Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more
Company replied
Fin and Daisy were excellent. They responded quickly with detailed answers with multiple options. My request was solved easily and I also learnt that Zoe is planning to do some other allergy products... See more
Company replied
Wellbeing benefits have been quite clear over a couple of months, encouraged by the very engaging app's nudges. The meal recognition feature (snap a photo and it tells you what it sees) is fun, and su... See more
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Company details
Written by the company
ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Contact info
United States
- hello@joinzoe.com
- zoe.com
4.1
Great
14K reviews
Replied to 99% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
New Member
Joined ZOE this morning. I had a few teething problems with scanning items and receiving my emails. AI support was very quick to respond and also Qudrat - part of the ZOE Team. Quickly resolved and now looking forward to getting started and using the app 🤩
April 8, 2026
Unprompted review
Reply from ZOE
Hi,
Welcome to ZOE! We are glad that any initial hiccups were sorted out quickly for you. We will be sure to let Qudrat know about your kind words. Enjoy getting started with the app!
Kind Regards,
ZOE Support Team
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Zoe Daily 30+ support team really helpfiul
Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However, once I was able to have dialogue with a colleague D…. Of the customer support team she couldn’t have been more helpful and solved my problem immediately.
The only reason I haven’t given 5 stars is because the chat bot recognised that I needed contact with a person but it took a bit longer to reach that stage.
March 18, 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for your feedback and for being a Daily30+ member. We are pleased that your delivery query was resolved quickly once you connected with the team. We appreciate you flagging the difficulty in reaching a person through our chat, and this is something we are always looking to improve.
Kind Regards,
ZOE Support Team
5 star review
Great efficient service from first AI then in person by Daisy . Even as an older user it’s so user friendly the new app I much prefer it . Best thing for all our health is this app
April 8, 2026
Unprompted review
Reply from ZOE
Hi Jackie,
Thank you for taking the time to share your experience. We are thrilled to hear our AI Assistant was able to assist you and smoothly transfer you over to Daisy for more in-depth support.
While our AI assistant FIN enhances our customer service capabilities by being available 24/7, our dedicated support team remains readily available to address complex issues, provide personalised assistance, and offer the human touch when needed. FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.
Best,
The ZOE Team
New app is a disaster
I was a member of ZOE and used the old app. It had flaws, but it was light years ahead of the new mess that is Zoe 2.0.
The new app is childish, oversimplified, and feels like a beta version. You can’t even see your daily score until the following day, making tracking progress throughout the day impossible. Taking photos of your meals is not mindful eating despite what the app tells you, and the AI is laughably inaccurate for anything beyond the simplest dishes.
Manually logging food is a chore, and I desperately miss the old ‘describe my meal’ function and the ability to scan a recipe or ingredient list — it made logging effortless.
Being “rewarded” with beans and a cartoon character is insulting, not motivating.
It’s one thing to say you’re listening and will improve the app “over time,” but this is a massive step backwards. It’s baffling how this disaster was signed off in the first place.
I’ve cancelled my subscription and will only consider re-joining if there’s a complete overhaul. ZOE, seriously, listen to your users... almost nobody has anything positive to say about this app. Launching it in this state was reckless and frankly embarrassing.
March 13, 2026
Unprompted review
Reply from ZOE
Hi Jon,
Thank you for your detailed feedback. We’re sorry to hear ZOE 2.0 didn’t meet expectations, especially compared with the previous app.
We’ve passed your comments to our product team.
ZOE 2.0 provides a more guided, habit-building experience, but we recognise that change can be difficult.
Please contact us via in-app chat so we can help you understand how tracking works in 2.0 and share tips for getting more reliable logging based on your typical meals.
Best,
The ZOE Team
AI Answer
Basically, your AI agent gave the same answer that Anthrpoic’s Claude gave
April 6, 2026
Unprompted review
Reply from ZOE
Hi Michael,
Thanks for reaching out and leaving us a 5-star review. It is wonderful to hear that our AI Assistant was able to assist you.
FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.
Best,
The ZOE Team
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Beware when you try to cancel! Zoe won't let you!
While I enjoyed using the app for a while and recipe and other advice were useful - I was disappointed once I decided to cancel to find out that despite paying monthly, Zoe are going to continue taking payments from me for 7 months after my cancellation before they listen to their customer wishing to cancel.
I guess this is what there is talk at the moment of the need to change the law around how companies take control away from customers who subscribe to their services.
April 7, 2026
Unprompted review
Reply from ZOE
Hi Tim,
Thank you for taking the time to share your experience. We understand your frustration and would like to provide some clarity here.
As outlined in our Terms & Conditions, ZOE subscriptions are billed in advance for a set term (4 months or 12 months). Cancellations apply from the next billing period and do not take effect immediately or mid-term.
These terms are presented clearly during the sign-up process to ensure transparency before purchase.
If you require any additional assistance, please reach out to us or log in to the membership portal.
Many thanks,
The ZOE Team
Fantastic service
Excellent and speedy response from Daisy from my enquiry.
Great service.
April 7, 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for your kind feedback, we really appreciate you taking the time to share this. We’re pleased to hear Daisy was able to help quickly and that you had a great experience.
Kind Regards,
ZOE Support Team
I find AI rather unsatisfactory but if…
I find AI rather unsatisfactory but if I get the question right it can be helpful
April 7, 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for sharing your feedback. We appreciate that AI tools may not always feel satisfying to use, though we’re glad they can be helpful when the question is clear. We’ll continue to work on making the experience more reliable and easier to use.
