I’ve been with AJ Bell a few years now and they are very user-friendly. Their systems are sound, they reply quickly to information requests and they regularly e-mail me information on how funds are do... See more
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Review summary
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I recently moved to AJ Bell after experiencing ongoing issues with Standard Life. The experience has been very good. I have now transferred two pensions to them and are currently transferring my SL pe... See more
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I asked for assistance. The response was swift, clear and accurate. The website is easy to use as is the app. Charges are very reasonable, cheap when you consider the quality customer service and... See more
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I’m new to AJ Bell and accessing my pension. I was originally going with Standard Life but because it became so painful with them and the poor customer service I received I decided to move to AJ Bell... See more
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Company details
Written by the company
AJ Bell is one of the UK's largest investment platforms, with assets under administration of £121.5 billion and 762,000 customers.
Contact info
4 Exchange Quay, M5 3EE, Salford, United Kingdom
- ajbell.co.uk
4.8
Excellent
16K reviews
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Excellent customer service
Recently contacted AJBell for some info on how to access my investments and smoothly do a transfer into one of their many excellent funds. Roshan was the advisor today, spoke with such great insight, checked a few special questions and made me feel very confident in my choice. 🙏🏻
July 31, 2026
Reply from AJ Bell
Good afternoon,
We're so pleased to hear about your positive experience and that our colleague provided such great insight regarding your investments and transfer.
It's wonderful to know you feel confident in your choice.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Very disappointing web site…
Sadly I found setting up and using my online account very difficult and time wasting. Having had on line accounts with Best Invest, HL, Aegon, ReAssure and others, I have never had so much difficulty in achieving what I want to do. Others web sites are singularly more intuitive and easy to navigate. However, just like the above organisation, the assistance received over the phone was good.
My overall impression was that the web site was not designed for the end user but more for AJ Bell sales.
Very disappointing, and not sure if I will stay with AJ Bell.
July 30, 2026
Reply from AJ Bell
Good afternoon John,
Thank you for sharing your detailed feedback regarding your experience with our online account setup and navigation, especially given your positive experiences with other platforms. We are sorry to hear that our website did not meet your expectations for ease of use.
Your comments about the website's design not being user-centric are taken seriously, and we appreciate you bringing this to our attention. We are continuously working to improve our services.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
All customer service people are very…
All customer service people are very helpful. They do not get annoyed even if you ask same questions repeatedly.
July 31, 2026
Reply from AJ Bell
Good afternoon,
We're so pleased to hear that our customer service team is very helpful and patient, even when answering repeated questions.
Thank you for your kind feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Excellent
Excellent, patient and friendly phone service by all staff to navigate the questionnaires. Very impressed!
July 31, 2026
Reply from AJ Bell
Good afternoon,
We're so pleased to hear that our staff provided excellent, patient, and friendly phone service to help you navigate the questionnaires.
We're delighted you were very impressed!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Reply from AJ Bell
Good afternoon,
We're so pleased to hear that everything went smoothly for you and that we kept you well-informed throughout the process.
Thank you for your kind feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Christian
Fantastic 10/10 service
Fantastic 10/10 service. My late father had a SIPP with Standard Life which was transferred to my mother. It was a painful process that could only be done over the phone. During the lengthy call with them they talked me out of continuing with a SIPP as they didn't recommend unless you had a financial advisor. The fund options of the new pension were lacking and despite them having been given explicit instructions for them to deal with me they would only speak to my mum.
I turned to AJ Bell. Their transfer service so quick and easy and I'm now able to manage the SIPP on my mum's behalf, as my dad had intended.
July 6, 2026
Reply from AJ Bell
Good afternoon,
We are truly grateful for your positive feedback and for choosing us.
We understand that navigating financial matters after a loss can be challenging, and we are pleased to hear that our service has provided a smoother experience for you and your mother.
It is our aim to make these processes as straightforward and supportive as possible, and we are glad we could help you manage the SIPP as intended.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Your colleague guided me thru the…
Your colleague guided me thru the procedure to enable me to sell my shares.
July 31, 2026
Reply from AJ Bell
Good afternoon,
We're so happy to hear our colleague provided excellent guidance, making your share-selling process smooth.
Thank you for your positive feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Reply from AJ Bell
Good afternoon,
We're so pleased to hear that our agent was knowledgeable and helpful in answering your query.
Thank you for your positive feedback and for taking the time to share your experience!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
I want to invest in some French
I want to invest in some French, Greek and Polish stocks but was not able to.
July 31, 2026
Reply from AJ Bell
Good afternoon,
We appreciate you sharing your experience. Thank you for taking the time to share this feedback with us, this is truly valuable.
