Exceptional customer service! When the sample ties didn’t match our bridesmaid dresses, George reached out proactively and helped us find the ideal colour. He also arranged a seamless return when we o... See more
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The Wedding Tie Colour Matching Experts Swagger & Swoon is the UK’s leading online retailer of specialist groomswear, offering over 500 shades of wedding ties, cravats, and accessories. Each piece is crafted to perfectly match your wedding colour palette — trusted by thousands of brides and grooms every year. Renowned for our customer service and unrivalled colour range, Swagger & Swoon proudly holds Best Groomswear from the UK Wedding Awards two years running. Our mission is simple: to make choosing your wedding ties as exciting and personal as finding the perfect dress.
Contact info
Nicholas House, WR10 3NE, Cropthorne, United Kingdom
- 01386 293 293
- service@swaggerandswoon.com
- www.swaggerandswoon.com
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Easily recommend to anyone
The team at Swagger and Swoon have been brilliant to deal with. Communication has been spot on, they have been super helpful and efficient throughout the whole experience. I would easily recommend this company to anyone. Thank you Petra and Ayesha for your help and personal touch.

Reply from Swagger & Swoon
Excellent customer service
I recently ordered ties and pocket squares for our wedding in June. Both products are lovely, really well made and I’m very happy with them. I found the communication and customer service from Swagger and Swoon second to none. I got personalised emails and texts every step of the way including a note to let me know that there would be a bit of a delay as they’d noticed a slight colour mismatch between the 5 ties and they were going to remake them because of that. They also sent the ties and pocket squares in such a lovely box with a little packet of love hearts! 10/10, 5 stars and will recommend to my many friends getting married this year and next.

Reply from Swagger & Swoon
Great customer service
Great customer service. Swatches sent through to check colours, patterns and materials. Ties and squares looked great

Reply from Swagger & Swoon
Amazing service
Swagger and Swoon are a brilliant company with fabulous customer service. I used them to find ties and pocket squares for my husband and his best man to match my bridesmaid a having so many different colours of swatches to choose from was a big help. I also loved that the ties and pocket squares came really quickly and were great quality. I could also use the Swatch to help pick flowers which was a nice bonus! The company are great at keeping in touch and sent a lovely message the day before the wedding as well which was very sweet! Great service.

Reply from Swagger & Swoon
The best customer service!
Customer service is absolutely phenomenal. I ordered a tie and pocket square set, and before dispatching I was contacted to make sure I’d seen a fabric sample so that I was absolutely sure I liked the colour. Any other company would have dispatched without checking and I think these guys 100% go the extra mile. Will definitely use them again!
10/10
Excellent service, kept me updated on the order from start to finish. Nice to know there are still businesses out there who value their customers. Couldn’t ask for more.

Reply from Swagger & Swoon
Great service and easy to communicate with
I would definitely recommend Swagger & Swoon to others who are looking to buy a set of suits. There were a couple of issues where we had to get a different size, and they were really helpful throughout the entire process. Very fast at replying to emails and always happy to help with any requests.
Really happy with the service that I received and would recommend them to others.

Reply from Swagger & Swoon
I was beginning to despair
I was beginning to despair of ever being able to find someone able to provide a colour match to the bridesmaids' dresses but it was no problem for staff at Swagger & Swoon. From the very first contact with staff in customer services through to receipt of the excellent ordered items the contact with everyone has been exceptional. I couldn't be more happy and would wholeheartedly recommend this organisation.

Reply from Swagger & Swoon
Amazing customer service
Wow, such amazing customer service & quality products!
Ordered a tie to try with our wedding suits without realising they did a test swatch service, was immediately emailed asking if I’d like a swatch sent out to me before proceeding with ordering just the 1 tie. Was then emailed again a few days after delivery of the swatch to make sure I was happy and to continue with my order.
Once the tie has been received (and approved by fiancé!) will be ordering more as well as ordering additional cavani waistcoats through them rather than direct through cavani like we have done previously as I’m so impressed with these guys!!
You’ve got yourself a loyal customer! Thanks again to George & Petra.

Reply from Swagger & Swoon
Ordered ties and pocket squares from…
Ordered ties and pocket squares from Swagger and Swoon for my wedding. The service was exceptional - I was kept up to date with progress, the quality of the product and the customer service throughout the process was excellent.

Reply from Swagger & Swoon
Colour matching is amazing!
We purchased our ties and pocket squares from Swagger and Swoon, firstly ordering colour swatches for the groomsmen ties (burnt orange) and then we sent a fabric sample of our bridesmaid dresses to Swagger and Swoon, who returned some matching swatches, one of which was as near perfect match and looked fab on the groom!

Reply from Swagger & Swoon
Perfect.
From start to finish when ordering swatches to eventually ordering the ties, Swagger & Swoon were fast and extremely helpful with any queries and then with the delivery of items. Juss, Hannah & George gave me constant updates about the ties in production and then when they'd been packaged and sent. A text on the morning of my wedding to wish me a perfect day was a lovely touch and something I really appreciated. I would highly recommend Swagger & Swoon to anyone. Thank you for making this part of my wedding experience stress free from start to finish.

Reply from Swagger & Swoon
Amazing customer service & product
I put in an order with Swagger & Swoon without reading the delivery time. Despite this they want out of their way to accommodate my request and delivered the Tie I’d ordered in plenty of time. The tie itself was striking and beautifully made. They kept me informed at every point in chain of order to delivery. I would definitely recommend them. Their customer service is outstanding as was the product.

Reply from Swagger & Swoon
Loved the ties
Loved the ties, went really well with our Autumnal wedding.

Reply from Swagger & Swoon
Fantastic company
Fantastic company, very responsive team who helped with my tie order from start to finish, and a brilliant product at the end. Would highly recommend

Reply from Swagger & Swoon
Wedding ties
A great company to get my wedding ties off. I wasn’t sure if I could get a colour to match my teal dresses. I ordered a few of their swatches to see if any would match. Great idea. I was able to get a match for my dresses and it was exactly the same colour. Ties didnt take overally long to come and were just perfect. Matched my dresses so well. So impressed with the quality of the ties as well.

Reply from Swagger & Swoon
Beautifully made!
Beautifully made!
The ties looked amazing and complimented the suits perfectly!
Detail to packaging was excellent.
Thank you

Reply from Swagger & Swoon
Great quality ties!
Great quality ties!
Colour swatches sent very fast and colour change done at ease due to my incorrect colour order. Great customer service, lovely company. Would highly recommend!!

Reply from Swagger & Swoon
Fantastic company, great quality products and service
The colour of the bow ties we ordered for my husband and his best men was beautiful and such excellent quality material. The team at S&S were brilliant keeping us updated when the bow ties were in production, finished and shipped. Felt like a very personal service. I would definitely order from them again.

Reply from Swagger & Swoon
Perfect, personal service
The guys at swagger and swoon did a fantastic job at making all the ties for our recent wedding in Cyprus. I originally bought the groom and best man’s tie in 2020 and then ended up ordering 3 more in 2023 when we could finally have our special day. The colour match was perfect and the quality was outstanding too. Delivery was prompt and they kept me up to date throughout the whole process. They even messaged me on the wedding day to with me luck and congratulate me which I thought was a lovely personal touch. Thank you so much.
Faye

Reply from Swagger & Swoon
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