BetterTan Swim 

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Rated 3 out of 5 stars

Choose the size carefully Flawless crinkle Formentera top & Isola bottom set Formentera Top: I got xsmall-large top because I normally wear size large so I thought xs-large would fit but... See more

Rated 5 out of 5 stars

I absolutely love my BetterTan Swim suits! I ordered the Canberra One Piece and it’s perfect on! I was nervous with the xs-l sizing but it fits great. For reference I’m 5’6, 125lbs and B cup, it’s not... See more

Company replied

Rated 4 out of 5 stars

I'm stoked about my new bikinis and their no tan line technology! I ordered the "one size fits all", pretty skeptical, but honeslty am obessed with it because it will fit to my body no matter what m... See more

Company replied

Rated 1 out of 5 stars

I like the seemingly cute modern swimsuits that offer quick dry technology. I have yet to try it as it’s still not delivered ( two weeks waiting). Will update after received or returned. I tried rejec... See more

Company details

  1. Swimwear Store

Written by the company

Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.


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Rated 3 out of 5 stars

Will I ever receive it?

It’s been a month and I’ve yet to receive my swimsuit order. I’m concerned they’ll never arrive ….

June 14, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Mags, a month is far too long to wait and we're sorry for the worry. Please email hello@bettertanswim.com with your order number and we'll track it down today — and sort a replacement or refund if it's been lost in transit.

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Rated 3 out of 5 stars

Love the light fabric and quick dry

Love the light fabric and quick dry. I find the sizing too big. I got the xs-l and I’d say I’m a solid size 4 and a small in tops. The top has zero support and very stretchy. Can see through it as well, so feel nipple covers are needed for modesty. Love the idea, but this is not going to properly fit smaller sizes and I don’t think there is enough fabric to cover a large size. Shipping took forever and I didn’t get it until after the event I ordered it for. Also seems very expensive for the quality of the product.

June 13, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Amber, thank you for the balanced review — we're glad you love the fabric and quick-dry. We're sorry about the sizing, the sheerness and the shipping arriving after your event; that's really useful feedback for our sizing guidance and we're passing it on. If you'd like help exchanging for a better fit, email hello@bettertanswim.com and we'll take care of you.

Rated 1 out of 5 stars

Terrible experience - save your money

Terrible experience! I purchase a lot of crinkle swimwear products, and this was by far the worst quality. Completely see through, flimsy and unsupportive fabric. Due to the fact I received one item free after buying 2 - they will not allow me to return. Can't even give these away. Total scam!

June 11, 2026
Unprompted review
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Reply from BetterTan Swim

Hi, thank you for the feedback and we're sorry the quality and returns experience let you down. We understand the frustration around the bundle/free-item return rule. Please reach out at hello@bettertanswim.com with your order number so we can look at your options and make this right.

Rated 1 out of 5 stars

It’s a scam

It’s a scam, they will send you see through, terrible quality suits and refuse to let you return them. Avoid, these other reviews seem fake as well.

June 11, 2026
Unprompted review
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Reply from BetterTan Swim

Hi, we're sorry you feel this way — these reviews are all from real customers, and yours matters to us too. We'd genuinely like the chance to fix the see-through and returns issues you've raised. Please email hello@bettertanswim.com with your order number and we'll respond to you personally.

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Rated 1 out of 5 stars

Terrible swimsuit

Terrible swimsuit! I got the one piece and it fits terribly, rides up went you walk. You have to consistently adjust it. The material is also trash. It was defected when I received it. Way over priced do not buy!

June 11, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Ashley, we're sorry the one piece didn't fit well and arrived with a defect — that should never happen, and a defective item is always covered. Please email hello@bettertanswim.com with your order number and a quick photo, and we'll arrange a replacement or refund straight away.

Rated 4 out of 5 stars

One piece bathing suit

Love the bathing suit and can not wait to wear it! I did have issues with the promotion at the time and chat was unable to help - I was unable to use promo running for holiday weekend.

May 29, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Nikki, thrilled you love the suit! We're sorry the promo couldn't be applied over the holiday weekend and that chat couldn't help in the moment — we'll pass that on to improve. If you'd like us to take another look at it, email hello@bettertanswim.com. Enjoy your new suit! ☀️

Rated 4 out of 5 stars

Super thrilled for my new tanning flex

I'm stoked about my new bikinis and their no tan line technology! I ordered the "one size fits all", pretty skeptical, but honeslty am obessed with it because it will fit to my body no matter what my body shape is during the month! That's a bonus.

My only critique is that I paid for my order to be at the top of the line and it still didnt arrive for 11 days. Just a heads up - be prepared for slow shipping and plan accordingly!

June 10, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Margaret, we love that you're obsessed with the no-tan-line tech! Thank you for the honest heads-up on shipping speed — we're working hard on faster delivery, especially for expedited orders. Enjoy that tan! 🧡

Rated 2 out of 5 stars

Perfect fit, but completely sheer

The fit of the swimsuit was PERFECT, and it was so flattering, but unfortunately the fabric is basically sheer! I don’t think I can hide freckles under it, let alone anything you may actually need to cover to go to a public beach!

June 9, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Ashlyn, so glad the fit was perfect and flattering — but we hear you on the sheerness. Our fabrics can read more sheer in certain colours and sizes, and that feedback genuinely helps us improve. If you'd like help finding a more opaque option or arranging a return, email hello@bettertanswim.com and we're happy to help.

