Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
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Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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People sell and buy from people
From the first 5 minutes of speaking to Amaechi at 50+ life I knew I was going to take out a life cover policy with him because I have always believed that people buy from people this counts for any and every industry that involves selling or buying. He was open and honest and spoke and listened with patience. Thank you kindly Amaechi. A real pleasure talking to you.
October 21, 2026
Unprompted review
Reply from 50PlusLife
Hello Gabriel,
Thank you for your review. We agree that people buy from people, and we are delighted Amaechi was open, honest and patient with you. We will pass your thanks on to him.
You can nominate up to 10 beneficiaries to help avoid payment delays. Accidental death also pays double the cover amount from day one, where the policy definition is met.
If you know someone who might benefit from cover, please ask us about our customer referral scheme.
Kind regards,
The 50 Plus Life team
Reply from 50PlusLife
Hello Mohamadou,
Thank you for your review. We are glad you found us helpful and clear.
Your premiums stop at your 90th birthday and your cover then continues for life. You can also nominate up to 10 beneficiaries to help avoid payment delays.
If you know someone who might benefit from cover, please ask us about our customer referral scheme.
Kind regards,
The 50 Plus Life team
Informative information
Informative information: he took his time to get an understanding of what I needed. He was not pushy. Impressed with his listening skills.
October 21, 2026
Reply from 50PlusLife
Hello,
Thank you for your review. We are pleased our adviser took the time to understand what you needed, listened well and was not pushy.
Once a claim is approved, our Claims Promise means payment is sent within two business days, or an extra £250 is added. Accidental death also pays double the cover amount from day one, where the policy definition is met.
If you know someone who might benefit from cover, please ask us about our customer referral scheme.
Kind regards,
The 50 Plus Life team
The young man Indi I spoke was…
The young man Indi I spoke was brilliant. Clearly Experienced in what he does. Made things easy in a short space of time and gave a number of choices too.
Thank you Indi
October 21, 2026
Reply from 50PlusLife
Hello,
Thank you for your review. We are delighted Indi made things easy and gave you a clear choice of options. We will make sure he sees your thanks.
Your premiums stop at your 90th birthday and your cover then continues for life. You can also nominate up to 10 beneficiaries to help avoid payment delays.
If you know someone who might benefit from cover, please ask us about our customer referral scheme.
Kind regards,
The 50 Plus Life team
The gentleman that I spoke to called…
The gentleman that I spoke to called Jay was really helpful and funny. He actually made me laugh about a serious situation made me feel at ease and comfortable with the situation so much so that I will be recommending your site to my family and friends.
October 21, 2026
Reply from 50PlusLife
Hello Andrea,
Thank you for your review, and for planning to recommend us to family and friends. We are so pleased Jay put you at ease about a serious subject. We will pass your kind words on to him.
Accidental death pays double the cover amount from day one, where the policy definition is met. Once a claim is approved, our Claims Promise means payment is sent within two business days, or an extra £250 is added.
If you know someone who might benefit from cover, please ask us about our customer referral scheme.
Kind regards,
The 50 Plus Life team
They explained everything and was kind…
They explained everything and was kind and understanding with the questions I had
I very nice experience
October 12, 2026
Reply from 50PlusLife
Hello Tracy,
Thank you for your review. We are glad our team was kind and understanding with your questions and that you had a nice experience.
You can nominate up to 10 beneficiaries to help avoid payment delays. Your premiums also stop at your 90th birthday, and your cover then continues for life.
If you know someone who might benefit from cover, please ask us about our customer referral scheme.
Kind regards,
The 50 Plus Life team
Quick friendly easy experience all…
Quick friendly easy experience all explained thoroughly
October 20, 2026
Reply from 50PlusLife
Hello Veronica,
Thank you for your review. We are pleased you found the experience quick, friendly and easy, with everything explained thoroughly.
Once a claim is approved, our Claims Promise means payment is sent within two business days, or an extra £250 is added. Accidental death also pays double the cover amount from day one, where the policy definition is met.
If you know someone who might benefit from cover, please ask us about our customer referral scheme.
Kind regards,
The 50 Plus Life team
Georgina set up my insurance last…
Georgina set up my insurance last night.Made it so easy .very helpful friendly excellent.
