Staff were very nice when there was a slight delay with my teng tools torque wrench.....maybe they should have said listen here's a voucher or a discount for your next order or a small freebie, but on... See more
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See what reviewers are saying
I ordered a pair of Rothenberger pipe benders. They took 11 days to arrive and when they did they had damage to the paint finish and the guides were missing which were due to the couriers mishandling... See more
Solid service with plenty of notification e-mails telling me the delivery was on its way. Took a week to arrive but that was within the timeframe. For the exceptionally low price I paid, it was worth... See more
Having paid for next day delivery we anticipated the package/s to arrive within 48/60 hours. One item was sent by one courier and arrived within that timescale. The other item (ordered at the s... See more
Company details
- Tool Wholesaler
- Construction Machinery and Equipment Store
- Home Improvement Store
- Plumbing Supply Store
- Safety and Work Wear Store
- Tool Store
Written by the company
At Trade Counter Direct, we pride ourselves on being your go-to destination for top-quality tools and accessories. Based in Devon, we offer an extensive range of products from top brands, catering to both professionals and DIY enthusiasts across the UK. Our commitment to competitive prices, excellent customer service and fast delivery ensures that you have the right tools, right when you need them. Experience the convenience of shopping with a reliable and knowledgeable team dedicated to meeting your needs.
Contact info
Yalberton Industrial Estate, TQ4 7QR, Paignton, United Kingdom
- 01803666630
- sales@tradecounterdirect.com
- www.tradecounterdirect.com
3.9
Great
1K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 20% of negative reviews
Typically replies within 1 week
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Reply from Trade Counter Direct - TCD
Hi there,
Love the no-fuss feedback — thank you! Great price, quick delivery, and a happy customer? That’s exactly what we aim for.
We appreciate the 5 stars and hope to serve you again soon!
— The Select Trade Brands Team
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We have never received the goods but…
We have never received the goods but payment was taken and you never get back to us
June 10, 2025
Reply from Trade Counter Direct - TCD
Hi Michael,
We’re really sorry to see this review and completely understand your concern. We want to reassure you that our team has responded to your emails and provided updates regarding the delay — we’ve done our best to keep you informed along the way.
That said, we're sorry that the goods have still not arrived, and we fully appreciate how frustrating this must be. Please know that your payment is secure, and resolving this for you is a priority.
If there’s anything else we can do to help, please don’t hesitate to get in touch with us directly at Select Trade Brands Support support@selecttradebrands.com — we’re here and ready to assist.
Thanks again for your patience and for giving us the chance to make this right.
— The Select Trade Brands Team
Very good delivery received it in a…
Very good delivery received it in a couple of days. Product first class
June 9, 2025
Reply from Trade Counter Direct - TCD
Hi John,
Thanks so much for the great review! We’re really pleased to hear your order arrived promptly and that you’re happy with the product.
Your feedback means a lot to us — we work hard to make sure every delivery is smooth and every item meets expectations.
If there’s anything else you need down the line, we’d love to help.
— The Select Trade Brands Team
Poor customer service
Limited/ no options to track delivery. Failed to respond to email and telephone requests for information about why the date for delivery seemed to be taking so long.
June 9, 2025
Reply from Trade Counter Direct - TCD
Hi James,
We're really sorry to hear about your experience and can fully understand how frustrating it must have been not to receive updates about your delivery.
Your order was dispatched on 16/06/2025 via Evri, and tracking details should have been available. We’re reviewing why these may not have been clearly communicated and why your messages were missed — that's not the level of service we aim to provide.
Thank you for bringing this to our attention. If you still need assistance or haven’t yet received your item, please don’t hesitate to get in touch directly at Select Trade Brands Support support@selecttradebrands.com — we’ll be happy to investigate and resolve this quickly.
We appreciate your feedback and the opportunity to improve.
— The Select Trade Brands Team
I am still waiting my order…
I am still waiting my order unfortunately there is no any news from company. I am very disappointed with it. I lost my trust with trade counter direct.
May 24, 2025
Reply from Trade Counter Direct - TCD
Hi Mr. Buyuk,
We’re truly sorry to hear how disappointed you’ve been — we completely understand how frustrating it is to place an order and then find out the item is unavailable.
Unfortunately, your order (#20127660) had to be cancelled due to a stock discrepancy, and a full refund was issued promptly. We also emailed you on 12th June 2025 to explain the situation and sincerely apologise for the inconvenience caused.
We are currently reviewing our stock systems to avoid situations like this in the future and deeply regret that this affected your trust in us. If there’s anything we can do to regain that trust or help you further, please reach out to us at Select Trade Brands Support support@selecttradebrands.com.
Thank you for your feedback — we value it and hope to have the chance to serve you better next time.
