BetterTan Swim

This company’s rating is unavailable due to a breach of our guidelines.

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 3 out of 5 stars

Choose the size carefully Flawless crinkle Formentera top & Isola bottom set Formentera Top: I got xsmall-large top because I normally wear size large so I thought xs-large would fit but... See more

Rated 4 out of 5 stars

The material is great! Lacking one star because the shipping window I was given was off, so I didn’t receive my order in time by a long shot.

Rated 5 out of 5 stars

I absolutely love my BetterTan Swim suits! I ordered the Canberra One Piece and it’s perfect on! I was nervous with the xs-l sizing but it fits great. For reference I’m 5’6, 125lbs and B cup, it’s not... See more

Company replied

Rated 1 out of 5 stars

I like the seemingly cute modern swimsuits that offer quick dry technology. I have yet to try it as it’s still not delivered ( two weeks waiting). Will update after received or returned. I tried rejec... See more

Company details

  1. Swimwear Store

Written by the company

Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.


Contact info

Breach of guidelines

All reviews

(184)

116 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Haven’t worn it out yet

Haven’t worn it out yet, but the suit is very cute. See through but not too see through. Delivery took about two weeks.

May 29, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Thank you, Caitlyn! So glad you love the look — we hope it performs just as well once you're out in the sun. Tag us when you wear it! ☀️

Advertisement
Rated 4 out of 5 stars

Best Fit EVER!

I LOVE the way this bikini fits! For the first time in my life I feel like I look good in a bathing suit and I don’t look like sausage meat bursting out of the casing 😂 It’s comfy, stretchy, and the color is true to the photos. I did find the top to be a bit on the small side (size XS-L) and prone to slipping, and I’m a C cup so I’m not sure how well this would fit on a bigger bust. It’s also a bit transparent so I will need to wear nip covers underneath. Still, the pros far outweigh the cons and I’m very happy with this purchase!

May 28, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Hi Samantha, this made our day — feeling good in a bathing suit is exactly what we're here for! 🧡 Thanks for the honest notes on the bust fit and sheerness too; really helpful for other shoppers. Enjoy it!

Rated 1 out of 5 stars

If i could give it negative stars i…

If i could give it negative stars i would. This company is a scam. DO NOT ORDER FROM THEM. First, the suits take forever to come but when they do, they’re absolutely terribly fitting. Somehow to “one size fits all” top is both too big and too small at the same time. There was no room in the cup for larger than an A cup, yet the part around the band was huge and would slip up at the slightest movement, exposing my entire chest. They make it known that you have to reach out to get return approval within 30 days or receiving it to return it. I reached out within 30 minutes because there was absolutely no chance this suit was actually wearable. What they don’t advertise is, if you happen to use a discount code at all (which of course i would on a $150 suit), they don’t let you return or get a refund. This business is a scam and they don’t take care of their customers at all. Run, do not walk, away from this site. I wish i had.
Edit: to the response that i should email them and shouldn’t be surprised that i couldn’t return it: 1. I did email them, immediately after trying it on and was told sorry, nothing we can do. I then responded and was ignored after that. 2. The policy that it can’t be returned with a discount code should be in the RETURN POLICY SECTION. Not buried multiple paragraphs down. I stand by my review and the absolutely terrible product and business.

May 25, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Hi Ashley, we're sorry about the fit and the confusion around returns when a discount code is used — that policy shouldn't come as a surprise, and we'd like to review your case fairly. Please email hello@bettertanswim.com with your order number and we'll look at a resolution for you personally.

Rated 5 out of 5 stars

I love my BetterTan bikini

I love my BetterTan bikini. It is super comfortable, even while snorkeling and I did not get the super sharp tan lines that I would get with an ordinary bikini. I highly recommend!

May 13, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Thank you, Jordan! Comfortable enough to snorkel in and no sharp tan lines — that's the dream. 🤿☀️

Rated 5 out of 5 stars

Crinkle suit

The crinkle fabric is definitely amazing. Love how it just fits and moves with your body. I had some issues with my order but customer service was quick to respond and resolved the problem. Need to try the tan through now!

May 10, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Thank you, Brittany! So glad our team got your order sorted quickly. You're going to love the tan-through — enjoy! 🧡

Advertisement
Rated 4 out of 5 stars

No tan lines and perfect fit ♡

I love the lack of tan lines ♡
Also, before I never imagined that it could be possible for me to buy swimwear online but here the sizes just fit! They look great and are confortable!

May 20, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Thank you, Julia! No more tan lines and a perfect fit — and we love that buying swimwear online actually worked out for you. ♡

Rated 5 out of 5 stars

Great products and super comfortable swimwear

Fast shipping, excellent products, the swimwear is very beautiful and comfortable. The Flawless Stretch products are extremely comfortable and cosy.

