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AJ Bell Reviews 

15,919
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 6,229 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, patience, and clear explanations, making interactions pleasant and productive. Many people highlight the excellent customer service, noting quick response times and the ability to speak with a real person without long waits. Reviewers also appreciate the efficient and straightforward service, often describing the user experience and transfer processes as easy and well-communicated. However, some customers occasionally experienced technical or platform frustrations, including login difficulties, issues with setting up certain features, or slower dealing speeds compared to other providers.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their competence, efficiency, and helpfulness in resolving... See more

Customer service

People report positive experiences with customer service, highlighting quick response times and helpful... See more

Service

Reviewers highlight positive aspects of service, often praising its efficiency and speed, with many noting... See more

Response time

Customers consistently note positive experiences with response times, with many reporting that calls are... See more

User experience

Clients share positive opinions on user experience, with many praising the simple and easy-to-follow... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Kelvin Kanyemba, has helped & provided some useful information that I needed it urgently. He explained & patiently, the process of the information which took about 1 hour for me to fully understand h... See more

Company replied

Rated 5 out of 5 stars

After dreading calling the Share Dealing Service I was extremely pleased that the conversation was no less than a 5 star experience. Colin answered the call immediately and the first thing I noticed w... See more

Company replied

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

Opened my first account with AJ Bell a few months ago. The webchat is really quick and the staff are very responsive and helpful. They explain things in simple words. Sometimes I just need some rea... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £121.5 billion and 762,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

16K reviews

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Asks customers to review

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4.9

All reviews

(15,919)

6,288 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning

Thank you for your review! We're really pleased to hear that you found our service helpful and efficient. We appreciate you taking the time to leave us some feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Phone call answered quickly

My phone call was answered very quickly by a real person who was polite and knowledgeable and resolved my query straight away.

July 25, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Julian

We're so pleased to hear your call was answered quickly by someone who was polite and knowledgeable, and that your query was resolved straight away. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Good company - happy so far

Transferred over my pension from Quilter and it took 13 weeks! Slow but I was in no great hurry. All done now, ISA transferring too - hopefully that’s quicker! Communication is ok. Amazon rewards for switches are good. Enjoying learning how to self manage and invest - just hoping for a good return!

July 27, 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good morning Rochelle

Thank you for leaving us a review! We're thrilled to hear that you've had a positive experience with us. We truly appreciate your support.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Elle understood exactly what I was…

Elle understood exactly what I was trying to achieve , and made it a very easy and rewarding call . I needed assistance with the web site and she saved me a lot of time finding what I needed to manage my investment.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning David

We are so pleased to hear you had such a positive experience with our team. We're delighted that our colleague understood your needs and made your call easy.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Raymond was very helpful and patient

Raymond was very helpful and patient.
He explained what I needed to know.
He was very polite. And understanding

Well done Ray

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Adrian

Thank you for your wonderful review! We're so pleased to hear that our team member was helpful, patient, polite, and understanding. We appreciate you sharing your positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very professional helpful advice

Th operative was very professional he understood my questions and gave me the information I needed to proceed with my transaction.

He waited on the phone to ensure I did it correctly.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Sue

We are so pleased to hear you had such a positive experience with our team. Thank you for your kind feedback regarding our professional and helpful service!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Needed some info and help the young…

Needed some info and help the young lady who assisted me was brilliant helpful polite and knowledgable.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're delighted to hear that our team member was brilliant, helpful, polite, and knowledgeable when assisting you with the information you needed. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

EXCELLENT ATTITUDE

ATTITUDE. The person concerned (Adam) ‘went the extra mile or even 2 miles ‘
Apart from fully answering my questions he anticipated others that I should have asked too!

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Rodney

We're so glad to hear about your positive experience and that our team went above and beyond to assist you. We truly appreciate your kind words and feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Connecting with real people

Very helpful full to an old person of 84

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Mr Radburnj

Thank you for your wonderful review! We are so pleased to hear that you found our service very helpful. We appreciate your kind words and are glad we could assist.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

answered the call quickly and answered…

answered the call quickly and answered my question

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Samantha

Thank you for your feedback! We're pleased to hear that your call was answered quickly and that we could help with your question. We appreciate you taking the time to share your experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

The person I spoke to was very polite…

The person I spoke to was very polite and friendly and was able to advise me on how to resolve my issue.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Chris

We're so pleased to hear that our team member was polite and friendly and could help you in resolving your issue. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Super help from Jamie Pardoe

i wanted to open a Dealing Account to add to my SIPP and ISA account by transferring funds from my new bank. Jamie Pardoe talked me through the whole minefield of screens and data required required in the most patient and considerate manner - a really welcome voice for the digitally disabled. Well done Jamie!

July 27, 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good morning David

Thank you for your wonderful feedback! We're so pleased to hear that our team member was patient and considerate in guiding you through the process of setting up your Dealing Account. We appreciate your kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Exceptional service

Exceptional service. Great company. Colin Harwood was superb.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Naresh

We're so pleased to hear that you received exceptional service and found our company great. Thank you for your kind words and for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I recently transferred my Halifax Share…

I recently transferred my Halifax Share Dealing Account to AJ Bell, and I was pleasantly surprised by how straightforward the process was.

The online transfer form was clear and easy to complete. I simply entered my Halifax account details, submitted the request, and AJ Bell took care of the rest. The whole application only took a few minutes, and I received confirmation that the transfer was underway.

If you're thinking about moving your investments to AJ Bell, the transfer process is simple, user-friendly, and hassle-free. Based on my experience, I would definitely recommend it.

July 12, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Thant

We are so pleased to hear about your positive experience transferring your Dealing account to us. It's wonderful to know that the online transfer form was clear and easy to complete, and that the process was straightforward and hassle-free for you. We truly appreciate you recommending our services based on your experience. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Staff member was understanding and…

Staff member was understanding and helpful

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning John

We're so pleased you found our staff member understanding and helpful. Thank you for your kind words and for taking the time to share your feedback! We really appreciate it.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

secure and efficient

Firstly I feel confident that my funds are secure and that their security is always in their mind in any correspondence and action. I recently contacted them and was impressed by the speed in which they dealt with my request. Their web site is easy to use after a little investigation.

July 24, 2026
AJ Bell logo

Reply from AJ Bell

Good morning David

Thank you for your wonderful feedback! We're delighted to hear that you feel confident about the security of your funds and that our team handled your request quickly. We're also pleased that you find our website easy to use.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Fantastic customer service phone call

Fantastic, friendly and above all, helpful customer service. My phone call was answered immediately and the advisor, Tom, took the time to answer my query and escalate it to the relevant team.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're delighted to hear that your phone call was answered immediately and that our agent took the time to answer your query and escalate it to the relevant team. Thank you for your kind words about our customer service!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Great customer service

Great customer service. My query was handled so easily and I was offered additional information that I hadn’t thought of which was really helpful - thank you!

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Beth

Thank you for leaving us a review! We're delighted to hear that your query was handled so easily and that the additional information provided was helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very fast and efficient

I had a problem in Login, which was really quickly solved by a really effective customer services team

July 27, 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good morning Graham

We're so pleased our customer services team was able to quickly and effectively resolve your login issue. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

All very straight forward

All very straight forward. When I had a query I was able to phone a person…. Not a bot….. and my issue was resolved very quickly. Very impressed.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Chris

Thank you for leaving us a review! We're really pleased to hear that you found everything straightforward and that your query was resolved quickly by a person.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

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