Billabong UK Reviews 

390
TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Considering 196 reviews, most reviewers were unhappy with their experience overall. Customers frequently reported significant issues with delivery, with orders often taking a very long time to arrive or not arriving at all. Many also experienced missing items or received incorrect products. Customer service was a major frustration, as reviewers found it largely unresponsive and unhelpful, often providing only automated replies and making it difficult to resolve issues. Conversely, a small portion of people felt that the products themselves were of good quality, with appealing designs and durability. Some also mentioned that their delivery was occasionally fast, contrasting with the widespread reports of delays.

What people talk about most

Order

Reviewers mention significant dissatisfaction with their orders, frequently reporting that items were not... See more

Product

Users describe ambiguous interactions with product, with some customers praising the quality, fit, and... See more

Delivery service

Reviewers highlight significant dissatisfaction with the delivery service, frequently reporting issues such... See more

Customer service

Customers had negative experiences with customer service, consistently reporting it as appalling, awful, and... See more

Response time

People report negative experiences with response times, with many reviewers stating that emails and telephone... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Really hit and miss with the delivery time, it may take 2 days or it may take 2 weeks. The items themselves are good quality but if you want something by a deadline like a trip that is less than 2/3 w... See more

Rated 2 out of 5 stars

It takes them 1 full month to refund my orders, which is so irritating! They did answered my email, but not that helpful. Delivery time depends on where they get that items from. If in UK, very... See more

Rated 1 out of 5 stars

I ordered the item over 2weeks ago now, and it still hasn't arrived - yet I'm being asked to 'rate the service'. Just be warned UK customers - delivery is VERY slow Updated 03 July 2026 - still wai... See more

Rated 1 out of 5 stars

Took months to receive a human reply for initial ticket (common theme here!). Chased up... ignored. Opened a new ticket. Original ticket replied to a couple of weeks later. Item bought with mone... See more


Company details

  1. Clothing Store
  2. Beach Clothing Store
  3. Outerwear Store
  4. Surf Shop
  5. Swimwear Store
  6. Women's Clothing Store

Written by the company

Founded in 1973 in Australia, Billabong is an iconic brand born from surf culture. Born on the beaches of the Gold Coast, it quickly established itself as a global reference thanks to its technical expertise and authentic link with the ocean. The brand offers a wide range of products, from boardshorts and wetsuits to lifestyle clothing and accessories, designed to accompany board sports enthusiasts as well as casual style lovers. Billabong stands out for its commitment to quality, durability, and innovation, while remaining faithful to its heritage. Inspired by nature and adventure, it embodies a free and creative spirit, carried by an international community of riders and explorers.


Contact info

1.8

Poor

TrustScore 2 out of 5

390 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.8

All reviews

(390)

196 reviews in the last 12 months

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Rated 1 out of 5 stars

Awful customer service

I received the wrong item from the company and wrote multiple emails to tell them to either get a refund or the correct item sent and they never responded after weeks of waiting I decided just to return the item which then cost me £5 to do. Do not buy from this company online.

January 31, 2026
Unprompted review
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Rated 1 out of 5 stars

I’m really disappointed with Billabong’s customer service.

Proving impossible!!!!!

I’ve been trying to get in touch for some time now and have contacted Billabong multiple times across every available platform - including the website chat system, email, and Instagram. Each message has been followed up several times, yet I’ve received no response at all.

At this point I’m genuinely struggling to get hold of anyone, which is incredibly frustrating when you’re just trying to resolve a straightforward issue. I’ve always liked the brand, but the lack of communication makes it very hard to trust ordering again.

I’m really hoping someone from the team sees this and gets in touch soon.

February 4, 2026
Unprompted review
Rated 2 out of 5 stars

Really hit and miss with the delivery…

Really hit and miss with the delivery time, it may take 2 days or it may take 2 weeks. The items themselves are good quality but if you want something by a deadline like a trip that is less than 2/3 weeks away I wouldn't bother, you are more likely than not not going to have it by the time you leave. Really frustrating as the tracking info is non-existent as is their response to any queries.

February 3, 2026
Unprompted review
Rated 1 out of 5 stars

No customer service

Haven't sent the full order - item missing. No reponse from their customer service team. Will have to apply for a chargeback from my bank. That's the last time I order from them.

February 3, 2026
Unprompted review
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Rated 1 out of 5 stars

I have to give w star as I can't leave…

I have to give w star as I can't leave none....
Order took an AGE ...too big so needed to return ....NO LABEL ...
...went into order to pring a label but it BOMBED HALF WAY THROUGH ....
...NO RESPONSE to request for advice ....
..then when I tried to leave a review as requested my BAD REVIEW wouldn't upload!!!
So im stuck with goods I can't return but have PAID FOR !!!

January 29, 2026
Unprompted review
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Rated 5 out of 5 stars

Good purchase.

Easy to order. Fast dispatch by Royal Mail tracked delivery. Good quality product.

January 10, 2026
Unprompted review
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Rated 5 out of 5 stars

Fantastic!

Can't understand the negative reviews, although people generally only leave them after a bad experience.
I'm new to Billabong and have just bought myself some amazing bargains in their sale including a rucksack, scarf and X2 fleeces. I liked my first fleece so much I bought another in a different colour!
With speedy delivery, good quality, stylish clothing which is a bit different, and eco-conscious materials I will certainly buy more in the future. Maybe add a vegan clothing range 🤔. This would be amazing. Keep doing what you're doing 🙂

January 8, 2026
Unprompted review
Rated 2 out of 5 stars

Don't send survey till delivered

I know it was Xmas, but after 2 weeks have still not received order.. and no way of tracking, which may be down to delivery company...08 01 26 will change review to finally delivered, item good quality, just nearly 3 weeks to receive it, don't see joining billabong member has any benefits. Free delivery but bombarded with emails and a 3 week wait, upgraded to a2 star

January 5, 2026
Unprompted review
Rated 4 out of 5 stars

Would not say experience was grea.

Would not say experience was great-see comments in previous questionnaire. Let down a little by longish delivery schedule, lack of reliable tracking information and what I consider the unprofessional procedures of DPD carriers.

December 21, 2025
Unprompted review
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Rated 1 out of 5 stars

Zero customer service

Zero customer service - business acts as a proxy to a european warehouse. No one is manning the support desk and the initial emailed response from the customer support form is automated.
I was sent some wetsuit boots in a wrong size and asked for a resolution but since their one and only response is an automated reply via 'Alice', I hold little hope of hearing back from an actual person.
So that leaves me with two options, try and send back via their Returns process which leaves me with zero confidence, or try and sell the products on.
It's shocking that Billabong think it is acceptable to conduct business like this, the '.co.uk' proxy company are operating on near illegality given how blasé their approach is to the Consumer Rights Act.

December 15, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible company

Terrible company. Ordered an item. They sent a size too small. Set up a return through order site, printed off return label and posted it. Since then nothing. 10 days later no response to repeated requests to know if refund is being processed. If they do respond its an automated reply unrelated to the query.
I have sent proof that it was posted back and that it entered the returns tracking service.

Still no refund. I now do not know how else to get my money back for an item they got wrong and I returned.

December 12, 2025
Unprompted review

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