While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 80 reviews, most reviewers were unhappy with their experience overall. Many customers found the quality of the products to be poor, with watches breaking down quickly or straps deteriorating. People also frequently reported issues with customer service, describing it as unhelpful, unresponsive, and difficult to reach. There were also complaints about the product information, with incorrect details provided in leaflets. However, some people were satisfied with the staff, mentioning helpful and knowledgeable employees who provided excellent service in stores, assisting with repairs, strap replacements, and product selection. A few other people also felt that the customer service was good, particularly when dealing with specific individuals who went above and beyond to resolve issues.

What people talk about most

Product

Clients share ambiguous opinions on product. Many customers express disappointment with product quality,... See more

Staff

Users describe ambiguous interactions with staff. Many customers praise staff members for being friendly,... See more

Quality

Consumers consistently express disappointment with product quality. Many reviewers report watches... See more

Service

Customers consistently note ambiguous experiences with service. While many reviewers praise the excellent and... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers praise the amazing, professional,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

The leaflet that came with my Swatch gave the wrong battery number. I wasted money buying a small stock of batteries, only to find that they were (the ones in the leaflet, but) the incorrect sort for... See more

Rated 1 out of 5 stars

My wife & I visited the store, Mel (employee) reluctantly approached us, I asked her about a model name, her response: "We are not required to know all the model names, I don't know what its called".... See more

Rated 1 out of 5 stars

Very rude customer service, I bought a watch (£120) 3 years ago , it stopped working completely, no refund no repairs(I even offers them to pay for the repair )appealingly it happens and nothing they... See more


Company details

  1. Watch Store

Written by the company

Official Swatch site: browse the latest Swatch collections of Swatch Originals, Irony, Skin, Flik Flak, and Swatch Bijoux (jewellery). Buy watches online in our Swatch store.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

655 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent Customer Service

I see some bad reviews on here but they do not reflect the experience I’ve had.

My mother has a 1988 Swatch GW403 Geoglo watch which she has had from new. Recently the strap became so degraded that it needed replacement. She took it to the Swatch Service Centre, Charter Court, Third Avenue, Southampton. They were unable to help with that particular watch there but sent it to their head office. Due to the age of the watch, they were unable to provide the exact strap for the watch but gave her a newer replacement strap, cleaned the watch face, and changed the battery, before delivering back to my mother house, free of charge. She was contacted and kept up to date throughout. Considering the watch was purchased in 1988, I think this is next level customer service!

June 26, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

Tried to return a watch that was…

Tried to return a watch that was ordered online on swatch.no and arrived 1 day ago. This is offered as one way to handle returns on swatch’s website. Our request was declined in a long discussion with the manager because a plastic cover was removed. The watch was never worn however. The manager advised us to resend it to their online store as standards for returns there are apparently different. Very strange and costly experience.

June 24, 2023
Unprompted review
Rated 1 out of 5 stars

Swatch Repair

I always liked swatch until I encountered this issue. I got a new Swatch watch about two years ago, the watch provides a 10 mins delay. I took it to a swatch shop in Montreal and was told sorry we do not repair watches just we can change batteries. since swatch watches are now considered disposable, I will not recommend it to anyone. Save your money. You can get another watch that has a better service.

June 15, 2023
Unprompted review
Rated 5 out of 5 stars

Absolutely great experience

Absolutely great experience in the Glasgow store, thanks to Ben. Ben helped show and explain all of the watches we were looking for and went above and beyond to show us alternatives which we may also like. He also was incredibly patient as we decided on whether or not to buy, as a result of Bens patience we felt empowered to buy another watch for my Wife. Thank you Ben, you are a credit to Swatch.

June 17, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

I purchased a Speedmaster directly from Swatch

I purchased a Speedmaster directly from Swatch
6 June 2022 the watch would lose time or run then stop from day one.
The watch was sent to the Swatch Service Center in New Jersey on 27 January 2023 it was finally returned to me 9 June five months to be serviced.
Now the watch will not run at all and the clasp has been damaged while in service .Swatch has told me they are short of people to service products.They were not short staffed to take $6700.00 from me when the watch was purchased.I had better service with my $25 Casio.My advice avoid these people at all cost.

