Their customer service is top notch — very responsive when i inquired about my order status. I still haven’t received my bathing suit but they assured me it’s coming and I’m in a different country so... See more
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Choose the size carefully Flawless crinkle Formentera top & Isola bottom set Formentera Top: I got xsmall-large top because I normally wear size large so I thought xs-large would fit but... See more
The material is great! Lacking one star because the shipping window I was given was off, so I didn’t receive my order in time by a long shot.
I like the seemingly cute modern swimsuits that offer quick dry technology. I have yet to try it as it’s still not delivered ( two weeks waiting). Will update after received or returned. I tried rejec... See more
Company details
Written by the company
Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.
Contact info
120 Madeira Drive Northeast STE 220, 87108, Albuquerque, United States
- infobettertan@gmail.com
- bettertanswim.com
Breach of guidelines
Amazing customer service
Better Tan Swimwear has excellent and prompt customer service with top tier communication. I had made a mistake when ordering and they addressed it immediately when I reached out. The products are amazing as well. I'll definitely be back to purchase more!
April 13, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much, Marisa! We truly appreciate your kind words. We’re so glad we could quickly help resolve the issue with your order and that you’re happy with both the service and the swimwear. It means a lot to have your support, and we can’t wait to have you shop with us again!
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Flattering
So flattering! Mom bod here and I feel extremely confident in this! I got the black one piece. 5’6, 145 lbs and the XS-L fits amazing. It’s super comfortable, and high quality. Worth every penny! Can’t wait to spend some time in the sun and test its tanning abilities!
April 15, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much, Jess! We absolutely loved reading this. We’re so happy to hear the one-piece made you feel confident, comfortable, and supported — that’s exactly what we want for every woman wearing BetterTan. We hope you enjoy every sunny moment in it!
Great customer service and products
Great customer service and products. I wound up choosing the crinkle one piece and it’s sooo flattering and comfy. Can’t wait to hit the beach
April 6, 2026
Unprompted review
Reply from BetterTan Swim
Hi Emily,
Thank you so much for your kind words! We’re so happy you love the crinkle one-piece — it’s one of our favorites for that flattering, comfortable fit. Can’t wait for you to hit the beach in it ☀️
Reply from BetterTan Swim
Hi Sarah,
We really appreciate your feedback! So glad you’re loving the fit — that’s exactly what we designed our pieces for. Thanks for being part of Better Tan 💛
Not even close to what I expected— in a bad way
I ordered a size XL-3XL. Normally wear an XL or 2X in swimwear and I wear a size B cup and I do not feel like the coverage is very good especially if I wore a size bigger than a B. I ordered the light blue one and it is see thru. I could immediately see my areolas when I tried on the top. Maybe with a darker top like the brown or black I wouldn’t have this problem. All returns are only for a ONE TIME exchange or store credit. No refunds and all returns are at the expense of the buyer. The material is not as stretchy as I would have thought. However, I do like the bottoms. They offer decent coverage.
April 3, 2026
Unprompted review
Reply from BetterTan Swim
Hi Mackynna,
Thank you for your honest feedback — we really appreciate it.
Our lighter colors can appear more sheer when wet, especially depending on sizing and personal preference for coverage, so your note is very helpful. We always recommend darker shades for more coverage, as you mentioned.
We’re also sorry to hear about your experience with returns — we’re continuously working to improve this. If you’d like, our team would be happy to help you find a better-fitting option or solution. Please reach out to us at support so we can make this right for you.
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I don’t recommend to deal with this…
I don’t recommend to deal with this company at all.So, ordered a one piece swimsuit in blue color and it was looking like I wasn’t wearing anything, you can see everything through it. I reached out to company and they said I can return it but they don’t refund your money-they gave me a store credit. I decided to use it since it’s 150$.I ordered a black one and haven’t received it yet,3 weeks already.Keep reaching out to company asking where is my order but I think it’s an automated response so still haven’t received a clear answer.
March 11, 2026
Unprompted review
Reply from BetterTan Swim
Hi Jana,
We’re really sorry to hear about your experience — this isn’t the standard we aim for.
The issue you described with the order delay and lack of clear communication is concerning, and we’d like to resolve this for you as quickly as possible. Please reach out to our support team with your order details so we can investigate and provide a proper update or solution.
We truly appreciate your patience and the chance to make this right.
Have yet to wear in the sun but fit and…
Have yet to wear in the sun but fit and quality are excellent. So light and no pinching. Quick shipping and light fabric, seems like a great fit.
March 11, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much for your kind words.
