Very good experience from start to finish. Purchased multiple sets of blinds from Swift Direct Blinds on different occasions and can’t fault them at all. Customer service and product quality amazing.... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
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I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
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Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
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Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
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Replied to 95% of negative reviews
Typically replies within 2 weeks
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Ordered four blinds
Ordered four blinds. Blinds are lovely, but one of the mechanisms are not working. Have emailed three times and tried calling four times, but no response from emails and cannot get through on the phone. Wanted to order further blinds, but will not be going doing so and would appreciate refund for faulty blind.
May 15, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Debbie,
Thank you for taking the time to leave your review, and we’re very sorry to hear about the issue with your blind and the difficulty you’ve had getting in touch with us.
We understand how frustrating this must be, particularly when you were looking to place a further order. Please accept our apologies for the delay in responding to your emails and calls.
One of our team will be reaching out to you shortly to look into the faulty mechanism and ensure this is resolved for you as quickly as possible.
Thank you for bringing this to our attention.
Kind regards,
Swift Direct Blinds
Good blind but even better customer service
Ordered a simple roller blind, easy process. Unfortunately had some issues with delivery (they use DX) which was very frustrating, but I contacted Swift via email for assistance and Mark was incredibly helpful. He chased it up with the courier straight away and even managed to get them to redeliver the same day. Blind is solid quality and good value for money. 5/5 for customer service
April 10, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Ayesha,
Thank you so much for your lovely review. We’re delighted to hear that you found the ordering process easy and are happy with the quality and value of your blind.
We’re sorry for the frustration caused by the delivery, but it’s great to know that Mark was able to step in, assist quickly, and get this resolved for you on the same day. We’ll be sure to pass your kind feedback on — it will mean a lot.
Thank you again for your recommendation and for choosing us.
Kind regards,
The Team @ Swift Direct Blinds
These blinds are absolutely beautiful…
These blinds are absolutely beautiful and would not hesitate to recommend. They all come beautifully packed and are spot on with there measurements. If you have any doubts then don’t this is a first class company. Thank you.
May 15, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi William,
Thank you so much for your wonderful review. We’re delighted to hear how pleased you are with your blinds and that the quality, packaging, and measurements all met your expectations.
Your kind recommendation really means a lot to us, and we truly appreciate you taking the time to share your experience.
Kind regards,
The Team @ Swift Direct Blinds
I will not order again
We placed our order back in January. We were very excited to receive our order. Upon installing the blind we discovered it was too short, it was not the size we ordered.
It took 10 days for a reply. The representative we spoke to has been very helpful, however replies have been slow.
I received another email at the end of April to say they were in contact with the factory and they were pushing for a new blind to be made.
We are now in mid May with no blind.
I am now requesting a refund, it's been a few days with no reply.
It is a shame as reviews were great and we have three large windows that need new blinds.
We wanted to try Swift direct blinds but we are going to have to return to a bespoke service.
May 12, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Emma,
Thank you for taking the time to leave your feedback, and we’re very sorry for the delay and frustration you’ve experienced.
We completely understand how disappointing it must be to receive a blind that wasn’t as expected and then face delays while waiting for a replacement or resolution. This is not the level of service we aim to provide, and we sincerely apologise for the lack of timely updates.
We understand that you’ve now requested a refund, and one of our aftercare team will be reaching out to you to discuss your concerns and work towards a resolution as quickly as possible.
Thank you for your patience, and we’re sorry again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Love swift blinds quality and great…
Love swift blinds quality and great service. Even issues are resolved in a professional and prompt manner I never shop anywhere else.
October 30, 2025
Reply from Swift Direct Blinds
Hi Marianne,
Thank you so much for your lovely review. We’re delighted to hear that you’re happy with the quality of our blinds and the service you’ve received.
It’s especially great to know that any issues were resolved promptly and professionally — that’s exactly what we aim for. We really appreciate your continued support and loyalty.
Kind regards,
The Team @ Swift Direct Blinds
I had ordered perfect fit blinds from…
I had ordered perfect fit blinds from here in anthracite colour, and when
I've received them one side it was anthracite and one side white.
