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AJ Bell Reviews 

15,890
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 6,229 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, patience, and clear explanations, making interactions pleasant and productive. Many people highlight the excellent customer service, noting quick response times and the ability to speak with a real person without long waits. Reviewers also appreciate the efficient and straightforward service, often describing the user experience and transfer processes as easy and well-communicated. However, some customers occasionally experienced technical or platform frustrations, including login difficulties, issues with setting up certain features, or slower dealing speeds compared to other providers.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their competence, efficiency, and helpfulness in resolving... See more

Customer service

People report positive experiences with customer service, highlighting quick response times and helpful... See more

Service

Reviewers highlight positive aspects of service, often praising its efficiency and speed, with many noting... See more

Response time

Customers consistently note positive experiences with response times, with many reporting that calls are... See more

User experience

Clients share positive opinions on user experience, with many praising the simple and easy-to-follow... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Kelvin Kanyemba, has helped & provided some useful information that I needed it urgently. He explained & patiently, the process of the information which took about 1 hour for me to fully understand h... See more

Company replied

Rated 5 out of 5 stars

After dreading calling the Share Dealing Service I was extremely pleased that the conversation was no less than a 5 star experience. Colin answered the call immediately and the first thing I noticed w... See more

Company replied

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

Opened my first account with AJ Bell a few months ago. The webchat is really quick and the staff are very responsive and helpful. They explain things in simple words. Sometimes I just need some rea... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £121.5 billion and 762,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

16K reviews

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1-star

Asks customers to review

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4.9

All reviews

(15,890)

6,288 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon John

Thank you for taking the time to leave us a review! We're pleased to hear that you had a positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Jess

Rated 5 out of 5 stars

May was very efficient and pleasant…

May was very efficient and pleasant when dealing with my structured product order

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Mr Brand

We're so pleased to hear our team member was efficient and pleasant when dealing with your order. We truly appreciate your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

The lady who i spoke with was really…

The lady who i spoke with was really helpful.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Darren

We're so pleased you found our team member really helpful. Thank you for your kind words and for taking the time to share your feedback! We truly appreciate it.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

The agent knew his stuff

The agent knew his stuff

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Steve

We are so pleased to hear that our agent was knowledgeable and provided you with excellent service. Thank you for taking the time to share your positive experience!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

No AI

So good not having to deal with AI to get through to a real human.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Chris

Thank you for taking the time to leave us a review! We're pleased to hear that you had a positive experience with us. If there's anything we could have done to make it a full 5-star experience, we’d love to hear your thoughts – your feedback helps us improve.

If you have any further queries, please do not hesitate to get in touch.

Best wishes
Jess

Rated 5 out of 5 stars

Great Help

The call center, answered all my questions & was very knowledgeable

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're so pleased to hear that our team was able to answer all your questions and was very knowledgeable. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I felt I was given clear advice for my…

I felt I was given clear advice for my questions.

Very helpful

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're so pleased to hear that you received clear and helpful advice for your questions. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

New Transaction

Good easy transaction, no fuss, clear instructions and information provided.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Paul

We're delighted you found our transaction process easy and that the instructions and information provided were clear. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very efficient and speedy

Very efficient and speedy. The website is easy to navigate and the team had all the necessary paperwork from a previous occasion so were able to act immediately.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're so pleased to hear you found our service efficient and speedy! It's great to know our website was easy to navigate and that our team could act immediately. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 3 out of 5 stars

SIPP withdrawal

Made a request to withdraw from my SIPP after fist checking the available amount. The tax free cash was paid promptly but I have been informed the rest of the payment goes into a flexible income drawdown account. I wasn’t aware of this and presumably I will have to make a further withdrawal request to access it? Another hurdle, slightly annoying to be honest.

July 13, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Mark

Thank you for your feedback. I'm sorry to hear that you're unhappy with the process and that the outcome wasn't what you were expecting.

I've arranged for a senior member of the team to review your comments and they will be in touch with you directly to discuss this further.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

The phone was answered promptly

The phone was answered promptly, I was put through to the correct person, my issue was sorted out immediately. Well done.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning William

We're so pleased to hear that your call was answered promptly and that you were connected to the correct person, leading to your issue being sorted out immediately. We appreciate your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Easy

Easy, efficient and very straight forward to talk to AJ Bell staff. I recently contacted them and I was well informed about the whole process. They gave me time and didn't make me feel rushed.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Sonila

We're so pleased to hear you had such a positive experience with our team. Thank you for your kind feedback regarding our efficient and informative service. We really appreciate it!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Having problems accessing account.

I was having problems trying to access my old account and Alex at A J Bell was very helpful sorting it out. Basically I thought there was a problem with my password or username but it wasn't that after all. It didn't take long to regain access and then all was well. Only minor difficulty was that I was using an ipad and Alex a PC, so the menu layouts were different. Even so thanks again for your help but next time I'll get the laptop out.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Peter

We're so pleased to hear that our team was able to assist you efficiently with regaining access to your account. Thank you for your review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very easy

Very easy, quick and efficient

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Katrin

Thank you for leaving us a review! We're delighted to hear that you found our service to be very easy, quick, and efficient. We appreciate your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

great customer service!

The (web) app is a bit so-so, but their customer service is very attentive and helpful (shoutout to Joshua).

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Konstantin

We're happy to hear that our team was attentive and helpful! We appreciate your feedback regarding the app as well.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I received excellent service today.

I received excellent service today.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Alan

Thank you for taking the time to leave us a review! We're so pleased to hear that you received excellent service today. We appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon

We are so happy to hear that we exceeded your expectations. We truly appreciate your kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

AJ Bell.platforms are so easy to…

AJ Bell.platforms are so easy to navigate. Staff very helpful and knowledgeable and process fast. Absolutely 💯

July 24, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Sandra

We're so pleased to hear that our platforms are easy to navigate and that our staff were helpful and knowledgeable.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Issue solved promptly

Got to a human fairly quickly who connected me to the correct department and the issue was resolved promptly

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Ian

We're so pleased you were connected to the correct department quickly and that your issue was resolved promptly. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I am a new customer to A J Bell and the…

I am a new customer to A J Bell and the ease of handling the account is an advantage.
Today I had reason to call the helpline, I had simply the best experience. The customer service agent was patient, and although the issue wasn’t straightforward she maintained a professional and determined manner throughout.
Thank you.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Marion

Thank you for your wonderful feedback! We are so pleased to hear that you found handling your account easy and that our customer service agent provided such a positive experience. We appreciate your kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

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