We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service. I would have given 5 stars if they had fulfilled there promise to teleph... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
After an Apple upgrade over the weekend, 2 of our IPads had difficulty opening, and we were unable to access anything. Contacted Apple Support by telephone, and after 2 long conservations, the proble... See more
Company replied
Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in s... See more
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I visited the Cheltenham istore on saturday 14th Feb with a faulty set of airpod 2 pro's and charging case. After chatting with Joost the store manager he quickly booked them in for a service as the f... See more
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Company details
Written by the company
At Albion we sell and service Apple products with all the must have accessories. Online or in-store we're here to help you get the most out of your Apple products. Albion is an Apple Premium Reseller and Apple Authorised Service Provider based in the UK.
Contact info
112 Strand, WC2R 0AG, London, United Kingdom
- 02072129090
- marketing@albion.co.uk
- albion.co.uk
4.1
Great
644 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 88% of negative reviews
Typically replies within 1 week
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iPad Pro is great and it arrived well…
iPad Pro is great and it arrived well within estimate, very happy.
November 4, 2025
Reply from Albion
Hi Jake,
We are happy to hear you had a great experience with our service. Enjoy your new iPad Pro!
Used iStore website as I knew they were…
Used iStore website as I knew they were an official Apple reseller. I purchased an item from their clearance section. Their website is very well set out and easy to use. The item was received quickly via safe tracked delivery. It was, in my opinion, in better condition than they had graded it. Very happy. Recommended
November 4, 2025
Unprompted review
Reply from Albion
Hi Kevin,
Thank you for choosing us and for sharing your positive feedback. We're thrilled you had such a great experience with us. We look forward to serving you again soon!
Great service
Ordered phone from site said 4 week delivery got the phone in two days such a quick service and very informative at every step
November 5, 2025
Reply from Albion
Hi Michael,
We appreciate your fantastic review! It's always a pleasure to hear that our customers are satisfied with our service. Enjoy your new iPhone!
Reply from Albion
Hi Andrew,
Your positive feedback means a lot to us. Thank you for choosing iStore!
Techie BS alert.
Techie BS alert.
Happened across the Crawley branch from using the torturous Apple help bot.
Elbowing colleague out the way saying “I’m the techie here” a lad informed us the bricked iPhone 13pro, in a boot loop, was worthless. We could forget about data recovery and as it was purchased via Back market it would never work again, apparently their reviews are an AI generated lie. Glad my 13 year old son had the experience, particularly when Hazelden in Redhill recognised the issue over the phone and fixed the phone completely when part arrived.
November 6, 2025
Unprompted review
Reply from Albion
Hi Tim,
We would like to clarify the situation regarding your device.
Your iPhone was purchased through a third-party refurbisher and had non-Apple parts and unauthorised repairs previously carried out. As an Apple Authorised Service Provider, we are strictly required to follow Apple’s guidelines, which means we can only work with genuine Apple parts and tools. When a device has been tampered with or fitted with unsupported components, we cannot safely perform repairs or be held responsible for any resulting malfunction. In such cases, Apple authorises us only to offer a whole unit replacement.
We understand this may not have been the outcome you were hoping for, but our team provided the options that Apple allows in these circumstances. We are pleased to hear that your device was ultimately fixed, and we hope it continues to work well for you.
If you have any further questions about Apple’s repair policies, we would be happy to help. ~ Irene
back ordered the phone and the customer…
back ordered the phone and the customer service was excellent. received my phone very much on time. very happy with their service
November 7, 2025
Unprompted review
Reply from Albion
Hi taha,
We appreciate your support and thank you for highlighting the quality of our service. We look forward to serving you again soon!
Prompt delivery and the gadget…
Prompt delivery and the gadget delivered was as per the purchase order
October 28, 2025
Reply from Albion
Hi John,
Many thanks for taking the time to review us, it is much appreciated.
Ipswich iStore
I went to Ipswich iStore yesterday as I had a problem with my iphone. Ross was brilliant he sorted out my problem and could'nt have been more helpful. He is certainly a credit to Apple.
November 5, 2025
Unprompted review
Reply from Albion
Hi Viv,
We're delighted to hear about your positive experience at our Ipswich store. It's wonderful that Ross provided excellent service during your visit. We look forward to serving you again soon.
Pleasant service
We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service.
I would have given 5 stars if they had fulfilled there promise to telephone us when the computer was going to be delivered.
November 5, 2025
Reply from Albion
Hi John,
Thank you for your review and for the kind words about the service you received. We’re glad the team were able to help with useful suggestions.
We’re very sorry, however, that you weren’t contacted about the delivery as promised — this should not have been missed. Your feedback is appreciated, and we’ll make sure to follow up so we can do better next time.
Thank you again for sharing your experience.
Fantastic customer experience
Fantastic customer experience! From calling them for assurance about ordering, to placing the order and speedy delivery, very impressed!
November 5, 2025
Reply from Albion
Hi Robert,
We are grateful for your feedback. We're delighted to hear that you had a wonderful experience with us.
Battery replacement
Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in stock, so I wasn't going to make a wasted trip. Booked in and was seen immediately, everything explained well and help given to me as I had not been able to disable some of the security settings as required. Also a bit of patience shown as I needed my Apple account password, which of course I didn't have to hand! Work done within about 90 minutes, and phone up and running properly straight away. All in all a pleasant stress free experience.
October 30, 2025
Unprompted review
Reply from Albion
Hi Charles,
Thank you for sharing your feedback with us! We're delighted to hear about your positive experience at our Woking store. We're looking forward to welcoming you back.
Reply from Albion
Hi Drew,
Thank you so much for choosing iStore and for leaving us a positive review. Enjoy your new MacBook!
