you purchase a cash add-on.
Contact info
United Kingdom
- help@superdrugmobile.com
- www.superdrugmobile.com
4.4
Excellent
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Reply from Superdrug Mobile
Hi Jameela,
Thank you for taking the time to leave them such a lovely review. I'm glad to hear the activation process ran smoothly.
We are always here to help, so please reach out to us if you need anything in the future.
Have a great evening.
Thank you,
Vinnie
The Superdrug Mobile Customer Care Team
Did not find it helpful
Did not find it helpful. Stopped trying and returned to my normal provider.
June 1, 2026
Reply from Superdrug Mobile
Hi Agatha,
Thank you for taking the time to leave us a review. I'm really sorry to hear you have decided to leave Superdrug Mobile.
If you change your mind, please kindly get in touch with us at help@superdrugmobile.com and include the reference 5255252. I'd love to help investigate this further to see what's happened and aim to restore your faith in Superdrug Mobile.
Kind regards,
Courtney
The Superdrug Mobile Team
Reply from Superdrug Mobile
Hi Customer,
Thank you so much for leaving such a nice review and for letting us know that you are satisfied with the efficient service and the great coverage in the UK and EU. It is much appreciated!
Please connect with us if you need anything in the future.
https://help.superdrugmobile.com/en/articles/1778310-how-do-i-contact-superdrug-mobile
I hope you have a great day!
Marta
The Superdrug Mobile Customer Care Team
Reply from Superdrug Mobile
Hi there,
Thank you for taking the time to leave us a review.
I'm so sorry to hear about the experience you've had with us and I completely understand how frustrating it must be not to be able to use your data.
Could you please get in touch with us at help@superdrugmobile.com with as much information as possible about what is happening and include the reference 5254213? I'd love to help investigate this further and resolve it for you.
Warm regards,
Mateusz
The Superdrug Mobile Team
Reply from Superdrug Mobile
Hi Customer,
Thank you for taking the time to leave a review.
I am sorry to hear that you are unhappy with the quality of the network signal, and I would love to help you!
Please email us at help@superdrugmobile.com or start a chat with us online at www.superdrugmobile.com, and we will look into the issue and provide a resolution. Please quote the reference number 5252993 when you get in touch.
I look forward to hearing from you!
Warm regards,
Marta
Superdrug Mobile Customer Care Team
transparent regarding pricing
transparent regarding pricing. easy to activate sim. number kept.
May 29, 2026
Reply from Superdrug Mobile
Hi Customer,
Thank you so much for leaving such a nice review and for letting us know that our pricing is transparent and that activating the SIM and transferring your number over to Superdrug Mobile was easy. It is much appreciated!
We are always here to help, so please connect with us if you need anything in the future.
I hope you have a great day!
Marta
The Superdrug Mobile Customer Care Team
Just giving a try
I have no issues with this would even say at the moment is doing better than O2
Going to give a longer try as going to Europe soon and will be interesting to see which SIM is best O2 or Super drug
May 29, 2026
Reply from Superdrug Mobile
Hi Mark,
I am going to pass your comments on to the team. Thank you for taking the time to leave them such a lovely review.
We are always here to help, so please reach out to us if you need anything in the future.
Have a fantastic day.
Thank you,
Majenta
The Superdrug Mobile Customer Care Team
Superdrug mobile useless
It is absolutely impossible to contact this organisation. Customer service Telephone numbers not working, chat not working, online forms not working except with useless bot responses!!! Furious!!! Have spent at least 3 hours trying to find out how to update my payment details!! Useless! Now want to change provider but of course can’t do this because l can’t contact this useless firm for a PAC number!!!!!
June 8, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Patricia,
Thanks so much for leaving a review. I'm sorry you've had trouble getting in touch with us.
Please know if don't like using our web chat service, you can always email help@superdrugmobile.com, and we aim to respond within 2 hours.
I did send you an email earlier today. I hoped this resolved your query, but if not, please reply to let me know what else I can assist with.
Thanks,
Jessica
Superdrug Mobile Team
Left before I started
Left before I started, you were absolutely a shower rubbish I don’t know how you keep your business going
May 21, 2026
Reply from Superdrug Mobile
Hi Elizabeth,
Thank you for taking the time to leave us a review and I'm really sorry to hear that you left before your services started.
