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AJ Bell Reviews 

15,896
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 6,229 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, patience, and clear explanations, making interactions pleasant and productive. Many people highlight the excellent customer service, noting quick response times and the ability to speak with a real person without long waits. Reviewers also appreciate the efficient and straightforward service, often describing the user experience and transfer processes as easy and well-communicated. However, some customers occasionally experienced technical or platform frustrations, including login difficulties, issues with setting up certain features, or slower dealing speeds compared to other providers.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their competence, efficiency, and helpfulness in resolving... See more

Customer service

People report positive experiences with customer service, highlighting quick response times and helpful... See more

Service

Reviewers highlight positive aspects of service, often praising its efficiency and speed, with many noting... See more

Response time

Customers consistently note positive experiences with response times, with many reporting that calls are... See more

User experience

Clients share positive opinions on user experience, with many praising the simple and easy-to-follow... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Kelvin Kanyemba, has helped & provided some useful information that I needed it urgently. He explained & patiently, the process of the information which took about 1 hour for me to fully understand h... See more

Company replied

Rated 5 out of 5 stars

After dreading calling the Share Dealing Service I was extremely pleased that the conversation was no less than a 5 star experience. Colin answered the call immediately and the first thing I noticed w... See more

Company replied

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

Opened my first account with AJ Bell a few months ago. The webchat is really quick and the staff are very responsive and helpful. They explain things in simple words. Sometimes I just need some rea... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £121.5 billion and 762,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

16K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

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4.9

All reviews

(15,896)

6,288 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very easy

Very easy, quick and efficient

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Katrin

Thank you for leaving us a review! We're delighted to hear that you found our service to be very easy, quick, and efficient. We appreciate your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

great customer service!

The (web) app is a bit so-so, but their customer service is very attentive and helpful (shoutout to Joshua).

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Konstantin

We're happy to hear that our team was attentive and helpful! We appreciate your feedback regarding the app as well.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I received excellent service today.

I received excellent service today.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Alan

Thank you for taking the time to leave us a review! We're so pleased to hear that you received excellent service today. We appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon

We are so happy to hear that we exceeded your expectations. We truly appreciate your kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

AJ Bell.platforms are so easy to…

AJ Bell.platforms are so easy to navigate. Staff very helpful and knowledgeable and process fast. Absolutely 💯

July 24, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Sandra

We're so pleased to hear that our platforms are easy to navigate and that our staff were helpful and knowledgeable.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Issue solved promptly

Got to a human fairly quickly who connected me to the correct department and the issue was resolved promptly

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Ian

We're so pleased you were connected to the correct department quickly and that your issue was resolved promptly. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I am a new customer to A J Bell and the…

I am a new customer to A J Bell and the ease of handling the account is an advantage.
Today I had reason to call the helpline, I had simply the best experience. The customer service agent was patient, and although the issue wasn’t straightforward she maintained a professional and determined manner throughout.
Thank you.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Marion

Thank you for your wonderful feedback! We are so pleased to hear that you found handling your account easy and that our customer service agent provided such a positive experience. We appreciate your kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Extremely Helpful

Charlotte was extremely helpful, explained the issues and also made a good recommendation going forward

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Adam

We're so pleased to hear that our team member was extremely helpful, explained the issues, and made a good recommendation. Thank you for your kind feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Query promptly answered

Promptly answered phone call. Query helpfully and quickly answered.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for your wonderful feedback! We're so pleased to hear that your phone call was answered promptly and that your query was addressed helpfully and quickly.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

AJ Bell are consistently good

AJ Bell are consistently good. They answer the phone quickly, don’t make guesses but check with other staff if they’re not sure and send confirmatory emails. I feel very confident in them.

July 15, 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon Mrs Stansfield

Thank you for your wonderful review! We're so pleased to hear that you feel confident in our team and appreciate our consistent service.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Knowledgeable and friendly

Knowledgeable and friendly
Achieved objective.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Robert

Thank you for your kind review! We are so pleased to hear that you found our team knowledgeable and friendly, and that we were able help.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Nice friendly personality understood…

Nice friendly personality understood the question and provided the answer,

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Christopher

We're delighted to hear that our team was friendly and understood your question, providing a clear answer. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent

Excellent
Excellent

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Jagtar

Thank you for leaving us a review. We're really happy to hear that you had a positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very helpful

Very helpful, understanding, listened to all the information I gave patiently and took immediate steps to check my account and payments. Outstanding service overall. Thank you so much.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We are so pleased to hear you had such a positive experience with our team. Thank you for your kind feedback regarding our helpful and understanding service.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

All went off without a hitch.

All went off without a hitch.

No queue to wait in.

No iBots

A person who was polite and understanderable.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Edmund

Thank you for your wonderful feedback! We're so pleased to hear that your experience was smooth and that you found our team member to be polite and helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

account log in

Jasmine, whom I spoke to was extremely helpful and very pleasant to deal with. She helped with my query quickly and efficiently. Many thanks Jasmine.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Margaret

We're so pleased to hear that our team member was extremely helpful and pleasant to deal with, and that they assisted with your query quickly and efficiently. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Colin was most helpfull

Colin was most helpfull. Gave me all the information I needed.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Clive

We're so pleased to hear that our colleague was helpful and provided you with all the information you needed. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning David

Thank you for taking the time to leave us a review. We're pleased to hear that you found our approach to your enquiry so professional.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Fast and efficient Customer Service

I called the help line and spoke to someone straight away. The person understood my question and provided a detailed answer straight away in a clear and precise manner.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning David

We're so pleased to hear you had such a positive experience with our team. Thank you for your kind feedback regarding our clear and precise assistance.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Hello The lady was excellent…

Hello The lady was excellent and spoke clearly, I am not sure of her name FALAK is not right, but I did not write it down and I am tired at the moment. I was making a ISA payment and needed to know name of your account ,sort code. account no. and the reference that would be required. As I do not have a mobile I was sure my bank would query the payment , but after ringing up my bank they said there would not be a problem paying £ 20000.
Your assistance was appreciated greatly and everything went smoothly.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Kenneth

We are delighted to hear that you had such a positive experience with one of our team members. It's wonderful to know that their clear communication and assistance made your ISA payment process smooth and stress-free.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

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