The gentleman (He had an American accent) who I spoke with was very helpful and very patient. He explained everything in detail and didn't attempt to pressure me in any way. He even went over points I... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
My initial contact was for their brochure. This was mailed to me & required a signature. A follow up phone call was made to me asking if I'd recived it. I said yes but it was also emailed. I info... See more
Company replied
Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy. I guess my only question would be is why the advertisements for Aura say funerals from £... See more
Company replied
Aura has made this as simple and easy as could be. It felt like a personal experience being customer focused. No pressure sales just precise explanations and advice. I didn't believe setting this up w... See more
Company replied
Company details
Written by the company
Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.
Contact info
Studio One, Bunkers Hill Farm, GU7 1UP, Surrey, United Kingdom
- 0800 808 5723
- hello@aura.life
- aura.life
4.9
Excellent
1K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
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Clear offer
Clear offer, terms and conditions, enhanced by competent and informative staff.
April 19, 2026
Reply from Aura
Hello Paul,
Thank you so much for your review. I’m really glad you found everything clear and that I could help make the process straightforward for you.
Wishing you all the best,
Jimmy
Aura is the Most compassionate company
A very pleasant,helpful and easy to understand phone conversation on a thing that could be upsetting for most but the caring and compassion from this lovely firm is why i took the plan,such a relief to know that close ones have after care as well,thank you Aura Angels
March 7, 2026
Reply from Aura
Hello Dianne,
Thank you so much for your incredibly kind words. I’m really glad I could make what can be a difficult conversation feel a little easier and more comfortable for you.
It means a lot to know you feel that sense of relief and peace of mind, that’s exactly what we hope to provide.
All the best,
Roddy
Reply from Aura
Hello Kalvin,
Thank you for taking the time to leave a review. I’m really glad to hear you had an all-round good experience with us.
All the best,
Roddy
My peace of mind
The ad attracted me to send off for the information about you and I liked what I read it was so nice and it made up my mind
April 26, 2026
Reply from Aura
Hello Catherine,
Thank you so much for your lovely review. I’m really glad that the information we sent helped you feel comfortable and gave you that peace of mind, it means a lot to hear.
All the best,
Roddy
Easy to set up Funeral Plan
Easy to set up Funeral Plan, representative very helpful and listened to what I was saying, the personal contact was very welcome in this day and age!
April 26, 2026
Reply from Aura
Hello,
Thank you so much for your kind review. I’m really glad I could help make setting up your plan feel easy and that you felt listened to throughout, that personal touch is so important.
All the best,
Matthew
Reply from Aura
Hello Geoff,
Thank you so much for your kind words. I’m really glad you found our service clear, quick, and professional, that’s exactly what we aim for.
All the best,
Roddy
Reply from Aura
Hello Stephen,
Thank you so much for your kind words. I’m really glad you found us lovely and helpful, it truly means a lot.
All the best,
Caoimhe
Reply from Aura
Hello,
Thank you so much for your kind review. I’m really glad to hear you were pleased with the arrangements and found everything helpful.
Wishing you all the best,
Caoimhe
Professional guidance for a difficult subject
The follow up after my first enquiry, was friendly, informative and professional. I never felt pressured. I wanted time to think about my decision and to consult with my family. The representatives honoured this respectfully and with the understanding that this is not a decision to be made lightly. The materials sent are clearly presented and easy to follow.
April 16, 2026
Reply from Aura
Hello,
Thank you so much for taking the time to share your experience. I’m really glad you found the process friendly, informative and pressure free. It’s so important to have the time and space to make a decision like this, and I’m pleased we could provide that for you.
I’m also pleased to hear that the materials were clear and easy to follow. If you ever need anything further, I’m always here to help.
Best wishes,
Rowena
Good communication and gave me time to…
Good communication and gave me time to decide, didn’t rush me. Very pleasant
April 11, 2026
Reply from Aura
Hello Rachel,
Thank you so much for your kind words. I’m really glad you felt comfortable and had the time you needed to make your decision without any pressure. It was a pleasure to help you.
Wishing you all the best,
Caoimhe
Reply from Aura
Hello,
Thank you for your kind review. I’m really glad you found everything so easy to deal with, and it was a pleasure to help you get your plan set up.
Wishing you all the best,
Matthew
Aura feedback
Very simple and easy to arrange , did it all over email and then completed a bank transfer, just what I wanted
April 10, 2026
Reply from Aura
Hello,
Thank you for your lovely review. I’m so glad you found the process simple and easy, and that arranging everything over email worked just as you wanted.
Wishing you all the best,
Zoe
Reply from Aura
Hello Amanda,
Thank you for your kind review. I’m so glad to hear you found everything easy to set up.
Wishing you all the best,
Anne-Sophie
Good Service
Excellent service and very understanding staff. Made it very easy to get sorted out.
April 19, 2026
Reply from Aura
Hello,
Thank you so much for your kind review. I’m really glad I could help make everything easy to sort out for you, and that you felt supported throughout.
Wishing you all the best,
Anne-Sophie
I spoke to mathew who was very helpful…
I spoke to mathew who was very helpful & sorted the plan for my wishes for my funeral plan. I am happy & grateful f9r this.
April 11, 2026
Reply from Aura
Hello Deborah,
Thank you for your kind review. I’m really glad I could help get everything sorted and make sure your wishes were clearly put in place. It means a lot to hear you’re happy with the plan.
Wishing you all the best,
Matthew
My experience
Found the experience very positive
The representative of Aura was well informed and definitely was a major influence in my decision to choose Aura.
April 18, 2026
Reply from Aura
Hello Gary,
Thank you for taking the time to share your experience. I’m really glad to hear you found everything positive, and that I was able to help you feel confident in choosing Aura.
Wishing you all the best,
Jimmy
I checked out several direct funeral…
I checked out several direct funeral companies and your plan was the one that ticked all the boxes with one up front price. further to that your quick response without annoying phone calls.
April 16, 2026
Reply from Aura
Hello Lionel,
Thank you for your kind review. I’m really glad to hear that our plan ticked all the boxes for you and that you appreciated the straightforward pricing and quick response without any unwanted calls.
Wishing you all the best,
Jimmy
Reply from Aura
Hello Tom,
Thank you for your kind words. I’m really glad you felt able to go at your own pace and that the experience wasn’t pushy.
Wishing you all the best,
Jimmy
Easy to speak to with no pressure to buy
Easy to speak to with no pressure put on you to buy. No call back to pressurise you into buying. Would recommend this family company to anyone.
April 17, 2026
Reply from Aura
Hello,
Thank you so much for your kind review and recommendation. I’m really glad you found it easy to talk things through and that you felt no pressure at any point, that’s exactly how it should be.
Wishing you all the best,
Jimmy
Reply from Aura
Hello,
Thank you for your kind words. I’m really glad you found the service helpful and informative, and that you felt no pressure along the way.
Wishing you all the best,
Jimmy
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