Cannot say what this company is like if a claim is made as, luckily, haven't had to do so. In terms of purchasing, the prices are good and several choices offered. Have purchased several times. Un... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more
Every time I ring to arrange travel insurance the agent is always polite and explains everything to me, including any questions I have. As someone with complex health conditions it is extremely reassu... See more
I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more
Company details
About World First Travel Insurance
Written by the company
When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans.
Get a quote now
What can you expect from World First?
Written by the company
- New cover for COVID-19
- All policies automatically include our COVID-19 cover. See our website for more details.
- Choose your level of cover
- With multiple levels of cover to choose from, you only ever pay for what you need.
- Cover for medical conditions
- Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
- Your cover, your way
- Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
- Go explore!
- We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
- Getting active?
- All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
- UK customer service team
- Our friendly customer service team is based right here in the UK.
Count on it...
Here’s what we can promise you.
- 14-day money back guarantee
- No credit or debit card fees
- 24/7 access to English-speaking emergency medical assistance helpline
- Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)
Contact info
Rothwell & Towler Ltd, Tourism House, Woodwater Park, Pynes Hill, EX2 5WS, Exeter, United Kingdom
- 0345 90 80 161
- info@world-first.co.uk
- www.world-first.co.uk
4.8
Excellent
12K reviews
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Great price and advisor
March 24, 2026
Good website for medical declaration
Good website for medical declaration, always easy to sort problems via phone when needed
March 24, 2026
Top notch insurer when it comes to preexisting conditions👌🏻👌🏻👌🏻👌🏻👌🏻
Had a slight issue on the website so ended up calling but was put at ease straightaway by the young lady I spoke to. She went through the whole process, explaining everything in simple terms and was able to renew my policy without any undue fuss.The questions asked were pertinent to my condition and there was no unnecessary jargon.Can't recommend World First highly enough when it comes to insurance for pre-existing conditions👌🏻👌🏻👌🏻👌🏻
March 18, 2026
Friendly and approachable customer service
Friendly and approachable customer service, providing clear and helpful answers to all relevant questions.
I can create a few more alternative versions if you want.
March 21, 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Calling customer services was a bit frustrating
I have used World First for many years. They are always competitive on price and ask all the right questions to give me peace of mind that complex medical conditions are covered and understood. However, the last time I spoke to them I simply could not hear the agent due to loud background chatter. It was incredibly frustrating as I was being asked long and complex 'legal' questions which I was unable to respond to. I had to resort to obtaining a quotation online. When I did so the website failed to provide a payment facility. I then had to ring again to pass on my payment details. Following successful payment I didn't receive my documentation and had to call yet again. All very frustrating and unnecessary.
March 20, 2026
Reply from World First Travel Insurance
Good afternoon, Nigel,
Thank you for taking the time to submit your review.
I am sorry to hear of the struggles that you have experienced and can understand your frustration.
I was made aware of the Background noise you experienced when you called us and listened to the call myself. It did indeed sound loud. The member of staff has now changed her equipment as I believe that was the issue. So, I am now hopeful this will help with background noise going forward. I have also passed your feedback on to the technical team regarding making the payment online and the documentation error to ensure a smoother process next time.
If you do require any further assistance, please do not hesitate to contact us by email or phone.
Kind Regards
Nicola
Good customer service and very helpful
March 20, 2026
Very happy with this company
I am so impressed with the service. I have been able to get my husband an affordable policy. We are now able to go on holiday. The process was made easier than other companies.
March 20, 2026
Helpful
Helpful, straightforward when asking the relevant questions Friendly customer service
March 18, 2026
Good if you have a medical condition
Easy to get a quote especially when you have medical conditions. Reasonable price and friendly customer service.
March 20, 2026
Very experienced people
Really helpful people on the phone and when buying the product. They were very clear about the costs and different levels of pay etc. Having an underlying g condition that limits one’s insurance options is a nightmare, but I was made to feel that my holiday ambitions were still doable. All the people I spoke to were knowledgeable about the field.
March 16, 2026
Easy policy renewal process
Easy policy renewal process; very good price and helpful advisor.
March 16, 2026
Does what it says on the tin
February 13, 2026
Reasonable cover after a cancer diagnosis
Because of a sudden diagnosis of cancer 3 weeks before I was due to go on holiday I needed to get insurance sorted quickly. I got an instant quote online and it was very reasonable so I rang to confirm and pay. All went very smoothly.
March 1, 2026
Very helpful young man answered all my…
Very helpful young man answered all my questions
February 10, 2026
Yes very helpful and talked through…
Yes very helpful and talked through anything i was unsure on .
March 6, 2026
Easy to use website & great over the…
Easy to use website & great over the phone as well
March 5, 2026
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