— The Select Trade Brands Team
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Non existent Customer service and poor quality product which arrived damaged.uct…
Despite telling them the product arrived damaged and then returning it for a refund they now refuse to give me a refund. Having complained and said this was unsatisfactory they haven't even bothered to reply to me. Customer service is non existent and the product quality is just as bad. Don't touch this company with a barge pole!
May 20, 2025
Reply from Trade Counter Direct - TCD
Hi Colette,
We’re very sorry to hear that you’ve had such a disappointing experience — that’s never the outcome we want for our customers.
We understand you returned the item, and we’ve reviewed the case internally. Unfortunately, the product arrived back to us damaged and in a condition that is not suitable for resale.
Had the product been delivered to you in a damaged state, we would never have asked you to return it due to the fragile nature of the item. We completely understand how this situation has been frustrating and we’re sorry that it’s led to a breakdown in communication.
That said, we’d still like to resolve this fairly. If you’d be open to it, please contact our team at Select Trade Brands Support support@selecttradebrands.com — we’re happy to re-review the case and work toward a resolution.
Thank you for your feedback — it helps us improve both our service and how we handle delicate items.
— The Select Trade Brands Team
parcel arrived damaged and broken
parcel arrived damaged and broken, with parts missing. I have emailed your self the company 3 days ago and still no response to my email concerning my goods. I brought these in time for a job which now I have had to pass on.
I will stay well clear off this company and will be telling friends and family not to buy products from your self. I have been robbed for my money and posted broken items and parts missing
June 6, 2025
Reply from Trade Counter Direct - TCD
Hi Cameron,
We’re really sorry to hear about your experience — receiving damaged goods, especially when you're relying on them for a job, is extremely frustrating and we completely understand your disappointment.
We’ve checked our system and, unfortunately, we haven’t received any emails from the address linked to this review, nor any message referencing order #20128187. It’s possible the message didn’t reach us for some reason.
If you could kindly resend your message to Select Trade Brands Support at support@selecttradebrands.com, we will prioritise your case and respond straight away to resolve this.
We’d like the opportunity to put this right for you and restore your confidence in us.
— The Select Trade Brands Team
Company does show delivery date when…
Company does show delivery date when you order stuff .
I ordered U Gauge which everyone needs when in day or maximum but received after 4 weeks.
Tracking was keep showing you will have in few days
May 16, 2025
Reply from Trade Counter Direct - TCD
Hi Abdul,
Thank you for your feedback — we completely understand how frustrating it must have been to wait so long for an item that’s usually needed urgently on-site.
Your order was dispatched on 04/06/2025, but unfortunately, there was a stock delay from the manufacturer (Rothenberger), and they didn’t notify us as quickly as we would have hoped. Normally, this item is a standard stock line, and we’re very sorry for the delay and inconvenience it caused.
We’re actively reviewing how we communicate delivery estimates and stock status so that this type of issue is avoided in future. Your input helps us improve, and we really appreciate you bringing it to our attention.
— The Select Trade Brands Team
All was easy and straight forward
All was easy and straight forward and delivered very fast. Items were good so thank you.
May 29, 2025
Reply from Trade Counter Direct - TCD
Hi Mr. Corrick,
Thanks so much for your kind words! We're really pleased to hear everything was easy, straightforward, and that your items arrived quickly.
It means a lot to us to know that you were happy with both the service and the products. If there's anything else we can help with in the future, we'd love to assist.
— The Select Trade Brands Team
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Excellent service.
Excellent service after problem with item ordered, quickly replaced and problem one collected, all resolved within 24 hours. Linda in Customer services was brilliant. Thank you.
May 28, 2025
Reply from Trade Counter Direct - TCD
Hi Ann,
Thank you so much for your lovely review! We're delighted to hear that everything was resolved quickly and that you were happy with the service.
We’ll make sure to pass your kind words on to Linda — she’ll be thrilled to know she made such a positive impression.
It’s always great to hear when things are put right quickly, and we’re really grateful for your feedback.
— The Select Trade Brands Team
The item that was purchased & was…
The item that was purchased & was stated in stock did not arrive on the scheduled date.
When I telephoned to query the item had gone back to processing due to waiting for new stock to arrive.
The new proposed delivery date did not work with our deadline therefore the order was cancelled.
May 28, 2025
Reply from Trade Counter Direct - TCD
Hi there,
Thank you for your feedback, and we're really sorry for the inconvenience caused. We completely understand how frustrating it is when an item listed as in stock turns out to be unavailable — especially when you're working to a deadline.
Unfortunately, the item went back into processing due to a stock delay from the supplier, and we should have communicated that earlier and more clearly. We’re reviewing how we handle real-time stock updates to avoid situations like this in the future.
