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Vimla! Reviews 

4,584
TrustScore 4 out of 5

3.8

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Rated 2 out of 5 stars

Impossible to get customer support. The chat does not work, the website's "create support ticket" does not work. I was invoiced wrongly but i found no way to contact them. So frustrating.

Rated 5 out of 5 stars

Excellent service, very professional company, nothing wrong with them .. everything is easy and quick!!

Rated 4 out of 5 stars

Have had great experience dealing with Vimla. Feel that there should be a telephone contact department as often new people with swedish language deficit (me) can get one to one help. But saying tha... See more

Company replied

Rated 5 out of 5 stars

Easy to start a new plan, plans are not the cheapest but combined with starting discounts/more internet etc is worth it. Very reliable internet and connection, and easy to use and transparent mobile a... See more

Company replied

Company details

  1. Mobile Network Operator

Written by the company

Vi startade mobiloperatören Vimla 2014 för att det måste finnas ett bättre sätt att driva en mobiloperatör, det är vi helt övertygade om. Affärsidén är enkel. Vi vill erbjuda våra användare mobilabonnemang som man förstår, utan bindningstid och utan uppsägningstid.

Vimla!

Written by the company


Contact info

DUBBEL surf i 24 mån+ 20 kr/mån i 3 mån!

Vi har Sveriges nöjdaste mobilkunder för fjärde året i rad!

3.8

Great

TrustScore 4 out of 5

5K reviews

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3.8

All reviews

(4,584)

530 reviews in the last 12 months

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Rated 1 out of 5 stars

Left without a working phone abroad

I have been a Vimla customer for years and recently moved my number back to Vimla because I trusted the service. Unfortunately, this has been the worst experience I have ever had with a mobile operator.
I travelled abroad and only then discovered that my international roaming (Utlandstjänster) was not activated. As a result, I completely lost access to my phone number. I could not make or receive calls, and I could not receive important SMS verification codes. Being left without a working phone abroad is an incredibly stressful situation.
What disappointed me the most was the support. I received replies only every other day while I was stranded abroad without a working phone. I was told that my credit check had been declined, even though the credit information I received shows an estimated credit risk of only 0.22%. I also use Klarna without any issues and have no payment remarks.
I run my own registered business in Sweden, but instead of offering a practical solution I was told to create my own payslip. I simply cannot understand how this is considered a reasonable solution for a customer who is stuck abroad without access to their phone.
I deeply regret moving my number back to Vimla. I expected much better support from a company I trusted. I sincerely hope no other customer has to experience what I am going through.

August 1, 2026
Unprompted review
Rated 1 out of 5 stars

They send me random emails without…

They send me random emails without asking my consent

June 25, 2026
Unprompted review
Vimla! logo

Reply from Vimla!

Hello!
Thank you for your review.

If you don't want more marketing emails from us you can unsubscribe at the bottom of the email.
You can also withdraw your consent via Mitt Vimla > Kontouppgifter if you don't want us contacting you.

/Karin & Vimla 💚️

Rated 1 out of 5 stars

I am trying to open my roaming for…

I am trying to open my roaming for international usage. Unless I could not get any feedback from the digital operator. It has been more tahma week no help arised.. very bad after sales service organisation..

June 24, 2026
Unprompted review
Vimla! logo

Reply from Vimla!

Hello!
Thank you for your review.

I'm sorry to hear that you've experienced problems with opening up your roaming services as well as receiving help from our support.

For more urgent matters I recommend to contact us via our chat vimla.se/kontakt-vimlare and write down what it's regarding for easier help.

/Karin & Vimla 💚️

Rated 2 out of 5 stars

You’re not so cheap to get

You’re not so cheap to get, your network is consuming so much net worth!

June 6, 2026
Unprompted review
Vimla! logo

Reply from Vimla!

Hello!
Thank you for your review.

Right now we have a welcome deal on our website with 20 kr/month for 3 months + double data for 24 months, I would say that that's a pretty good deal!

If your data is used up quickly I would recommend to follow the tips we have on vimla.se/surfpott to see what you can do to minimize the data usage.

