Very good experience from start to finish. Purchased multiple sets of blinds from Swift Direct Blinds on different occasions and can’t fault them at all. Customer service and product quality amazing.... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
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Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 2 weeks
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Paul was great!
After receiving 4 out of 6 blinds that didn’t fit because a friend measured incorrectly, Paul was very understanding & helpful & we sorted out the correct measurements for replacement. He was extremely polite, funny & a joy to talk to. Nothing was too much trouble. Thank you
April 15, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Tracey,
Thank you so much for your lovely review. We’re really pleased to hear that Paul was able to help you sort out the correct measurements and make the replacement process straightforward.
It’s great to know his understanding, friendly approach, and clear guidance made such a positive difference. We’ll be sure to pass on your kind words to him — they’ll mean a lot.
Thank you again for choosing Swift Direct Blinds.
Kind regards,
The Team @ Swift Direct Blinds
Do not honour cash back sites, shop around for the best deal.
Went through top cash back for this company as the cash back on offer was very good.
However once order placed paid for and received the cash back was declined.
This seems to be a common theme with this company they are getting the business but declining their obligation.
The blinds themselves are good quality but do your research of other companies where you may get a better deal without the false offer of cash back.
The company will probably respond stating a discount code not from their site was used but the only code used was one they were promoting on the site with no exclusion stated in the terms on top cash back.
Very disappointed as I would of got a better deal elsewhere.
April 8, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Lee,
Thank you for taking the time to share your experience.
We’re sorry to hear about your disappointment regarding the cashback outcome and understand how frustrating this must have been, especially when factoring it into your purchase decision.
Cashback offers are managed by third‑party providers and are subject to their own terms and conditions, which can sometimes affect eligibility depending on how an order is placed. That said, we appreciate you raising this and would like the opportunity to look into the situation more closely.
One of our team will be contacting you to discuss this further and review the details with you.
Thank you for bringing this to our attention.
Kind regards,
The Team @ Swift Direct Blinds Customer
Best Customer Service ever
What can I say but 'Wow', what amazing Customer Service I received from Paul. He was completely understanding of the problem and took it upon himself to get a completely satisfactory result/outcome for us. One of the things we loved is that he kept in touch with us, with phone calls, every step of the way and we were never left wondering what was happening. Other companies could learn a great deal from 'Swift Blinds Direct' in how to look after, care for and retain customers.
Thank you so much Paul you really have been an absolute pleasure to deal with
April 10, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Karina,
Thank you so much for your incredible review — it truly means a lot. I’m really pleased I was able to help resolve the issue and make the whole process as smooth and reassuring as possible.
Keeping you updated every step of the way is something we take seriously, so it’s wonderful to hear that the communication made a difference for you.
Your kind words about our customer care — and about Swift Direct Blinds — are genuinely appreciated. Feedback like this reminds us why we do what we do.
Thank you again for taking the time to share your experience. It’s been an absolute pleasure assisting you, and if you ever need anything in the future, I’m always here to help.
met vriendelijke groeten
The Team @ Swift Direct Blinds
Cashback rejection scam
I bought blinds from this company using a cashback scheme run by my employers. Follow the link to Swift Blinds where like many of their competitors their inflated prices are available with special DFS style discounts. But BEWARE, unless you're foolish enough to pay the inflated full price, the cashback claim will be rejected. So be careful in comparing your prices! Intentionally misleading in my view.
April 12, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Millie,
Thank you for taking the time to leave your feedback.
We’re sorry to hear about your disappointment regarding the cashback outcome and understand how frustrating this must have been.
Cashback offers are administered by third‑party providers and are subject to their own terms and conditions, which can affect eligibility depending on how an order is placed. That said, we appreciate you raising this and would like the opportunity to discuss it with you further.
One of our team will be contacting you to review the details and address your concerns.
Kind regards,
The Team @ Swift Direct Blinds
Don’t buy
Don’t buy, the hook that the wand attaches to is brittle and breaks off when you draw the bind to close or open it .The blinds are Venetian blinds, The wand for drawing the blinds on is far too long , this causes too much tension on the brittle hook , all this part of the wand and hook is a bad design, and spoils basically a good blind.
January 16, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Robert,
Thank you for taking the time to share your feedback.
We’re sorry to hear about the issue you’ve experienced with the wand and hook mechanism on your Venetian blind, and we understand how frustrating this must be when it affects the day‑to‑day use of the product.
