BetterTan Swim

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Rated 3 out of 5 stars

Choose the size carefully Flawless crinkle Formentera top & Isola bottom set Formentera Top: I got xsmall-large top because I normally wear size large so I thought xs-large would fit but... See more

Rated 4 out of 5 stars

The material is great! Lacking one star because the shipping window I was given was off, so I didn’t receive my order in time by a long shot.

Rated 5 out of 5 stars

I absolutely love my BetterTan Swim suits! I ordered the Canberra One Piece and it’s perfect on! I was nervous with the xs-l sizing but it fits great. For reference I’m 5’6, 125lbs and B cup, it’s not... See more

Company replied

Rated 1 out of 5 stars

I like the seemingly cute modern swimsuits that offer quick dry technology. I have yet to try it as it’s still not delivered ( two weeks waiting). Will update after received or returned. I tried rejec... See more

Company details

  1. Swimwear Store

Written by the company

Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.


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(185)

117 reviews in the last 12 months

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Rated 2 out of 5 stars

Shipped quickly sizing is weird

While it shipped quickly the sizing is quiet odd. I wish I could have split out the sizing and got a smaller bottom and bigger top.

May 5, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you for the feedback, Kat! Glad it shipped quickly. Good news — on our two-piece styles you can actually order different top and bottom sizes; email hello@bettertanswim.com and we'll happily help you get the right combination.

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Rated 1 out of 5 stars

Do Not Buy During a Sale.. You will not be able to Return..

I purchased two swimsuits on a promotional sale "Buy 2 for 3." I bought a two piece and one piece to try out. First, I went 10 days with not a single update on shipping or ETA. I reached out to cancel because I hadn't heard anything about a $282 order, They said they could not cancel because the item had shipped. I was fine with that now that I knew they were on the way. The swimsuits arrive and both are completely see through. This is where it gets ridiculous, I reached out to start a return because of this and they flat out refused because they deem promotional sales "As Final Sale." This is partially my fault for not reading the return policy in enough detail. Basically returns are at their discretion. After back and forth e-mails, they offered me a STORE CREDIT of 50% of my overall sale, so I can buy something else. They offer exactly two options in material, why would I buy something else when both I already bought can not be worn or returned.

May 4, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Stacy, we're so sorry — going 10 days with no shipping update on a $282 order, then not being able to cancel or return, is genuinely frustrating and not the standard we want. Please email hello@bettertanswim.com with your order number and we'll look into the shipping, the cancellation and your return options directly.

Rated 4 out of 5 stars

It fits great

It fits great! Bottom is good to go but you can definitely see my nipples for the top. Will need to put some cover ups.

May 3, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you, Camille — so glad it fits great! 🧡

Rated 1 out of 5 stars

Do not buy, see through

I bought the flawless stretch in the light blue color. The fit is fine and it’s comfortable and I like how it looked except for one major problem…it’s SEE THROUGH! The website says it’s not see through but it is. At first, disappointing but okay fine, I’ll just exchange for the black and hope that one isn’t see through. The company absolutely refused to exchange the item. I didn’t want a refund, just an exchange. They kept refusing even after I told them you could see my nipples. After rounds of emails, they finally relented to a partial refund. I thought that was ridiculous. They could have lost no money if they would have just let me exchange it. I asked for a full refund and they still refused. So now I have a suit I can’t wear in public (I guess if I ever go to Europe I can wear it) and I’m still out $76 dollars. Do not buy from this brand. Terrible customer service.

April 28, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Rebekah, thank you for the detail — we're sorry the light blue read as see-through when our site indicates otherwise; that's important feedback and we're reviewing it. We'd love to help with your exchange to black — please email hello@bettertanswim.com with your order number and we'll sort it out for you.

Rated 5 out of 5 stars

I love that my package fits in my…

I love that my package fits in my mailbox and I love my carry bag! I got the two piece crinkle and one piece crinkle both in black!!
Love them! I do turn them around for more coverage down low...

April 3, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you, Sabrina! 🧡 So glad it arrived easily and you love it — enjoy!

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Rated 4 out of 5 stars

I really like it

I really like it! I wish I'd bought a bigger size, but It's lightweight and really pretty. Show through for the top because there's no padding, so just keep that in mind. Super cute for tanning tho!!

April 30, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you, Carah — so glad you like it! 🧡

Rated 3 out of 5 stars

Flawless stretch

Images on fit/coverage are misleading in my opinion, but the stretch fabric really is very stretchy and doesn’t cut in anywhere.
I’m a 36B 5’3” 145lb - the top doesn’t stay in place well under my boobs. The bottom is very exposing front and back if it’s worn high like the models in the photos. I would say the posed shots are not a realistic representation of the coverage - its tiny and sides of the bottom are like my pinky width like it appears in the candid shots.

April 28, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you, Becky! The Flawless Stretch is a favourite of ours too. 🧡

Rated 1 out of 5 stars

Cute design, firm supportive elastic

Update: this company's return policy is misleading and their marketing is misleading. I do not recommend this company due to dishonest and deceptive business practices. Original: I tried the crinkle formentara top and isola bottoms in orange. The color is SO GOOD, and the feel is soft and supportive. The bottoms fit perfectly (I wear 18-20). Unfortunately the top didn't fit my bust as I wear 42H - I had hoped the cup size would be big enough at 3X bc that is what I usually wear but honestly the weight of my bust was just too much and was a bit too flimsy to hold in the top so I will have to return it.

