While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 322 reviews, reviewers had a great experience with this company. Customers consistently praise the products for their exceptional quality, often highlighting the softness, comfort, and durability of the items, even after multiple washes. Many people appreciate the excellent customer service, describing it as prompt, helpful, and understanding when issues arise. Reviewers frequently mention the comfort and support of the bras and underwear, with some noting how the products have positively impacted their daily lives, especially those with sensitive skin or specific needs. However, some people were dissatisfied with aspects of the ordering and delivery process, citing issues like lost parcels, delayed shipments, or problems with tracking updates. A few other people also felt that the quality of certain items, particularly some dark-colored fabrics, was disappointing due to pilling or attracting lint.

What people talk about most

Product

Clients share positive opinions on product quality and comfort. Many reviewers praise the softness and... See more

Quality

Reviewers mention positive feedback about quality. Many customers praise the luxurious feel, softness, and... See more

Customer service

Customers generally report positive experiences with customer service. Many reviewers highlight the... See more

Order

Customers consistently note ambiguous experiences with order. Many reviewers praise the smooth and easy... See more

Delivery service

People report ambiguous experiences with delivery services. While many customers praise quick delivery times,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I used the measuring for individual items and found the crop bras very comfy. One star lost because the ordering process was awful. The free item is not free as you lose any discount if you are using... See more

Rated 5 out of 5 stars

An excellent company with ethics that are comparable with my own. Products are great quality The garments keep their colour during multiple washes I’m a regular customer and I also enjoy the po... See more

Company replied

Rated 5 out of 5 stars

I am in love with boody products, love their PJs but also the underwear is so so comfy. The best I think is the full bust tshirt bra with padding (extremely comfortable and looks good as well). Custo... See more

Company replied

Rated 5 out of 5 stars

The best products on earth. I have a skin disease call Morphea and wearing bras and underwear were so painful for me…until I found Boody! Soft, supportive, wash well, and gorgeous colours. I have... See more

Company replied


Company details

  1. Clothing Store
  2. Men's Clothing Store
  3. Underwear Store
  4. Women's Clothing Store

Written by the company

Make yourself comfortable. ☁️ Underwear, loungewear and apparel 🌱Certified Organically Grown Bamboo Viscose 🌎 Proudly B Corp and 1% For The Planet


Contact info

4.2

Great

TrustScore 4 out of 5

698 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 75% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

This company is outstanding

This company is outstanding! The products are unbelievable and it’s thanks to my daughter who introduced them to me. I was kept up-to-date with all delivery times, and having received my product. I am absolutely thrilled.

October 9, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

Thank you so much for taking the time to share your thoughtful feedback with us, Peter. We're so pleased to hear that you found us through recommendation from your daughter, and that you're loving your Boody wear!

We appreciate your support, thank you again!

Advertisement
Rated 2 out of 5 stars

Shame, but I will not be buying again

I really loved Boody underwear, really comfortable - until one by one they started to fray round the legs - long dangly threads. Boody sent replacements 3x but, guess what, they too started to fray. I can’t believe I am the only customer this has happened to? I hope Boody follow through as promised and investigate with their manufacturer in China why this is happening. Sadly I won’t be buying any more as they aren’t cheap and don’t live up to what I expect. I will be returning to good old Target underwear, also made in China, which last for years with no fraying!

October 9, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

Hi Sally,

Thank you so much for taking the time to share your experience.
We’re truly sorry to hear about the fraying you’ve experienced and appreciate you giving us the opportunity to make it right.

After looking into your case, we noted that this occurred with our Lyolyte Full Boyleg Brief. Our Design Team has since investigated this closely with our production partners and discovered a stitching fault in certain batches that could cause fraying around the leg openings. It seems you unfortunately received some of these affected pairs.

We completely understand how disappointing that would be, especially from a product you loved and trusted.

The good news is that this issue has been identified and resolved, with improved stitching now in place on all recent batches.

We sincerely hope the Full Briefs we recently sent you were more in line with the quality and comfort you expect from Boody.

If not, please don’t hesitate to reach out to our Customer Care Team. We’d love the chance to make sure you’re happy and restore your confidence in Boody.

With Gratitude,
~ The Boody Team

Rated 1 out of 5 stars

Misleading Promotions and Poor Handling of My Order

I’m extremely disappointed with my recent experience ordering from Boody. Their promotions are misleading and their system lacks transparency. I used my Lounge Points expecting to also receive the free Post-Surgery Bra offer, only to find out later that their discounts can’t be combined — something that was not made clear before checkout.