If you're still willing to give us another shot, please get in touch with us at help@superdrugmobile.com and include the reference 5240707. I'd love to help investigate this further to see what's happened and aim to restore your faith in Superdrug Mobile.
Kind regards,
Majenta
The Superdrug Mobile Team
Reply from Superdrug Mobile
Hi Kevin,
I am going to pass your comments on to the team. Thank you for taking the time to leave them such a lovely review.
We are always here to help, so please reach out to us if you need anything in the future.
Have a fantastic evening.
Thank you,
Majenta
The Superdrug Mobile Customer Care Team
I’ve not had any problems since I…
I’ve not had any problems since I crossed over to you from O2 apart from the initial issue with signing in to the website, which was sorted very quickly.
March 18, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Lesley,
Thank you so much for taking the time to leave a review! I’m glad everything is going well now and that you're happy witht he network.
Hope you have a great day.
Thank you
The Superdrug Mobile Customer Care Team
Never rely on the help of this service if u have issues while abroad. AVOID!
We got this bundle as it was reasonable for holiday abroad purposes. How ever. The process to activate the sim was mither and after doing it many times I failed to once log in also the mrs. She ran out of data and wanted more. Due to not being able to log in and the only way to contact is liver messager or email. Its like we were going round in circles. Then when the mrs said we needed internet as ran out was told hat to wait 5 days for a response. We're in a foreign country and she had no data. Time and time again we was just told to log in via the link provided. Yet again nothing was accepted login details wrong. The frustration is knowing that its right. Failed threw and threw. In the end we went else where and still have no issues.signal was ok I will admit but the way of getting anyrhing done. Specially on my mrs side. 5 days is not acceptable go else where pay a little more where someone on the end of a phone call can actually help.
May 19, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Mr Judson,
Thank you for taking the time to leave a review; I’m very sorry to hear you’re unhappy with your experience of Superdrug Mobile.
Having looked into your account, I can see that we’ve been in contact regarding your services. From our checks, everything appeared to be working as expected, and we did try to guide you through some troubleshooting steps so we could investigate further and, if needed, escalate the issue to our IT team. On this occasion, you preferred not to continue with the troubleshooting steps, which meant we couldn’t complete the process.
As advised, due to data protection requirements, we’re only able to discuss your partner’s account directly with her, so we would kindly ask that she gets in touch with us if she still needs assistance.
If you’re open to it, we’d love to resolve this for you. Please email us at help@superdrugmobile.com or start a chat via www.superdrugmobile.com, and we can pick this back up.
Many thanks,
Superdrug Mobile Customer Care Team
Unreliable roaming
I had been perfectly happy with Superdrug Mobile until I went on holiday to Europe last weekend.
I got my welcome to France text upon arrival, and should have been able to connect to a local network, as roaming was switched on. However, I had no connection the whole weekend, and could only use my phone over WiFi. Customer service is online chat, and only accessible till 7pm at night, and I didn't have the time to spend on a long webchat. Upon my return home, I had a 25-minute webchat, where I was told my settings were all fine, and it must have been a local network issue. They also said if I had contacted via webchat whilst in France, my live connection could have been checked. I've now decided to leave Superdrug Mobile for Lebara, as I have never encountered a network which doesn't connect to a local network when roaming. You are told to change or update APN settings, usually a new SIM automatically updates all settings. I don't want to risk being left without internet access on future overseas trips. It would also be far more helpful to be able to call customer service, or have longer online chat hours at a bare minimum.
May 1, 2026
Unprompted review
Reply from Superdrug Mobile
HI Carol G,
I’m sorry you experienced this and I’d like to look into it further for you. Please could you send an email to trustpilot@superdrug.com with as much detail as possible so I can investigate what happened for you?
Thank you,
Superdrug Customer Care Team
Micheal was AMAZING!!
Micheal was AMAZING!!! so patient and so helpful. What a gem, such a lovely person aswell. Thank you so so much! xx
May 6, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Naraya,
Thank you so much for taking the time to let us know how helpful you found Micheal. I’m going to pass your comments on to them, I’m sure you’ll make their day.
