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World First Travel Insurance Reviews 

12,232
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 270 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful and polite staff for taking the time to provide detailed, patient, and professional assistance regarding complex medical conditions. People consistently highlight the competitive prices, very reasonable costs, and straightforward website processes that make securing travel insurance completely easy and stress-free. Though some customers noted that overall prices could sometimes feel a bit high depending on individual health circumstances and increasing age. A few people also mentioned minor technical difficulties with the online quote system when trying to update older medical details or save personal customer preferences.

What people talk about most

Price

Users describe positive interactions with price, highlighting that quotes are refreshingly competitive and... See more

Staff

Reviewers mention positive feedback about staff, consistently describing them as friendly, efficient, polite,... See more

Service

Consumers find service to be positive, highlighting consistently friendly and efficient support when... See more

Customer service

Reviewers highlight positive aspects of customer service, describing representatives as helpful, patient, and... See more

Website

Customers had positive experiences with website, describing the platform as nice, easy to use, and simple to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Cannot say what this company is like if a claim is made as, luckily, haven't had to do so. In terms of purchasing, the prices are good and several choices offered. Have purchased several times. Un... See more

Rated 5 out of 5 stars

Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more

Rated 5 out of 5 stars

Every time I ring to arrange travel insurance the agent is always polite and explains everything to me, including any questions I have. As someone with complex health conditions it is extremely reassu... See more

Rated 5 out of 5 stars

I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more


Company details

  1. Travel Insurance Company
  2. Insurance Agency
  3. Insurance Company

About World First Travel Insurance

Written by the company

When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans. Get a quote now

What can you expect from World First?

Written by the company

New cover for COVID-19
All policies automatically include our COVID-19 cover. See our website for more details.
Choose your level of cover
With multiple levels of cover to choose from, you only ever pay for what you need.
Cover for medical conditions
Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
Your cover, your way
Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
Go explore!
We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
Getting active?
All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
UK customer service team
Our friendly customer service team is based right here in the UK.

Count on it...

Here’s what we can promise you.

Here’s what we can promise you.
  • 14-day money back guarantee
  • No credit or debit card fees
  • 24/7 access to English-speaking emergency medical assistance helpline
  • Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)

Contact info

4.8

Excellent

TrustScore 5 out of 5

12K reviews

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4.8

All reviews

(12,232)

255 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very Good Value

Although the medical questions are involved the resulting cost of this insurance is well worth the effort. most insurance companies charge over £1000 and more for my husband’s cancer but World First charge approx £300. The policy is comprehensive. HAve used this company since Covid for insurance but never claimed!

February 23, 2026
Rated 5 out of 5 stars

Excellent

Really happy with world first, I am 36 years old and have stage 4 cancer although under control but getting insurance to go away with my family, turned out to be a nightmare, with some companies quoting me between £2000-£4500 for a 2 week holiday!!
The questions are quite in depth and was thinking I was just going to be given another stupid quote, but no they were very, very reasonable, I have used them again this year for my holiday, I have recommended them to my father-in-law who has COPD and he now takes his yearly travel insurance out with them. Obviously going through treatments etc you meet people and holidays are brought up and I will always recommend world first. I haven't had to claim, so I can't comment on that, but the ease of getting a quote and taking out the insurance, and the customer service staff have all been great, so I have high hopes should I ever need to claim.

February 20, 2026
Rated 5 out of 5 stars

All Staff I spoke with were courteous

All Staff I spoke with were courteous, and polite, and the "Existing Medical Conditions" section was handled well. The actual quotation was competitive, and the requested follow-up actions have been completed as promised. The real test is if you are unfortunate enough to have to make a claim, how that is handled, but so far I have been impressed with World First Travel Insurance.

March 3, 2026
Rated 5 out of 5 stars

Very helpful and they listen

Very helpful and they listen. I have medical conditions and they were so nice and patient. I came back to them after booking travel insurance in February with them. Using them again for a trip in April and then will use them again in the summer. Thank you.

February 20, 2026
Rated 5 out of 5 stars

Good quote based on detailed information

It was straightforward to apply for a quote. I have a medical condition, and the questions asked were relevant and detailed, so a reasonable quote could be given. Most insurers ask a limited set of generic questions on a medical condition and either won't insure based on this insufficient knowledge, or charge ridiculously high premiums.

February 16, 2026
Rated 5 out of 5 stars

My only choice for travel insurance.

The advisors take their time when noting all pre-existing conditions. The whole process of buying my policy was smoothly done.
I’ve been with World First for many years and wouldn’t dream of going elsewhere for my very well priced annual travel insurance policy.

February 16, 2026

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