Zacks Investment Research Reviews 

175
•
TrustScore 3.5 out of 5

3.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

I found Zacks to be the best investment I ever made. The ranking system is easy to use. It provides an analytical comparison of stocks, ETFs, and Mutual Funds. Not only does it identify the best equ... See more

Company replied

Rated 5 out of 5 stars

Zacks helps make sense of what is happening in the market. The service provides real-time signals about what to buy, and most importantly, what and when to sell. It really helps me feel confident in... See more

Company replied

Rated 1 out of 5 stars

Stay away I have recently joined Zacks Investor Services and managed to make significant losses while S&P, NASDAQ, and Russell climbed. All these recommendations are rubbish. People like Brian Bo... See more

Rated 5 out of 5 stars

Spot on information at your fingertips, great articles and thorough research daily, my financial future gets brighter with every trade! Charli... See more

Company replied

Company details

Written by the company

Zacks Investment Research is one of the largest providers of independent stock, ETF and mutual fund research in the U.S. The performance of our stock research recommendations has consistently ranked among the top research firms in the U.S. by independent evaluators of equity research. This research anchors our active trading services, long-term investor services, screening and backtesting software, and powerful resources and tools to help boost portfolio returns. At the center of everything we do is a strong commitment to independent research and sharing its profitable discoveries with investors. In fact, helping investors find success has been the life’s work of our Founder and CEO, who in 1978 armed with his PhD from MIT hit upon a key discovery: Earnings estimate revisions are the most powerful force impacting stock prices. This crucial finding led to the creation of our proven Zacks Rank stock-rating system that harnesses the power of earnings estimates. Since 1988, the private Zacks #1 Rank List has more than doubled the S&P 500.


Contact info

  • 101 N Wacker Drive, Floor 15, 60606, Chicago, United States

  • zacks.com

3.7

Average

TrustScore 3.5 out of 5

175 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.7

All reviews

(175)

40 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Zacks Ultimate subscription highly recommended

Using Zacks rank together with technical analysis, and the crucial insights and strategies gained from the team of Zacks expert commentators, provides an unbeatable method of improving positive investment outcome, for short, medium and long term time frames.

September 18, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi Martin, thank you for the great feedback! Providing clear, data-driven research that investors can rely on is exactly what we aim for, so it's wonderful to hear that's your experience.

Rated 1 out of 5 stars

Scamer!!

Scamer!!! False advertise. You click free version but get charged for premium anyway

August 30, 2026
Unprompted review
Rated 5 out of 5 stars

YTD return so far of 48% following Zacks!

I've gotten an amazing return utilizing Zacks Lifetime Ultimate service.

I actually got my start investing over a year ago when my father, a longtime Zacks user, told me the simplest possible rule: buy at Rank 1 or 2, sell at 3 or 4. That advice gave me the confidence to start investing — and I've learned so much since.

Following the commentaries — and understanding why different portfolios are adding or trimming specific stocks — has taught me things like PEG ratios, value, growth, taking profits along the way, and how to actually research a stock beyond just the rank. Last November, I read a Zacks article about the memory chip shortage and bought into names like SanDisk and Micron. I'm now up roughly 690% on SanDisk and almost 300% on Micron! That alone has more than paid for my ultimate subscription.

Between TAZR, Value Investor, Insider Trader, Home Run Investor, Top 10, and the others, my YTD return is +48%! A few features I especially love:

-The nightly Ultimate summary email — having every portfolio's day recapped in one place is incredibly efficient
-Intraday emails about buying and selling
-The special reports (top stocks 30 days, top stocks this quarter, etc.)

Kevin Matras is the VP of Zacks. I sent him an email because I wanted the Excel data download tool, which typically isn't offered to individual investors — and he personally responded and let me try it. That kind of personal responsiveness is incredible service and shows they truly care about their subscribers.

Zacks has enabled me to do a fabulous job managing my family's portfolio. And the kind of returns I've gotten is life-changing for my family ! I recommend Zacks to anyone looking to start investing or just get better at it!

September 17, 2026
Unprompted review
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi Nicole, thank you for the great feedback! Providing clear, data-driven research that investors can rely on is exactly what we aim for, so it's wonderful to hear that's your experience. We truly appreciate you and your father's continued trust, and we're glad the services continue to deliver value for you and your family.

