Borshch Domestic Appliance Superstores  Reviews 

1,282
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 148 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, friendly, and professional, making every interaction pleasant. Many highlight the exceptional customer service, noting that employees are knowledgeable and go above and beyond to assist with product choices and provide detailed information. The delivery service also receives high marks, with people appreciating the quick, punctual, and careful handling of items, often including installation and removal of old appliances. Reviewers frequently mention that delivery teams are polite, efficient, and provide useful advice. This comprehensive support, from initial inquiry to final delivery and setup, contributes to a consistently positive overall experience.

What people talk about most

Staff

Consumers find staff to be positive, with many reviewers praising their professionalism, helpfulness, and... See more

Service

People report positive experiences with service, often highlighting the professionalism, efficiency, and... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting that deliveries are... See more

Product

Clients share positive opinions on product, with many reviewers praising the range and quality of appliances,... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently describing it as fantastic, great, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more

Company replied

Rated 5 out of 5 stars

I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more

Company replied

Rated 5 out of 5 stars

Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more

Company replied

Rated 5 out of 5 stars

Came to the Erdington store to look for an upright freezer and was greeted by store colleague Mike Williams. He was so helpful and friendly. After discussing our requirements, Mike showed us various o... See more

Company replied


Company details

  1. Appliance Store
  2. Kitchen Furniture Store
  3. Kitchen Remodeler
  4. Refrigerator Store
  5. Warehouse store

Written by the company

Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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Asks customers to review

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Replied to 100% of negative reviews

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4.9

All reviews

(1,282)

148 reviews in the last 12 months

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Rated 5 out of 5 stars

Thank you Dwayne and Damian!

I have used Borshch for many years and they have always been brilliant!

I have moved into my new property this week and have had 4 new appliances delivered today by Dwayne and Damian! They were brilliant! Manouvered everything into place with great care and were both polite & friendly! Great customer service! Thank you both so much!

January 14, 2026
Unprompted review
Rated 1 out of 5 stars

Delivery men not equipped to fix…

Delivery men not equipped to fix machine so had to obtain and pay a separate plumber, who was not able to take the old one away.

December 8, 2025
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Reply from Borshch Domestic Appliance Superstores

I am sorry to hear you feel this way but the installation service we offer is a straight connection service only, the issue with your job was the shut valve had siezed open and we were unable to isolate the machine. The drivers are not plumbers they are not insured or trained to change fittings, we have tried to call you to clear this up we left you a message.
We refunded the fitting charge same day as we were unable to fit the washer.

I am sorry you feel we let you down but if there is an issue with fittings this is beyond what we do and requires a plumber.

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Rated 5 out of 5 stars

Had a choice of Dishwasher to choose…

Had a choice of Dishwasher to choose from, after a recommendation for Borsch, it was delivered to my home and now fitted, my last Dishwaher was from Borsch and lasted 10 busy years with a family of 6.
Thank you.......

December 15, 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Robert thank you for being a loyla customer and taking the time to review us we really appreciate it. Please recommned us to family and friends.

Rated 5 out of 5 stars

Fridge freezer purchase

Honestly, I didn't want to buy a fridge freezer but mine had broken down. Rodney in store was super helpful, knowledgeable and gave me honest information about the products, enabling me to make my decision. Delivery is quick. The guys really helped me out today, I'd have no hesitation recommending the team at the Dudley branch!

December 14, 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Jane thank you so much for shopping with us and reviewing us we really appreciate it. Please recommned us to family and friends.

Rated 5 out of 5 stars

Brilliant store

Really good customer service.
Matt was brilliant took his time to explain all the dishwashers I looked at. Purchased from here before few years ago reason I went back. Great range of appliances at great prices.

December 12, 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Mal thank you for being a loyal customer we really appreciate it and thank you for taking the time to review us. Please recommned us to family and friends.

Rated 5 out of 5 stars

Great Service

I ordered a gas hob online, Jason phoned to explain that there was a part missing but they would order it. I decided to visit the store to make a final decision. The staff were extremely helpful and friendly as I made a decision on which hob to purchase. I have bought from Borsch previously and am always happy with their help and service.

