The set up was fine. The £10 I paid instore for the sim card was automatically & quickly discounted from the price of the unlimited plan. So the set up was extremely easy & included giving... See more
Company replied
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Review summary
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Switched to S.M during Covid as saw the offers and decided they were better than my current tariff on Giffgaff. I get unlimited everything for £16 a month. Most of the time it works well for me. Alway... See more
Company replied
I was given all the help I needed to sort the new sim card and the staff were extremely patient with me, considering at 86 I am not that computer literate. Apparently my notebook is not up-to-date eno... See more
Company replied
Due to a few issues relating to new H&B card number and phone sim - rewards have not been received. After some initial failed attempts to rectify previously, today - Marta via chat worked fast to fix.... See more
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Company details
About Superdrug Mobile
Written by the company
Contract-free plans with Superdrug Mobile
Enjoy the SIM-ple life with our flexible, SIM only mobile plan. Everything you need, plus lots of extra perks!
Superdrug Mobile runs on Three's strong and reliable network.
It covers 97% of the population, with fast speeds for browsing, gaming, downloading and emailing. You’ll also be able to enjoy 5G with Superdrug Mobile, where available.
Joining is easy
- Get your Superdrug Mobile SIM in store or online
- Activate your new SIM and set up your account
- Start using your calls, texts and data!
Enjoy Superdrug Health & Beautycard points
Written by the company
- It's like half price... twice
- Get Superdrug points to spend instore and online! Activate your Superdrug Mobile SIM and we’ll add 50% of what you paid straight onto your Health & Beautycard as points to spend. And when you renew your plan for the first time… we’ll do it all again! It’s simple — just link your Health & Beautycard in your Superdrug Mobile dashboard to receive your points.
- Earn double points at Superdrug
- Superdrug Mobile customers get double points on absolutely everything in store and online. All. The. Time. That adds up twice as fast!
Roaming and International
Travelling in the EU is easy using your Superdrug Mobile plan.
Travelling within Europe
- You can roam on Superdrug Mobile, it’s all included as part of your plan!
- You can use up to 12GB of data as part of your allowance for free, as part of our Fair Usage policy.
- You’ll be able to receive calls from abroad when you’re in the UK.
- Once you've used 12GB of data you can buy more by purchasing a cash add-on.
Travelling outside of Europe
- You can roam and make international calls when using Superdrug Mobile if you purchase a cash add-on.
Contact info
United Kingdom
- help@superdrugmobile.com
- www.superdrugmobile.com
4.4
Excellent
7K reviews
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Had problems with my account since the…
Had problems with my account since the 12th April. It has now being resolved.
Thank you
April 12, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Petra,
Thank you so much for taking the time to let us know how helpful you found our customer care team, I'm glad your account issues have been resolved. I’m going to pass your comments on to them, I’m sure you’ll make their day.
Hope you have a great day.
Thank you
Superdrug mobile
Love Superdrug mobile, good price & total network coverage.
April 21, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Karen,
Thank you so much for taking the time to leave such a nice review. We appreciate your feedback.
We are always here to help, so please connect with us if you need anything in the future.
I hope you have a great day.
Thank you,
Courtney
The Superdrug Mobile Customer Care Team
Didn't get the Superdrug VIP status as…
Didn't get the Superdrug VIP status as advertised.
Customer service kept fobbing me off for 6 weeks and now just full on ignoring me.
April 21, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Terri,
Thank you for taking the time to leave us a review. I'm really sorry to hear about what's happened with your VIP status and I'd love to get this investigated further.
Could you please get in touch with us at help@superdrugmobile.com with as much information as possible about what happened and include the reference 5179831?
Warm regards,
Mateusz
The Superdrug Mobile Team
I had to leave the address I was living…
I had to leave the address I was living at(relationship break down). The Superdrug SIM card I was lost somewhere (along with lots of other things of mine) Anyway, I got a New place and because I needed to be online straight away, I bought another Superdrug SIM card. I was told by Superdrug chat, that I couldn't transfer one Superdrug mobile number to another (ie PAC). So I topped up the New new SIM card and ordered a replacement for the original. Superdrug cancelled the new SIM card and sent me a replacement for that. After about 4 weeks of trying and about £80 in various different Sim cards and top ups(3, Lebara, Lyca) I got both cards, but the one associated with this Email address keeps on saying Whoops something went wrong server error. I was told it was because I requested a PAC code and Superdrug thought I was leaving. This card has always been a router I wouldn't request a PAC code. When it works it's good and good value, but the complete fiasco I been put through. And if it didn't work well otherwise it would be one
February 9, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Graham,
Thanks for bringing this to our attention.
I'm really sorry to hear about what happened and I'd love to help get this investigated further for you. Please get back in touch with us by email at help@superdrugmobile.com and be sure to include the reference 5171975.
