It is true that there is a disappointing lack of liquidity at the moment. But I was fortunate to have been able to sell a substantial portion of my holding at the height of the market a couple of year... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Very deceptive, valuations are often 2 or 3 times what any buyers are offering. Substantial fees accrue while one waits for an upturn in prices which may never come.
Company replied
Within minutes you can invest in 1 litre of spirit, or 1000 litres of aged single malt. This is a trustworthy, well thought out company, with a well executed website and efficient, helpful staff. Inve... See more
Try to get them on the phone.. There's a challenge for you... Account validation.. Everyone else accepts a lloyds download but not WID. Because lloyds downloads carry the phrase ' document requested b... See more
Company replied
Company details
- Investment Service
- Alternative Financial Service
- Asset Manager Service
- Investment Company
- Non-Bank Financial Service
About WhiskyInvestDirect
Written by the company
See live buy & sell prices of all our maturing Scotch whiskies - no personal details required.
Everyone can review all historical prices for each of the 220+ maturing Scotch whiskies available to buy and sell on WhiskyInvestDirect.
We also publish all the prices paid and returns made when Whisky industry bidders purchase large volumes of maturing Scotch via our Bulk Trade Bid process.
WhiskyInvestDirect is the only whisky business that publishes an Audit online. It proves that your whisky and currency are where they should be in full every time the audit is published.
WhiskyInvestDirect is supplied by many of the top Scotch distilling companies including Diageo, Pernod Ricard, Distell, Beam Suntory and Whyte & Mackay.
WhiskyInvestDirect
Written by the company
- Enabling private investors to access the good returns from whisky maturation since 2015.
- Private investors can now access the maturing Scotch whisky market. You can buy & sell single malt & grain whisky stored in the distiller's bonded warehouse. Our users buy and sell 24/7 using our live order board and once they have sold their funds are available to withdrawal instantly.
Contact info
Unit 5, Berghem Mews, W14 0HN, London, United Kingdom
- +44(0)20 8600 0135
- support@whiskyinvestdirect.com
- www.whiskyinvestdirect.com
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Poor investment opportunity
I was hugely disappointed in this service, they had no material investments investment available above a few hundred pounds, for which there are high minimum charges. Effectively I was losing money while earning no interest as I waited with money on deposit for any decent sized investments to become available.

Reply from WhiskyInvestDirect
Very efficient and easy to use
Very efficient and easy to use. The site gives access to an area of investment that seems profitable at the moment.
Good model
I like the model of small investments in different casks. I've also interacted by phone with Charlie, who has been very professional and helpful.
Easy access to whisky investments.
After a quick tutorial on how to buy/sell I made several orders and all went smoothly. It allows me to diversify my investments in the Spirits industry with a clear view of the price and fees. I recommend it.
Have invested using WID since the…
Have invested using WID since the start, never thought of it as a ‘get rich quick scheme’ rather as a sensible form of diversification. If you know something about whisky I’m sure it would help, I don’t and I do not feel disadvantaged. The ability to hold a range of whiskies at any one time is great and the diversification that results increases the probability of useful gains and reduces risk. Underlying the whole thing is a real expectation that whisky is a potentially sound investment with a probability of being a hedge against inflation; as such it is, in my opinion, a sensible place to invest cash. This is especially true when taking into account the ability to rapidly trade your holdings and release cash. I see it as a minimum 5-10 year investment strategy.
Becoming questionable
I have used this platform for years. There appears to be an influx of new investors to the platform causing problems which are not being addressed. It is near impossible for the platform to fill a substantial bid (say 100LPA+) due to the number of bidders.
How can you sell an investment tool if you cant even get past the on-ramp? The staff at WID need to get more distilleries on board and look at Ireland and Japan. Its turning into a waste of time.
reliable and trustworthy platform
reliable and trustworthy platform, delivering every information you need.
it should be indicated clearer that the…
it should be indicated clearer that the investment should me of 220 liters to minimize the fee impact.

Reply from WhiskyInvestDirect
Delighted on doing business with WDI
Delighted on doing business with WDI. They are very professional and always provide up to date information about opportunities in rhe whisky market. Small hiccup when transferring cash to my account but the law is very strict with respect to money laundering issues and at the end it does benefit everyone.
Simply excellent platform from a…
Simply excellent platform from a reliable team. Long term investing at its best.
The opportunity to invest with WID is totally worth it and i recommend it to anyone who'll humour me
The opportunity to invest with WID is great - the returns are good and its afun way of pretending youre a whisky buff :)
The site is easy to use and the people ive spoken to over the phone over the years have always been efficient, helpful and have always resolved my issues.
Im 100% a happy customer
Transferring funds is cumbersome and…
Transferring funds is cumbersome and unless the process changes, I may not be inclined to continue my investments.
very low revernue around 1.3 per cent…
very low revernue around 1.3 per cent per year... and then with their fees to hold the whiskey plus the fee to withdraw money ... happy they make me not to pay for their own profit... closest to scam that I have seen

Reply from WhiskyInvestDirect
Excellent Organisation
very reasonable charges, great support great service and also a great investment
Good company but I hope I have done the…
Good company but I hope I have done the right thing
I had to change my bank link because I…
I had to change my bank link because I moved to another country.
The representative was very efficient, helpful and polite: 100% satisfied.
However, their policy to change the bank is complicated. I hope they can come up a little easier way to do so...
good investment
I am starting to invest and it seems like a very good page, I recommend investing.
Experience with WhiskyInvestDirect about validation process
To be honest, my validation experience with WhiskyInvestDirect was quite complicated. But i think that is pretty much up to the laws they have to follow to act transparent and legal. Seen from that perspective, they couldn´t have made it much easier for me to validate my transferwise account and the support through mrs Tedde was excellent.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







