Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more
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I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more
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Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more
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Came to the Erdington store to look for an upright freezer and was greeted by store colleague Mike Williams. He was so helpful and friendly. After discussing our requirements, Mike showed us various o... See more
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Company details
Written by the company
Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Contact info
Borshch Electric, B94 EG, Birmingham, United Kingdom
- 01217736361
- website@borshch.co.uk
- borshch.co.uk
4.9
Excellent
1K reviews
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Replied to 100% of negative reviews
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Aaron and Andy came out with my washing…
Aaron and Andy came out with my washing machine and done a brilliant job and very professional and friendly and checked it through if everything is in working order and it also arrived on time
January 22, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
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Had an oven taken away and new one fitted.
Had an oven taken away, delivered and fitted today all in 20 minutes by Andy and Aaron.
Really efficient and explained exactly what to do to prep the oven and even told me how to keep the cooker rings long lasting.
January 22, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Dwayne and damion was amazing i lett my…
Dwayne and damion was amazing i lett my keys and they Waited for me and fitted in no time credit to the company
January 22, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Dwayne and daminon brilliant customer…
Dwayne and daminon brilliant customer service skills very friendly gentleman. Fitted washing machine fridge freezer a cooker in remarkable time. Very happy with the service. 😊
January 21, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
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OUTSTANDING SERVICE
OUTSTANDING SERVICE! Very helpful gentlemen, Aaron and Andy dismantled and collected a massive fridge freezer from my home and delivered a new one in a very timely manner. Great price too.
January 21, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Aaron & Andy have just delivered my…
Aaron & Andy have just delivered my fridge freezer amazing blokes very friendly the best out of all better than the D team :p
January 20, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Jemma thank you for shopping with us we really appreciate it Please tell family and friends about us
Aaron and Andy was great delivering my…
Aaron and Andy was great delivering my fridge freezer ! Very friendly and helpful. Highly recommended shopping with Borshch
January 20, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you we really appreciate the review and please do recommend us
Really helpful great service Aaron Andy
January 20, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experinece we really appreciate it Please tell family and friends about us.
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Andy and Aaron
Andy and Aaron, polite, respectful and got the job done with a tight sqeeze
January 19, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experinece we really appreciate it.
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and taking the time to leave the review we really appreciate it. Please tell family and friends about us.
Andy and Aaron was very helpful fitted…
Andy and Aaron was very helpful fitted all stuff properly and in no time very polite and did a great job
January 16, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Hannah thank you, Please tell family and friends about us and the service we offer
Very professional and kind service from…
Very professional and kind service from Dwanyn and Damion
January 16, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping us and sharing your experience, Please tell family and friends about us.
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Reply from Borshch Domestic Appliance Superstores
Thank you Richard for shopping with us and sharing your experience please tell family and friends about us
Excellent store service in Dudley and…
Excellent store service in Dudley and great delivery team Andy & Arron.
January 16, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you.
Please tell family and friends about us and the service we offer
New Washing Machine
Dwayne and Damian very friendly and professional fitted in no time all rubbish taken away
January 16, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Maxine thank you for shopping with us and sharing your experience Pleasae tell family and friends about us.
Fridge freezer/ Washing Machine to 2nd floor flat
Just had fridge freezer and washing machine delivered and installed. Quick and efficient with excellent service from Damien and Dwayne. The guys were superb and a credit to the business with great customer service.
January 16, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experinece we really appreciate it, All of the team worj so hard and we love it when this is regognised. Please tell family and freinds about us
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It’s a great service
It’s a great service. They came early morning and do everything in a fast pace. Excellent!
January 16, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experinece we really appreciate it.
yes it was great full honsti iam so…
yes it was great full honsti iam so happy thanks so much andy And Aaron
January 15, 2026
Unprompted review
Excellent delivery service
Got excellent delivery service from Andy and Aaron today. The best, literally! ✨
January 15, 2026
Unprompted review
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