Ace & Tate Reviews 3,032

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 318 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their friendliness, helpfulness, and honest advice, making the selection process enjoyable and stress-free. The service, from eye tests to choosing frames, is frequently described as excellent, with many appreciating the thoroughness and clear explanations provided by the opticians. People are also very happy with the product range, highlighting the impressive and stylish collection of frames, with many finding options that perfectly suit their needs and preferences. However, some customers also noted issues with product quality, experiencing problems such as lenses hanging out of frames, glasses snapping, or causing discomfort. Additionally, a few people were dissatisfied with customer service regarding slow delivery, poor communication about orders, and a lack of solutions for product issues, leading to frustration and a feeling of being unheard.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, friendliness, and... See more

Product

Reviewers highlight positive aspects of product, with many expressing satisfaction with the quality and style... See more

Service

People report positive experiences with service, often highlighting the great staff and efficient, friendly... See more

Quality

Consumers find quality to be ambiguous, with many praising the excellent quality of frames and overall... See more

Customer service

Customers had ambiguous experiences with customer service, with many praising the helpfulness and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have recently visited Ace and Tate Leeds Store. The customer service experience is outstanding there. Particularly Alina and Rochelle helped me choosing the right frame as well as deciding which len... See more

Company replied

Rated 5 out of 5 stars

I’ve been a happy customer for years. Even before they opened physical stores and only sold glasses online, I became a fan. They haven’t disappointed since. Their B-corp certification and collabs wit... See more

Company replied

Rated 5 out of 5 stars

I arrived on time and went straight into the eye test. Radhika the Optician was thorough, clear, and really easy to talk to. The gent on the floor was just as helpful, answering my questions and... See more

Company replied

Rated 5 out of 5 stars

In love with the Ace & Tate store in Northcote road Battersea. Brilliant eye test from the amazing Sarah, with lots of eye care advice thrown in. Wonderfully curated collection of frames with... See more

Company replied


Company details

  1. Glasses Store

Written by the company

Thoughtfully designed eyewear! Glasses from €145 and Sunglasses from €125.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 87% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

The team at Ace and Tates Coal Drop…fabulous and friendly!

The team at Ace and Tates Coal Drop Yard branch were amazing. A great team approach to my appointment from the knowledgeable management team to the very friendly team on the shop floor. Team took time to give me advise on choice of frames which were an extensive and affordable selection and what suited me and after care help too. Would highly recommend the team and company for sight test and excellent team input. A good experience all round.

December 5, 2025
Unprompted review
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Reply from Ace & Tate

Hi Tracy, Wow, thanks so much for your fantastic feedback! That's exactly what we love to hear. We hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Staff at Coal Drops yard were so…

Staff at Coal Drops yard were so friendly and knowledgeable. Help me select frames that suited me

December 5, 2025
Unprompted review
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Reply from Ace & Tate

Hi Tony, Wow, thanks so much for your fantastic feedback! That's exactly what we love to hear. We hope to see you again soon! Cheers, Ace & Tate.

Rated 1 out of 5 stars

Lack of transparency and a push toward unnecessary purchases

I’ve been a loyal Ace & Tate customer for years, mainly because of the clip-ons that matched their frames. I bought the Alfred Small model expecting long-term compatibility. But shortly after, the clip-ons were discontinued without any notification to customers.
As a result, no clip-ons fit my glasses anymore, no stock exists anywhere, and customer service simply told me there’s “nothing they can do.”
What’s worse is that the only “solution” is to buy a brand-new frame.essentially pushing customers to consume more because an essential accessory was quietly discontinued.
This practice feels neither transparent nor customer-friendly. Very disappointing experience.

December 8, 2025
Unprompted review
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Reply from Ace & Tate

Hi Ali, We are truly sorry to hear about your disappointing experience. Please know that we take all feedback seriously, and we are constantly working to ensure every customer leaves happy. We hope to get it right next time. Cheers, Ace & Tate.