Rated 5 out of 5 stars

I can find key fundamentals easily and Zacks rankings

I can find key fundamentals easily on the Zacks website that helps me make decisions for each stock I buy or sell. Additionally, the Zacks rating system is excellent and highly correlated with stock performance

September 3, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi Shari, thanks so much for sharing this! We're glad you're finding our tools and site easy to use. We're always working to improve the experience, and feedback like yours helps guide what we prioritize.

Rated 4 out of 5 stars

My Zacks Investor account as source of information

My Zacks Investor account is truly an important and reliable source of information for selecting stocks and ETFs with investment potential.

September 3, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi Paul, it's great to hear how much value you're getting from the Investor Collection — especially the way you're using it to stay on top of stocks and ETFs. We'll pass your feedback along to the team behind it.

Rated 5 out of 5 stars

Complete, trustworthy and actual Information

The platform delivers information I'm looking for. I'm really happy with all the details of each company.

August 22, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi Ton, thank you for the great feedback! Providing clear, data-driven research that investors can rely on is exactly what we aim for, so it's wonderful to hear that's your experience.

Rated 5 out of 5 stars

zacks.com is my most important source…

zacks.com is my most important source for information about stocks. My use of the zacks site has significantly improved my success in investing. I use zacks to identify new stocks to invest in, monitor those I'm invested in, and decide how much of a stock to buy and when to sell. I use the site every day to do these things; it's where I get nearly all of my investing information, and it's an indispensable tool for me. At present I'm using a 3-pronged approach to investing: I have a core stock that I originally learned of when it was listed briefly in one of the zacks portfolios; I have several satellite stocks - these are top-tier tickers that I find via a custom screener at zacks.com; and I also use 1 to 3 tickers as channel or swing trades; I originally found these tickers as well at zacks. I like the zacks site because instead of just a long list of equities I might invest in, it provides a vast amount of detailed information about each ticker, so I can better determine what will have the best chance of yielding the best returns. After some experimentation with other sites, I came across zacks. At first I purchased lifetime access to the Research Wizard, and about a year later, to Zacks Ultimate - that is, the rest of the site. I've benefited greatly from the educational articles at the zacks site, and also from AI, which has given me tips and guidance on how to make more effective use of the data and resources available at zacks.com.

August 12, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi John, that's fantastic to hear! Helping investors make more informed, confident decisions is at the heart of what we do, so it's great to know it's paying off for you. Wishing you continued success ahead.

Rated 5 out of 5 stars

Benefits of a Zacks Ultimate membership

Lots of timely, thoughtful, relevant investing advice.

August 1, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi George, thank you for the great feedback! Providing clear, data-driven research that investors can rely on is exactly what we aim for, so it's wonderful to hear that's your experience.

Rated 5 out of 5 stars

Zacks Rank is solid, but Research Wizard is simply Amazing!

Leveraging Zacks Rank has increased my results significantly the last 2 years, especially when focusing on either the Earnings reports (ESP) and following both Headliners and Technology Innovators. However, my best results began after I subscribed to the Research Wizard. My YTD gains following two different strategies (Value and ZR Filtered) have exceeded 75% ! Well worth the cost of the subscription.

October 31, 2025
Unprompted review
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi Matt, thanks so much for sharing this! We're glad you're finding our tools and site easy to use. We're always working to improve the experience, and feedback like yours helps guide what we prioritize.

Rated 4 out of 5 stars

Why Zacks is Valuable.…

You have some smart editors who can value stocks.
Your daily ernings reports are quite usefull.
You need to find more analysts, especially for small caps.

August 20, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hello Ron. Thank you for taking the time to share your candid feedback – we truly appreciate it. We're always looking for ways to improve. Your comments will be passed along to our team. Thank you for being a valued Zacks customer!

Rated 5 out of 5 stars

I like the stock portfolio rating

I like the stock portfolio rating. I use it quite a bit to eliminate 4 and 5 rated stocks with 1 rated stocks. I also use the daily top stocks of the day recommendations. I also refer to the earnings releases and the analysts info for upgrades in stock prices and earnings.