We’re delighted to hear that the fit and feel made such a strong first impression — that’s exactly what Flawless Stretch™ is designed for. Lightweight, comfortable, and effortlessly flattering from the very first wear.
We can’t wait for you to experience it in the sun — we have a feeling it will become a favorite.
Warm regards,
BetterTan Team
My best online buy this year
I order a lot online and send most of it back — this was an instant keeper. I knew from the first try-on it was going to be my go-to this summer.
March 16, 2026
Unprompted review
Reply from BetterTan Swim
Thank you for such an incredible review.
It means a lot to hear that your BetterTan piece was an instant keeper — especially from someone who shops online often. That immediate confidence when trying it on is exactly what we strive to create with every design.
We hope it becomes your go-to all summer long.
Warm regards,
BetterTan Team
My go-to brand now
I’ve tried on so many swimsuits over the years and always found something wrong – straps too tight, bottoms ride up, material feels cheap… BetterTan fixed all that. The bikini feels like it’s made for my body. I went for the cherry red and it’s stunning in person. Even after hours in the water, it dries super quickly and doesn’t lose its shape. The tan-through is a great perk, but honestly, I’d buy it just for the fit and quality.
March 4, 2026
Unprompted review
Reply from BetterTan Swim
Thank you for taking the time to share such a thoughtful review.
We’re truly pleased to hear that BetterTan has solved the common frustrations you’ve experienced with swimwear — from fit to feel to performance. That balance of comfort, shape, and quality is at the heart of everything we create.
It’s especially wonderful to hear how well it performs both in and out of the water — and that it feels as good as it looks.
We’re honored to be your go-to.
Warm regards,
BetterTan Team
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Ordered 14 days ago and still not…
Ordered 14 days ago and still not shipped. Emailed company and no response on estimated delivery date.
March 14, 2026
Unprompted review
Reply from BetterTan Swim
Thank you for sharing your experience, April.
We’re truly sorry to hear that the delivery timeline did not meet your expectations — we understand how important timely updates and communication are, and we regret any frustration this may have caused.
After carefully reviewing your order, we can confirm that it was successfully delivered on March 18th via tracked shipping . While the order was fulfilled within our standard timeframe, we recognize that the overall experience may not have felt seamless from your perspective.
Our team did reach out to provide support, and we remain fully available should you need any further assistance.
At BetterTan, we are committed to delivering not only premium products, but also a level of service that reflects the same standard. Your feedback is taken seriously and helps us continue refining that experience.
If your order has now arrived safely and met your expectations, we would genuinely appreciate you considering an update to your review to reflect the full experience.
Warm regards,
BetterTan Support Team
Shocked in the best way!!!
Not even joking, I’ve never looked this good in swimwear before. My partner said it’s his fave thing I own now. Soft, fits like a dream, and I feel amazing wearing it.
March 2, 2026
Unprompted review
Reply from BetterTan Swim
Hi Catalina,
Thank you so much for the amazing review! We're thrilled to hear that you're loving your swimwear and that it makes you feel so confident — that's exactly what we aim for with every piece we create.
Knowing it feels soft, comfortable, and makes you feel amazing means the world to us. We hope it becomes your go-to for many sunny days ahead!
☀️
The BetterTan Team
Perfect mix of style and function
I’m not into overly “flashy” swimwear, but I still want something flattering. This hits that balance perfectly. Looks chic, feels premium, and it’s actually practical for swimming and sunbathing.
March 9, 2026
Unprompted review
Reply from BetterTan Swim
Hi Rylee,
Thank you for such a thoughtful review! We're so happy to hear that the balance of style, comfort, and practicality is exactly what you were looking for.
Our goal is to create swimwear that not only looks beautiful but also feels incredible to wear while enjoying the sun and water — so it’s wonderful to hear that it delivered for you.
Enjoy every moment in it!
🌊
The BetterTan Team
unique and adorable
These products are so unique and adorable! I love the fit of my tan through bikini and am impressed with its function. I also got a pair of the stretch bottoms and absolutely love how they fit, will be reaching for them frequently.
February 25, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much, Gwen! ☀️ We're thrilled to hear you’re loving both the tan-through bikini and the stretch bottoms. It means a lot to know the fit and function impressed you — that’s exactly what we design them for. Enjoy wearing them and thank you for being part of the BetterTan community!
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A bikini that actually feels like it’s made for me
I’ve never had swimwear fit this well before. Usually I’m pulling straps, adjusting cups, or feeling like something’s digging in, but this… it just sits perfectly. The fabric feels buttery and doesn’t lose its shape even after a full day in the water. Bonus: my tan looks way more even now.