We appreciate you outlining your concerns regarding the design and tension on the hook, and this is something we take seriously. To allow us to investigate this properly and determine the best way to resolve it for you, we have requested some additional information.
Once we receive this, our team will review the details and be in touch to discuss the next steps.
Kind regards,
The team @ Swift Direct Blinds
We found swift blind a very…
We found Swift Direct Blinds a very professional company. Would highly recommend. Our blinds arrived and were exactly what we wanted.
March 30, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Kelly
Thank you so much for your wonderful review.
We're delighted to hear that you found Swift Direct Blinds to be professional and that your blinds arrived exactly as you wanted.
Your recommendation truly means a lot to us. If there’s ever anything more we can help with, please don’t hesitate to get in touch.
Thanks again for choosing us.
Kind regards
The Team @ Swift Direct Blinds
Worst customer service I've ever experienced...
I genuinely don’t think I’ve ever experienced customer service this bad.
I ordered a blind from Swift Blinds and what should have been a simple purchase turned into a **two-month ordeal** of incompetence, delays, and complete disregard for the customer.
The blind developed a simple fault. Fair enough, these things happen. What *shouldn’t* happen is what came next:
* I was asked to upload videos… which apparently **weren’t even watched**
* Then asked to upload *more* videos… again
* Then given **generic “how to use a blind” videos** — despite the fact I’ve had fitted multiples of these blinds throughout my house already
* Endless back-and-forth, repeated explanations, and zero ownership of the issue
At no point did it feel like anyone actually looked at the evidence or understood the problem. It was just delay, deflect, repeat.
After **nearly TWO MONTHS**, they’ve *finally* agreed to replace the blind. Not because of good service, but because I refused to give up.
This wasn’t a one-off inconvenience. It was a drawn-out, frustrating, time-wasting process that felt deliberately obstructive.
If you value:
* Your time
* Basic competence
* Customer service that actually listens
…then I would strongly suggest looking elsewhere.
Absolutely exhausting experience. Never again.
April 9, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Matthew,
Thank you for taking the time to share your experience, and please accept our sincere apologies for the frustration and inconvenience this situation has caused.
We’re very sorry that resolving the fault with your blind took far longer than it should have and that the process felt repetitive and unhelpful. This is not the level of service we aim to provide, and we fully understand how exhausting and disappointing this must have been for you.
We hope that the replacement blind now provides you with many years of reliable service, and we regret that it took so long to reach this resolution. Your feedback regarding communication and ownership has been noted and will be reviewed internally to help us improve how issues like this are handled in future.
Please accept our apologies once again for the experience you’ve had.
Kind regards,
The Team @ Swift Direct Blinds
Transformational
Transformative for my room in central london which has a lot of street light. lovely selection of materials that i couldn't find in John Lewis. Very swift delivery. excellent.
April 7, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Gabrielle,
Thank you so much for your excellent review.
We’re delighted to hear that your blinds have made such a difference in your room, especially with managing street light in a central London setting. It’s great to know you found a lovely selection of materials with us that you couldn’t find elsewhere.
We’re also pleased that delivery was swift and that everything met your expectations. Thank you again for choosing Swift Direct Blinds — we really appreciate your kind words and support.
Kind regards,
The Team @ Swift Direct Blinds
superb service
there was an issue with regards to the working hight of these blinds. Following a brief discussion with Katie she replaced all 5 blinds with the correct length of the blind mechanism. Unfortunately i wanted to leave a review in march, however i unexpectedly had to go into hospital, now recovered, so Katie thank you very much for your most excellent service, kind regards barry
February 25, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Barry,
Thank you so much for taking the time to leave this lovely review — especially after everything you’ve been through. We’re really pleased to hear you’re now recovered and hope you’re feeling much better.
I’m delighted to know that Katie was able to resolve the issue quickly and get the correct blind mechanisms sent out for you. Providing helpful, hassle‑free support is really important to us, so it’s wonderful to hear how much you appreciated her service.
Thank you again for your kind words and for choosing Swift Direct Blinds. If you ever need anything in the future, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Great service
Easy to use guide for measuring blinds, swift delivery and with no issues, easy to install
October 19, 2025
Reply from Swift Direct Blinds
Hi Sandra,
Thank you for your great review.