We're sorry we couldn’t meet your timeline on this occasion, and we appreciate you taking the time to share your experience — it helps us improve.
— The Select Trade Brands Team
Misleading advertising .
Misleading advertising I made a purchase and half hour later when checking found I was buying only a part and not what I saw advertised but when I called them they refunded my money even though they seem to know what I was talking about so I say why this way it caused confusion.
May 14, 2025
Reply from Trade Counter Direct - TCD
Hi Iain,
Thanks for your feedback, and we're sorry to hear there was confusion around the product listing. We completely understand how frustrating that must have been, and we’re grateful you contacted us so quickly.
We're glad we could resolve it promptly with a refund, but we agree that clarity is essential — and we’ve taken your comments on board. We’re currently reviewing the listing in question to make sure it’s crystal clear moving forward.
Thanks again for highlighting this — it helps us improve both our site and the customer experience.
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi Tony,
We're sorry to hear you were disappointed with the communication around your order. Unfortunately, there was an extended delay from the manufacturer (REMS), which was outside of our control — but we absolutely understand how frustrating that must have been.
We’ve since cancelled the order and issued a full refund. While we wish things had gone differently, we appreciate the feedback and are always looking for ways to improve.
If there’s anything further we can do to assist or if you ever decide to give us another try, we’d be happy to help.
— The Select Trade Brands Team
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Damaged
You sent me a damaged box I reported it and you have not responded I have prompted a response now ignored
May 27, 2025
Reply from Trade Counter Direct - TCD
Hi Gary,
We’re really sorry for the inconvenience caused and for the lack of follow-up after you reported the damage. Unfortunately, your original ticket was accidentally closed in our system — that was our mistake, and we sincerely apologise.
To put things right, we’ve arranged for a replacement Meterbox to be sent out immediately. We appreciate your patience and understanding, and we're grateful you brought this to our attention so we could resolve it properly.
— The Select Trade Brands Team
Avoid avoid avoid !!
Two items ordered one delivered so far but arrived damaged which was clearly damaged prior to packing
Numerous emails and phone calls with no answer or reply
Next port of call is the bank for a charge back or drive to Paignton and Nick in the door until my issues are sorted
Poor poor after sales service so stay well clear
I will purchase from elsewhere next time
May 28, 2025
Unprompted review
Reply from Trade Counter Direct - TCD
Hi Steve,
We're genuinely sorry to hear how disappointed you were with your recent experience — especially regarding the damaged item and difficulties getting in touch. That’s not the experience we want our customers to have.
We can confirm that after your initial contact, a replacement HiKOKI item was processed the very next day, and we hope this has now arrived with you in good condition.
That said, we understand how frustrating the situation was, and we’re reviewing our communication channels to ensure customers receive quicker updates during busy periods.
We do value your custom and would welcome the opportunity to serve you better in future. If there’s anything still unresolved, please contact us directly at Select Trade Brands Support support@selecttradebrands.com.
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi Gary,
Thanks for the great review! We're really pleased to hear you were happy with the product and appreciate you taking the time to share your feedback.
We look forward to serving you again soon.
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi James,
Thank you for your feedback — we’re really sorry for the delay and the frustration caused by the item not arriving when expected.
There was a brief stock-related delay with the Sealey item, but we’re pleased to confirm that your order was dispatched the day after your review was posted. We hope it’s now arrived safely and meets your expectations.
If there’s anything further we can assist with, or if you'd like to discuss the order, please don’t hesitate to contact us at Select Trade Brands Support support@selecttradebrands.com.
We’d love it if you'd consider updating your review to reflect the full experience — but either way, we appreciate your feedback and your order.
— The Select Trade Brands Team
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Reply from Trade Counter Direct - TCD
Hi Mr. Adams,
Thanks for your feedback, and we're sorry for the delay in getting your order out.
Your item was delayed due to a supply issue with the manufacturer (Sealey), which temporarily affected availability. We're pleased to confirm that your order was dispatched on 2nd June, and we hope it has now arrived safely.
If there’s anything else we can help with — or if there are any remaining concerns — please don’t hesitate to reach out to us at Select Trade Brands Support support@selecttradebrands.com.
We truly appreciate your patience, and if you're satisfied now, we’d be grateful if you'd consider updating your review to reflect the full experience.
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi Giuseppe,
Thank you for the great review! We're really glad we had the components you needed — it's what we aim for.
We appreciate your support and look forward to helping you again in the future.
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi Mike,
Thanks for the great review! We're really pleased to hear you're happy with the tools.
Apologies again for the slight delay with the shipping — we appreciate your patience and are glad it didn’t take away from the overall experience.
We look forward to helping you again soon!
— The Select Trade Brands Team
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