Rated 5 out of 5 stars

I would like to say a big thank you to…

I would like to say a big thank you to Alisa who's has done my eye test. At ace&Tate shop. She was really patient, also made me understand so much about my eyes.

May 16, 2025
Unprompted review
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Reply from Ace & Tate

Hi Sabrina,
Thanks so much for the 5-stars. We are so thrilled to hear that you had a great experience and hope to see you again soon! 🫶🏻
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Megan was amazing in helping me get my…

Megan was amazing in helping me get my dream glasses and the customer service was superb!!!

December 6, 2025
Unprompted review
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Reply from Ace & Tate

Hi Molly,
Thanks for the 5-stars. We are so happy to hear that you found your dream glasses and that you had a wonderful experience. We hope to see, 😉, you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

I wanted to get a new pair of glasses

I wanted to get a new pair of glasses, so I went to Angel’s shop and Mel helped me, she was absolutely lovely and the experience was incredible. She recommended the frames that suited me best and I had my glasses ready the very same day. I’m super happy with them!

November 28, 2025
Unprompted review
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Reply from Ace & Tate

Hi Daniela,
Thanks for taking the time to share your 5-⭐️ experience with us. We are so happy to hear that you found that perfect frame. We hope to welcome you back into one of our stores again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Picked up a pair of glasses for my…

Picked up a pair of glasses for my partner, had a lovely experience from Mel

December 3, 2025
Unprompted review
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Reply from Ace & Tate

Hi Samuel,
Thanks for the 5-stars. We are thrilled to hear that you found a great pair of glasses for your partner and that you had a lovely experience. We hope to see, 😉, you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Went in to get my glasses adjusted at…

Went in to get my glasses adjusted at the store on Upper St. and the team was super friendly and helpful. Appreciate your service!

December 5, 2025
Unprompted review
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Reply from Ace & Tate

Hi Ellen,
Thanks so much for taking the time to share your feedback with us. We appreciate YOU and hope to see you again soon! 🫶🏻
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Excellent service from everyone!

Had my first eye test in over 10 years at the branch in Islington and the service was excellent. Sales assistant done a great job at answering any questions and Alisa the optom was very thorough when checking my eyes and very polite aswell. Also informed me I need to come back for a more detailed check for one point of concern which shows very knowledgeable optom. Will definitely be visiting again.

December 4, 2025
Unprompted review
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Reply from Ace & Tate

Hi Sheru,
Thank you for your 5-star review and for your continued loyalty! We are so happy to hear you had a great experience and look forward to welcoming you back into one of our stores soon. 🫶🏻
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Went to get a couple of pairs of…

Went to get a couple of pairs of glasses adjusted at the Upper St. branch and had a really good experience! Meganne especially was really helpful.

December 5, 2025
Unprompted review
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Reply from Ace & Tate

Hi Noah,
Thanks for taking the time to share your 5-⭐️ review with us. We are so thrilled to hear you are a fan and hope to see you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Had my eye test and glasses done here a…

Had my eye test and glasses done here a year ago and they're still in great condition.
Popped in today for an adjustment and Alisa was quite helpful and straightened up my glasses very quickly.
Always a pleasant experience at Upper St!

December 5, 2025
Unprompted review
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Reply from Ace & Tate

Hi Helena,
Thanks for taking the time to share your 5-star experience with us. We are so thrilled to hear that you are a fan and hope to see you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

The perfect optician

In love with the Ace & Tate store in Northcote road Battersea.
Brilliant eye test from the amazing Sarah, with lots of eye care advice thrown in.
Wonderfully curated collection of frames with lots of choice that didn’t overwhelm.
I had my last pair of specs for ages as I just hate the usual experience of searching trying and not finding!
Ace & Tate make it seamless!