We’re really pleased to hear that you found our measuring guide easy to use, the delivery swift and hassle‑free, and the installation straightforward. That’s exactly the experience we aim to provide.
Thanks again for choosing Swift Direct Blinds — if you need anything in the future, we’re always happy to help.
Kind regards,
The Team @ Swift Direct Blinds
DISAPPOINTING
I’m extremely disappointed with the service I received from this blinds company. From start to finish, they were completely unaccommodating and showed little to no willingness to work around customer needs or concerns. Communication was poor, and any requests for adjustments or flexibility were met with resistance or ignored altogether.
It became very clear that their main priority is financial gain rather than providing a quality customer experience. Instead of focusing on delivering a service that meets expectations, they seemed far more interested in upselling and protecting their bottom line.
What’s most frustrating is the complete lack of consideration for customer satisfaction. There was no effort to resolve issues or ensure I was happy with the final result. Overall, the experience felt transactional and uncaring, and I would not recommend this company to anyone looking for reliable and customer-focused service.
March 12, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Morgan,
Thank you for taking the time to leave your feedback. We’re very sorry to read that your experience with us has not met your expectations, and we apologise for the frustration this has caused.
We take concerns around communication, flexibility, and customer satisfaction very seriously, and we’re disappointed to hear that you felt your issues were not addressed or resolved appropriately. This is certainly not the experience we want to provide.
In order to investigate this properly, we have requested some additional information from you. Once received, we will review this in detail and look into the matter for you.
Thank you for bringing this to our attention.
Kind regards,
The Team @ Swift Direct Blinds
Great service
Usual service as earlier orders we have made. Well packaged and correct.
April 4, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Mr & Mrs Cotton,
Thank you for your review.
We’re really pleased to hear that your experience matched your previous orders and that everything arrived well packaged and exactly as expected. Providing consistent service our returning customers can rely on is very important to us.
Thank you again for choosing Swift Direct Blinds — we truly appreciate your continued custom.
Kind regards,
The Team @ Swift Direct Blinds
Exlent service
Exlent service delt with every thing in a very professional manner I'm very pleased
April 2, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Bill,
Thank you so much for your kind review.
We’re delighted to hear that you found our service excellent and that everything was handled in a professional manner. It’s great to know you’re very pleased with your experience.
Thank you for choosing Swift Direct Blinds — we really appreciate your support. If you ever need anything in the future, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Replacement parts
I had previously ordered a roman blind 3 years ago and when removing for decorating the bracket springs had seized and the blind couldn't be released without damaging the brackets. I emailed swift to ask if replacement brackets could be purchased and, after asking for the order number and photos, these were sent out free of charge. It did take a couple of weeks of back of forth to get the relevant info sorted but Joshua was very responsive and I'm pleased to now have the correct replacement brackets to reinstall the blind.
March 31, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Ellie,
Thank you for taking the time to leave us a review. We’re really glad to hear that Joshua was able to help you with the replacement brackets for your Roman blind.
We appreciate your patience while we gathered the details we needed — and it’s great to know that everything was resolved and that you now have the correct parts to reinstall your blind.
If you ever need any further help in the future, please don’t hesitate to get in touch. We’re always happy to assist.
Thanks again for choosing us.
Kind regards
The Team @ Swift Direct Blinds
Waste of time
After more than 2 months of waiting i still have no tracking number at least.
When ordered (attached pictures with measurements) asked for someone to have a look if the sizes are correct for my recessed frame but no one came back to me that time. Wrote several emails and i was sent a link of a video of a completely different company to learn how to do it: TheShutterStore
And when i asked if its possible to modify as the recessed frame has to be measured different then normal frame (which is not stated on their site) the answer was you can not modify after placing an order cause they are starting to work on it straight away) good joke!
Blinds are made in China, if i would knew this previously i would rather order from China much cheaper, wouldn’t be using intermediate.
Have a feeling that i spent £300 on something that i won’t be able to use and it didn’t come yet…
Avoid.
January 26, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Daniel,
Thank you for taking the time to leave your feedback, and we’re very sorry for the frustration and disappointment you experienced during this process.
We apologise for the delays, the confusion around measurements and guidance, and the communication issues you encountered — this is not the level of service we aim to provide. We understand how concerning this must have been, especially while waiting for an order to progress.
