Very good experience from start to finish. Purchased multiple sets of blinds from Swift Direct Blinds on different occasions and can’t fault them at all. Customer service and product quality amazing.... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
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I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
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Recently ordered wooden blinds, Delivery was pretty quick as they were made to measure, Had a slight issue,contacted customer services, well what can I say from the 1st contact with Katie everyt... See more
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Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 2 weeks
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Fantastic service,
Fantastic service,
Ordered on Sunday and after nearly hourly updates of the order through Monday I have received my shutters on Tuesday.
Can’t do any better than this,very impressed and happy.
Thank you
Andrew
June 9, 2026
Unprompted review
Reply from Swift Direct Blinds
Thank you so much for your fantastic review, Andrew!
We’re thrilled to hear how pleased you were with both the speed of delivery and the regular updates — we know how important it is to keep you informed every step of the way.
It’s brilliant to hear your shutters arrived so quickly and that you’re happy with the overall service. Comments like this really mean a lot to the team.
Enjoy your new shutters, and thank you again for choosing us!
Kind regards,
The Team @ Swift Direct Blinds
This has got to be the worse company I…
This has got to be the worse company I have came across in regards to quality, first blind I received was very poorly made and could see the stitching down the sides. I was then sent a replacement which is paper thin and can see through it very poorly made. I paid alot of money for the blind and isn’t the quality you would expect at all. Jessica has been extremely helpful however I now have a very large window which looks absolutely ridiculous with the blind up. I am still awaiting an update from the factory however unsure how this can be resolved as i now have no faith in the company
June 10, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Jacqueline,
Thank you for your review.
From our previous correspondence, I understand that you were unhappy with the white lining on the blind you initially ordered. This lining is displayed on our website prior to purchase to help customers make an informed choice. We also offer free fabric samples for you to see before placing your order.
As your original blind was made to the standard specification that you selected, we would not usually be able to offer a remake. However, on this occasion, our team member went above and beyond to accommodate your request and arranged for a replacement blind to be made without the white lining, which is not something we would typically offer.
The replacement blind you have now received has been made in line with your updated request and reflects your updated requirements.
For future orders, we do offer free samples so you can review the fabric and finish in advance for complete peace of mind.
Kind regards,
The Team @ Swift Direct Blinds
Excellent customer service
Many thanks to Paul who responded to my query about a faulty blind and quickly sorted everything out for me.
Excellent customer service!
May 28, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Chris,
Thank you so much for your kind feedback!
We’re delighted to hear that Paul was able to assist you quickly and get everything sorted.
We’ll be sure to pass on your lovely comments to him – he’ll really appreciate it. Providing prompt and helpful support is what we strive for, so it’s great to hear we delivered.
Thanks again for taking the time to share your experience!
Kind regards,
The Team @ Swift Direct Blinds
Wooden cafe style shutters
I am very pleased with my new wooden shutters. They took a while to arrive but that was expected and reflected in the estimated delivery date.
The only advice for other customers I would give if ordering a shutter which contains 2 or more panels, is to deduct half a cm from your measurement. As mine are very tight fitting and trickier to close.
Nonetheless very good quality and affordable.
June 4, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Jamie,
Thank you for your lovely review. We’re delighted to hear that you’re pleased with the quality and value of your new wooden café style shutters.
We also appreciate you sharing your additional measuring advice for other customers. In our measuring guide, we do advise allowing a small deduction from both the width and drop measurements to ensure the panels operate smoothly once installed, though we understand that tighter fits can still occasionally occur depending on the space.
We’re glad the delivery times met your expectations and hope you enjoy your new shutters for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Great, prompt customer service from Jessica
Great customer service from Jessica
June 5, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Fiona,
Thank you for your review. We’re delighted to hear that you received great customer service from Jessica, and we’ll be sure to pass your kind comments on to her — she’ll really appreciate it.
Thank you again for choosing Swift Direct Blinds, and if there’s anything else we can help with, please don’t hesitate to get in touch.
Kind regards,
The Team @ Swift Direct Blinds
Good product and excellent customer service
The product is good quality and just as described. fit for purpose. Very helpful customer service team - thanks especially to Paul. I had a major issue re delivery of item with DX, (for which I have left a one star review!) but Swift dealt with it on my behalf, and kept me fully informed at every stage. Impressive service.