May 12, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Thank you, Antonio! Fast shipping and cosy Flawless Stretch — exactly what we're going for. 🧡

Rated 5 out of 5 stars

Crinkle is best

The crinkle material is amazing! But the tan through is by far the best feature! Can never get enough. There is nothing that boosts my confidence like a tan and all over it better.

May 16, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Yes, Amber! The crinkle and tan-through combo is unbeatable. 🧡 Thank you for the love — tan on!

Rated 5 out of 5 stars

Perfect swimwear

Perfect swimwear. No tan lines and fits amazing

May 15, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Thank you, Michelle! No tan lines and a perfect fit — couldn't ask for more. ☀️

Advertisement
Rated 3 out of 5 stars

Sadly not great at customer service

I ordered the flawless crinkle swim suit in blue. The size fits well but unfortunatly my husband hated the colour the moment he saw it in real life instead of the picture.
While the chatbot assured me it would be no Problem to exchange the colour but i would probably have to pay the shipping cost the customer service informed me they dont accept returns of flawless items. After it took 3 Mails before the managed to understand that my issue was not size (they State on the orderpage you cant return the items because of size) but that i would like the same size in a different colour.
So now i have paid 120€ for a swimsuit i will probably never wear since according to my husband it looks awful on me.
So item quality is probably good it feels nice to the Touch. But customer service is clearly not a big concern.

May 11, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Hi Eva, thank you for being patient through several emails — we're sorry the chatbot set the wrong expectation and that it took so long to understand you wanted a colour swap, not a size return. That isn't good enough. Please email hello@bettertanswim.com and we'll personally see whether we can still help with the exchange.

Rated 3 out of 5 stars

Sketchy shipping process

They are not very transparent about shipping. It feels like an illegitimate company. I ordered two weeks ago and still waiting for it to arrive

May 11, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Hi Kat, we're sorry the shipping felt unclear and that you were left waiting — you should always know where your order is. Please email hello@bettertanswim.com with your order number and we'll give you a clear update and tracking. We're also working on making our shipping timelines more transparent.

Advertisement
Rated 1 out of 5 stars

Not please with the quality of the product

The shopping and accessibility of the suits was fine. The product is disappointing and I will be returning!

May 11, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Hi San, thank you for the feedback and we're sorry the product disappointed you. We'd like to make the return as smooth as possible — please email hello@bettertanswim.com with your order number and we'll take care of it for you.

Rated 1 out of 5 stars

This company is a scam

This company is a scam! I placed an order and the website was offering free items. I added them to my cart, it showed they were free then after ordering they charged me for these items. Now they won’t refund, return my emails or honor what the website said. Plus the swimsuits are ill-fitting and poorly made. DO NOT ORDER!!!!!

May 4, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Hi Rachel, we're sorry — being charged for items shown as free, with no reply to your emails, is absolutely not okay and we want to fix it. Please email hello@bettertanswim.com with your order number and we'll review the charge and sort a refund directly. We're sorry for the frustration.

Rated 3 out of 5 stars

Dubious sizing

I am an XL in every piece of clothing I order - and YES, the XL-XXXL fits me. Barely. I have C-cup, downturned breasts- I cannot imagine this fitting boobs any bigger than mine. The bikini top provides no support dry, and I have my doubts about what it will do for my boobs when it gets wet. Kind of iffy quality for the price.

May 10, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Hi Isabella, thank you for the genuinely helpful detail on fit and support — this is exactly the kind of feedback that improves our sizing guidance, and we're passing it to our product team. If the fit isn't right for you, email hello@bettertanswim.com and we'll help with an exchange or return.

Rated 5 out of 5 stars

I am so excited to wear this bikini…

I am so excited to wear this bikini in Mexico! The color is so beautiful and the material quality is great.

May 7, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Thank you, Kate — we're so excited for you to wear it! 🧡 Hope it's everything you're hoping for. ☀️

Advertisement
Rated 5 out of 5 stars

Best bikini ever!

Best bikini ever!
I'm sooooo in love. Confidence instantly boosted!!

May 7, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Best bikini ever?! That means the world — thank you, MarieClaude! 🧡

Rated 5 out of 5 stars

Love the advertisements

Love the advertisements. Really shows what the actual product is. I knew what the material was and how it worked and conformed before buying it. That is what convinced me to buy it. It does not disappoint. The fact that it fits such a broad range of sizes makes it even more perfect.

May 1, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Thank you, Suzanne! So glad our advertisements caught your eye — we hope the suit lives up to them! 🧡

Rated 2 out of 5 stars

Shipped quickly sizing is weird

While it shipped quickly the sizing is quiet odd. I wish I could have split out the sizing and got a smaller bottom and bigger top.

May 5, 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Thank you for the feedback, Kat! Glad it shipped quickly. Good news — on our two-piece styles you can actually order different top and bottom sizes; email hello@bettertanswim.com and we'll happily help you get the right combination.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look