March 3, 2026
Unprompted review
Reply from BetterTan Swim
Thank you for such a thoughtful review, Peyton! ☀️ We're so happy to hear the fit feels effortless and comfortable — no constant adjusting is exactly what we aim for. And we love that you're noticing the smoother, more even tan too. Enjoy every sunny day in your BetterTan!
Reply from BetterTan Swim
Thank you so much, Paloma! ☀️ We're thrilled to hear you're loving the feel, the look, and the fit — that's exactly what we aim for with every BetterTan piece. Enjoy every sunny moment in it!
Love this company and their bathing…
Love this company and their bathing suits are so breathable!
March 7, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much, Skyla! ☀️ We're so glad you're loving the breathable feel of our swimsuits. That lightweight comfort is exactly what we designed them for. Enjoy the sunshine!
The fit on my BetterTan swimsuit is
The fit on my BetterTan swimsuit is honestly the best I’ve ever had. I didn’t have to keep tugging it into place, and I felt secure even swimming in the ocean. The material is gorgeous – soft and smooth, but you can tell it’s strong. I was hesitant about the tan-through idea but it’s actually genius. I don’t look like I’ve been wearing thick straps all summer now. I’ll be buying more colours because I’m hooked.
February 13, 2026
Unprompted review
Reply from BetterTan Swim
Thank you so much for the amazing review, Faith! ☀️ We're thrilled to hear the fit felt secure and comfortable even in the ocean — that’s exactly what we design our suits for. And we love that you gave the tan-through fabric a chance! Enjoy those even tan lines and we can’t wait for you to try more colours. 💛
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The Flawless Stretch is see through
The Flawless Stretch is see through, low quality, and you can’t return it! This company is trash. I feel scammed!
Also this auto response they give to everyone isn’t true at all! I’ve been emailing about the problems with this defective garment and they are trying to defend it. That’s cool, this is why we have the Better Business Bureau babes!
February 23, 2026
Unprompted review
Reply from BetterTan Swim
Hi Renee,
We’re really sorry to hear this was your experience — that’s absolutely not the standard we hold ourselves to.
Our Flawless Stretch™ fabric is designed to provide supportive, natural compression and adapt beautifully to different body shapes without becoming see-through when worn in the correct size. If it appeared sheer, it may be a sizing or fit issue — and we would genuinely love the chance to make this right for you.
Please reach out to our support team at hello@bettertanswim.com
with your order number so we can look into this immediately and find a solution. Your confidence in our swimwear means everything to us, and we never want anyone to feel disappointed.
We’re here to help.
— Team BetterTan
Fast delivery, great quality
It arrived earlier than expected and I was impressed right out of the package. Soft, well made, and the fit was perfect without me having to exchange sizes.
February 23, 2026
Unprompted review
Reply from BetterTan Swim
Hi Naomi,
Thank you so much for your lovely feedback!
We’re so happy to hear it arrived quickly and that the fit was perfect right out of the package — that’s exactly what Flawless Stretch™ is designed for: no size guessing, just a confident, comfortable fit.
Knowing you loved the softness and quality truly means the world to us. Thank you for being part of the BetterTan community! ☀️
— Team BetterTan
Swim suit falling apart before use
I ordered an expensive swim set. Yes it came %100 see through, which ends up being not as bad when you put it on, but this might be a deal breaker for some people. My issue was that when I tried on the bathing suit bottoms straight out of the bag they fell apart into my hand, the seams were never closed properly I guess so as soon as I went to put it on the straps fell right off of the bikini bottom and there was no way to tie them up. I emailed customer service right away and they said because the item was on sale that I could not refund or replace them and that they could offer me a partial credit which was maybe half the cost of the bottoms which would not come close to buying me a new pair of bottoms. This is the worst customer service response I think I have ever encountered
June 18, 2025
Unprompted review
Reply from BetterTan Swim
Hi Mikayla, we’re genuinely so sorry to read this. That’s absolutely not the experience we want anyone to have — especially with the quality of our pieces.
A bikini arriving with seams coming apart is not acceptable, and we completely understand how frustrating that must have been. We also want to look into the customer service response you received, because this doesn’t reflect how we aim to handle quality concerns.
Please email us at hello@bettertanswim.com with your order number (or send us a direct message), and we’ll personally review this and make it right.
Thank you for bringing this to our attention — we truly appreciate the chance to fix it.
— BetterTan Team
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