Aubin & Wills Reviews 

119
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 98 reviews, reviewers overwhelmingly had a great experience with this company. Many patrons frequently praise the exceptional quality of the clothing, highlighting beautifully tailored items, durable materials, and premium packaging details throughout. Furthermore, shoppers deeply appreciate the exceptionally helpful and knowledgeable store staff who provide friendly guidance and ensure a truly wonderful purchasing environment every single day. However, some customers also noted frustrating issues regarding customer support, mentioning completely unanswered emails, prolonged response delays, and overall poor communication channels. A few people additionally experienced inconvenient delivery or return complications, such as receiving incorrect sizing, unexpected restocking fees, or items differing from website photos.

What people talk about most

Product

Customers consistently note positive experiences with product, frequently praising high quality garments,... See more

Quality

Reviewers highlight positive aspects of quality, expressing immense satisfaction with the exceptional... See more

Staff

Users describe positive interactions with staff, frequently highlighting helpful, professional, and... See more

Service

Consumers find service to be positive, highlighting professional assistance, efficient delivery, and helpful... See more

Customer service

People report ambiguous experiences with customer service, as many consumers praise helpful staff members and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and g... See more

Company replied

Rated 5 out of 5 stars

The shop assistants were really helpful. They made us feel that nothing was too much trouble. The products were beautifully displayed and the shop has a nice atmosphere. Very pleased that we managed t... See more

Rated 5 out of 5 stars

From the moment I placed my order, I had a great experience. Purchase was quick and smooth, and delivery was impressively fast. I also really appreciated the constant delivery updates clear notifica... See more

Company replied

Rated 5 out of 5 stars

Great shirt and quality is spot on. Delayed due to Royal Mail losing the package for a week but delivered safe and sound in the end. Customer service was helpful and friendly (answered phone straight... See more


Company details

  1. Clothing Store
  2. also in
  3. Men's Clothing Store

Written by the company

Aubin is a celebration of Britishness, authenticity and longevity. By creating better, we encourage intelligent choices around sustainability, promoting a message of quality above quantity. We’re challenging the addiction to discount and throwaway fashion. The latest season, fads and fashions don’t interest us. We’re driven by quality, personal style and independent thinking. “ABOVE ALL ELSE, WE BELIEVE THAT BETTER IS GREATER THAN MORE”


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

119 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 60% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(119)

102 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent Customer Service

I would like to recognise Lesley Anne, Aubin, John Lewis, Glasgow, for her excellent customer service while helping me select two sweaters.

I purchased a Westbourne sweater and a Bonby quarter-zip sweater, with Lesley Anne assisting me with both purchases. She took the time to understand my clothing preferences before recommending best-selling styles and pieces from the new autumnal range.

She was professional, polite and friendly, offering genuine advice without ever being pushy. She listened carefully and helped me choose suitable sizes and styles, including items I was likely to get the most wear from, while also respecting my budget.

Her knowledge, attentiveness and personalised approach made the experience enjoyable and gave me confidence in both purchases. Lesley Anne deserves recognition for her excellent service.

September 14, 2026
Unprompted review
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Reply from Aubin & Wills

Thank you for taking the time to recognise Lesley Anne and for your wonderful feedback.

I'm delighted to hear she helped you find the right pieces and made your shopping experience so enjoyable. Providing knowledgeable, personal service without ever being pushy is exactly what we strive for, and it's fantastic to hear Lesley Anne delivered that so well.

I'll be sure to share your kind words with both Lesley Anne and the team at John Lewis Glasgow.

Thank you for choosing Aubin, and we hope you enjoy your new sweaters for many seasons to come.

Matt Hornsby
Head of Customer Experience

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Rated 5 out of 5 stars

Love this shirt

Love this shirt, exactly what I was looking for.
Outstanding CS as always from the Aubin team.

September 8, 2026
Unprompted review
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Reply from Aubin & Wills

Thank you for your wonderful feedback.

We're delighted to hear you love the shirt and that our team delivered the level of customer service you've come to expect from Aubin.

Thank you for your continued support, and we hope you enjoy wearing your new shirt.

Matt Hornsby
Head of Customer Experience

Rated 2 out of 5 stars

Clothes are fine but the order took…

Clothes are fine but the order took more than I week to arrive

September 7, 2026
Unprompted review
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Reply from Aubin & Wills

Hi, Mr Johnson
I wanted to get in touch to apologise for the delay with your recent order.

I know how frustrating it is to place an order and then have to wait longer than expected for it to arrive. While we’re pleased to hear you’re happy with the clothes, we’re sorry that the delivery experience let you down.

We really appreciate your patience while waiting for your order, and also for taking the time to share your feedback. We do take comments like this on board and use them to help us improve the service we provide.

Once again, we’re sorry for the delay and any inconvenience it caused.

