The gentleman (He had an American accent) who I spoke with was very helpful and very patient. He explained everything in detail and didn't attempt to pressure me in any way. He even went over points I... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Aura has made this as simple and easy as could be. It felt like a personal experience being customer focused. No pressure sales just precise explanations and advice. I didn't believe setting this up w... See more
Company replied
Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy. I guess my only question would be is why the advertisements for Aura say funerals from £... See more
Company replied
My initial contact was for their brochure. This was mailed to me & required a signature. A follow up phone call was made to me asking if I'd recived it. I said yes but it was also emailed. I info... See more
Company replied
Company details
Written by the company
Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.
Contact info
Studio One, Bunkers Hill Farm, GU7 1UP, Surrey, United Kingdom
- 0800 808 5723
- hello@aura.life
- aura.life
4.9
Excellent
1K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
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Reply from Aura
Hello,
Thank you for your kind words. I’m really glad you found the service helpful and informative, and that you felt no pressure along the way.
Wishing you all the best,
Jimmy
cremation no problems…
All done over the phone no problems paperwork and e mail sent to me family just have to make a call when needed no fuss
April 17, 2026
Reply from Aura
Hello,
Thank you for taking the time to share your experience. I’m really glad I could make things simple and straightforward for you, and that everything was handled without any problems.
With warmest wishes,
Jimmy
No Sales Pressure.
Excellent communication with lots of opportunity to ask questions.
No sales pressures.
Professional and sensitive approach with personal information.
Prompt delivery of Funeral Plan.
Best price (I have been shopping around ).
April 16, 2026
Reply from Aura
Hello Cheryl,
Thank you so much for taking the time to leave such a thoughtful review. I’m really glad I could provide clear communication and give you plenty of opportunity to ask questions, without any pressure. It’s great to hear you felt comfortable and well looked after throughout, and that everything was delivered promptly.
Wishing you all the best,
Roddy
Bough a funeral plan for myself.
Bough a funeral plan for myself.
Any interaction i had with the company have been faultless. They have answewred all my questions, laid it all out simply and saved myself £300 to boot after the other company didnt get back to me for a few days.
April 8, 2026
Reply from Aura
Hello,
Thank you for your kind review. I’m really glad I could help answer all your questions and make everything clear and straightforward for you. It’s great to hear you had such a positive experience and even managed to save some money along the way.
Wishing you all the best,
Roddy
Reply from Aura
Hello,
Thank you for your lovely review. I’m really glad I could help you understand everything clearly and provide a more personal service along the way.
Wishing you all the best,
Roddy
Efficient and friendly
Efficient and friendly, the team member knowledgeable and able to offer information and reassurance
April 8, 2026
Reply from Aura
Hello Roger,
Thank you so much for your kind words. I’m really glad I could help provide the information and reassurance you needed, and that you found the experience both friendly and efficient.
Wishing you all the best,
Rowena
Professional service by everyone
I am so pleased I chose Aura and cannot recommend them highly enough. Everyone is so professional, friendly and understanding which can make a difficult
decision so much easier. I know they are available if I have any questions and this in itself is very reassuring. This makes me sure I have made the right choice.
April 5, 2026
Reply from Aura
Hello Sylvia,
Thank you so much for your kind words and for choosing Aura. It really means a lot to hear that you felt supported and reassured throughout the process. We know this can be a difficult decision, so I’m so glad we could make it a little easier for you.
Wishing you all the best,
Caoimhe
Talking to a person and no pushing on…
Talking to a person and no pushing on taking the product
April 11, 2026
Reply from Aura
Mrs. Carol,
Thank you very much for this kind review. Wishing you all the best, Matthew
Matt was very friendly but I did think…
Matt was very friendly but I did think afterwards there were some questions I need answers for and thought he should have mentioned these things. I will call Aura at some point regarding these
April 2, 2026
Reply from Aura
Hello Ms. Janet,
Thank you for leaving a review. I'm so sorry if there were things that were left out of our conversation. Transparency is very important to us here at Aura, so we never want you to have lingering questions. Please give us a ring with any questions you have...we are always happy to chat! All the best, Matthew
Good value all included no extras
Caring patient and good price all included peace of mind.
April 10, 2026
Reply from Aura
Hi Jennifer,
thank you for leaving this lovely review. Wishing you all the best, and take care, Matthew
Excellent and stress free
I requested a brochure, which arrived promptly. I then arranged for a callback.
Roddy was extremely friendly and helpful, he gave me all the information I needed and answered all the questions I had.
Arranging my funeral plan was simple and stress free. I set up a payment plan, and the paperwork arrived in good time.
I would happily recommend anyone to consider Aura.
April 10, 2026
Reply from Aura
Hi there,
Thank you for taking the time to share your experience here. It's so nice to know that you found the process simple and stress-free. We appreciate you putting your trust in Aura. Please take care, Roddy
The person who I spoke with was very…
The person who I spoke with was very thoughtful and courteous throughout
April 11, 2026
Reply from Aura
Hello Graeme,
What lovely words, thank you. We will be here to chat, should you ever need anything. All the best, Rowena
Reply from Aura
Hi, Ms Annaleen
Thank you for this positive review...I'm so glad you found the process simple and efficient. Wishing you all the best! Anne-Sophie
Putting this plan in place was easy
Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy.
I guess my only question would be is why the advertisements for Aura say funerals from £1195. I wasn't told anything about this. Having shared this matter here on my review, am still happy with the service I received from Jimmy.
April 3, 2026
Reply from Aura
Miss Ripley,
Thank you for such a lovely review. I really appreciate you taking the time to share your experience. Regarding your question about the price, our at-need services start at £1,195, which may be what you had seen. I hope this helps clear things up, but if you'd like to chat anything through, please give us a call. We are always happy to help. All the best, Jimmy
Customer Focused
Aura has made this as simple and easy as could be. It felt like a personal experience being customer focused. No pressure sales just precise explanations and advice. I didn't believe setting this up woukd be so easy and without stress , thanyou.
April 1, 2026
Reply from Aura
Donald,
Thank you for taking the time to leave this kind review. I'm glad you found the process simple and customer-focused. I'm also happy you didn't feel any pressure! That's exactly what we aim for. Please take care, Caoimhe
Reply from Aura
Kevin,
These kind words are very much appreciated. Wishing you all the best, Jimmy
The people we spoke to regarding…
The people we spoke to regarding purchasing a funeral were kind and put no pressure on us. We were pleased to go with your company.
.
March 20, 2026
Reply from Aura
Mrs. Patricia,
Thank you for leaving this kind review. We will be here to chat, should you ever have additional questions. Wishing you the best, Jimmy
Respectful and considerate at all times.
April 1, 2026
Reply from Aura
Sally,
Thank you so much for this lovely review. Please take care, Roddy
They are second to none .Most…
They are second to none .Most professional company I have ever dealt with ,Faultless.Completely on the ball from start to finish and beyond. Offering after care help if needed after all they did .Put my wife completely at ease and informed through the recent loss of both her parents.
April 1, 2026
Unprompted review
Reply from Aura
Stephen,
What a beautiful review, thank you so much for placing your trust in us here at Aura. It's truly our privilege to assist you. Wishing you and your family all the best. Take care, the team at Aura
Reply from Aura
Hi Paul,
Thanks so much for taking the time to leave us a positive review. I'm so glad to know you found the process easy. All the best, Roddy
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