November 6, 2025
Unprompted review
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Reply from Ace & Tate

Hi Lynn,
Thanks for sharing your lovely 5-star review with us. We are so thrilled to hear that you are a fan and happy to hear that you had a great experience. We hope to welcome you back into our store again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Aced it !

Excellent service from Leo at Coal Drops Yard on two separate visits . Ace & Tate have a great range of stylish glasses so it's good to get advice in choosing just one ! Very helpful aftercare too , when I needed to replace a broken frame . Highly recommend

November 14, 2025
Unprompted review
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Reply from Ace & Tate

Hi there,
Thanks for the 5-stars. We are so happy to hear that you had a wonderful experience. We hope to see, 😉, you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Really pleasant experience

The gentleman that conducted my eye test today was extremely professional and the two young ladies that helped me with selecting my glasses were wonderful.

December 4, 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Gary,
Thanks for the 5-stars. We are so happy to hear that you found a pair of glasses and that you had a wonderful experience. We hope to see you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

10/10

I arrived on time and went straight into the eye test. Radhika the Optician was thorough, clear, and really easy to talk to. The gent on the floor was just as helpful, answering my questions and giving me space to explore (no pushy sales techniques).

Not to mention, they have an impressive range of frames. I highly recommend popping in!

Aftercare service via email was pleasantly memorable - kudos to Davide!
Great service!

November 25, 2025
Unprompted review
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Reply from Ace & Tate

Hi Chris,
Thanks for the very detailed 5-star review. We are so happy to hear that you had a wonderful experience all around. We hope to see, 😉, you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Great service in store from Charlotte…

Great service in store from Charlotte and Lara today will definitely come back to Upper street to get my new frames!

December 3, 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Ellie,
Thanks for the 5-stars. We are so happy to hear that you had a wonderful experience. We hope to see, 😉, you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Just an Excellent Service.

Just an Excellent Service.
Have been a customer for 6-7yrs, at first mainly for the style at the price. Having recently bought some super expensive varifocals I foolishly tried to bend them into shape myself instead of going back to the shop for refitting... snapped them at the bridge. Not only did A&T take pity on me, finding the exact same frames and fitting the lenses in the same day, they didn't charge anything for the service or the frames (which were just within warranty - although maybe this didn't cover deliberate customer damage). They also refitted some of my older glasses which were a bit out of shape with age and sent me on my way within an hour.
AMAZING!

November 15, 2025
Unprompted review
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Reply from Ace & Tate

Hi Angus,
Thanks for taking the time to share your lovely 5-star review with us. We are so grateful for your loyalty and are thrilled to hear that you received such great care. We hope to welcome you back into our store again soon. Thanks again!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

The amazing staff made me a repeat…

The amazing staff made me a repeat customer of the Cold Drops Yard branch. They were so helpful and patient with my eye test and explained the whole process to me. The store has great vibes and they clearly know what they are doing!

November 30, 2025
Unprompted review
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Reply from Ace & Tate

Hi Maliha,
Thanks for the 5-stars. We are so happy to hear that you had a wonderful experience. We hope to see, 😉, you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Great experience - Lara was fantastic..

Experience was great in Ace and Tate Islington, Lara was very attentive and gave me a huge amount of options, passing on her expertise and helping me greatly with my indecisive.

November 30, 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Corin,
Thanks for the 5-star review! We are so happy to hear that you had a wonderful experience and hope to see, 😉, you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Amazing service …

The product and the service while purchasing their glasses is top notch. But what has completely blown me away is their service later on. I have had their glasses for at least 3-4 years and have had to go a few times to straighten the frame out but I have always been served with a smile and complete professionalism. Today was no exception at their coal drops yard outlet where maz and Eddie helped me. Senior managers of ace&tate you are doing a great job preserving such a great culture! Well done!

November 30, 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi there,
Thanks for taking the time to share your 5-star experience with us. We are so grateful for your continued loyalty and hope to welcome you back into one of our stores again soon!
Cheers,
Team Ace & Tate

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