/Karin & Vimla 💚️

Rated 1 out of 5 stars

Terms and conditions are not clear…

Terms and conditions are not clear onpromotion page
International calling is paid but it says in promotions free calls , free messsages and free data . its cheating stunts.

February 13, 2026
Unprompted review
Vimla! logo

Reply from Vimla!

Hello!
Thank you for your review.

I'm sorry to hear that you find our terms and conditions unclear.

Free calls and free messages are within Sweden and when you're in a EU country.
If you're texting/calling from Sweden to an international number, or outside of EU, there will be an additional fee.
All operators have different prices for calling abroad.

More information regarding the terms and conditions of this, aswell as prices you can go to vimla.se/utlandspriser, or see below:

This is how roaming works within the EU:
Call and text from the EU to Sweden - Just like at home
Call and text from Sweden to the EU - Not included
Call and text when you travel within the EU - Just like at home
Receive calls when you travel within the EU - Just like at home
Call and text from the EU to countries outside the EU - Not included

/Karin & Vimla 💚️

Rated 5 out of 5 stars

Vimla is the best !

Vimla is the best !
Easy to get- easy to use and no problems . 5 stars !

December 20, 2025
Unprompted review
Vimla! logo

Reply from Vimla!

Hello!
Thank you for your review.

Yay! That makes us so happy to hear! 🤩️

/Karin & Vimla 💚️

Rated 5 out of 5 stars

Simply the best

September 9, 2025
Unprompted review
Vimla! logo

Reply from Vimla!

Hello!
Thank you for your review.

🎵️ "Better than all the rest, Better than anyone,
Anyone I've ever met" 🎵️😎️

/Karin & Vimla 💚️

Rated 5 out of 5 stars

Having a great experience with…

Having a great experience with vimla,great price, very good coverage, I love the fact that I can save my unused surf, and a good customer service.

September 19, 2025
Unprompted review
Vimla! logo

Reply from Vimla!

Hello,

Thank you for your review!

Yay! That makes us so happy to hear 🤩️
We love that you've had such a good experience with us and feel satisfied with your choice of subscription 🎉️

/Karin & Vimla 💚️

Rated 5 out of 5 stars

Always Vimla are the best

Always Vimla are the best

July 30, 2025
Unprompted review
Vimla! logo

Reply from Vimla!

Hello!

Thank you so much for your lovely review!

It makes us so happy to hear that! 😍️ Nothing beats being the best 🥇️

/Karin & Vimla 💚️

Rated 1 out of 5 stars

Thank you Vimla for a terrible day after I lost my mobil. No one to conta

Terrible day after I lost my mobil. Vimla´s site is hopeless as one must have Bank ID to contact anyone.
There is no customer service to write to or ring too without login in with Bank ID which is on my lost Mobil.
Why is there NO DIRECT number one can ring to for help and speak with a real HUMAN being.
Very disappointed Robert

June 27, 2025
Unprompted review
Vimla! logo

Reply from Vimla!

Hi Robert!
I'm so sorry for this experience. As you say we do not have any support by telephone, but you can contact us by chat or email. You find all the information you need for this at vimla.se/kontakt.

I hope everything is resolved for you now - if not, please contact the support so we can straighten it out!
/Mimmi @ Vimla

Rated 5 out of 5 stars

Love Vimla

Love Vimla, I am a returning customer who left only because the job would pay the bill...
So far, it's good to be back!

June 6, 2025
Unprompted review
Vimla! logo

Reply from Vimla!

Hello,

Thank you for your review!

and we’re so happy to have you back with us!

/Gustav & Vimla 💚️

Rated 3 out of 5 stars

good service with good price, but

Good service with good price overall, but...

One experience I had is I sent dozens of message aboard without knowing that it costs, and got a receipt of more than 3 kr per message later. I admit that it is my fault of not reading the policy carefully in advance, but it may be better to receive a reminder in such cases.

February 27, 2025
Unprompted review
Vimla! logo

Reply from Vimla!

Hi,

Thank you for your review.

I understand. We have that information in our FAQ and vimla.se/utlandspriser. We reach out directly about these charges when you are abroad, but we do not do so if you are in Sweden.