I've contacted them to say that they've sent me wrong colour and I can't use them because the white it will be on the outside of the window, which will make the design of the garden room look odd, because it is total anthracite , they came back to me saying that I've should of order first a sample of what I would like and then make the actual order with the blinds.They are custom size ,so they told me that they can't do anything about it, because this is how they actually come, with two different sides.
I did make it clear that if I would see it written in the description ,I wouldn't ordered them ,but guess what it doesn't say anywhere that they come in 2 different colours.
PLEASE BE AWARE WHEN YOU GET SOMETHING FROM THEM AS THEY DON'T DO ANYTHING ABOUT IT.
Now I had lost over £500 for blinds that can't use😡😤
April 8, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Mariana,
Thank you for taking the time to leave your feedback, and we’re sorry to hear how disappointed you are with your order.
We understand how frustrating it must have been to receive the blinds and find that the reverse side was not what you expected, particularly when this affected the overall look of your space. We appreciate you explaining your concerns.
Perfect Fit blinds are designed with a finished internal face and a standard reverse side, which is how these systems are supplied. We do always recommend ordering our free samples before placing an order, as this allows customers to see materials, colours, and finishes in person before committing to made‑to‑measure blinds.
That said, we’re sorry that this wasn’t as clear as it should have been at the point of ordering, and your comments regarding product descriptions have been noted and will be reviewed to help improve clarity for future customers.
Kind regards,
The Team @ Swift Direct Blinds
I ordered blinds using next day…
I ordered blinds using next day delivery on the Wednesday. You pay a premium for the blinds on this site compared to others, but the up side is they supposedly offer next day delivery (for £15!).
They gave me a delivery date of the Friday. It's now Tuesday and because they use DX who are known to be bad for deliveries, the blinds wont be here until tomorrow at the earliest. They have lied and said they had attempted a delivery when there is nothing on my camera footage. I have no idea when i will get my blinds, but i paid for next day delivery and its taken at least a week.
This site is a scam, avoid.
May 5, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Afaldo,
Thank you for taking the time to leave your review, and we’re sorry to hear about the frustration caused by the delay to your delivery.
We understand how disappointing this must have been,
particularly after selecting and paying for next‑day delivery. We would like to look into the delivery timeline, the courier updates, and the attempted delivery notification you mentioned so we can fully understand what has happened.
We have requested some additional information from you to allow us to investigate this properly with the courier. Once received, one of our team will review the details and be in touch to discuss this further.
Thank you for bringing this to our attention
.
Kind regards,
The Team @ Swift Direct Blinds
I ordered 5 blinds and I am so happy…
I ordered 5 blinds and I am so happy with them. Easy to order . Quick delivery and kept informed alone the process. Will definitely be using again
April 25, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Pam,
Thank you for your lovely review.
We’re really pleased to hear that you were happy with how easy the ordering process was, the quick delivery, and the updates along the way.
We truly appreciate your support and look forward to helping you again in the future
.
Kind regards,
The Team @ Swift Direct Blinds
Reply from Swift Direct Blinds
Hi Michael,
Thank you for your review.
We’re pleased to hear you were happy with the quick delivery and found our prices reasonable.
We really appreciate you taking the time to share your experience.
Kind regards,
The Team @ Swift Direct Blinds
Excellent
I purchased several twist blinds last year (which are absolutely fantastic) but I had a problem with one the screw thread mechanisms on one blind. Called Swift and the factory manufactured a new replacement part and it was sent to me less than a week later. Thanks Tim and the team 😀
April 27, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Diane,
Thank you for your excellent review. We’re delighted to hear how happy you are with your twist blinds and that the replacement part was sorted quickly for you.
It’s especially great to see your mention of Tim and the team — we’ll be sure to pass on your kind words. Providing prompt, effective support is very important to us, so it’s lovely to know this made a positive difference.
Thank you again for choosing Swift Direct Blinds.
Kind regards,
The Team @ Swift Direct Blinds
Appalling Customer Service - Do not order from this company
Ordered two blinds over two weeks ago, paid for next day delivery. Blinds arrived on time but one was not the blind we ordered. Tried contacting customer service via email (twice), live chat & via phone (was cut off when got to position one after 20 minutes). No response at all. They clearly don't care about customer service whilst they are happy to take your money. Trading standards will have to be the next port of call.