August 20, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi David, thank you for the great feedback! Providing clear, data-driven research that investors can rely on is exactly what we aim for, so it's wonderful to hear that's your experience.

Rated 5 out of 5 stars

Zacks offers so many ways to easily…

Zacks offers so many ways to easily navigate through thousands of stocks and take notice of important market changes. I'm a member of the Zacks Investor Collection and would certainly recommend it to others. Investor commentary is informative, but I find the premium screens and other screening tools provide me with the most benefit.

August 16, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi Michael, thanks so much for sharing this! We're glad you're finding our tools and site easy to use. We're always working to improve the experience, and feedback like yours helps guide what we prioritize.

Rated 5 out of 5 stars

I use Zacks to weed out noise

I use Zacks to weed out noise. When I read a suggestion about a stock, I go to Zacks to see how that stock is ranked and read the research report.

August 20, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi, thank you for the great feedback! Providing clear, data-driven research that investors can rely on is exactly what we aim for, so it's wonderful to hear that's your experience.

Rated 5 out of 5 stars

Your research is excellent

Your research is excellent and certainly makes for excellent trades for me. I look at your ratings of the stocks I follow first thing in the morning, then I look for momentum rankings.
I wish I started using your service 30 years ago, but better late than never.
Thank you!

August 20, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi Nicholas, thank you for the great feedback! Providing clear, data-driven research that investors can rely on is exactly what we aim for, so it's wonderful to hear that's your experience.

Rated 5 out of 5 stars

Top Line Site

Great site. Easy to navigate. An abundance of useful understandable information. Constant updating. My only hope is that they continue to allow subscribers to toggle back to the old view. THANKS for helping me continue to invest in my future.

August 19, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi John, thank you for being part of the Zacks community! We truly appreciate your continued trust, and we're glad the resources continue to deliver value for you.

Rated 5 out of 5 stars

Great System!

Zacks has excellent program leads and a proven system. Kris Gaytko has been very helpful guiding me through your programs. I follow Tracy R and Kevin Cook.

August 19, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi David, thanks so much for sharing this! We're glad you're finding our tools easy to use. We'll also be sure to pass along your kind words to Kris. Feedback like yours means a lot to our team.

Rated 5 out of 5 stars

This is a great tool!

This is a great tool to get company information, trends, forecasts, etc. I am analyzing stocks daily on Zacks and my profits have soared!

August 19, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi Greg, thanks so much for sharing this! We're glad you're finding our tools and site easy to use. We're always working to improve the experience, and feedback like yours helps guide what we prioritize.

Rated 5 out of 5 stars

I found Zacks to be the best investment…

I found Zacks to be the best investment I ever made. The ranking system is easy to use. It provides an analytical comparison of stocks, ETFs, and Mutual Funds. Not only does it identify the best equities to buy but provides a portfolio monitor indicating when to sell! I also have the complete package and find the podcasts and services simply excellent. Best of all, it is the reason I continue to beat the S&P 500 month in and month out. Jim

August 3, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi James, thank you for the great feedback! Providing clear, data-driven research that investors can rely on is exactly what we aim for, so it's wonderful to hear that's your experience.

Rated 5 out of 5 stars

Great service! Help to invest with confidence

Zacks helps make sense of what is happening in the market. The service provides real-time signals about what to buy, and most importantly, what and when to sell. It really helps me feel confident in a complex investing world.
They have portfolios for long term investing as well as for those who is actively trading. With professional Investors behind each strategy, you also get a variety of opinions on investing subjects, which helps you making a balanced decisions.
Looking forward can not imaging investing without them!

August 15, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi Dzmitry, thanks so much for sharing this! We're glad you're finding our tools and site easy to use. We're always working to improve the experience, and feedback like yours helps guide what we prioritize.

Rated 4 out of 5 stars

Zacks services are very informative

Zacks services are very informative. They give you research on many different investment options.

August 8, 2026
Zacks Investment Research logo

Reply from Zacks Investment Research

Hi Tom, thank you so much for the kind words! We're glad Zacks has been a valuable part of your investing journey—feedback like yours means a lot to our team.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look