Ace & Tate Reviews 3,032

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 318 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their friendliness, helpfulness, and honest advice, making the selection process enjoyable and stress-free. The service, from eye tests to choosing frames, is frequently described as excellent, with many appreciating the thoroughness and clear explanations provided by the opticians. People are also very happy with the product range, highlighting the impressive and stylish collection of frames, with many finding options that perfectly suit their needs and preferences. However, some customers also noted issues with product quality, experiencing problems such as lenses hanging out of frames, glasses snapping, or causing discomfort. Additionally, a few people were dissatisfied with customer service regarding slow delivery, poor communication about orders, and a lack of solutions for product issues, leading to frustration and a feeling of being unheard.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, friendliness, and... See more

Product

Reviewers highlight positive aspects of product, with many expressing satisfaction with the quality and style... See more

Service

People report positive experiences with service, often highlighting the great staff and efficient, friendly... See more

Quality

Consumers find quality to be ambiguous, with many praising the excellent quality of frames and overall... See more

Customer service

Customers had ambiguous experiences with customer service, with many praising the helpfulness and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have recently visited Ace and Tate Leeds Store. The customer service experience is outstanding there. Particularly Alina and Rochelle helped me choosing the right frame as well as deciding which len... See more

Company replied

Rated 5 out of 5 stars

I’ve been a happy customer for years. Even before they opened physical stores and only sold glasses online, I became a fan. They haven’t disappointed since. Their B-corp certification and collabs wit... See more

Company replied

Rated 5 out of 5 stars

I arrived on time and went straight into the eye test. Radhika the Optician was thorough, clear, and really easy to talk to. The gent on the floor was just as helpful, answering my questions and... See more

Company replied

Rated 5 out of 5 stars

In love with the Ace & Tate store in Northcote road Battersea. Brilliant eye test from the amazing Sarah, with lots of eye care advice thrown in. Wonderfully curated collection of frames with... See more

Company replied


Company details

  1. Glasses Store

Written by the company

Thoughtfully designed eyewear! Glasses from €145 and Sunglasses from €125.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 87% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Incredible store

The place is located in a very nice area and the manager of the store made my experience worth it

November 28, 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Pedro,
Thanks for taking the time to share your experience with us. We are so thrilled to hear you are a fan and hope to see you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Stylish glasses and excellent customer service

I have been buying Ace and Tate glasses and sunglasses for years however I wanted to flag how good their after care is. I recently took a couple of pairs into the Coal Drops Yard branch to get the arms tightened and Leo was so diligent and thorough in his service. Love this brand!!!

November 27, 2025
Unprompted review
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Reply from Ace & Tate

Hi Ciran,
Thanks for taking the time to share your 5-⭐️ experience with us. We are so happy to hear that you had a great after care experience and hope to welcome you back into one of our stores again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Excellent service

Excellent service from the team at Ace & Tate Coal Drops Yard! Love my new pair of sunnies :)

November 24, 2025
Unprompted review
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Reply from Ace & Tate

Hi Hafiz,
Thanks for sharing your 5-star review. We are so happy to hear that you not only found a great pair of sunnies but that you had a great experience. We hope to see, 😉, you soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Simple process, great products

Always an incredibly smooth experience with Ace & Tate, beautiful glasses and a simple and uncomplicated process.

Special shoutout to Leo from Ace & Tate at Coal Drops Yard for the impeccable service! Thank you for making the experience that much better.

November 19, 2025
Unprompted review
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Reply from Ace & Tate

Hi Ele,
Thank you so much for taking the time to share your experience with us and that our lovely colleague Leo took such great care of you. We hope to welcome you back into our store again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

I really liked my sunglasses from upper…

I really liked my sunglasses from upper street team, they have the best selection around and go the extra mile to make the customers experience the very best xx

November 26, 2025
Unprompted review
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Reply from Ace & Tate

Hi Sam,
Thanks so much for taking the time to share your 5-star experience with us. We hope to see, 👀, you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Staff, Advice, Glasses = 100% great

The staff is very friendly and competent, the glasses are great and the counseling/advice fantastic. Excellent place for new glasses! Thank you.

November 1, 2025
Unprompted review
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Reply from Ace & Tate

Hi Sofia,
Thanks so much for the 5-stars! We are so thrilled to hear that you had a great experience and hope to see you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Upper St team were really helpful with…

Upper St team were really helpful with my sunglasses :) thank you Megan Lara and Charlotte

November 15, 2025
Unprompted review
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Reply from Ace & Tate

Hi Georgia,
thank you for your feedback.
We are delighted to hear that the team at Upper St provided you with such helpful service regarding your sunglasses! We will be sure to pass on your kind words to Megan, Lara, and Charlotte.
Cheers, team Ace & Tate.

Rated 5 out of 5 stars

Really helpful team and a smooth experience at Cold Drops Yard store

I had a really good experience at the Ace and Tate store in Coal Drops Yard. The staff were super friendly and patient, and they actually knew what they were talking about. I usually struggle to find frames that suit my face, but they helped me pick out a pair that looked great straight away. I’ll definitely be back to purchase very soon. Thanks guys!

November 20, 2025
Unprompted review
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Reply from Ace & Tate

Hi Beege,
thank you for your feedback.
We are thrilled to hear that you had such a smooth and really good experience at our Coal Drops Yard store! We are especially pleased that our team was super friendly, patient, and knowledgeable in helping you find the perfect frames. We look forward to seeing you back for your purchase soon!
Cheers, team Ace & Tate.