This will be investigated for you and one of my colleagues will be in touch with some further information.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Pension Consolidation - SIPP with AJ Bell
I have been looking to consolidate my pensions for a while. After researching a number of companies, I settled on AJ Bell. Apart from the very good reviews, the principle reason was the wealth of information on charges (including estimates on actual trading), investment options and individual companies/funds. I was able to determine only one share I currently hold is not available. That gave me the comfort to begin the transfer process, which was also surprisingly simple - a few pieces of data.
After being given a (reasonable) timescale, it was another surprise to receive the first transfer into my account today - two days after opening my AJ Bell SIPP! - with another on the way. Hopefully the others are not too far behind.
The ease and level of communication from opening my account to date has been excellent. I am looking forward to many years of building my pension with AJ Bell.
July 31, 2026
Reply from AJ Bell
Good afternoon,
We are truly delighted to read your positive feedback regarding your experience with us.
It's wonderful to know that our detailed information on charges and investment options provided the clarity you needed to make an informed decision. We are also pleased that the transfer process was surprisingly simple and efficient, with your first pension already settled into your SIPP so quickly.
We strive to make these processes as smooth as possible, and your comments about the excellent communication from our team are greatly appreciated. We look forward to supporting you in building your pension for many years to come.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Since moving my assets to AJ Bell…
Since moving my assets to AJ Bell everything has been easy and quick. Great service, thank you so much!
July 31, 2026
Reply from AJ Bell
Good afternoon,
We're so pleased to hear that managing your assets with us has been both easy and quick.
Thank you for your kind feedback and for appreciating our service!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Excellent customer service from Lucy…
Excellent customer service from Lucy Akehurst! Thank you very much.
July 31, 2026
Reply from AJ Bell
Good afternoon,
We're so pleased to hear you received excellent customer service.
Thank you for your kind words and for taking the time to share your feedback! We truly appreciate it.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Positive experience from helpful team
Very pleased with the service I received. Made a partial withdrawal of my Tax Free Pension Lump Sum and I required the funds for a transaction within a few days. The helpdesk and supervisor were helpful and followed through on promise to expedite the payment. Helpful that you can bypass a BOT to talk to a human very quickly when needed.
July 30, 2026
Reply from AJ Bell
Good afternoon,
Thank you for your wonderful feedback!
We're so pleased to hear that our helpdesk and supervisor were able to assist you with your partial withdrawal and expedite the payment.
It's great to know that you appreciate being able to speak with a human quickly when needed.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Reply from AJ Bell
Good afternoon,
Thank you for leaving us a review! We're delighted to hear that your experience was swift, efficient, and completely problem-free.
We truly appreciate your feedback.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Reply from AJ Bell
Good morning Phil,
We're delighted to hear that you found our staff really helpful and that our telephone support is always available.
Thank you for your positive feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
I recently moved to AJ Bell after…
I recently moved to AJ Bell after experiencing ongoing issues with Standard Life. The experience has been very good. I have now transferred two pensions to them and are currently transferring my SL pension as well. SL have been dragging their feet and I’m pleased to say, that AJ Bell have been on their case and have chased them up. Overall, it’s been a breath of fresh air, moving and a very good experience to date.
July 14, 2026
Reply from AJ Bell
Good morning,
We're delighted to hear about your positive experience since moving your pensions to us. It's great to know that we've been able to assist with the transfer process, and that you've found it to be a breath of fresh air.
Thank you for your kind feedback.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Clear explanation and updates
The process was explained clearly and I received an update at each stage. The transfer completed quickly and accurately.
July 28, 2026
Reply from AJ Bell
Good morning Danny,
We're delighted to hear that the process was clearly explained and that you received updates at each stage.
It's wonderful to know your transfer completed quickly and accurately.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
I have had an execution only account…
I have had an execution only account for part of my SIPP with AJ Bell for about 3 years and despite my age I find the website simple to navigate and the information provided on individual stocks and the economic background most interesting and informative. I recently had occasion to speak to customer services and my call was answered within seconds by a most helpful representative who dealt with my request most courteously and efficiently, I am thoroughly impressed with the service I have received.
July 27, 2026
Reply from AJ Bell
Good morning Hugo,
Thank you for leaving us a review!
We're really pleased to hear that you find our website simple to navigate and the information provided helpful. It's great to know that your recent experience with our customer service team was so positive and that your request was handled courteously and efficiently.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Reply from AJ Bell
Good morning Tom,
We're so glad we could provide you with a quick and effective resolution! Thank you for your wonderful feedback.
We really appreciate you taking the time to leave us a review!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Reply from AJ Bell
Good morning,
We're delighted to hear that your telephone instructions were executed quickly and efficiently.
Thank you for your positive feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
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