Kind Regards,
ZOE Support Team
I received an answer to my recent…
I received an answer to my recent query almost immediately . The personnel at Zoe have always been super helpful and attentive, understanding and informative .. Emily was great this time too, I had been anxious for some reason about doing my gut retest .. I need not have worried .. it’s all sorted! Honestly , this is customer service at its best.
April 7, 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for your lovely feedback, we really appreciate you taking the time to share it. We’re pleased to hear you received a quick response and that Emily was able to help put you at ease and get everything sorted.
Kind Regards,
ZOE Support Team
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Very quick response when my order…
Very quick response when my order didn't turn up. Tracked and replaced.
April 2, 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for your feedback, we appreciate you taking the time to share it. We’re glad our team was able to respond quickly, track the issue, and arrange a replacement.
Kind Regards,
ZOE Support Team
Reply from ZOE
Hi,
Thank you for your feedback, we appreciate you taking the time to share it. We’re glad to hear everything went satisfactorily.
Kind Regards,
ZOE Support Team
Very polite interaction
Very polite, clear prompt response. Understood the issue and resolution was mutually agreeable
April 6, 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for your feedback, we appreciate you taking the time to share it. We’re glad to hear the response was clear and prompt, and that we were able to reach a mutually agreeable resolution.
Kind Regards,
ZOE Support Team
Good Customer Support
I sent an email and an answer followed, despite the fact that it was a bank holiday weekend. Helpful and positive, what more could you want!
April 4, 2026
Unprompted review
Reply from ZOE
Hi West,
Thanks for taking the time to provide your experience. So glad our support team was able to assist you, especially during this holiday weekend!
Please reach back out should you require any additional information.
Best,
The ZOE Team
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Reply from ZOE
Hi Christine,
Thank you for sharing your experience and giving us a 5-star review. Our support team will be here should you require additional assistance!
Best,
The ZOE Team
Very informative
The analysis of meal from the photo good. Very specific feedback. Helpful. Detailed answer to questions
April 5, 2026
Unprompted review
Reply from ZOE
Hi Caroline,
Thank you for taking the time to share your experience. We deeply value the user experience and glad our team was able to provide prompt and efficient support.
We look forward to assisting you again in the future.
Best,
The ZOE Team
I had experienced problems logging…
I had experienced problems logging meals , then the email re. update your app arrived so I tried to do so , unsuccessfully so sent an email last night , not expecting an immediate response. Within a few minutes Fin one of the IT team contacted me . Hence with his information I am contacting you on the app.
My thanks to Fin for his immediate response and to the Team for their new app.
Many thanks ,
Linda Cocksworth
April 4, 2026
Unprompted review
Reply from ZOE
Hi Linda,
Thanks for taking the time to share. We are sorry to hear you experienced difficulty with logging in but thankful that our support team was able to resolve the issue.
If you require any further assistance, please reach back out to us.
Best,
The ZOE Team
I asked a question in the ZOE app
I asked a question in the ZOE app and it was answered straight away.
April 5, 2026
Unprompted review
Reply from ZOE
Hi Linda,
Thanks for giving us a 5-star review. Prompt and efficient service is our support team's goal, we are glad this was achieved.
If you require any further assistance, please do reach back out to us.
Best,
The ZOE Team
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Great for motivation
Overall very helpful to keep one on track and great to be able to scan foods in supermarkets. One aspect is frustrating which is its inability to recognise ‘homemade’ items ie bread, pate etc. meaning so much deleting and entering of correct ingredients.
March 1, 2026
Unprompted review
Reply from ZOE
Hi Mary,
Thank you for taking the time to share your experience.
A great way to log homemade meals is to snap a photo and then swap any necessary ingredients. Also, you can try generating a meal feature and input your meal, such as homemade sourdough bread.
Hope this helps! Please reach back out if you require any additional assistance.
Best,
The ZOE Team
Has anyone ever reviewed a bot positively?!
It was a bot which didn’t understand or attempt to answer my frustrations, followed by a different bot saying he was pleased that I’d had a positive interaction! Like all bots, it was a bit sad and deeply frustrating.
April 4, 2026
Unprompted review
Reply from ZOE
Hi Sue,
Thanks for taking the time to share your experience. We are sorry to hear that you had a difficult time communicating with our AI Assistant. If you require any additional assistance, please do reach back out and request a "human agent".
Best,
The ZOE Team
I’ve been a member for nearly two years…
I’ve been a member for nearly two years and have found the old Zoe app really useful. DO NOT “upgrade” to the new app, the majority of the functionality has been removed. And you can’t go back. Want to edit one of your recipes? Can’t. Want to create a recipe? Can’t. Want to log something without taking a picture? Can’t. Were we told beforehand that “upgrading” would lose us this functionality? No.
April 4, 2026
Unprompted review
Reply from ZOE
Hi Andrea,
Thank you for sharing your experience. We apologize for the limitations of the new app and understand it can be frustrating for some of your favorite features to no longer be available.
It is possible to add foods without taking a picture or scanning the barcode by using saved recipes, generating a meal feature, or the recent meals tab. Please reach out to us for guidance on this.
Please know we are listening to all feedback and considering it for ways we can improve.
Best,
The ZOE Team
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