Filled out the Unbiased request specifying what guidance I needed. I already have a tied financial advisor and have had for around 40 years, but I wanted an independent financial planner specifically... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
After contacting Unbiased for an IFA although they couldn't match an IFA with me straight away they didn't forget and kept me informed and encouraged me to try again with a bit more details. I eventua... See more
Company replied
Whole thing was quite quick and painless, Harjit contacted me by email, I phoned, we arranged a zoom meeting, got on well and hey presto I have a financial advisor. Unbiased sorted my main worry, whic... See more
Contacted me very quickly. Listened carefully to what l said and clarified the issues. Analysed the problem, suggested what l needed to think about and summarized options in a way l could understand.... See more
Company replied
Company details
About Unbiased
Written by the company
- Unbiased connects you to the UK’s biggest selection of financial advisers, mortgage brokers, and accountants
- We have a network of 27,000 professional expert advisers
- Over 10 million customers have found advice with Unbiased
- Our unique matching tool finds you the best match based on your needs
- If you prefer to select an adviser yourself, you can browse through a directory of professionals in your region
- The adviser will get in touch with you and you can decide what to do next
- Our service is completely free - you only pay once you have appointed a professional adviser
- To submit your enquiry go to www.unbiased.co.uk or call 0800 011 9671
If you have any questions or need help submitting your enquiry please call 0800 011 9671 and one of our team will be happy to help you.
Unbiased: Your Trusted Partner for Expert Advice
Written by the company
- Unbiased - AI-enabled financial advice platform
- Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms. With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more. The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise. Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry.
Get Matched with Expert Financial Advice
Connect with trusted professionals to achieve your financial goals.
At Unbiased, we empower individuals to make confident financial decisions, from buying a house to planning for retirement. Our platform connects you with over 27,000 fully regulated financial advisers, mortgage brokers, and accountants.
By sharing some details about your financial situation, we match you with the best expert for your needs. This service is free; you only pay for advice once you choose and appoint a professional to work with.
Contact info
32-38 Saffron Hill, EC1N 8FH, London , United Kingdom
- 0800 023 6868
- contact@unbiased.co.uk
- www.unbiased.co.uk
4.5
Excellent
12K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Finding a financial adviser
Two excellent alternatives were suggested and one of them seems to fit my requirements perfectly.
August 3, 2026
Unprompted review
Reply from Unbiased
Hi Linnet,
Thank you so much for your 5 ⭐ review!
We’re really pleased we could give you some strong options to consider and help you move closer to finding the right fit. We hope everything continues to go smoothly from here.
Kind regards,
The Unbiased Team
I was provided with the contact details…
I was provided with the contact details of a pension adviser whose experience closely aligned with my requirements. They contacted me promptly and provided the reassurance I needed, giving me confidence that they understood my circumstances and could offer the appropriate product.
July 31, 2026
Unprompted review
Reply from Unbiased
Hi Mike,
Thank you so much for your 5 ⭐ review!
It’s fantastic to hear that we were able to connect you with someone who was well suited to your needs. We’re pleased the conversation gave you confidence and reassurance about the way forward.
Thanks so much for taking the time to leave your feedback.
Kind regards,
The Unbiased Team
I was disappointed with the advisor you…
I was disappointed with the advisor you set me up with because they were not local. There was no opportunity to meet face to face at their offices. Therefore I did not go ahead with any further appointments.
July 30, 2026
Unprompted review
Reply from Unbiased
Hi Simon,
We are sorry to hear that you were disappointed with the adviser that we matched you to, and that they were not local.
We would love the opportunity to help you find an adviser that is local so that you can meet with them. Please kindly provide Trustpilot with your email address (you will get an email from them) so that we can help you.
Kind regards,
The team at Unbiased
Kind regards,
The team at Unbiased
Absolutely brilliant service from…
Absolutely brilliant service from Unbiased. The process was quick, easy, and stress-free, and they matched me with an adviser who was perfect for my needs. Everything was handled promptly and professionally, and I felt supported from the start. I’d definitely recommend Unbiased to anyone looking for financial advice!
July 27, 2026
Unprompted review
Reply from Unbiased
Thank you so much for your 5 ⭐ review!
We’re really happy that Unbiased made it easy for you to find an adviser who suited your needs, and we appreciate you recommending our service to others.
Kind regards,
The Unbiased Team
Clear explanations of the process and…
Clear explanations of the process and of the advice
July 29, 2026
Unprompted review
Reply from Unbiased
Hi Philippa,
Thank you so much for your 5 ⭐ review!
Thank you for sharing your feedback. We’re glad the service gave you a clear understanding of what to expect and helped make the advice easier to navigate.
Kind regards,
The Unbiased Team
So helpful they know there stuff
So helpful they know there stuff, so glad I found out about them helped me when others couldn’t Am so pleased there brilliant
July 29, 2026
Unprompted review
Reply from Unbiased
Hi Carol,
Thank you so much for your 5 ⭐ review!
We’re really pleased the service made such a positive difference for you and that we were able to connect you with support when you needed it.
Thanks so much for taking the time to leave your feedback.
Kind regards,
The Unbiased Team
I am a bit more knowledgeable than I…
I am a bit more knowledgeable than I was before.
July 31, 2026
Unprompted review
Reply from Unbiased
Hi Alan,
Thank you so much for your 4 ⭐ review!