When I contacted customer service, I was told that my order couldn’t be changed or cancelled once placed. This is not acceptable, as under UK Consumer Contracts Regulations, customers have a 14-day legal right to cancel online orders for any reason. Company policy does not override consumer law.

Although Boody reinstated my Lounge Points as a gesture of goodwill, that doesn’t change the fact that their promotional messaging was unclear and their response ignored my statutory rights. The experience has been frustrating, time-consuming, and has completely eroded my trust in the brand.

I expected better transparency and respect for customers’ rights from a company that promotes itself as ethical and customer-focused. I won’t be ordering from Boody again unless they take real steps to improve how they handle promotions, cancellations, and refunds.

October 8, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

Hi Eva,

Thank you for taking the time to share your feedback.

We’re truly sorry to hear about your recent experience and appreciate the opportunity to clarify what happened.

When joining The Lounge, our loyalty program, members agree to the terms and conditions for point redemption; these are available to review before creating an account. As outlined there, Lounge Points redeemed as a discount cannot be redeemed in conjunction with any other promotions, vouchers, or discounts.

We understand this can be disappointing, and we are reviewing how we communicate this more clearly during checkout.

In regard to your order, our system is designed to process and dispatch orders very quickly so our customers receive their Boody items as soon as possible. This means that, unfortunately, once an order has been confirmed, we’re unable to make changes or cancel it.

However, we always respect our customers’ rights under consumer law, including the right to return for a refund.

We’ve provided you with a pre-paid return label and confirmed that a full refund will be issued as soon as the items are received back.

We truly value your feedback, as it helps us improve both our communication and service experience.

Please don’t hesitate to reach out via your existing email thread if there’s anything further we can do to help.

With Gratitude,
~ Team Boody

Rated 5 out of 5 stars

Deserves 6 stars for overall experience

All the products I've bought (base layers and undies) are fabulous quality and great value for money. But a real shout-out here for Boody customer service, everything you want from a modern online retailer. Deserves 6 stars if I could them that as they blow the competition out of the water!

October 4, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

Thank you so much for your kind words Sally! We’re absolutely thrilled to hear you’re loving your Boody pieces and that our team made your experience such a positive one.

Your support truly means the world to us, we’ll be sure to pass your lovely feedback on to the team!

Rated 5 out of 5 stars

Top-notch Quality and Customer Service Experience

I highly valued the Customer Service experience at Boody. The team was incredibly thoughtful, caring and professional.

October 3, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

Thank you so much for sharing this wonderful feedback Mara! We’re thrilled to hear that our team could provide a thoughtful and caring experience.

Your kind words mean the world to us, and we’ll be sure to pass them along!

Advertisement
Rated 5 out of 5 stars

You will look no further

You will look no further , this underwear is amazing ….. so comfortable.

September 29, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

We're so grateful for this glowing review Alyson. Thank you for taking the time to share your thoughts, we're so glad you're loving your Boody underwear!

Rated 5 out of 5 stars

First purchase from Boody & it…

First purchase from Boody & it certainly won’t be the last. Really comfortable bra & pants. Lovely colour & competitively priced.
Excellent shape from the bra & good support.
Will be my “go to” for underwear from now on.

September 19, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

Gaby, we're so happy to hear that we're ticking all the boxes for you!

Thank you for taking the time to share your thoughts, we're so pleased to be your new go-to! Your support is invaluable to us.

Rated 5 out of 5 stars

First Class

First class customer service. Gift card wasn’t working, sorted within 24 hours.

September 5, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

First class customer service is what we strive for!

Thank you so much for taking the time to share your experience with us Nicola. We're so pleased our team were able to help you out with your gift card!

Rated 5 out of 5 stars

Delivery mix up

Delivery mix up, but they bent over backwards to remediate. So glad as their leggings are quality.

August 20, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

We're so happy to hear that our team were able to sort that mix-up out for you Julie! Thank you for sharing your thoughts with us, we're so glad to hear that you're loving your leggings!

Advertisement
Rated 5 out of 5 stars

Lovely and comfy

Got my underwear from Boody because was recommended to me by Barbara O’Neill, they so lovely and will not buy anyway else again. Lovely fit and comfy.

September 20, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

How good! Thank you for sharing Julia, we're so grateful to have such a loyal and engaged community behind us.

Rated 5 out of 5 stars

Most confortable bra I ever had

Most confortable bra I ever had. Delivery to Germany takes longer but it is totally worth it.

September 18, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

Thank you so much for your thoughtful review, Monika! We really appreciate your patience while waiting for your order, and your feedback about delivery times is super helpful.

So happy to hear that you're loving your bra. Thank you for your support, we're so grateful!

Rated 1 out of 5 stars

Disappointing!