Best wishes,
Matt Hornsby
Head of Customer Experience

Rated 1 out of 5 stars

Exchange Request

I've requested an exchange but haven't heard back. I emailed them again to ask what's happening and still haven't heard back, customer service is nonexistent

September 3, 2026
Unprompted review
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Reply from Aubin & Wills

Hi,
Thank you for taking the time to leave your feedback, and we're very sorry to hear that you've been disappointed with the exchange process.
I appreciate that waiting for a response can be frustrating and
apologise if there was any confusion regarding the process and for any inconvenience caused. I beleive our team have now provided you with further help in regards to processing this swiftly for you.
Kind regards,
Matt Hornsby
Head of Customer Experience

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Rated 5 out of 5 stars

Wow what a customer service.

Wow what a customer service.
Had an issue with an item missing from my order and it was resolved in next to no time.I have deleted my previous review,a company this good shouldn’t deserve any bad reviews.Great service.Thank you.

September 7, 2026
Unprompted review
Rated 5 out of 5 stars

Aubin John Lewis Glasgow, Genuine, one-to-one service.

Popped in to Aubin at John Lewis Glasgow and was not really sure what I needed and came away with a proper capsule wardrobe, all put together around my budget. Lesley Ann was brilliant, showed me every option, including a few sale items, and helped me land on a much more cost-effective solution than I expected.
As a business owner myself, I really appreciated how professional and attentive the service was, never felt rushed or upsold, just genuinely helpful. Lesley Ann also told me about the new "All in a Day's Work" range, workwear with engineering roots, which struck a chord as I've got an engineering background myself. She even wished me well with my own new business venture, which was a lovely touch.
A really genuine experience from start to finish. I'll definitely be back

August 31, 2026
Unprompted review
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Rated 5 out of 5 stars

Great shirt and quality is spot on

Great shirt and quality is spot on. Delayed due to Royal Mail losing the package for a week but delivered safe and sound in the end. Customer service was helpful and friendly (answered phone straight away). Overall a very good experience and product.

August 28, 2026
Unprompted review
Rated 4 out of 5 stars

Shirt wasn't durable but was replaced free of charge

I bought a linen shirt in late May 2026. Although I've worn it a lot because it's been very comfortable in the hot weather, I did take care of the shirt as per the care instructions that came with it. Today, a large rip running from the shoulder half way down the back opened up spontaneously when I was putting the shirt on. It's now unwearable. It's late August 2026 so it's only lasted for 3 months. That doesn't feel like good value given it cost £109.
Update: I've now received a replacement shirt direct from Aubin after they read my comment here. They're nice shirts and I've bought others earlier in the year which are still going strong.

August 27, 2026
Unprompted review
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Reply from Aubin & Wills

Hi, Graeme, I’m really sorry to hear this — a £109 linen shirt should absolutely last longer than three months, even with regular wear, particularly when it’s been cared for according to the instructions.

I’d like to look into this personally and get it resolved for you. please email me directly at matt@aubinandwills.com to help find a solution.

Thanks for bringing this to our attention, and apologies again for the disappointment.

Matt Hornsby
Head of Customer Experience

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Rated 5 out of 5 stars

Very good quality and perfect fit

Very good quality and perfect fit of a Merino sweater. The price was very competitive for the quality of the sweater. Very pleased with product and the service I received.

July 7, 2026
Unprompted review
Rated 5 out of 5 stars

First Class Service

Great service from start to finish. No issues purchasing an Oxford button down shirt on the site. Emails kept me informed of the order being received, shipped and out for delivery. Package arrived well wrapped and the shirt was immaculate. Will definitely return to shop with Aubin and Wills again.

August 17, 2026
Unprompted review
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Rated 1 out of 5 stars

Very poor service and missing items

I placed two separate orders with Aubin containing multiple items. Although most of the items arrived, one T-shirt was missing from each order.

I have contacted Aubin’s customer service team numerous times to report the missing items, but my emails have been completely ignored. Mistakes can happen, but failing to respond or resolve the issue is extremely disappointing, particularly given the price of their clothing.

I am now left having paid for two T-shirts that I have not received, with no explanation, refund or replacement. Based on my experience, I cannot recommend ordering from Aubin. I will gladly update this review if they contact me and resolve the matter.

August 10, 2026
Unprompted review
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Reply from Aubin & Wills

Hi Dean,

I’ve gone through everything regarding your orders and wanted to reach out personally now that we’ve managed to get this resolved.

I’m glad we’ve now found a solution and got everything sorted. Thank you for bearing with us while we worked through it, and for giving us the opportunity to put things right.

I hope we can welcome you back to Aubin again in the future and give you the experience you should have had in the first place.

All the best,

Matt Hornsby
Head of Customer Experience

Rated 5 out of 5 stars

Fabulous as always …

Great fit and always first class delivery
Highly recommend

August 12, 2026
Unprompted review
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Reply from Aubin & Wills

Thank you for your review
kind regards
Matt Hornsby
Head of Customer Experience

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