Billabong UK Reviews 

388
TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Considering 196 reviews, most reviewers were unhappy with their experience overall. Customers frequently reported significant issues with delivery, with orders often taking a very long time to arrive or not arriving at all. Many also experienced missing items or received incorrect products. Customer service was a major frustration, as reviewers found it largely unresponsive and unhelpful, often providing only automated replies and making it difficult to resolve issues. Conversely, a small portion of people felt that the products themselves were of good quality, with appealing designs and durability. Some also mentioned that their delivery was occasionally fast, contrasting with the widespread reports of delays.

What people talk about most

Order

Reviewers mention significant dissatisfaction with their orders, frequently reporting that items were not... See more

Product

Users describe ambiguous interactions with product, with some customers praising the quality, fit, and... See more

Delivery service

Reviewers highlight significant dissatisfaction with the delivery service, frequently reporting issues such... See more

Customer service

Customers had negative experiences with customer service, consistently reporting it as appalling, awful, and... See more

Response time

People report negative experiences with response times, with many reviewers stating that emails and telephone... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Really hit and miss with the delivery time, it may take 2 days or it may take 2 weeks. The items themselves are good quality but if you want something by a deadline like a trip that is less than 2/3 w... See more

Rated 2 out of 5 stars

It takes them 1 full month to refund my orders, which is so irritating! They did answered my email, but not that helpful. Delivery time depends on where they get that items from. If in UK, very... See more

Rated 1 out of 5 stars

I ordered the item over 2weeks ago now, and it still hasn't arrived - yet I'm being asked to 'rate the service'. Just be warned UK customers - delivery is VERY slow Updated 03 July 2026 - still wai... See more

Rated 1 out of 5 stars

Took months to receive a human reply for initial ticket (common theme here!). Chased up... ignored. Opened a new ticket. Original ticket replied to a couple of weeks later. Item bought with mone... See more


Company details

  1. Clothing Store
  2. Beach Clothing Store
  3. Outerwear Store
  4. Surf Shop
  5. Swimwear Store
  6. Women's Clothing Store

Written by the company

Founded in 1973 in Australia, Billabong is an iconic brand born from surf culture. Born on the beaches of the Gold Coast, it quickly established itself as a global reference thanks to its technical expertise and authentic link with the ocean. The brand offers a wide range of products, from boardshorts and wetsuits to lifestyle clothing and accessories, designed to accompany board sports enthusiasts as well as casual style lovers. Billabong stands out for its commitment to quality, durability, and innovation, while remaining faithful to its heritage. Inspired by nature and adventure, it embodies a free and creative spirit, carried by an international community of riders and explorers.


Contact info

1.8

Poor

TrustScore 2 out of 5

388 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.8

All reviews

(388)

194 reviews in the last 12 months

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Rated 1 out of 5 stars

I can’t believe how bad this company’s…

I can’t believe how bad this company’s customer service is.
My son tried on some Boardshorts in Greece but wasn’t quite his size so I ordered the online .
My order was cancelled and refunded 4 x and I was stupid enough to place another order which has taken so long it’s the familiar pattern of another cancellation. All the items that was cancelled never become unavailable online.

April 19, 2026
Unprompted review
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Rated 5 out of 5 stars

Light tear

Very good confortable and gorgeous swimsuit! Bought the last pair on discount, therefore it arrived with a little tear in the middle of tying rope of the bikini top.

March 30, 2026
Unprompted review
Rated 5 out of 5 stars

Quality product

Quality product, great material, good fit, great communication during order/delivery process, easy to use website, great selection for men and women, quick delivery, well packaged. Would recommend and will be back to order again

March 14, 2026
Unprompted review
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Rated 5 out of 5 stars

Great backpack

Ordering was easy, the only thing is, it tucked longer than I thought to be delivered but the backpack was better than the photos showed. With lots of pockets inside.

March 12, 2026
Unprompted review
Rated 1 out of 5 stars

Appalling customer service...

Appalling customer service...
I have been ordering all my swimsuits with this brand for a while now but they have lost my last order...which is fine, it happens! but the only answer I can get is an automated message saying they re looking into it ...it's been 2 weeks the status of my order has not changed. They basically took my money and are not going to send me a replacement...I guess I will not be purchasing with them anymore. Stay away from this brand!

March 3, 2026
Unprompted review
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Rated 1 out of 5 stars

Poor delivery time

If there is a delay in sending out the item, the company should inform the customer. I had to chase repeatedly to find out when my order would be dispatched. Poor customer service response and far too long for the item to be delivered. It was bought a a gift and I have sent it back.

February 8, 2026
Unprompted review
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Rated 1 out of 5 stars

The UK site doesn't have customer…

The UK site doesn't have customer support and it's support rerouted to the US site who cannot recognise my email and order. My order had been missing for 3 weeks and nobody seems to know where it's gone. Vague and fake answers that you should've received confirmation email, which I didn't, is just poor service and inability to deal with the query. I've been sending them constant emails but haven't received a reply that locates my missing order. Avoid buying from this company!

February 7, 2026
Unprompted review
Rated 1 out of 5 stars

No link to 'Contact Us' page

No link to 'Contact Us' page

Had a discount code, having accepted this code I then got charged full price.

Also, did not pull my correct details, so it is just being delivered to "Mr."

I would like to be refunded to the difference of the 15% discount code!

February 17, 2026
Unprompted review
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Rated 1 out of 5 stars

Impossible to get Response

I’ve been trying to get in touch for some time now and have contacted Billabong multiple times across variousy platforms Each message has been followed up several times, yet I’ve received no response at all. Customer service seems non-existent for this company. No updates whatsoever on ordered items and status just remains the same after more than a week from purchse, even though they state 3 days delivery. I like their stuff as have purchased from shops etc, but 1st and last that I will be using their website.

February 8, 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service

I received the wrong item from the company and wrote multiple emails to tell them to either get a refund or the correct item sent and they never responded after weeks of waiting I decided just to return the item which then cost me £5 to do. Do not buy from this company online.

January 31, 2026
Unprompted review

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