We’re glad the experience helped you gain a better understanding and gave you some useful insight to take away. We hope this helps you feel more confident with your next steps.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
We had a very good informative meeting…
We had a very good informative meeting with your equity release advisor Keith who told us we qualified for the scheme and told us all pros and cons.
July 30, 2026
Unprompted review
Reply from Unbiased
Hi Paul,
Thank you so much for your 5 ⭐ review!
We’re pleased your adviser was able to give you the information you needed and help you understand your options. We hope the next steps go smoothly for you both.
Kind regards,
The Unbiased Team
Mather & Murray are very professional
Mather & Murray are very professional, polite and efficient, plus Steve Murray and Sue are a pleasure to deal with. Thank you
July 30, 2026
Unprompted review
Reply from Unbiased
Hi Steve,
Thank you so much for your 5 ⭐ review!
It’s lovely to know you’ve had such a positive experience with your matched adviser and felt well looked after throughout.
All the best moving forward!
Kind regards,
The Unbiased Team
I was connected with a suitable advisor
The advisor looks like he can offer me what I require
July 31, 2026
Unprompted review
Reply from Unbiased
Hi David,
Thank you so much for your 5 ⭐ review!
We’re pleased you feel you’ve been connected with an adviser who could be a good fit for your needs. We hope the relationship develops positively and that you get the support you’re looking for.
Kind regards,
The Unbiased Team
Very good communications
Very good communications. Totally professional.
July 28, 2026
Unprompted review
Reply from Unbiased
Hi Alan,
Thank you so much for your 5 ⭐ review!
We appreciate you taking the time to share your feedback. It’s reassuring to know you received a high standard of service and felt confident in your interactions with the adviser.
Kind regards,
The Unbiased Team
Good chat knowing what to expect from…
Good chat knowing what to expect from the next meeting
July 29, 2026
Unprompted review
Reply from Unbiased
Hi Paul,
Thank you so much for your 5 ⭐ review!
We’re glad your initial conversation gave you a clear idea of what to expect going forward. We hope your next meeting is just as helpful and productive.
Thanks for taking the time to share your feedback.
Kind regards,
The Unbiased Team
My IFA Danny was a pleasure to meet
My IFA Danny was a pleasure to meet. He explained everything clearly and understood my requirements. I am very grateful to have found him through this forum
July 30, 2026
Unprompted review
Reply from Unbiased
Hi Fiona,
Thank you so much for your 5 ⭐ review!
We really appreciate you sharing your experience. It’s wonderful to know your matched adviser took the time to understand what you needed and made the process feel clear and comfortable.
Thanks for sharing your experience with us.
Kind regards,
The Unbiased Team
Quick and easy.
I was matched with a financial advisor very quickly and we got the ball rolling.
I am very happy with the service I have received so far.
July 27, 2026
Unprompted review
Reply from Unbiased
Thank you so much for your 5 ⭐ review!
Thank you for sharing your experience with us. We’re pleased we could help you get connected with the right support and make a positive start. We hope everything continues to go smoothly.
Kind regards,
The Unbiased Team
Only one IFA was recommended
Only one IFA was recommended - I had envisaged it would be more and so had to research myself to have a comparrision.
That being said - having reviewed alternatives,I have decided to use the IFA that Unbiased recommended..
July 23, 2026
Unprompted review
Reply from Unbiased
Hi Susan,
Thank you so much for your 4 ⭐ review!
We’re pleased that, after considering your options, you felt the adviser we introduced was the right choice for you. Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Was put in touch with a helpful advisor…
Was put in touch with a helpful advisor and now have a process in place to address my queries with an expert
July 23, 2026
Unprompted review
Reply from Unbiased
Hi Ross and Laura,
Thank you so much for your 4 ⭐ review!
We’re glad we could help you find someone who was able to understand your situation and provide a clear way forward. We hope the advice continues to be useful as you work through your queries.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Useful for reommendations
The company put me in touch with someone who was friendly, efficient and gave clear explanations.
July 27, 2026
Unprompted review
Reply from Unbiased
Hi Mandy,
Thank you so much for your 5 ⭐ review!
It’s great to know you were connected with an adviser who made the experience comfortable and easy to understand.
Thanks so much for sharing your feedback.
Kind regards,
The Unbiased Team
Very happy
Clarity got in touch within 30 minutes arranged a home visit everything sorted.
July 24, 2026
Unprompted review
Reply from Unbiased
Hi John,
Thank you so much for your 5 ⭐ review!
We’re pleased the process got underway so smoothly and that you were able to arrange everything so quickly.
Thanks so much for sharing your feedback.
Kind regards,
The Unbiased Team
Very good end to end service
July 24, 2026
Unprompted review
Reply from Unbiased
Hi Anwar,
Thank you so much for your 5 ⭐ review!
We’re pleased to know you were well supported throughout the process and that everything came together smoothly from start to finish.
Thanks so much for your feedback.
Kind regards,
The Unbiased Team
Great comms.
July 28, 2026
Unprompted review
Reply from Unbiased
Hi Kenny,
Thank you so much for your 5 ⭐ review!
It’s great to know you felt well supported throughout and that everything was communicated clearly. We’re glad the service worked well for you.
Kind regards,
The Unbiased Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.