April 24, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Hannah,
We’re very sorry to read about your experience and the frustration this has caused. Please accept our sincere apologies for the incorrect blind being sent and for the difficulty you’ve had trying to contact us afterwards — this is certainly not the level of service we aim to provide.
We understand how disappointing this must have been, particularly after paying for next‑day delivery and then being unable to get the issue resolved promptly. We’re sorry for the inconvenience and for the time you’ve spent trying to reach us.
One of our aftercare team will be reaching out to you shortly to take ownership of this and ensure the issue is resolved as quickly as possible.
Thank you for bringing this to our attention.
Kind regards
The Team @ Swift Direct Blinds
I thought I was getting next day…
I thought I was getting next day delivery. They made next day and standard look the same so I went for standard delivery only to be told when I asked with difficulty ( no phone answer) where order was it would be a week.
April 23, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Marcia,
Thank you for your feedback, and we’re sorry to hear about the confusion and frustration surrounding the delivery times and the difficulty you experienced trying to contact us.
We understand how disappointing this must have been, particularly if the delivery options were not clear at the time of ordering. Please accept our apologies for the inconvenience this has caused.
One of our team will be contacting you to discuss this in more detail and to address your concerns.
Kind regards,
The Team @ Swift Direct Blinds
NO RESPONSE FROM CUSTOMER SERVICE AFTER 8 DAYS!
Received damaged blinds , emailed 8 days ago / and chased twice but still no response, also phone number not answered / live chat says to email them. Will have to escalate to credit card company.
March 27, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Nayem,
Thank you for your review, and we’re very sorry for the frustration and inconvenience you experienced while trying to contact us regarding the damaged blinds. We understand how disappointing this must have been and apologise for the lack of response you encountered.
We can confirm that a full refund was processed yesterday, and we hope this goes some way towards resolving the issue for you. Your feedback regarding our communication has been noted and will be reviewed to help us improve our service going forward.
Thank you for bringing this to our attention, and please accept our sincere apologies again.
Kind regards,
The Team @ Swift Direct Blinds
Blinds
Ordered two vertical blinds . They arrived on time ,.very well packed and were easy to put up. Sizes were perfect and the quality is better than I expected.Would definitely recommend swift direct and use again.
April 23, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Jean,
Thank you for your lovely review. We’re really pleased to hear that your vertical blinds arrived on time, were well packed, easy to install, and that the sizing and quality exceeded your expectations.
We truly appreciate your recommendation and look forward to helping you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
Recently ordered wooden blinds,
Recently ordered wooden blinds,
Delivery was pretty quick as they were made to measure,
Had a slight issue,contacted customer services, well what can I say from the 1st contact with Katie everything was so easy,she dealt with my complaint got the ball rolling,
Kept me informed at all times of replacement etc...
Will defo recommend swift direct blinds... swift being the appropriate word.....
Katie has been superb and very understanding....
Thank you 😊
April 23, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Colin,
Thank you so much for your lovely review.
We’re really pleased to hear that your made‑to‑measure wooden blinds arrived quickly and that you were happy with the quality.
It’s especially great to read your feedback about Katie. We’ll be sure to pass on your kind words to her — she’ll be delighted to know her support, clear communication, and understanding made the process so easy for you.
Thank you again for your recommendation and for choosing Swift Direct Blinds.
Kind regards,
The Team @ Swift Direct Blinds
Next Day Delivery is a SCAM
Next Day Delivery is a scam.
I paid extra for next day delivery, but my order never arrived. I received no notification, no update, and no communication whatsoever to explain there would be a delay.
It was only after I contacted the company myself that I was told the products would not be delivered for around 10 days. Had I not chased them, I would not have known anything.
To make matters worse, I now have to wait 5 working days for my refund before I can order elsewhere.
Definitely not “Swift” Blinds — that name could not be further from the truth.
April 21, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Clare,
Thank you for taking the time to leave your review, and we’re very sorry for the frustration caused by this experience.