May 29, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Ruth,
Thank you so much for your lovely review. We’re delighted to hear you’re happy with the quality of your blinds and the service you received from our team.
It was a pleasure speaking with you, and I’m really glad we were able to help resolve the delivery issue and keep you updated along the way. Your kind words mean a great deal, especially given the challenges with the courier.
If there’s anything else we can assist you with in the future, please don’t hesitate to get in touch.
Kind regards,
The Team @ Swift Direct Blinds
Misleading delivery timescale
I placed and order 2nd June and my order explicitly stated "Dispatched by Fri, June 5th to Mon, June 8th". The email confirmation generated only a few hours later, and not during working hours, then stated 10th June dispatch. I selected this company based on their rapid dispatch date promised on my order.
Having contacted their Customer Services they hid behind T&C's and unexpected supply issues. Clearly not true as the system that generated the order and subsequent correction of delivery date must have 'known' the real lead time when my order was taken. This is in my opinion deliberate miss selling to get the order when there was in fact no chance of receiving it when promised. Very poor ethically in my view.
June 3, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Phil,
Thank you for taking the time to share your experience, and I’m really sorry for the confusion and frustration caused by the change in your dispatch date. We completely understand how important the original timescale was when choosing to place your order with us.
The estimated dispatch dates shown at the point of order are based on the most up-to-date information available at that time. Unfortunately, in some cases, this can change shortly after ordering due to sudden supply or production updates, which is why your confirmation email reflected a revised date. We appreciate how disappointing this can be, especially when you were relying on the earlier timeframe.
We want to reassure you that this is not intentional, and we’re actively reviewing how these updates are communicated to avoid situations like this in the future.
In the meantime, we are already in contact with our factory to see if your order can be brought forward, and a member of our team will be in touch with you shortly to discuss this and help find a suitable resolution.
We really appreciate your feedback and the opportunity to put this right.
Kind regards,
The Team @ Swift Direct Blinds
Just like to say how helpful swift…
Just like to say how helpful swift direct blinds were resolving my problem. ( Paul ).
I had one blind slat missing from my order. And how quick they fixed the problem with no obligations many thanks to Paul who resolved this.
Service was quick
June 1, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Karen,
Thank you for your kind review.
We’re really pleased to hear that your issue was resolved quickly and that Paul was able to assist you so effectively. We’ll be sure to pass on your thanks to him – he’ll be delighted to know his help made a difference.
It’s great to know everything was sorted promptly, and we appreciate you taking the time to share your experience.
Kind regards,
Swift Direct Blinds Team
Nice looking custom made blind
Nice looking custom made blind
Very happy with it.
Liked the ease of the website making it easy to create the blind,
all delivered on time in nicely packed packaging
October 4, 2025
Reply from Swift Direct Blinds
Hi,
Thank you for your lovely review.
We’re so pleased to hear that you’re happy with your custom-made blind and that you found our website easy to use when placing your order. It’s also great to know everything arrived on time and well packaged.
Thank you again for taking the time to share your experience – we really appreciate it.
Kind regards,
The Team @ Swift Direct Blinds
This company sent me a faulty product…
This company sent me a faulty product and then refused to take it back. The palmed me off with a load of rubbish and I suggest a potential customer take note. Their customer service was terrible - so much for buying British! I had intended to deck my whole house with their blinds, but this came to a shuddering halt. Cannot be trusted.
May 28, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you for taking the time to share your feedback, and I’m very sorry to read how strongly you feel about your experience.
We’re concerned to hear that you believe your product is faulty and that this hasn’t been resolved to your satisfaction. That’s certainly not the standard of service we aim to provide, and we do take concerns like this seriously.
In order to properly investigate and assist, we had requested some additional information, as we’re currently unable to locate your order details from this review. Without this, we’re limited in what we can review or put right.
We want to reassure you that we are still very much willing to help and would welcome the opportunity to look into this fully and work towards a resolution. Please do get in touch with us directly with your order number and contact details so our aftercare team can assist you further.
Thank you again for your feedback.
Kind regards,
The Team @ Swift Direct Blinds
Cust Serv above and beyond
Despite not listing a spares service as such. Tim in customer service went above and beyond to supply me with replacement brackets for my 5 year old Premium Roman blind which following a clean is still in fantastic condition. Testament to this companies quality products and really good customer service. I will be buying blinds again from Swift Direct.