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Rated 1 out of 5 stars

I have worn it once and I have massive…

I have worn it once and I have massive tan lines

June 9, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Nicole, we're sorry the tan-through performance didn't match what you expected. Results can vary with fabric tension and fit, and we'd love to help you get the most from it (or sort a return if you'd prefer). Please email hello@bettertanswim.com with your order number so we can help directly.

Rated 5 out of 5 stars

Beautiful swimsuit and beautiful…

Beautiful swimsuit and beautiful packaging! I love how it hugs my curves!

June 6, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you, Christyana! We love hearing it hugs your curves just right — and that the packaging made it feel special. That's exactly the goal. 🧡

Rated 1 out of 5 stars

The bathing suit quality is below average

The bathing suit quality is way below average. There is no way the top will fit anyone sized XS to L. I wear a 32DD and it doesn't cover ANYTHING. I am still waiting to be able to return the product. I have heard bad things about customer service and now I regret this. If I do not hear back, I plan to reach out to my credit card company to get a refund.

June 8, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Aliya, thank you for your patience and we're sorry you've been left waiting on a return — that delay is on us to fix. Please email hello@bettertanswim.com with your order number and we'll get your return processed right away; there's no need to involve your card company. We want to resolve this for you directly.

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Rated 4 out of 5 stars

Fits perfect it was a guess as an…

Fits perfect it was a guess as an online bikini shop is tricky but I can highly recommend it. 💯

June 8, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Agnés, thank you so much — we know shopping swimwear online is a leap of faith, so it means a lot that it fit perfectly. Thanks for recommending us! 💯

Rated 1 out of 5 stars

Their claims stretch further than the fabric

Their product claims to have 4-way flex stretch, is built to last, and gives you a tan-through finish. All false. For the best fit you actually need to size up as there is zero stretch. The straps on the top I got are so incredibly thin that if I was any bigger in the chest they’d just snap. Also tan-through? No. Not even close. I now have the exact same tan line I’d get with a regular swimsuit. For a $100 swimsuit I expected so much more. Oh and it turned my back black. Save your money. You can literally buy 3 regular swimsuits for that price and you still get the EXACT same tan. It was my first and last time wearing it.

June 7, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Chelsea, thank you for the detailed feedback — we take claims about our fabric and tan-through seriously. We're sorry the stretch, straps and tan results didn't deliver, and the colour transfer you mention is something we'd really like to investigate. Please email hello@bettertanswim.com with your order number so we can make this right.

Rated 1 out of 5 stars

Ordered in March

Ordered in March, and now we are in June with still no bathing suit or refund to my account. They keep insisting it is a shipment failure, but I have had no issues with any other packages or companies. I have been patient and reached out to their customer service with replies to forward my request to their Support Team, but there have been 0 solutions. Save yourself time and money and try a different company.

June 7, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Lei, we're so sorry — waiting since March is completely unacceptable, and a 'shipment failure' with no resolution isn't good enough. Please email hello@bettertanswim.com with your order number and we'll issue a refund or replacement immediately. We want to close this out properly for you.

Rated 5 out of 5 stars

Just received my order!!!!

Just received my order! So excited to wear it! It’s so comfortable, keeps everything in and looks amazing on. Not see through at all and that was what I was most worried about haha my husband even took the flashlight to it and could see through! No tan lines for this mama this summer!

May 29, 2026
Unprompted review
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Reply from BetterTan Swim

Ha! The flashlight test — we love it. 🔦 So glad it passed and that you're set for a tan-line-free summer, Rachel. Thank you!

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Rated 5 out of 5 stars

I've been eyeing this website

I've been eyeing this website for a long time because I really wanted a swimsuit that didn't cause tan lines. These are high-end swimsuits, but the deals make it worth it, and I'm so excited to wear mine. It took the full standard shipping time to get here, but still came on time for swim season. I inquired about my delivery once and they answered very quickly. I'm pleased with the customer service.

May 26, 2026
Unprompted review
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Reply from BetterTan Swim

Emani, so glad the wait was worth it! 🧡 Thrilled it arrived in time for swim season and that our team looked after you. Enjoy!

Rated 4 out of 5 stars

Haven’t worn it out yet

Haven’t worn it out yet, but the suit is very cute. See through but not too see through. Delivery took about two weeks.

May 29, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you, Caitlyn! So glad you love the look — we hope it performs just as well once you're out in the sun. Tag us when you wear it! ☀️

Rated 4 out of 5 stars

Best Fit EVER!

I LOVE the way this bikini fits! For the first time in my life I feel like I look good in a bathing suit and I don’t look like sausage meat bursting out of the casing 😂 It’s comfy, stretchy, and the color is true to the photos. I did find the top to be a bit on the small side (size XS-L) and prone to slipping, and I’m a C cup so I’m not sure how well this would fit on a bigger bust. It’s also a bit transparent so I will need to wear nip covers underneath. Still, the pros far outweigh the cons and I’m very happy with this purchase!

May 28, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Samantha, this made our day — feeling good in a bathing suit is exactly what we're here for! 🧡 Thanks for the honest notes on the bust fit and sheerness too; really helpful for other shoppers. Enjoy it!

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