We apologise that the next‑day delivery did not go ahead as expected and that you weren’t proactively informed of the delay. We completely understand how disappointing this is, particularly after paying extra for a faster service and then having to chase for updates yourself.
We’re also sorry for the inconvenience caused by the refund timescale. Refunds are processed as quickly as possible, but we appreciate that waiting can be frustrating when you’re looking to place an alternative order elsewhere.
Your feedback regarding communication and delivery expectations has been noted and will be reviewed to help us improve. Please accept our sincere apologies for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Called after my blind fell down and…
Called after my blind fell down and broke a part, called and spoke to Paul who couldn't have been more helpful. Arranged new part, checked details were correct. Friendly, helpful and polite. Followed up with the parts department to let me know when it was arriving, and checked everything was correct and working when it arrived. Cannot fault this service.
April 20, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Debra,
Thank you so much for taking the time to leave such a kind review. We’re really pleased to hear that Paul was able to help you so promptly and thoroughly after the issue with your blind.
It’s great to know that his friendly, helpful approach and follow‑up communication made the process straightforward and reassuring. We’ll be sure to pass your lovely feedback on to Paul — it will mean a lot to him.
Thank you again for choosing Swift Direct Blinds.
Kind regards,
The Team @ Swift Direct Blinds
Very frustrating company to deal with
I ordered 2 made to measure blackout blinds 120cm (width) x 225cm drop.
They sent both with a 100cm chain which means the person using them would need to be 8ft tall to reach the chain.
They want me to pay for 2x replacement gear mechanisms & delivery(approx £20)
I have asked several times for a phone call to no avail & it’s just been email tennis.
I am sure a phone call & it would have been sorted.
I was not asked for chain length when ordering & assumed the drop of blind would automatically dictate a suitable chain length
April 14, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Andrew,
Thank you for taking the time to share your feedback, and we’re sorry for the frustration caused by the chain length supplied with your blackout blinds and the difficulty you experienced trying to resolve this.
We understand how inconvenient this must have been. As discussed, replacement chains were sent to you free of charge, and we hope these have now fully resolved the issue and made the blinds easy to use.
We also appreciate your comments regarding communication and your preference for a phone call to resolve matters more quickly. This feedback has been noted and will be used to help improve our service going forward.
Thank you again for bringing this to our attention.
Kind regards,
The Team @ Swift Direct Blinds
Great product
Great product. Gave me clear direction on how to measure up. Discussed on the phone when i had a question. Used them again and again and white "wood look" blinds still perfect 2 years on. Very happy and will recommend again and again to friends and family.
October 19, 2025
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you so much for your fantastic review.
We’re delighted to hear that you found our measuring guidance clear, that our team was able to help when you called, and that your blinds have continued to look great even after two years.
It’s especially rewarding to know you’ve chosen to use us again and again, and that you’re happy to recommend us to friends and family. We really appreciate your continued support.
Kind regards,
The Team @ Swift Direct Blinds
AVOID
I unfortunately bought a blind from Swift Direct Blinds and it’s been a really disappointing experience.
The blind arrived faulty, which I only discovered after installing it. One of the cords that controls the tilt doesn’t work at all. I reported the issue straight away, but was just sent a generic troubleshooting guide that didn’t fix anything.
Since then, I’ve contacted them multiple times and keep being told that someone will be in touch “shortly”. It’s now been five days and I’ve had no actual response or resolution.
At this point, it feels like they’re just delaying rather than dealing with the problem. Poor customer service and no sense of urgency when something is clearly faulty.
I wouldn’t recommend based on this experience.
April 10, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Andrew,
Thank you for taking the time to share your experience, and we’re truly sorry for the inconvenience and frustration caused by the faulty blind and the delays in resolving the matter.
We understand how disappointing this must have been, particularly after installation and when you were expecting a prompt resolution. We can confirm that a full refund has now been processed, and we hope this helps bring the issue to a close for you.
Your feedback regarding communication and response times has been noted and will be reviewed internally, as this is not the standard of service we aim to provide.
Please accept our sincere apologies once again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
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