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Review summary

Created with AI, based on recent reviews

Looking at 1,534 reviews, reviewers had a great experience with this company. Customers frequently highlight the excellent response times from the support team, noting that their queries are handled quickly and efficiently. Many people find the app helpful for tracking food, understanding their diet, and making healthier choices, with some praising its engaging features and the valuable insights it provides. However, some people were dissatisfied with certain aspects of the app, particularly the accuracy of the homemade meal photograph analysis and difficulties with editing meals or accessing old food lists. A few other people also felt that the customer service, while generally good, sometimes relied too heavily on AI responses or was slow to connect them with a real person for more complex issues.

What people talk about most

Product

Clients share ambiguous opinions on product. Many customers find the products, such as the Daily 30+,... See more

User experience

Reviewers highlight ambiguous aspects of user experience, with many praising the app for transforming eating... See more

Customer service

Consumers have ambiguous experiences with customer service. Many reviewers praise the support team for being... See more

Application

Customers had ambiguous experiences with the app. Many reviewers praised the app as brilliant, easy to use,... See more

Response time

People report positive experiences with response times. Many customers praise the quick and professional... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more

Company replied

Rated 5 out of 5 stars

Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more

Company replied

Rated 5 out of 5 stars

Fin and Daisy were excellent. They responded quickly with detailed answers with multiple options. My request was solved easily and I also learnt that Zoe is planning to do some other allergy products... See more

Company replied

Rated 5 out of 5 stars

Wellbeing benefits have been quite clear over a couple of months, encouraged by the very engaging app's nudges. The meal recognition feature (snap a photo and it tells you what it sees) is fun, and su... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Nutritionist
  3. Weight Loss Service
  4. Wellness Program

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I sent a mail 9 am Sunday and ONE…

I sent a mail 9 am Sunday and ONE minute later I got a reply and it was all sorted.......

So impressed with the service and Zoe in general....

The Zoe daily is a must for our breakfast and this with an omega 3 tablet ensures the right levels for brain and body health - thankyou

April 12, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

What a lovely review to read! We're so glad the support experience was swift and seamless for you.

It's wonderful to hear that ZOE Daily has become part of your morning routine and that you're feeling the benefits. Thank you for sharing this with us.

Kind Regards,

ZOE Support Team

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Rated 5 out of 5 stars

I highly recommend Zoe

I highly recommend Zoe. I have had a really positive experience with their app, products and customer service. I ordered their testing kit and needed to reach out to ask a question about timeframes. The response was provided by AI but it was excellent and I got the information I needed. As AI’s go this one is well above average I would say.

April 10, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you so much for the kind words! It's great to hear you've had such a positive experience across the board, from the app to the testing kit and customer service.

We're especially pleased that our AI support was able to get you the answer you needed quickly. Your recommendation really means a lot to the team.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

I didn’t want a subscription for Zoe as…

I didn’t want a subscription for Zoe as I can’t eat a large spoonful as it irritates my colon , I sent in a request to help me manage my subscription and did it with ease , customer service was very good and informative from Fin , I can now enjoy my Zoe daily 30 and re order as and when I need to .

April 11, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for sharing your experience. We're happy to hear that Fin was able to help you manage your subscription smoothly and that you found the process straightforward.

It's great that you've found an approach to enjoying ZOE Daily 30 that works for you. We hope you continue to get the most out of it!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

The support team at Zoe

The support team at Zoe were really quick to respond to my question and gave me exactly the right advice to help me upgrade my Zoe app. Thank you!

April 11, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

That's brilliant to hear! We're delighted the team could point you in the right direction quickly and get you upgraded without any hassle.

Thank you for taking the time to share this with us, and enjoy the new features!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Excellent advice backed by sound…

Excellent advice backed by sound research and science. Pricing for subscription and gut testing, which was initially high in the beta phase, is now very reasonable for what you get in return - a personalised gut analysis and then personalised advice on what and how to eat to improve your health across multiple aspects. As a previous original subscriber who has now returned, I cannot stress enough that Zoe offer genuine help to improve your health and get to know your gut, with simple and easy to follow advice. I think anyone would benefit from this service. Their support team is great too. Responsive and well informed, including the AI chat bot, which is definitely smarter than the average AI bot. Overall my experience with the Zoe service and the Zoe app has been unfailingly positive.

April 11, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

What a fantastic review, thank you! It's wonderful to welcome you back and hear how much value you're getting from the personalised gut analysis and dietary guidance.

We really appreciate your kind words about the support team and AI chat too. Knowing that the whole experience has been a positive one means a great deal to everyone at ZOE.

Kind Regards,

ZOE Support Team

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Rated 5 out of 5 stars

Sam was very responsive to my request…

Sam was very responsive to my request for rejoining the wonderful Zoe experience, helping to open my access to the Zoe app. Great personal experience with Sam while rejoining Zoe.

April 8, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for the lovely feedback! We'll be sure to pass on your kind words to Sam, who will be thrilled to hear this.

Welcome back to ZOE, and we hope you enjoy every bit of the experience this time around!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service! After making a few cutbacks, I reluctantly decided to cancel renewal of my membership to Zoe. Daisy and Sam were super helpful, and made it all as simple and stress-free as possible. Should my situation change, I would not hesitate to reinstate my membership. It's been a very interesting and insightful journey with Zoe. Thank you!