April 27, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you, Susanna! Cute design with supportive elastic — exactly the balance we aim for. 🧡

Rated 5 out of 5 stars

So happy

Came so quickly and was such good quality when it arrived! I ordered solely to find a bikini in that color and it was perfect.

April 22, 2026
Unprompted review
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Reply from BetterTan Swim

So happy to hear it — thank you, G Mac! 🧡

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Rated 1 out of 5 stars

For the bold and the bold only (very see-through)

Quality didn’t match the price, and was very see-through.

April 21, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Sunny, we’re sorry to hear this style didn’t meet your expectations. We understand how disappointing that must be, especially when it comes to quality and coverage. Please reach out to our support team at infobettertan@gmail.com with your order number so we can look into this further and assist you directly. Thank you for sharing your feedback. 💛

Rated 2 out of 5 stars

I received my order but it was the…

I received my order but it was the wrong color. I tried it on anyway since it was a pretty color but it does not fit.

April 20, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Karen, we’re so sorry to hear you received the wrong color and that the fit wasn’t right. That’s definitely not the experience we want for you. Please contact our support team at infobettertan@gmail.com with your order number and we’ll be happy to look into this and help with the next steps. 💛

Rated 5 out of 5 stars

I LOVE this bathing suit

I LOVE this bathing suit. So flatting, no tan lines. Perfect for the year of my wedding!

April 19, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you so much, Lydia! We’re thrilled to hear you love your swimsuit and found it so flattering. “No tan lines” is exactly what we love to hear 🙌 Wishing you the most amazing wedding year and so many beautiful sunny moments in your BetterTan piece. 💛

Rated 5 out of 5 stars

Love the colors and the fit is great…

Love the colors and the fit is great too! I can see what people mean about the scrunch version being a bit snug, but I don’t think it’s out of the ordinary. It is tight enough to stay on, but not so much that it is uncomfortable, and the fabric is forgiving. The spaghetti strap top I got doesn’t have any support and the straps don’t seem very strong, but I do really like it!
I got the S/M I think, I’m usually a size 6/8, 5’5” 140lbs

April 11, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you so much for your lovely review, Piper! We’re so happy to hear you loved the colors and overall fit. We also really appreciate your honest feedback on the top support and straps — it’s incredibly helpful and something we always take into account as we continue improving our styles. Thank you again for sharing your sizing details too, it’s so helpful for other customers. 💛

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Rated 4 out of 5 stars

Satisfy

The company has a great thing going and I received what I ordered.
The only thing that I was bothered with was the bikini set I got the top the seam ripped and the bottom also the seam ripped.
Now I am going to buy another one and pray to god is not ripped.

April 18, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you for your feedback, Silvia, and we’re so sorry to hear about the seam issue with your bikini set. That’s absolutely not the experience we want for our customers. Please reach out to our support team with your order number and photos at infobettertan@gmail.com so we can look into this for you and make it right. We truly appreciate you bringing this to our attention. 💛

Rated 1 out of 5 stars

Need to do return of both swim suits

April 20, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Georgia, we’re sorry to hear the swimsuits didn’t work out for you. Please contact our support team at infobettertan@gmail.com with your order number and we’ll be happy to guide you through the return options. 💛

Rated 5 out of 5 stars

I am impressed by the quality of this…

I am impressed by the quality of this swimsuit. Size S-L fits my size (6-8) perfectly.

April 19, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you so much, Therese! We’re so happy to hear you’re impressed with the quality and that the S-L fit worked perfectly for you. Your feedback means a lot to us, and we truly appreciate your support!

Rated 1 out of 5 stars

Terrible

Both the bikinis I bought are super tiny and see through. I have been trying to return them but I keep getting the run around. What a waste of money! Terrible experience!

April 17, 2026
Unprompted review
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Reply from BetterTan Swim

Hi Laura, we’re very sorry to hear this and that your experience has been frustrating. This is certainly not the experience we want for our customers. We would like to look into this properly and help resolve it for you. Please reply to our support team directly with your order number so we can review both the product concern and the return communication as quickly as possible.

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Rated 5 out of 5 stars

Very comfortable

Super fast customer service when I reached out about shipping! The swimsuit is as described- very comfortable and lightweight, feels like you’re not wearing anything! Also love the one size fits all concept.

April 17, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you so much, Bekah! We’re so happy to hear you had a great experience with both the swimsuit and our customer service. It means a lot to know you found it so comfortable and lightweight — and that you’re loving the one-size concept too. We really appreciate your support! 💛

Rated 5 out of 5 stars

Love it

Love it! The material is great and I love how stretchy it is. Makes me feel a lot more confident and free.

April 18, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you so much, Maranda! We love hearing that the stretch and feel of the material made you feel more confident and free — that’s exactly what we want BetterTan to deliver. We truly appreciate your support!

Rated 5 out of 5 stars

Amazing customer service

Better Tan Swimwear has excellent and prompt customer service with top tier communication. I had made a mistake when ordering and they addressed it immediately when I reached out. The products are amazing as well. I'll definitely be back to purchase more!

April 13, 2026
Unprompted review
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Reply from BetterTan Swim

Thank you so much, Marisa! We truly appreciate your kind words. We’re so glad we could quickly help resolve the issue with your order and that you’re happy with both the service and the swimwear. It means a lot to have your support, and we can’t wait to have you shop with us again!

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