Better than John Lewis
Wife and I bought a apple ipad- same price as JL.
Really helpful staff [Brad B].
Great knowledge of product.
Downloaded old pad.
No problems.
So if in Chelmsford go to the i store - recommended 5*
November 3, 2025
Unprompted review
Reply from Albion
Hi Mike,
Thank you for your kind words and recommendation! We're delighted to hear that you had a great experience with our customer service and that we were able to provide the assistance you needed. We hope you and your wife are enjoying your new iPad!
Very professional and helpful
Whilst I have not made a purchase yet, the guy we spoke to in the Chester store today ( his name was Jack ) was so helpful and professional!
I was really impressed with his customer service. So much so I’ll try and feedback directly to his company, he’s a credit to them. I wish all staff were so helpful at other retailers
November 1, 2025
Unprompted review
Reply from Albion
Hi Susan,
Thank you for choosing us and for sharing your feedback. We're delighted to hear that you had a positive experience with Jack. We take pride in providing top-notch assistance to our customers. If you ever require further assistance or have more questions, don't hesitate to reach out. We're here to help!
Reply from Albion
Hi,
Your positive experience is what we aim for. Thank you for your review, and enjoy your new MacBook Air!
Very happy with my website order and…
Very happy with my website order and new iPhone
October 24, 2025
Reply from Albion
Hi Elise,
We are glad iStore was a pleasant experience for you. We look forward to serving you again. Enjoy your new iPhone!
Dismal experience
Took a Macbook Pro in for a charging issue in Woking, received back a wiped machine. When I dropped it off I explained that backups hadn't been possible as it would only charge when powered off. It turns out their fix involved throwing away the old disk. At NO POINT was it explained that the disk would be wiped and indeed what was returned was an empty machine with a 4 year old OS. When asking the (frankly rude) staff why this had happened they said 'it's in the T&C's mate', which I got about 5 seconds to read whilst dropping it off. No apology, no explanation. AVOID this shop, take any repairs to a proper Apple store. Lesson learned.
October 19, 2025
Unprompted review
Reply from Albion
Hi John,
While we understand the frustration that can come with data loss, we would like to clarify a few important points. Every repair carried out on smart electronic devices carries a potential risk of data loss. Our team is trained to inform every customer of this, and the details are clearly outlined in the terms and conditions, which every customer is asked to review and sign before any repair begins. These are also sent by email and included in the booking confirmation email.
Your MacBook was booked in with a no-power fault, which was assessed as a likely logic board failure. As explained at the time of booking, Apple’s authorised repair process for this type of fault involves replacing internal components, which unfortunately results in data loss.
Our team made you aware of this before proceeding, and you were given time to review and approve the terms and conditions on-screen, as well as a digital copy for your records. We do not limit customers to only a few seconds of review time, and we always strive to ensure that every customer fully understands the implications of their repair before work begins.
We regret that the outcome was not what you had hoped for, but we do ask that all interactions with our staff remain respectful, as rude or abusive behaviour is not tolerated.
Booked appointment at the store for…
Booked appointment at the store for this morning first appointment available to be told screen replacement could take all day no guarantee before 5 even after phoning two days prior to make sure and being told 2-3 hours wouldn’t have made the journey with my toddler to wait around for hours if I’d have known and just sent it off. Travelled from Worcester to Cheltenham so 40 minute drive maybe more and paid for parking all to be told this as I arrived. No point in making appointments or calling when it’s false information. Waste of my money and time.
October 23, 2025
Unprompted review
Reply from Albion
Hi Laura,
We’ve already responded to your father’s review regarding the same visit, but we’d like to provide some additional clarity here as well. While we always aim to complete screen replacements within the time window communicated over the phone, same-day service is subject to parts availability, repair volume, and diagnostic results on the day — as explained in all our communications.
On that particular day, our technicians were managing unexpected circumstances, so we advised that the repair would be completed by the end of the day rather than within the usual timeframe.
We appreciate your understanding and would be happy to discuss this further. Please feel free to contact us at marketing@istore.co.uk.
2 hours now all day for a screen repair.
My Daughter had a booking for 10.20am in cheltenahm , booked online tuesday 21st of october , she also called the store to see how long the repair for a new screen would take, She was told 2 hours over the phone, arrived in store to be told it will take until 5pm today to fix and was tld theres other repairs infront of her, if you have a time slot why is this now all day repair,
if i had a time slot with An APPLE STORE they would get the job done in 2 hours ,
i also called the store today to check for a new screen and was again told it would take 2 hours and no mention takign all day ,
on your reviews its not the 1st time this issue has arrived, its time someone reviewed the repair process.
October 23, 2025
Unprompted review
Reply from Albion
Hi Mark,
We’re sorry to hear about your experience and appreciate the opportunity to provide some context.
Your daughter visited our Cheltenham store for a screen replacement appointment. While we always aim to complete iPhone repairs as quickly as possible, turnaround times may vary. On that particular day, our technicians were facing unexpected circumstances, so we explained that the repair would be completed by the end of the day rather than the usual timeframe.
We appreciate your and your daughter's frustration, especially after being advised over the phone that screen replacements typically take around 2 hours. That timeframe is an average estimate based on standard repair flow, but it can vary depending on parts availability, staffing levels, and diagnostic results on the day. We are transparent about this in both our website information and the appointment confirmation emails.
Our assistant manager later spoke with a gentleman who called to enquire about display stock, but unfortunately, the call ended before we were able to fully explain the situation.
We’d like the opportunity to discuss this directly and resolve any remaining concerns. If you’d like to get in touch, please contact us at marketing@istore.co.uk.
Easy to order and delivery was on time 👍
October 10, 2025
Reply from Albion
Hi,
Your positive feedback means a lot to us. Thank you for choosing iStore!
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