Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
Company replied
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Review summary
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What people talk about most
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Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
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Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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James grant was brill felf so…
James grant was brill felf so cofertable helping which plan to choose what was right for me no pushy sale tenquie trying to make u go for highest plan would recommend
September 28, 2026
Reply from 50PlusLife
Thank you, Mark, for your review and your recommendation. We are delighted James Grant made you feel comfortable and helped you choose the plan that was right for you, and we will pass your thanks on. Your policy lets you nominate beneficiaries and update them later, and it is whole of life cover with no fixed end date. Please check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. As you would recommend us, if someone you refer goes on to take out a policy, we will thank you with vouchers once the qualifying period is complete. Thank you for choosing us.
It's jus so easy to andestand step by step very honest about averything,
Fantastic N"1
September 28, 2026
Reply from 50PlusLife
Thank you, Mario, for your review. We are glad you found everything easy to understand, step by step. Your policy means premiums stop at age 90 while the cover continues, and our Claims Promise applies to eligible approved claims. Please take a few minutes to read through your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If a friend or family member you refer takes out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
It was easy to get funeral cover over…
It was easy to get funeral cover over the phone. Excellent price/plan great efficient service.
November 12, 2025
Reply from 50PlusLife
Thank you for your review. We are pleased you found it easy to arrange your Over 50s Life Cover over the phone. Your policy is whole of life cover, designed to pay a cash lump sum to your loved ones, and you can nominate beneficiaries and update them later. Please read through your policy documents carefully to make sure everything is accurate and meets your needs, and get in touch if anything needs updating or you have any questions about how your cover works. If someone you refer takes out a policy with us, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Reply from 50PlusLife
Thank you, Nadine, for your review. We are glad everything went well for you. Over 50s Life Cover includes an accidental death benefit from day one where the policy definition is met, and offers guaranteed acceptance within the eligible age range. Please check your policy documents to make sure all the details are correct and suit your needs, and let us know if anything needs updating. If you refer a friend or relative who goes on to take out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
Because I suffer with mental health an…
Because I suffer with mental health an the person I spoke to was really understanding an went through everything slowly so I understood he was a fantastic member of your team can't remember his name tho but thank you so much
September 18, 2026
Reply from 50PlusLife
Thank you, Jeanette, for your kind review. We are really pleased our colleague took the time to go through everything slowly so it was clear for you. We will share your thanks with the team. Your policy lets you nominate beneficiaries and change them later, and our Claims Promise applies to eligible approved claims. Please read through your policy documents at your own pace, and if anything is unclear or needs updating, please call us and we will be happy to help. If a friend or family member you refer takes out a policy, we will send you vouchers as a thank you once the qualifying period is complete. Thank you for choosing us.
My 50plus life insurance
The gentleman I spoke to was very helpful kind and courteous service was great he explained everything to the slightest detail i would recommend him to anyone who's thinking of getting life insurance
September 25, 2026
Reply from 50PlusLife
Thank you, Teresa, for your lovely review and recommendation. We are pleased our colleague was kind, courteous and explained everything in detail. Your Over 50s Life Cover is whole of life cover, and premiums stop at age 90 while the cover continues. Please take time to check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. As you would recommend us, if someone you refer goes on to take out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
I got all the information I needed from…
I got all the information I needed from Hamza who was great
September 23, 2026
Reply from 50PlusLife
Thank you, Barry, for your review. We are delighted Hamza gave you all the information you needed, and we will make sure he sees your feedback. Your policy includes our Claims Promise for eligible approved claims and an accidental death benefit from day one where the policy definition is met. Please go through your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If a friend or relative you refer takes out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
My experience with the staff made…
My experience with the staff made everything nice and simple for me to understand no problems whatsoever everything was easy thank you very much for your help it all sounds nice and easy for my kids to understand when I’m gone
September 25, 2026
Reply from 50PlusLife
Thank you, Kevin, for your review. We are glad our team made everything simple and easy to understand. As you mentioned your children, it may help to know that your policy lets you nominate beneficiaries and update them later, so the money goes where you intend. Over 50s Life Cover also offers guaranteed acceptance within the eligible age range. Please check your policy documents to make sure your beneficiaries and other details are accurate and meet your needs, and contact us if anything needs updating. If someone you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Person I spoke with was clear and…
Person I spoke with was clear and completely understandable too. Very happy about outcome.
Thanks.