Rated 5 out of 5 stars

Love

I really love the Neil extra large glasses I bought from here. They feel very sturdy and of great quality, and the lenses make my vision feel really comfortable and are easy to clean. The staff helped me make all the adjustments to the nose pads and behind my ears to make sure that they sat well, and advised me on how to adjust the nose pads at home if they still needed tweaking. I would say that the order time is definitely longer than the estimates on the website (the eta for my single-vision glasses is 4-10 business days, mine was closer to 3 weeks), but as I’d planned to take them on holiday, they were able to make up a great temporary pair for me to pick up the next day. Overall really happy with both the product and the service (Bristol branch).

November 15, 2025
Unprompted review
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Reply from Ace & Tate

Hi, thank you for your feedback.
We are so glad to hear you really love your Neil extra large glasses and are satisfied with their sturdiness and great quality! We are happy the Bristol team could adjust the nose pads and advise you on home adjustments for a perfect fit. We appreciate your patience with the extended order time but are pleased that we could create a great temporary pair for your holiday.
Cheers, team Ace & Tate.

Rated 5 out of 5 stars

Staff were friendly

Staff were friendly, kind and professional, the glasses are fantastic too

November 8, 2025
Unprompted review
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Reply from Ace & Tate

Hi Katie,
thank you for your feedback.
We are delighted to hear that you found our staff friendly, kind, and professional, and that you are also enjoying your fantastic new glasses!
Cheers, team Ace & Tate.

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service, amazing glasses.

November 22, 2025
Unprompted review
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Reply from Ace & Tate

Hi Clara,
thank you for your feedback. We are delighted to hear you are happy with both our amazing customer service and your amazing glasses! Cheers, team Ace & Tate.

Rated 5 out of 5 stars

Ace & Tate King’s Cross

Ace & Tate King’s Cross - Leo
Great experience, creating a comfortable relaxed environment and offered great advice

November 20, 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Phoebe,
thank you for your feedback.
We are thrilled to hear you had a great experience, and that Leo created a comfortable, relaxed environment and offered great advice!
Cheers, team Ace & Tate.

Rated 5 out of 5 stars

Outstanding customer service on every…

Outstanding customer service on every visit at Coal Drops Yard

November 5, 2025
Unprompted review
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Reply from Ace & Tate

Hi Toni, thank you for your feedback. We are thrilled to hear that you consistently receive outstanding customer service on every visit to our Coal Drops Yard store! Cheers, team Ace & Tate.

Rated 5 out of 5 stars

Lovely people and great service

Lovely people and great service at Northcote Road Clapham Junction

November 12, 2025
Unprompted review
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Reply from Ace & Tate

Hi Toni, thank you for your feedback. We are pleased to hear you experienced lovely people and great service at our Northcote Road Clapham Junction store! Cheers, team Ace & Tate.

Rated 5 out of 5 stars

Dr Patel was exceptional

Dr Patel was exceptional, likewise all the other members of staff that attended to me. The service was also quite affordable.

October 28, 2025
Unprompted review
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Reply from Ace & Tate

Hi Folu, thank you for your feedback. We are thrilled to hear that Dr Patel was exceptional and that you were well attended to by all other staff members! We're also glad you found the service quite affordable. Cheers, team Ace & Tate.

Rated 5 out of 5 stars

Had a great experience with the team…

Had a great experience with the team and my eye test @ The duke st branch! 10/10 recommend

November 9, 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Alma, thank you for your feedback. We are delighted to hear you had a great experience with the team and your eye test at the Duke St branch! Thank you for the 10/10 recommendation. Cheers, team Ace & Tate.

Rated 5 out of 5 stars

Zara was really kind and understanding

Zara was really kind and understanding. I had a really pleasant eye test and will definitely go back to Ace & Tate for my next one. All the staff in store were very helpful. Thank you!

November 15, 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Jasmine, thank you for your feedback.
We are so pleased to hear that Zara was really kind and understanding and that you had a very pleasant eye test! We are glad all the staff were helpful, and we look forward to seeing you for your next appointment.
Cheers, team Ace & Tate.

Rated 5 out of 5 stars

Friendly staff.

Friendly staff.

November 13, 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Will, thank you for your feedback. We are glad to hear you found our staff friendly! Cheers, team Ace & Tate.

Rated 5 out of 5 stars

Really professional and thorough eye check and frame fitting

Really professional and thorough experience from staff here, optometrist was brilliant and thorough with my eye exam and Ella was very helpful at helping me with doing extra checks to make sure my new frames fit! (I had come from further away!) many thanks

November 12, 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Katherine, thank you for your feedback.
We are delighted that you had a really professional and thorough experience! We're glad the optometrist was brilliant during your eye exam, and that Ella was especially helpful in assisting you with extra checks to ensure your new frames were a perfect fit before you travelled home.
Cheers, team Ace & Tate.

Rated 5 out of 5 stars

The selection of glasses in the Coal…

The selection of glasses in the Coal Drops Yard store is amazing and the staff is really helpful. I usually struggle to find shapes I like for my face and nose. you have a customer for lifeeeeeeee

November 12, 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Annalucia,
thank you for your feedback.
We are thrilled to hear that you found the selection of glasses amazing at our Coal Drops Yard store and that the staff was so helpful! It's fantastic that you finally found shapes that work for your face,we are happy to have you as a customer for life!
Cheers, team Ace & Tate.

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