October 20, 2026
Reply from 50PlusLife
Hello Jack,
Thank you for your review. We are delighted Georgina made setting up your cover so easy, and we will pass your kind words on to her.
Your premiums stop at your 90th birthday and your cover then continues for life. You can also nominate up to 10 beneficiaries to help avoid payment delays.
If you know someone who might benefit from cover, please ask us about our customer referral scheme.
Kind regards,
The 50 Plus Life team
GOT MY BACK COVERED.
GOT MY BACK COVERED.
This company is there for me. Regular communication.
March 6, 2026
Reply from 50PlusLife
Hello Ralston,
Thank you for your review. We are really pleased to hear you feel covered and that our communication has been regular. That is exactly what we want for every customer. We always aim to provide a five star service, so if there is anything we could do to improve your experience further, we would genuinely welcome your feedback, either here or by contacting our team.
You can nominate up to 10 beneficiaries to help avoid payment delays. Accidental death also pays double the cover amount from day one, where the policy definition is met.
If you know someone who might benefit from cover, please ask us about our customer referral scheme.
Kind regards,
The 50 Plus Life team
Straightforward with no fluff
The person speaking to me Alpesh regarding the policy was pretty engaging straightforward with no fluff which made decision making much easier unlike previous experiences.
October 19, 2026
Reply from 50PlusLife
Hello Desrean,
Thank you for your review. We are pleased Alpesh was engaging and straightforward, and that it made your decision easier. We will make sure he sees your feedback.
Accidental death pays double the cover amount from day one, where the policy definition is met. Once a claim is approved, our Claims Promise means payment is sent within two business days, or an extra £250 is added.
If you know someone who might benefit from cover, please ask us about our customer referral scheme.
Kind regards,
The 50 Plus Life team
They were easy to understand
They were easy to understand. They took time to explain everything to me in a manner that I could understand. They were friendly, polite and respectful.
October 13, 2026
Reply from 50PlusLife
Hello,
Thank you for your review. We are glad our team took the time to explain everything in a way you could understand, and were friendly, polite and respectful.
You can nominate up to 10 beneficiaries to help avoid payment delays. Your premiums also stop at your 90th birthday, and your cover then continues for life.
If you know someone who might benefit from cover, please ask us about our customer referral scheme.
Kind regards,
The 50 Plus Life team
I can never get through to what Thier…
I can never get through to what Thier computer describes as their RETENTION TEAM.
For 1 week nearly I've been waiting for their call back .
They haven't done this .
I've just called them again 3 times and it's the same issue.
I requested to CANCEL my policy last week.
I cannot afford it .
It's a choice of food monies or this.
While I'm alive I need to eat .
UPDATE
I was called yesterday they are more interested in wanting you to reduce the payment rather than listen to the over 60s of making it easier to get a real human to talk too.
They claim they have a new robotic system and told me it's not working properly and they are trying to fix the problem.
Of course they would never consider a goodwill gesture for thier own failures and all the can say is SORRY , which isn't good enough .
If you want to serve your customers to be successful you need to listen to their needs .
I went without food last week and I called them early last week and again on Friday several times , but not as they claim in their response below .
We need Humans to talk too and not robots which you put in place to increase your profits.
We are people and when things go wrong we need to have access to another human voice on the phone .
August 11, 2026
Reply from 50PlusLife
Thank you for taking the time to share your feedback. I am sorry to hear about the difficulties you have experienced trying to contact our Retentions Team, particularly given your concerns about affordability.
Having reviewed the matter, I can see that you first contacted us on Friday and that our team is scheduled to call you back today.
I have personally escalated this to the relevant Team Manager to ensure that your concerns are prioritised and that you receive a call back today.
Please accept my apologies that you were unable to get through to the team when you initially contacted us. I appreciate how frustrating this must have been, particularly given your circumstances, and I can assure you that the matter has now been escalated for prompt attention.
Kind regards,
Michael
Compliance Manager
Uncomplicated and reassuring
The customer representative Aaron Canan was punctual, clear and supportive.