We can confirm that a full refund has now been issued to you, and we hope this helps bring the matter to a close. Your comments have been noted and will be reviewed internally to help us improve both our communication and customer support going forward.
Please accept our sincere apologies again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Definitely would not recommend this…
Definitely would not recommend this company, as I ordered a blind on 28/2/26 and by 27/3/26 still not received. After multiple times of emailing/calling the company and put on hold for long periods, still not told why I had not received the blind. Very poor service overall and today got a refund from the bank.
March 27, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Karen,
Thank you for taking the time to leave your feedback, and we’re very sorry for the inconvenience and frustration you experienced.
We apologise for the delay and the lack of clear updates while you were waiting for your order.
Unfortunately, it transpired that the courier lost your blinds, which is why delivery was not completed as expected. We’re very sorry for the disruption this caused and understand why you chose to obtain a refund via your bank.
Your comments regarding communication and response times have been noted and will be reviewed internally, as this is not the standard of service we aim to provide.
Please accept our sincere apologies again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Customer Service Sucks.
We ordered 4 roller blackout blinds.
They seemed robust and well-made.
We immediately had an issue with one of the roller mechanisms. I spent 20 years of my life fitting blinds, so I know what a faulty mechanism is.
This one is hard to pull up and down, and at some point, it is going to pull off the wall.
It is now over 5 1/2 weeks since I first raised the issue, and it is still not resolved. They asked us to record a video of the issue and then requested it again 2 weeks later, as they had lost it.
Customer service sucks for this company, so if you don't have a problem, you will love your blinds.
February 16, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Keith,
Thank you for taking the time to share your feedback. I’m really sorry to read about your experience, particularly given your background and expertise — I completely understand your concerns regarding the mechanism.
We also sincerely apologise for the delay in resolving this and for the inconvenience caused by having to resend your video. That’s certainly not the standard of service we aim to provide.
I can see that a replacement chain mechanism has now been sent to you, and we very much hope this resolved the issue.
Kind regards,
The Team @Swift Direct Blinds
Unimpressed
Ordered a single blind which failed to arrive despite being marked as "complete" on Swift's system.
Was advised by Chris that the order hadn't been sent to Production, but would be reinitiated and shipped by 25th.
Didn't happen and no indications it ever would.
Gave up and was promised a refund by Mark.
Will not use Swift again.
March 27, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear David,
Thank you for taking the time to leave your feedback, and we’re sorry for the frustration caused by this experience.
We apologise for the confusion surrounding your order status and the delays you encountered. As confirmed in our correspondence with you, this issue was caused by a system error, and we can confirm that a full refund has now been made.
We’re sorry that this situation was not resolved sooner and appreciate you bringing it to our attention. Your feedback has been noted and will be reviewed internally to help prevent similar issues in the future.
Please accept our apologies once again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Failed on delivery and poor quality
Checkout the 2 star review in Facebook. Poor quality and disappointing customer services. Failed to honour next day delivery instead took 6 days.
March 24, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Carole,
Thank you for taking the time to leave your feedback, and we’re sorry to read of your disappointment with both the delivery and the product.
We apologise that the next‑day delivery did not meet expectations. As noted, we did offer to refund the next‑day delivery charge as a gesture of goodwill, although this was declined. We also provided guidance on adjusting the tensioning of the blinds in an effort to resolve the quality concerns raised.
Your feedback regarding delivery times and product performance has been noted and will be reviewed internally, as this is not the experience we want for our customers.
Thank you for bringing this to our attention.
Kind regards,
The Team @ Swift Direct Blinds
Poor description
I ordered what I was assuming, 2 sets of shutter blinds, and it turned out to be 2 shitter blinds per window. This is their fault, as thier selecting system doesn’t describe properly what “number of panels” means. Really, it should have said “number of panels per window”. I ordered thier Venetians twice, and they were lovely, but the poor customer service means I will not order again.
March 16, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Michael,
Thank you for taking the time to leave your feedback. We’re sorry to hear that the panel selection wording caused confusion when placing your order.
We appreciate you highlighting how the term “number of panels” could be clearer, and your comments have been noted and passed on to our web team for review so we can improve clarity for future customers.
We’re pleased to hear that you were happy with the Venetian blinds you ordered previously, but we’re genuinely sorry that this experience has left you disappointed with our service. Your feedback is valuable and helps us identify where improvements can be made.
Kind regards,
The Team @ Swift Direct Blinds
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