Hope you have a great day.
Thank you
Carmen
The Superdrug Mobile Customer Care Team
Ex Vodafone customer
I had been a Vodafone customer for years. The signal was always bad and the customer service was terrible. I decided to switch to Superdrug mobile and have never looked back. I am on the unlimited everything plan. For £20 a month its great value and I stream so it's come in handy! I would never leave Superdrug as the after sales service is great too. My son had it first and raved about it so I switched too. We are both very happy at Superdrug mobile thank you x
February 13, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Miche,
Thank you so much for taking the time to leave this lovely feedback!
I am happy to hear that you have been satisfied with the Superdrug Mobile service and you have had no problems at all since you joined us! Your feedback is much appreciated!
We are always here to help, so please connect with us if you ever need anything.
I hope you have a great day!
Vinnie
The Superdrug Mobile Customer Care Team
Great price and supportive customer…
Great price and supportive customer service when I had user error issues with setting up calls in Malta
May 4, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Gordon,
Thank you so much for taking the time to leave such a nice review for our team. I am going to pass your comments on to them, I am sure you will make their day.
We are always here to help, so please connect with us if you need anything in the future.
I hope you have a great day.
Thank you,
Courtney
The Superdrug Mobile Customer Care Team
I had a very disappointing experience…
I had a very disappointing experience with Superdrug Mobile.
The SIM card I purchased never worked at all, despite following the activation process and even receiving confirmation that it was activated. While I was overseas, the SIM failed completely, leaving me without service when I needed it most.
What made things worse was the customer service. I was passed between multiple agents, all giving conflicting and inconsistent information. I was repeatedly asked for the same details, even after already providing proof of purchase and my Beauty Card information.
The refund process has been unnecessarily complicated and drawn out for over a month. Despite everything being verified, they are still insisting I go into a store to process a refund, which is completely impractical. I’ve made it clear I don’t have time to attend in person, but no reasonable alternative has been offered, only store visits or refunding as points, which I do not trust.
This whole experience has caused a significant amount of stress, especially while travelling, and it feels like there is no accountability or proper coordination within their team. And until now, there’s no proper resolution offered.
Overall, poor product, poor communication, and an extremely frustrating refund process. I would not recommend Superdrug Mobile to anyone.
March 28, 2026
Unprompted review
Reply from Superdrug Mobile
Hi there,
Thanks for taking time to leave a review, I’m sorry to hear you’re not happy with our service.
I’ve looked into this and I can see we’ve been speaking with you regarding your account. We offered a refund in points so that you don't have to visit the store, which you declined.
If you change your mind we’d love to help; just email us at help@superdrugmobile.com, or start a chat with us online at www.superdrugmobile.com.
Many thanks,
Carmen
Superdrug Mobile Customer Care Team
Dee Slade
I couldn’t get my head round updating my payment method. I was getting frustrated with myself so I went into chat and Michael was my assistant. Nothing was too much bother for him. He really really helped me and was very patient. Please give Michael a reward. Many thanks.Dee
May 1, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Dee,
Thank you so much for taking the time to let us know how helpful you found Michael. I’m going to pass your comments on to them, I’m sure you’ll make their day.
Hope you have a great day.
Thank you
Carmen
The Superdrug Mobile Customer Care Team
Superdrug Mobile phone…
I have been with Superdrug Mobile phone service for a couple of months now and have had no problems. The changeover was so easy, and I am so pleased I made the change.
April 28, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Pamela,
Thank you so much for taking the time to leave this lovely feedback!
I am happy to hear that you have been satisfied with the Superdrug Mobile service and you have had no problems at all since you joined us! Your feedback is much appreciated!
We are always here to help, so please connect with us if you ever need anything.
I hope you have a great day!
Marta
The Superdrug Mobile Customer Care Team
Had problems with my account since the…
Had problems with my account since the 12th April. It has now being resolved.
Thank you
April 12, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Petra,
Thank you so much for taking the time to let us know how helpful you found our customer care team, I'm glad your account issues have been resolved. I’m going to pass your comments on to them, I’m sure you’ll make their day.
Hope you have a great day.
Thank you
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