October 16, 2026
Reply from 50PlusLife
Dear Maureen, thank you for leaving a review and for your kind comments about Aaron. We are pleased he was punctual, clear and supportive, and that you found the process uncomplicated and reassuring. With your Over 50s Life Cover, premiums stop at age 90 while your cover continues, provided the policy remains in force until then. We would encourage you to look through your policy documents to make sure all the details are correct and the cover still meets your needs, and to contact us if anything needs updating. Should a friend or relative you refer take out a policy with us, we will send you vouchers as a thank you after the qualifying period. Thank you again for choosing us.
Warm regards, The 50 Plus Life Team
I found Darnel informative
I found Darnel informative, giving me a pleasant experience, he was clear and honest, the information I received helped me choose 50 plus life insurance
October 19, 2026
Reply from 50PlusLife
Hello Alan, thank you for your kind words about Darnel. It is great to hear that he was clear and honest with you and that the information he gave helped you choose your 50 Plus Life cover. Your policy lets you nominate beneficiaries and update them later, so when you look through your policy documents it is worth checking that your nominated beneficiaries are exactly as you intend. If anything needs changing, or any details are not accurate, please get in touch. We also send vouchers as a thank you when a friend or family member you refer takes out a policy, once the qualifying period has passed. Thank you for your business, and we will pass your feedback on to Darnel.
Best wishes, The 50 Plus Life Team
the person I spoke to was very nice and…
the person I spoke to was very nice and explained every thing so I could understand everything
October 19, 2026
Reply from 50PlusLife
Dear Margaret, thank you for taking the time to share your feedback. We are delighted to hear that everything was explained in a way that made sense to you, as feeling confident about your cover matters to us. Your Over 50s Life Cover has no fixed end date, so it can remain in place throughout your life, provided premiums are maintained until age 90. Please read through your policy documents to check that everything is accurate and meets your needs, and let us know if anything needs updating. If you refer a friend or family member who goes on to take out a policy with us, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Kind regards, The 50 Plus Life Team
Reply from 50PlusLife
Thank you, Ian, for taking the time to share your feedback. We are really pleased the advice you received helped you feel confident in taking out your policy. Your Over 50s Life Cover is whole of life cover with no fixed end date, and you can nominate beneficiaries and update them later so the money goes where you intend. Please do check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If a friend or family member you refer goes on to take out a policy, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Reply from 50PlusLife
Hello Dave, thank you so much for your lovely review. It is great to hear our team came across as friendly and made the experience such a positive one. As a reminder, premiums on your cover stop at age 90 while the cover continues, and our Claims Promise applies to eligible approved claims. When you have a moment, please read through your policy documents to check all the details are correct and that the cover still suits you, and let us know if anything needs changing. We also run a referral scheme: if someone you refer takes out a policy with us, we issue vouchers as our thank you after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Thank you for leaving us such a kind review. We are delighted you found our customer service great. Your Over 50s Life Cover includes an accidental death benefit that applies from day one where the policy definition is met, and you can name the beneficiaries you would like to receive the money. It is worth checking your policy documents to make sure your details and beneficiaries are accurate and that the cover meets your needs; just get in touch if anything needs updating. Should you recommend us to a friend or relative who then takes out a policy, we will thank you with vouchers once the qualifying period is complete. Thank you for being a 50 Plus Life customer.
Reply from 50PlusLife
Thank you for your five star review and for mentioning James Holmes by name. We will make sure James hears your feedback. Your cover is designed to last for the whole of your life, and premiums stop at age 90 while the cover carries on. Please take a few minutes to go through your policy documents and confirm everything is accurate and right for you, and contact us if anything needs to be changed. If you refer a friend or family member who goes on to take out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for choosing us.
10 out of 10 fir customer care
February 26, 2026
Reply from 50PlusLife
Theresa, thank you for scoring our customer care ten out of ten. That is wonderful to hear and we are very grateful you took the time to tell us. Over 50s Life Cover offers guaranteed acceptance within the eligible age range, and our Claims Promise is there for eligible approved claims. We would encourage you to check your policy documents carefully to make sure all your details are correct and the cover meets your needs, and to let us know if anything needs updating. As a thank you for recommendations, if someone you refer takes out a policy with us, we issue vouchers once the qualifying period has passed. Thank you for your business.
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