Thank you.
May 25, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi John,
Thank you so much for your fantastic review.
We’re delighted to hear that Tim was able to help you and go the extra mile to source replacement parts for your blind. It’s especially great to know that your Roman blind is still in fantastic condition after 5 years – that’s exactly the level of quality we aim to deliver.
Your kind comments about both our products and customer service really mean a lot to us, and we’ll be sure to pass your feedback on to Tim.
We truly appreciate your support and look forward to helping you again when you’re ready for your next order.
Kind regards,
The Team @ Swift Direct Blinds
Very poor service
Very poor service - avoid!
Took my order recieved an email to say manufacturing started and nothing since.
Chased after agreed shipping day had past, and was told they would check and never come back.
Had to chase credit card company and then recieved an email to say they hadn’t got the materials and cancelled order.
May 18, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Matt,
Thank you for taking the time to share your experience, and I’m very sorry for the frustration and disappointment caused.
We completely understand how concerning it must have been to receive confirmation that your order was in production, only to then experience a lack of updates and have to chase for information after the expected dispatch date had passed. That’s not the level of communication or service we aim to provide.
While the issue with material availability led to the cancellation of your order and a full refund being processed, we appreciate that this does not make up for the inconvenience caused, particularly given the time you had already invested.
Your feedback is important to us, and we are reviewing this internally to ensure better communication and visibility around stock and production moving forward.
Thank you again for bringing this to our attention, and we’re sorry that on this occasion we let you down.
Kind regards,
The Team @ Swift Direct Blinds
AVOID. Blinds arrived unusable and customer service ignored me
I ordered two made-to-measure blackout blinds. They arrived with chains that were too short to properly operate the blinds, and the measurements were also incorrect, so they didn’t fit the space. On top of that, the blinds themselves were of very poor quality.
The company took no responsibility for the issues and eventually stopped replying to my emails without offering any solution.
March 22, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Carmen,
Thank you for taking the time to share your feedback, and I’m very sorry to read about your experience.
We’re concerned to hear the issues you’ve described with the operation, sizing and quality of your blinds, as this is not the standard we aim to deliver.
We also understand your frustration regarding communication, and we’re sorry if you felt unsupported while trying to resolve this.
To ensure this was brought to a fair conclusion, we can confirm that a full refund has now been processed for your order. While we appreciate this won’t change the inconvenience caused, we hope it demonstrates our commitment to resolving matters where things have gone wrong.
Your feedback is important to us and will be shared internally as we continue to improve both our products and our service.
Kind regards,
The Team @ Swift Direct Blinds
Blinds look lovely in my Cabin
Blinds look lovely in my Cabin! So easy to measure and fit the stic fits.
Customer service team is fantastic, thanks so much to Joshua, Paul S and Paul N for the excellent service! A pay rise is in order! ;)
May 22, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Gem,
Thank you so much for your fantastic review! We’re delighted to hear that your blinds look lovely in your cabin and that you found them easy to measure and fit.
It’s especially great to hear your kind words about our customer service team — we’ll be sure to pass your feedback on to Joshua, Paul S, and Paul N… and we’ll let them know about that pay rise suggestion too.
Thank you again for choosing us.
Kind regards,
Swift Direct Blinds
Really awful customer service.
Really awful customer service.
I ordered a blind on 20 April, which is apparently manufactured in Huddersfield. Since then, I’ve received three standard template messages blaming delays on their supplier.
As I needed this sorted, I used Live Chat and spoke to Mark — the same person sending the emails. He was simply dreadful. According to him, none of this is their responsibility; it’s entirely down to the supplier, and they can “only pass on what they’re told.”
When I asked about alternative options, he was unable to check with the stock team in real time so I could make an informed decision. I also asked whether a discount code could be offered for the inconvenience, but was told no because I had already used a promotional discount.
The only goodwill gesture offered was £5 on a £107 blind for my office — and that was already a discounted price. These are not cheap blinds.
Given the lack of ownership and any real effort to resolve the issue, I had no confidence in continuing and decided to cancel.