Many thanks,
Mateusz
The Superdrug Mobile Team
Marta knows how good she is
Marta knows how good she is, don't let her go. She helped me within the span of 5 minutes. Give her a rise.
April 12, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Kacper,
I'm delighted to hear that you've enjoyed your time with our team today! Thank you for taking the time to leave such a kind review and I'll be sure to pass this on to Marta! I'm sure it'll make their day!
Sending you my warmest regards!
Many thanks,
Mateusz
The Superdrug Mobile Team
Fast, reliable service at a great price
Have been with superdrug mobile for close to a year now, after dumping EE.
Have had no issues, connection is reliable and fast, can use London underground WiFi and have roaming in Europe, roll over data and no long tied in contract.
Great price and opportunity to reduce cost through referrals
April 7, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Ian,
I'm delighted to hear that you've been enjoying our services! Thanks for taking the time to leave such a kind review and I've now passed this on to our team internally. I'm sure it'll make their day!
Sending you my warmest regards!
Many thanks,
Mateusz
The Superdrug Mobile Team
Have been using superdrug since November 2025…
Have been using superdrug since November 2025 .. very frustrating no network, no Internet I miss a lot of important phone calls and emails, tried the number that is provided for customer service but is invalid so frustrating.. I have to change urgently... I so disappointed ☹️.
March 31, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Masego,
Thank you for leaving this review and bringing this to my attention. Could you please email us at help@superdrugmobile.com with as much information as possible?
I’d like to investigate this and get it resolved for you. Can you also include the reference number 5146350?
Thank you,
Joshua
Superdrug Customer Care Team
The experience is amazing
The experience is amazing, the way it's set up, and ive not had a problem with it, and the shop staff was very professional and helpful, I would recommend the sim card to my friends and family, very grateful.
March 17, 2026
Unprompted review
Reply from Superdrug Mobile
Hey Wendy,
Thank you so much for leaving such a nice review. We're so glad to hear that our staff have been able to assist you with this and make it easy for you, thank you for choosing Superdrug Mobile!
Thanks, and have an amazing day.
Kara
The Superdrug Mobile Customer Care Team
Login
I have been trying to login to my account & won't let me sign in. Can't reset password. Can in main site. No reply from email sent 4 days ago. Had new phone but now can't make calls. Wanted to try to set up new SIM to see if it works. Can't stop auto renew on payment . Will close account once I can turn off auto payments which I can't get to because it won't let me login
Update now sorted had to download edge which sorted out the problem of Logging in.
March 10, 2026
Unprompted review
Reply from Superdrug Mobile
Hello Mr F,
Thank you for taking the time to leave a review.
I’m sorry to hear you were not able to log in to your Mobile account, and I am glad that the issue has been resolved by downloading the browser.
I am so sorry that you are not able to make calls with your new phone. I would love to help you with this!
Please kindly check the settings on your new phone to make sure the SIM works correctly. Please follow the link below to see how to check your phone settings and update them on your new device:
https://help.superdrugmobile.com/en/articles/1778281-using-mobile-data-on-superdrug-mobile
We would love to look into getting any issues resolved for you and restoring your faith in Superdrug Mobile.
So we can help you further, please get in touch with us with your Mobile account and your device details by live chat or email, and quote reference 5125577. You can find all the details on how to contact us here:
https://help.superdrugmobile.com/en/articles/1778310-how-do-i-contact-superdrug-mobile
Kind regards,
Marta
Superdrug Mobile Customer Care Team
Sim cards cannot be activated
The activation process is broken, and from communication with support I got impression that they aware of it but doesn't care and keeps selling useless cards
February 18, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Aleksei,
Thank you for taking the time to leave us a review and I'm really sorry to hear about the experience you've had with our activation process.
Could you please get in touch with us at help@superdrugmobile.com with as much information as possible about what happened and include the reference 5095222? I'd love to help investigate this further for you so we can look into what happened.
Warm regards,
Mateusz
The Superdrug Mobile Team
Easy to set up and keep original phone…
Easy to set up and keep original phone number. Signal great, no problem with service. Excellent value for money, automatic renewal each month. I would definitely recommend.
February 17, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Mandy,
Thank you so much for taking the time to let us know how helpful you found our service.
We are always here to help, so please don't hesitate to pop back in touch if you ever need assistance.
I hope you have a great day.
Thank you,
Vinnie
The Superdrug Mobile Customer Care Team
Reply from Superdrug Mobile
Hi Qa,
Thank you for taking the time to leave us a review and I'm so sorry to hear about the experience you've had with your connection.
Could you please get in touch with us at help@superdrugmobile.com with as much information as possible about what happened and include the reference 5092665?
I'd love to help investigate this further to see what happened and if there's anything we can do to help.
Warm regards,
Mateusz
The Superdrug Mobile Team
I’ve had nothing but great service home…
I’ve had nothing but great service home and abroad for such a reasonable amount of money.