June 9, 2023
Unprompted review
Rated 1 out of 5 stars

Pick Another Watch Brand

Should have read reviews first….saw on the Swatch main website that they had a rang as collaboration with Omega. Went to buy but whole range was not in stock. Emailed Swatch to be told that I would have to contact my local stores. Contacted 3 stores they all said that they also had no stock and unfortunately they are never given a list of stock dates for delivery so they could not tell me when they may get a delivery. So Swatch don’t know neither do their shops know if these items will ever be in stock, however they still advertise the items. Poor service in this day and age of technology they are unable to run a fast moving goods service….

June 7, 2023
Unprompted review
Rated 1 out of 5 stars

Disappointed with service for a broken item they sned me

Make a recent purchase of the ring name love explosion and I have to express my disappointment as the ring arrived and literally as I unbox hearts start coming off by now 3 of them have come off. I contact the company and they said I have to resend in the box it came with and the shipping nor refunds just the purchase amount. I don't have access to the box as I place in trash and trash was pick up by the time they respond. I contact again to let them now and they reply with automatic message that direct me to website to search for a return label thst o can't find no where.. I will never buy again from them

June 2, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

SWATCH WATCH is not getting my business…

SWATCH WATCH is not getting my business in the future!
I have been buying their products for decates, even before moving to Canada 30 yrs ago.
Their store in Calgary, AB, Canada is not worth visiting, poor service; was told they could not get a replacement for a clear buckle for one of my previously purchased watches. They also told me that my watch with the ultra light metal band was not serviceable even though it worked before taking it to them for a new battery.
Bought a new watch at The Hudson Bay Co in Lethbridge, AB end of Sep 2022 and barely wore the watch. The clear buckle got deformed just from regular wear and now the silicone band is breaking.
Called 18663792824 was told they only service US clients; was given 4167031667 for Canada to call. Not even a toll free number! Turns out this is the Swatch Grp customer service number. The person who answered at their parts department at ext 3 advised that they don't carry parts for Swatch watches. According to them their warranty department can not be reached by customers at this time as they have no phone line! The parts department is contacting them internally. So waiting for a call back. However, I was advised by the US customer service rep that Swatch does not cover watch bands under their warranty!
If the system would let me write a review with zero stars then this is what they would receive from me. Considering this is a Swiss owned company they got to have the worst service in Switzerland! I will never recommend their products again! Absolutely shocked about the poor service!

April 28, 2023
Unprompted review
Rated 1 out of 5 stars

No moonswatches anywhere

Been to three shops in Zurich, Edinburgh and London and still not able to get a freaking moonswatch mission to mercury. Decided to give up and not bother even if it ever becomes available. Swatch is a joke for not producing adequate numbers of watches. Absolute joke

April 16, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

ORDERED FROM UK ONLINE STORE...NO WATCH HAS SHOWN UP?!?!

Ordered a watch on 4.4.23 from the UK online store, only to find it was shipped from Basel. Still not arrived, emailed Swatch twice to find out what's happening - no reply. The tracking stated a delivery was attempted (without any notification to me of date/time) and apparently it is now at "a post office". No information of which one??
So at the moment,I'm £210 out of pocket with no watch to show for it.
What a total cock up.
Swatch, your service is a joke and no way focuses on your customers.
This is the only time I'll buy a Swatch watch...never again!!!

April 13, 2023
Unprompted review
Rated 1 out of 5 stars

Disappointed

Disappointed! I travelled to London last Friday to purchase a Mission to Mercury watch and visited all 3 stores only to be told each time they had sold out of today's stock, apart from Battersea who had the white strap models few ppl want! The staff were generally quite vague and unhelpful about deliveries and timings which left me torn thinking its worth trying again or get a different watch??
What's most annoying is seeing hundreds of moonswatches listed on ebay etc with receipts from a few days ago, from the same stores I visited! On principle I don't want to buy from a flipper and nobody should have to pay the premium over RRP. Great product but about time Swatch release adequate stock in stores, allow genuine customers to join a waiting list or simply open web sales so everyone has a chance to own the watches, and remove the flipping game!

March 31, 2023
Unprompted review
Rated 1 out of 5 stars

MoonSwatch search aborted.