April 10, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for such a thoughtful review. We're glad that Daisy and Sam made the process as smooth as possible for you, and we'll make sure they see your kind words.

It's been a pleasure having you as part of the ZOE community, and the door is always open should you wish to return in the future. Wishing you all the best!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Excellent customer service!

I’m extremely impressed with how my issue was handled. I received a prompt response to my email, and the outcome exceeded my expectations. I only wish all customer service experiences were this efficient and positive!

April 10, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

That's truly wonderful to hear, thank you! Comments like yours are a real boost for the team, and we're so pleased the experience stood out in such a positive way.

We appreciate you taking the time to let us know, and we'll strive to keep that standard up for every interaction.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Dealing with Zoe has been an extremely…

Dealing with Zoe has been an extremely positive experience. They’re very swift to react, and I would highly recommend their customer services.

April 9, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for the recommendation, that really means a lot to the team! We're delighted that your experience has been such a positive one.

We look forward to continuing to support you on your ZOE journey.

Kind Regards,

ZOE Support Team

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Rated 3 out of 5 stars

Staff were very helpful and l would…

Staff were very helpful and l would give them 5 ⭐️ however how long it takes to get in touch with a human agent was frustrating!

April 9, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for taking the time to leave a review. We're glad to hear our team provided a great experience once you were connected.

We recognise that wait times can be a source of frustration, and this is something we are always working to improve.

You are welcome to reach out to our customer support team at hello@zoe.com if you would like to discuss this further, and we will endeavour to assist you as best we can!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Straightforward advice received…

Straightforward advice received efficiently to help resolve an issue.

April 7, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Glad to hear it was quick and easy for you! We always aim to keep things simple and helpful.

Thank you for taking a moment to share your experience with us.

Kind Regards,

ZOE Support Team

Rated 4 out of 5 stars

Emily was excellent reassurance given…

Emily was excellent reassurance given and quickly resolved.
AI could improve greater options for ease.
First person who responded after the AI response was not helpful as only suggested what I had already done.

April 10, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback. We're pleased to hear that Emily was able to resolve things quickly and provide reassurance.

Your points about the AI options and the initial response are noted, and we will share this with the team to help us improve the experience going forward.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Customer support has been very helpful explaining what is in the new app

Customer support has been very helpful explaining what is in the new app to help me decide if I want to switch. The chat bot was a bit ambiguous but I’m happy I understand what the new app can and can’t do with Emily’s explanation.

April 7, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback. We're pleased that Emily could give you the clarity you needed to make an informed decision about the new app.

Your comments about the chatbot experience are helpful for us to hear, and we'll feed that back to the team so we can work on making those responses clearer.

Kind Regards,

ZOE Support Team

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Rated 1 out of 5 stars

Poor response with a refund request for an order due in August 2026!!!

Having been pleased with this product (although very overpriced!) I have had money taken twice from my account. One made in error and amended from August to April delivery date. Any communication to sort had been via AI and claiming I have to return one of the orders and pay the postage?? Why can’t I just get a refund for the August one and cancel that order?? I still have yet to receive my first order that I sent days ago…. Very slow delivery from the taking the money. Innundated with marketing emails and adverts but not so smart at resolving what should be a very easy request. Can anyone advise how one can “speak to human” with this company??

April 9, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback. We're sorry to hear that your experience with ordering and delivery has not met your expectations.

We would like to help get this resolved for you as quickly as possible. Our team can look into the duplicate charge and work through the options available.

You are welcome to reach out to our customer support team at hello@zoe.com if you would like to discuss this further, and we will endeavour to assist you as best we can!

If you email us, just ask to speak with a person and our AI assistant Fin will pass your query to our support team.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Fast and supportive response

Fast and supportive response from customer service team at Zoe. Thank you!

April 9, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you so much for your kind words! We're really glad our team could help and that you had a positive experience. We'll be sure to pass your feedback along.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Good response from AI and Team

Both AI and team member to whom one of my query was forwarded gave clear, helpful and unambiguous responses.

April 9, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for taking the time to share this. It's great to hear that both Fin and the team were able to provide clear and helpful support. We'll make sure your feedback reaches the team!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Zoe - brilliant from the start

My experience of ZOE began when your superb Covid interactive website was such an informative guide. From there I discovered your passion for good nutrition and your weekly podcasts.
In my opinion ZOE is zero hype and very useful solidly scientifically based advice and guidance.

April 8, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you so much for sharing your journey with ZOE. It is wonderful to hear that our work has been valuable to you, from the Covid research right through to the podcasts and nutrition guidance. We really appreciate your support!

Kind Regards,

ZOE Support Team

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Rated 5 out of 5 stars

Sam was very helpful with upgrading

Sam was very helpful with upgrading to the new version which works great.

April 8, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your lovely feedback! We are glad Sam was able to help with your upgrade and that the new version is working well for you. We will be sure to pass this on to them!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Great support

Great support. Got a response to my email within an hour at 10pm at night.

April 8, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for highlighting this. A quick response time is something our team works hard to deliver, so it is really nice to hear that came through for you.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Excellent customer support

Excellent customer support. Team is very responsive

April 7, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback. We are glad our support team was able to deliver a great experience!

Kind Regards,

ZOE Support Team

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