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AJ Bell Reviews 

15,959
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 6,291 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and knowledge, making interactions pleasant and clear. Many people highlight the exceptional customer service, noting quick response times and a professional, understanding approach. The overall service is frequently described as excellent, with customers appreciating smooth, efficient, and hassle-free processes, often finding the user experience straightforward with an easy-to-navigate website. However, some customers reported difficulties with account access, including accounts being locked or issues setting up certain features. A few other people also felt that the online platform was not intuitive or user-friendly, describing it as difficult to navigate or outdated.

What people talk about most

Staff

People report positive experiences with staff, consistently praising their helpfulness, professionalism, and... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting helpful, efficient, and... See more

Service

Reviewers highlight positive aspects of service, consistently praising its efficiency and speed. Customers... See more

Response time

Clients share positive opinions on response time, with many reviewers highlighting the swift, clear, and... See more

User experience

Reviewers mention positive feedback about user experience, with many finding the website and app easy to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I recently moved to AJ Bell after experiencing ongoing issues with Standard Life. The experience has been very good. I have now transferred two pensions to them and are currently transferring my SL pe... See more

Company replied

Rated 5 out of 5 stars

Having had one of my shares recently delisted on the London exchange and transferred to the New York Exchange I tried to sell the shares on line. Ifound that the system couldn't obtain a price but sug... See more

Company replied

Rated 5 out of 5 stars

I asked for assistance. The response was swift, clear and accurate. The website is easy to use as is the app. Charges are very reasonable, cheap when you consider the quality customer service and... See more

Company replied

Rated 5 out of 5 stars

I was having problems trying to access my old account and Alex at A J Bell was very helpful sorting it out. Basically I thought there was a problem with my password or username but it wasn't that aft... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £121.5 billion and 762,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.8

Excellent

TrustScore 5 out of 5

16K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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4.8

All reviews

(15,959)

5,923 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon Benjamin

Thank you for taking the time to leave us a review! We're pleased to hear that you had a positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Jess

Rated 5 out of 5 stars

Elle was extremely helpful

Elle was extremely helpful, knowledgeable and reassuring in our conversation as regards my query.

July 30, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Mr Stanway

We're so pleased to hear that Elle was helpful, knowledgeable, and reassuring during your conversation regarding your query. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Jess

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service, they always answer the phone and know the answer to help you.

July 30, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for taking the time to leave us a review! We're pleased to hear that you had a positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Jess

Rated 5 out of 5 stars

Good service and everything was done…

Good service and everything was done professionally.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John

We're delighted to hear that you experienced good service and that everything was handled professionally. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Jess

Rated 5 out of 5 stars

Quick responses

Quick responses, very clear communication, thank you!

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Emily

Thank you for your kind review! We're delighted to hear that you experienced quick responses and clear communication from our team. We appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Jess

Rated 5 out of 5 stars

As ever prompt and very helpful

As ever prompt and very helpful. Have always found excellent support and issues resolved

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning John

We're delighted to hear that you consistently receive prompt and very helpful support, and that your issues are always resolved. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Just Love AJ Bell

Each enquiry followed to conclusions
Just love AJ Bell

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Oliver

We are so pleased to hear that we were able to assist you thoroughly. We truly appreciate your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I received the guidance I was looking…

I received the guidance I was looking for effciently and with no fuss. Thank you.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're delighted you received the guidance you were looking for efficiently and without fuss. Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Not talking to a chatbot wonderfull

Getting to talk to someone who is most helpfull quickly &easily is a rare treat these days THANK YOU LAUREN.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning George

We're so pleased you found it easy to speak with someone helpful. Thank you for your kind feedback and for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

It was very easy and straightforward

It was very easy and straightforward. And was completed very quickly.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Debra

Thank you for your kind review! We are delighted to hear that you found our service easy, straightforward, and completed quickly.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon John

Thank you for taking the time to leave us a review! We're pleased to hear that you had a positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Jess

Rated 5 out of 5 stars

May was very efficient and pleasant…

May was very efficient and pleasant when dealing with my structured product order

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Mr Brand

We're so pleased to hear our team member was efficient and pleasant when dealing with your order. We truly appreciate your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

The lady who i spoke with was really…

The lady who i spoke with was really helpful.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Darren

We're so pleased you found our team member really helpful. Thank you for your kind words and for taking the time to share your feedback! We truly appreciate it.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

The agent knew his stuff

The agent knew his stuff

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Steve

We are so pleased to hear that our agent was knowledgeable and provided you with excellent service. Thank you for taking the time to share your positive experience!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

No AI

So good not having to deal with AI to get through to a real human.

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Chris

Thank you for taking the time to leave us a review! We're pleased to hear that you had a positive experience with us. If there's anything we could have done to make it a full 5-star experience, we’d love to hear your thoughts – your feedback helps us improve.

If you have any further queries, please do not hesitate to get in touch.

Best wishes
Jess

Rated 5 out of 5 stars

Great Help

The call center, answered all my questions & was very knowledgeable

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're so pleased to hear that our team was able to answer all your questions and was very knowledgeable. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I felt I was given clear advice for my…

I felt I was given clear advice for my questions.

Very helpful

July 29, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're so pleased to hear that you received clear and helpful advice for your questions. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

New Transaction

Good easy transaction, no fuss, clear instructions and information provided.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Paul

We're delighted you found our transaction process easy and that the instructions and information provided were clear. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very efficient and speedy

Very efficient and speedy. The website is easy to navigate and the team had all the necessary paperwork from a previous occasion so were able to act immediately.

July 28, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're so pleased to hear you found our service efficient and speedy! It's great to know our website was easy to navigate and that our team could act immediately. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 3 out of 5 stars

SIPP withdrawal

Made a request to withdraw from my SIPP after fist checking the available amount. The tax free cash was paid promptly but I have been informed the rest of the payment goes into a flexible income drawdown account. I wasn’t aware of this and presumably I will have to make a further withdrawal request to access it? Another hurdle, slightly annoying to be honest.

July 13, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Mark

Thank you for your feedback. I'm sorry to hear that you're unhappy with the process and that the outcome wasn't what you were expecting.

I've arranged for a senior member of the team to review your comments and they will be in touch with you directly to discuss this further.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

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