Thanks
February 10, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Paula,
I'm delighted to hear that you're enjoying your time with us! Thank you for taking the time to leave such a kind review and I'll be sure to pass it on to our team.
Sending you my warmest regards!
Many thanks,
Mateusz
The Superdrug Mobile Team
It is so difficult to activate
It is so difficult to activate, my email address is not going through, password is a problem and any little mistakes starts you all over again.i am returning their sim because its waisting my time and making me angry
February 8, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Abigail,
Thank you for taking the time to leave us a review and I'm really sorry to hear about the activation issue.
If you're still willing to give us another shot, please get in touch with us at help@superdrugmobile.com(opens in a new tab) and include the reference 5082202. I'd love to help investigate this further the activation issue and aim to restore your faith in Superdrug Mobile.
Kind regards,
Nazia
The Superdrug Mobile Team
Very helpful
I've been a superdrug mobile customer since October and I have had a few minor issues, but they have always been sorted out quickly with no fuss and I would like to thank both Marta and Carmen for helping me sort my issues out via live chat. They were both courteous, helpful and patient with me. I would thoroughly recommend Superdrug mobile to anyone especially as there is no contract and it's competitively priced at £16 per month until December for unlimited calls, data and texts, nobody can match that, Superdrug is a great company and I will definitely continue to shop there for the foreseeable future. Thanks to the superdrug team who all deserve a pay rise!
January 20, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Andrew,
I'm delighted to hear that you've enjoyed your time with our team today! Thank you for taking the time to leave such a kind review and I'll be sure to pass this on to Marta and Carmen! I'm sure it'll make their day!
Sending you my warmest regards!
Many thanks,
Mateusz
The Superdrug Mobile Team
Superdrug sold their SIM cards in their…
Superdrug sold their SIM cards in their St Helier, Jersey shop. At that time an unlimited data sim was offered at £20 pm. There were no exclusions promoted. They now state that as Jersey is not in the UK any data used is classed as roaming, making the unlimited data option worthless. They have now discontinued the sale of these SIM cards in Jersey, but existing customers are basically told that’s the rules so tough. Definitely a deliberate manipulation letting customers believe they were getting a deal before pulling the rug. Customer service just refer to their “conditions”, it’s a pity they don’t promote these initially.
January 29, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Consumer,
Thank you for taking the time to share your feedback — we’re sorry to hear about your experience. To clarify, our Terms & Conditions and Price Guide were updated in May 2025, shortly before your SIM purchase.
There have been no recent changes to our roaming policy, and the information currently shown is the same as at the time of your order.
We appreciate that this may still be disappointing, but we want to reassure you that no retrospective changes have been made, and Jersey was classed as a roaming destination at the time you bought a SIM.
We made the decision to stop selling SIMs in the Channel Islands for numerous reasons. Existing customers are very welcome to contact us so we can review their account individually and offer the best possible support.
I can see you haven't yet responded to our last message; please reply and let us know how to move forward (please quote the number 5070435).
Thank you Marta 👏
Due to a few issues relating to new H&B card number and phone sim - rewards have not been received. After some initial failed attempts to rectify previously, today - Marta via chat worked fast to fix. Great service. Many thanks. I would definitely recommend Superdrug mobile. 🌟
January 28, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Nicola,
Thanks for getting in touch and letting us know Marta was super helpful today, we really appreciate your feedback! I’m going to pass your comments on to Marta,
If we can help with anything else, let us know and we will be more than happy to help.
Thanks
Nazia
The Superdrug Mobile Customer Care Team
When I was on 02 I could get no…
When I was on 02 I could get no response sometimes plus it was slow at getting stuff on the Internet
January 27, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Shaun,
I'm delighted to hear you're enjoying your time with us! Thank you for taking the time to leave such a kind review and I'll be sure to pass this on internally! I'm sure it'll make everyone's day!
Wishing you all the best!
Many thanks,
Mateusz
The Superdrug Mobile Team
Excellent service from the Burnley…
Excellent service from the Burnley branch especially a young lady Emma who helped me to get transferred from my old provider
January 26, 2026
Unprompted review
Reply from Superdrug Mobile
Hi Giuseppe,
Thank you so much for taking the time to let us know that you found the store staff member Emma helpful with transferring your number to Superdrug Mobile. It is much appreciated!
I am so glad that your query has been addressed so well, and if we can assist you with anything else, we will be more than happy to help you.
Marta
Superdrug Customer Care Team
Great shop,good offers ,good customer…
Great shop,good offers ,good customer service including when I signed up to the mobile SIM only app as the store assistant helped me to set it up
January 20, 2026
Unprompted review
Reply from Superdrug Mobile
Hi there,
Thank you so much for taking the time to leave such a nice review. We appreciate your feedback.
We are always here to help, so please connect with us if you need anything in the future.
I hope you have a great day.
Thank you,
Courtney
The Superdrug Mobile Customer Care Team
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