/Gustav & Vimla 💚️

Rated 1 out of 5 stars

I have ported my vimla sim to another…

I have ported my vimla sim to another sim still vimla is taking money from me

March 1, 2025
Unprompted review
Vimla! logo

Reply from Vimla!

Hi,

Thank you for your feedback.

That doesn't sound good at all. Unfortunately, I can't assist you here, but please visit https://vimla.se/kontakt/, and we will help you with your case.

/Gustav & Vimla 💚️

Rated 4 out of 5 stars

I think it works well.

November 12, 2024
Unprompted review
Vimla! logo

Reply from Vimla!

Hi Janine,

Thanks for your review!

It's great to hear that it works as it should and I hope that you're happy with us 😄 Welcome to Vimla!

/Robin & Vimla! 💚️

Rated 4 out of 5 stars

Everything is good

Everything is good , except If Vimla would provide esim to my smartwatch. Then it will be perfect 👌

October 3, 2024
Unprompted review
Vimla! logo

Reply from Vimla!

Hello,

Thanks for your review!

Great to hear that you're happy with us and that everything is good. We don't offer eSIM at the moment but it's something that we're working on. As soon as we have updates surrounding eSIM we'll communicate it to our users! 😄

/Robin & Vimla! 💚️

Rated 1 out of 5 stars

The customer service is terrible/you wont be able to contact them

It's a terrible experience, I wouldn't recommend it to anyone. The customer service doesn't exist. I wanted to transfer my number to another company, so I stopped my card but now it cant be transferred. So I have to contact Vimla for help, and the only way is via their website which you need to wait 5 days...And because my card is stopped, after they replied me I can even couldn't open my case anymore because it's not activated anymore!!!! So now I can not see the reply even and can't use or transfer my number...and Neither can I contact them....Incridible..Can someone help me out of this? Many thanks!

October 2, 2024
Unprompted review
Vimla! logo

Reply from Vimla!

Hi Qiuya,

Thanks for your review.

I'm sorry to hear the situation and I understand the frustration. This isn't something we want!

When you want to transfer a phone number to another service provider, you don't have to cancel the subscription by yourself. When the transfer is finalized to the new service provider, the Vimla subscription is automatically canceled. When you cancel the subscription manually it blocks the transfer out in the system which is what it sounds like has happened in this case! This is something that is informed at Mitt Vimla when you cancel a subscription manually.

As I understand it your subscription at Vimla has now been ended, which means that the number is open to be transferred for up to 30 days - so if you would contact the new service provider they can help you further without any worries! If you would however come upon any problems, you can contact our support via the chat at vimla.se/kontakt (open between 09:00-16:30 on weekdays) and identify yourself with mobile bankid in the chat.

Either way it's sad to hear that you've left us and I hope that you'll like it at the new service provider!

/Robin & Vimla! 💚️

Rated 4 out of 5 stars

Didn't need a Swedish phone number!

I am new to Sweden, and paradoxically most of the telephone services that I tried to sign up for required a preexisting Swedish phone number in order to sign up. Vimla didn't, and the process was smooth.

August 28, 2024
Unprompted review
Vimla! logo

Reply from Vimla!

Hello Tanvir,

Thanks for the review!

I'm happy to hear that you're pleased with us and I hope (and believe) that it'll continue to be a smooth experience for you 😊 Welcome to Vimla!

/Robin & Vimla! 💚️

Rated 1 out of 5 stars

Everything good but tip discount does…

Everything good but tip discount does not work as it is. I have two tip discounts but they only apply one. I contacts the customer service but they say that one of subscription did not pay but actually all subscription has been paid.

September 27, 2024
Unprompted review
Vimla! logo

Reply from Vimla!

Hello,

Thanks for your review.

I'm sorry to hear that you've hade that experience. For the referral discount to work as intended, a criteria is that both yourself and the friend you've referred or have been referred by, has to have everything payed on the subscription - and everything has to be payed in time. For an example if a payment has been missed but later on (after the due date) been payed, the referral discount won't be applied for the next month.

If this however doesn't apply to you and referral-friend, please contact our support regarding this again and they'll have a new look at your errand!

/Robin & Vimla! 💚️

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