September 25, 2026
Reply from 50PlusLife
Thank you, June, for your review. We are very pleased you are happy with the outcome and found our colleague clear and easy to understand. Your Over 50s Life Cover is whole of life cover with no fixed end date, and our Claims Promise applies to eligible approved claims. Please read through your policy documents to make sure everything is accurate and suits your needs, and let us know if anything needs updating. If a friend or family member you refer takes out a policy with us, we will send you vouchers as our thank you once the qualifying period is complete. Thank you for choosing us.
Everything was explained in great…
Everything was explained in great detail and in a very friendly, helpful manner.
September 23, 2026
Reply from 50PlusLife
Thank you, Sheila, for your review. We are delighted everything was explained in detail and in a friendly, helpful way. Your policy means premiums stop at age 90 while the cover continues, and there is an accidental death benefit from day one where the policy definition is met. Please take a few minutes to go through your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If you refer someone who goes on to take out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Dear Grace,
Thank you for such a warm review. We're delighted the team looked after you well.
If you know anyone who might benefit from cover like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Warm regards,
The Fifty Plus Team
It was explained fully the agent was…
It was explained fully the agent was very friendly and gave me options that would suit me and my family very simple no awkard questions
September 17, 2026
Reply from 50PlusLife
Dear Robert,
Thank you for your kind review. We're glad the whole process felt simple and straightforward, with clear options put to you and no awkward questions.
Your policy also includes guaranteed acceptance within our eligible age range, so there was no need to worry about medical underwriting getting in the way.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and suits your family's needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
easy simple person you speak to not…
easy simple person you speak to not pushy exsplains all clearly and in english goese through it slowy no rush i spoke to strauss he was easy going no rush did it to suit me plain and simple service was 100 percent would recommend
September 24, 2026
Reply from 50PlusLife
Dear David,
Thank you for such a detailed review. We're delighted Strauss took things at your pace, explained everything plainly, and made the whole process feel easy rather than pushy.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for recommending us and for your business.
Best wishes,
The Fifty Plus Team
Very straightforward
Very straightforward, everything explained clearly and efficiently, all questions were answered in good detail,everything was explained and covered again before actually going ahead with the policy,the gentleman was very kind and courteous overall a good experience.
September 24, 2026
Reply from 50PlusLife
Dear Carole,
Thank you for such a thorough review. We're pleased everything was explained clearly, covered again before you went ahead, and that the adviser was kind and courteous throughout.
Your policy is whole of life cover, so once in place it stays with you for life, with premiums stopping at age 90 while your cover continues.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Absolutely brilliant easy to talk to like talking to a friend…
Absolutely brilliant easy to talk to very compassionate no stress atall by the time the cool had finished I understood everything well explained everything would highly recommend it's like I was talking to a friend
September 24, 2026
Reply from 50PlusLife
Dear Patricia,
Thank you for such a heartfelt review. We're so glad the call felt relaxed and compassionate, and that everything was explained in a way that put you at ease.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your kind words and for your business.
Warm regards,
The Fifty Plus Team
Reply from 50PlusLife
Dear Jugjit,
Thank you for taking the time to leave your feedback. We're glad you found the service helpful.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Really understanding, wasn't forceful.
Very friendly, empathetic and exsplained everything well.I wasnt bombarded with jargon!!
September 24, 2026
Reply from 50PlusLife
Dear Emma,
Thank you for your lovely review. We're pleased the call felt friendly and empathetic, and that everything was explained without being bombarded with jargon.
Your policy also includes accidental death benefit from day one, so cover was in place for you from the very start.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Best wishes,
The Fifty Plus Team
I was made to feel relaxed and I was…
I was made to feel relaxed and I was listened to about what I wanted not pressurised into anything else they was very helpful and understanding
September 24, 2026
Reply from 50PlusLife
Dear Kim,
Thank you for your feedback. We're glad you felt listened to and not pressured into anything beyond what you wanted, and that the whole call felt relaxed.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Reply from 50PlusLife
Dear Peter,
Thank you for your kind review. We're pleased the caller was so helpful and explained everything well.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Warm regards,
The Fifty Plus Team
I was offered a deal I couldn't refuse…
I was offered a deal I couldn't refuse and it was explained carefully and concisely by an operative named Georgina.
September 23, 2026
Reply from 50PlusLife
Dear Christopher,
Thank you for your review. We're delighted Georgina explained everything carefully and concisely, and that you felt you'd found the right cover.
Your policy also comes with our Claims Promise for eligible approved claims, giving your family extra reassurance for the future.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
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