I love Boody products & thought it was an ethical company when it sent me a discount code CUSTOMERCARE15 as a goodwill gesture when they weren't able to fulfil my order. However, the code says it's invalid when I tried to buy other items & checkout. There are plenty of other companies who offer similar great products so I'll be using them from now on!
**ADDED 29/9/25 IN RESPONSE TO BOODY UK** In my opinion, a goodwill gesture discount code should not be liable to restrictions such as minimum spend or expiry date, otherwise it's not a goodwill gesture at all!!

September 16, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

Hi Jo, thank you for sharing your feedback and for supporting Boody.

We’re really sorry to hear about the trouble with the discount code. Each of our codes does come with specific terms and conditions, such as minimum spend requirements or product exclusions, which can sometimes prevent the code from being applied at checkout. It’s possible that this is why the code didn’t work for your order.

We completely understand how frustrating this can be, and we truly appreciate you bringing it to our attention. Our goal is always to make your experience as smooth and positive as possible, and we hope this helps clarify why the code may not have applied.

We’d love the opportunity to help you with any future purchases and ensure you can enjoy our products seamlessly. If you’d like, please feel free to reach out to our team directly so we can assist further.

Thank you again for sharing your thoughts Jo. We hope to chat with you soon, we would truly love to get that code working for you.

Rated 1 out of 5 stars

Bad quality Bra

Bad quality Bra. The padding went off after a few wash and the fabric didn’t age well. Don’t recommend

September 1, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

Thank you for sharing your honest feedback, Clemence.

We're so sorry to read that your bra has not performed as well as it should. This absolutely is not the experience we want for our community, and we would love the opportunity to make things right.

If you would like to chat further, please don't hesitate to reach out to our Community Happiness Team. We would love to continue this conversation with you, and reach a resolution that feels satisfactory for you :)

Again, we appreciate your time and honesty here and hope to hear from you soon.

With Gratitude,
Team Boody

Advertisement
Rated 5 out of 5 stars

Comfiest products

Comfiest products! And customer service was great (they had ran out of stock of an item so swapped it to the more expensive one for free).

September 13, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

Thank you so much for your thoughtful feedback, Matilda! We're so happy to hear that our Community Happiness Team were able to sort that stock issue out for you, and that you're loving your Boody.

We truly appreciate your support. Thank you!

Rated 5 out of 5 stars

Brilliant customer service

I ordered two bras less than a year ago. The seams started ripping as the hook at the back was getting twisted. I contacted them and they responded very quickly and asked for some pictures. They provided an explanation and apology for the issue and offered to either send me replacements or credit for the amount I purchased them for. I have now got two new bras and as I said to them, if I didn't like the bras and comfort so much, I wouldn't have even repurchased. Overall, lovely products and brilliant, fast customer service.

September 11, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

Thank you so much for taking the time to share your experience with us Sunya.

While we're saddened to hear of the fault you experienced, we're so beyond pleased that our Community Happiness Team were able to reach a satisfactory resolution with you!

Thank you again for your continued support, we look forward to bringing more Boody goodness to your day-to-day!

Rated 5 out of 5 stars

I loved my jumpsuit so much so bought…

I loved my jumpsuit so much so bought another short one . Then the new PJ's fabulous very comfy and meet my requirements . Also got a bra and long sleeve top ...there's a trend here! Comfy , good products exceptional service !

September 12, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

So happy to hear this Heather! Thank you for taking the time to share your thoughtful feedback with us, we're so pleased to hear you're loving both your Boody wear and our Community Happiness Team. Sounds like a win-win!

Rated 5 out of 5 stars

Great company and products

Great products, customer service excellent when I had an issue with the type I’d bought. Good quality.

September 5, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

We're so pleased to hear this! Thank you for the thoughtful words, Chloe.

It's fantastic to hear you're loving your Boody wear, and that our Community Happiness Team were able to help you out. Thank you again Chloe!

Advertisement
Rated 1 out of 5 stars

Needs Improvement

I ordered online, then emailed within five minutes to request cancellation. They would not cancel the order. The product may be good; however, this is something that should be fixed. Also, not interested in Boody sending a 'nice little' response. You had an opportunity to do that via the phone calls and messages that I left you.

September 11, 2025
Unprompted review
Rated 5 out of 5 stars

I contacted Boody to say that I had…

I contacted Boody to say that I had forgotten to apply the discount code to my order. This was resolved in a very professional and suitable manner so I was more than pleased.

September 9, 2025
Unprompted review
Boody UK logo

Reply from Boody UK

We're so happy to hear that our team were able to apply that discount code for you! Thank you for taking the time share your thoughts, we appreciate your support!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look