I've long been a fan of Swatch and Omega, so the announcement of the MoonSwatch got me excited. Soon I realised that these could only be purchased in the UK in London or Edinburgh stores with no chance to order online. Sadly they screwed this up by selling them in 2's and 3's initially, feeding grey market sales - not the you had to be a genius to work out that would happen! Of course this has led to a spike in online sales from, shall we say, less reputable sellers who are advertising MoonSwatches at anything from £350 to £1k+.

Then in May 2022, I was lucky enough to speak to a representative of Swatch in Switzerland about how the MoonSwatch campaign following a complaint I raised re availability. Of course they were delighted with its progress but when I pointed out that the UK had 3 stores selling the watches in 2 locations and Switzerland, a country 6 times smaller, had 11 stores selling them, then it hardly seems fair. Add to that that the distance between London (2 stores) and Edinburgh was around 400 miles it only added insult injury. She assured me this model would be changing - it hasn't.

One of the issues is the inability of Swatch to allow customers to buy a MoonSwatch online, then to pick up in store. Surely, this can't be too difficult a task for a brand like Swatch.

I was heading to Italy in June 2022 and there were Swatch stores in 3 of the 4 locations I was visiting (Venice, Bologna and Florence), none of whom had any stock when I popped in on various days!

Then I tried the same when visiting Mexico, again nothing!

Then, earlier in 2023, Swatch doubled down on only purchasing from selected stores, adding Glasgow (less than 50 miles from Edinburgh) to the list seems a little pointless. Unless you live in Scotland I guess. Yet Leeds, Newcastle, Bristol, Birmingham, Manchester et al, are not stocking the watches.

This weekend I went to the two Swatch stores in London, neither of whom had stock. Yet I can still buy a MoonSwatch online at Kick Game, Edit LDN, Ebay and elsewhere for prices ranging between £300 and £1900 - well done Swatch for feeding grey market sellers!

Well, my search is over - I've decided to not succumb any more to the marketing ploy that is Swatch's MoonSwatch project given how they've exploited this.

Swatch Group CEO Nick Hayek has confirmed that the watch will not be sold online, saying “There’s no emotion in online buying.” No, Mr Hayek, there might not be emotion in online buying but there is emotion in following a brand for many years and then feeling excluded simply because of where you live! Or the fact you can't order online to collect in store. His quote went on to say: “It’s a carefully produced Swiss-made watch and not a commodity. The MoonSwatch is not about to make as much money as possible in the shortest possible time period. So why should we sell it online?” Mr Hayek there, ignoring the fact that Swatch fans can't get stock in stores, yet clearly some people can - as you can only buy from a Swatch store - given there's no end to the online availability at inflated prices, whilst Swatch bank the cash in store. Swatch are aware that this is taking place, so one can only assume they don't care!

April 1, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

Dishonest LIARS who treat their customers terribly

After decades of being a loyal customer they have permanently lost my business. They sent me a watch with a damaged face which was shipped without a protective cover over the face. I contacted customer service and returned the watch. After they received the watch, they emailed me to tell me that the watch could only have been damaged by being worn. In other words, it was my fault and they could not possibly be responsible for it. I escalated to a supervisor on the phone who gave me a ridiculous story that multiple levels of management including a director agreed the damage did not happen on their end. Really? A director got involved on a $100 watch? I let them know after 35 years I will NEVER purchase another watch from them. Clearly their bottom line is suffering enough that they have to accuse customers of fraud. Outrageous. I disputed with AMEX and guess what? They don't call their customers LIARS.... Hope dying on that hill was worth it. I'll leave reviews wherever I can to tell people how Swatch now treats customers.

March 22, 2023
Unprompted review
Rated 5 out of 5 stars

Manchester Arndale Centre

Manchester Arndale Centre. I went in with a faulty watch. They replaced the battery and cleaned up the watch. It was excellent service from Annie. Thank you.

March 21, 2023
Unprompted review
Rated 2 out of 5 stars

Battersea store

Battersea store: we enquired earlier in the day (21/03/23) re Moon Watches, nice member of staff said none in, an hour later we notice a queue forming. Joined said queue to cut a long story short a group of 5 males clearly known to each other get to the head of the line, as each one makes there purchase a bank card is passed to the next one. Two gents one in a grey tracksuit the other wearing a balaclava, have an animated conversation with one of the gents on the door, he left his position and walked some distance away. This has been raised by phone and online happened 13.30 - 14.30 today Swatch check your CCTV.

March 21, 2023
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look