It’s astonishing that companies invest so heavily in marketing, websites, and promotions, yet fail at the most basic level of customer service — either through poor training, lack of care, or an environment that doesn’t motivate staff to deliver a decent experience.
May 22, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Jan-Christian,
Thank you for taking the time to share your feedback, and we’re very sorry to hear about your experience.
We understand how frustrating delays can be, especially when you’re relying on clear and timely updates. While we do work closely with our production facility, we appreciate that from your perspective this is part of the overall service, and we’re sorry this led to disappointment in this instance.
We’ve reviewed your interaction with our team and note that when alternative options were discussed, this required confirmation from our production team before we could provide accurate information. We’re sorry this wasn’t as responsive as you needed at the time.
We can confirm that your order has now been cancelled and a full refund processed, in line with your request.
Your feedback regarding communication, resolution handling, and overall service has been noted and will be reviewed internally as we continue to improve.
Kind regards,
The Team @ Swift Direct Blinds
Great company
Great company. Any problems they’re easy to contact and very helpful. Highly recommend and will use again!
May 22, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Aniesha,
Thank you so much for your lovely review. We’re delighted to hear that you found us easy to contact and that our team was able to help when needed.
We really appreciate your recommendation and look forward to helping you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
Excellent blinds and excellent service and advice from Tim
Excellent blinds, and excellent service by Tim. Thank you!
May 14, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you so much for your lovely review. We’re delighted to hear that you’re pleased with both the blinds and the service you received.
It’s great to know that Tim was able to help — we’ll be sure to pass your kind feedback on to him. Thank you again for choosing us.
Kind regards,
The Team @ Swift Direct Blinds
Recent Order
I recently ordered blackout roller blinds from Swift Direct Blinds and I couldn’t be happier with the service. Ordering was very simple and straightforward, and the customer service throughout was excellent.
My blinds arrived today and I absolutely love them. The quality is fantastic, they block out the light perfectly, and they look amazing in the room.
I’ll definitely be using this company again when I order blinds for my other rooms. Highly recommend!
May 20, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Zoheb,
Thank you so much for your fantastic review. We’re delighted to hear that you found the ordering process simple and that our customer service met your expectations throughout.
It’s especially great to know how pleased you are with the quality of your blackout blinds and that they’re working perfectly for your space. We love hearing when the finished result looks just right in the room.
Thank you for your recommendation — we look forward to helping you again when you’re ready to complete the rest of your home.
Kind regards,
The Team @ Swift Direct Blinds
Excellent Products & Customer Service
I ordered blinds which proved to be incorrect in their sizing. I had purchased the 'make a mess of the sizing'
protection policy. When I contacted the company, Paul in customer service couldn't have been any more helpful.
My new blinds in the correct size are on the way to me. No hassle no arguments just rectified immediately.
All responses were exceptionally quick.
I have ordered blinds from this company before and have never been disappointed with the quality and the level of customer service I have received
May 20, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Yvonne,
Thank you so much for your fantastic review. We’re delighted to hear that your experience was so smooth and that the SizeSure Cover gave you peace of mind when ordering.
It’s especially great to know that Paul was able to assist you and resolve everything quickly and without any hassle — we’ll be sure to pass your kind feedback on to him. Providing straightforward, fast support when things don’t go to plan is exactly what we aim for.
We also really appreciate your continued support and are pleased to hear that you’ve consistently been happy with both our products and the level of customer service you’ve received.
Kind regards,
The Team @ Swift Direct Blinds
Great blinds and service.
We bought a number of blinds from Swift Direct Blinds and have been really pleased with the quality and overall customer service. We had a small issue which was resolved quickly and was even followed up by Joshua to ensure the issue had been dealt with.
Great fitting blinds. Follow the guidelines for measuring and you’ll have perfect fitting blinds.
May 1, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Cath,
Thank you so much for your fantastic review. We’re delighted to hear that you’re pleased with the quality of the blinds and the overall service you received.
It’s especially great to know that the issue you experienced was resolved quickly and that Joshua followed up to make sure everything was sorted. We’ll be sure to pass your kind feedback on to him — it will be much appreciated.
We also really appreciate your recommendation and your tip on measuring — it’s great advice for other customers. Thank you again for choosing Swift Direct Blinds.
Kind regards,
The Team @ Swift Direct Blinds
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