December 6, 2025
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Reply from Borshch Domestic Appliance Superstores

Erica thank you for shopping with us and sharing your experineces we really appreciate it. Please recommned us to family and friends.

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Rated 5 out of 5 stars

Thanks for the oven

Thanks for the oven. It’s great and exactly as described. I thought the service was spot on. It’s good that you reach out with photos etc so everything is clear

December 4, 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Martin thank you we always go the extra mile for our customers this is how we operate and what seperates us from our competitiors. Please recommned us to family and friends.

Rated 5 out of 5 stars

The guys that came and delivered my…

The guys that came and delivered my fridge freezer today very polite and friendly and did a great job at getting my appliance up my big flat stairs.

Thanks so much

December 3, 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you so much for shopping with us and sharing your experince we really appreciate it. Please recommned us to family and friends.

Rated 5 out of 5 stars

Great service

Great service

November 25, 2025
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Reply from Borshch Domestic Appliance Superstores

Karen thank you, Please recommend us to family and freinds

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Rated 5 out of 5 stars

I come here for the 1st time

I come here for the 1st time. And have to say amazing customer service, Tony explaned everything in details, put out minds at rest, you would never get there no where else, different 5 start service, thanks Tony 👍🏼

December 3, 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and the 5 stars we really appreciate it, Please recommned us to family and friends.

Rated 5 out of 5 stars

My late Mum always bought everything…

My late Mum always bought everything from Borsch, no matter where they were located, she would make the trip and praised them to the sky highs so I decided to visit. Now a adult myself, I needed a good replacement undercounter fridge freezer to fit my budget, to fit a narrow under counter space, that is very tight. I visited the Erdington store, upon my first visit there, must say that I was impressed with their customer service and the no pressure to buy attitude that they all seemed to have.
You are left to potter around and decide without space invasion allowing a lot of room to breath and think. Love that!
Initially on my first visit I nearly bought one of there under counter refrigerators, on the price alone, but I did not like the fact it came without a back tray and after doing some additional research myself I opted not to purchase it. I rang the store and they were very understanding, the manager said more might come in and to check back. I did every few days and struck gold with a off chance random visit, 2 weeks later, where a delivery had just come in on the same morning. I saw a beautiful compact under counter, Montpellier refrigerator more to my taste, asked to hold it, checked my space at home, and went back the very next morning to make my purchase. I loved the fact I was told I could collect it myself as a option, which I did, they wrapped it well, loaded it onto my car and were attentive throughout the sale from start to end. They stated I could pay for a collection of the old one and pay a recycling fee on top or do the opposite, drop the old one to them myself and just pay the recycling fee. I chose the latter. The whole experience truly has been a delight. I 100% can see why my late mum loved going to Borshch for decades. I definitely will be looking out for a microwave next at Borshch, it honestly is worth waiting in my opinion to see new stock, patience in my case paid off, ironically my old refrigerator stopped working the very next day completely after my purchase. Borsch just make life so much easier, and the best thing is, you see on the day what condition everything is in and the true size visually, that you are actually buying. Plus save money with a very fair pricing system. I paid more with my second choice for a under counter refridgerator compared to my original interest, but I am so much more happier with my choice and still managed to save money, as going cheap is not always best if it doesn't fit your needs. Warranty is 1 year and you can extend. A big thank you to Jamie the manager and the rest of the staff at Borshch who have displayed great paitence with someone who is a thinker, you did not put me off from going back to your store to make a purchase. Friends and family have been told where to go and why? I will definitely continue spreading the word and will be checking back to see if I can replace my microwave. Keep up the good work and stay blessed. P.s my reviews are not always this positive, as customer service these days isn't great in some places or products. You get a A*

November 28, 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Eliza thank you so much for taking the time to leave your review, we are a family bunsess thats been trading for over 40 years and the one thing that has not changed over all these years is the way we treat our customers we really care all of the team work so hard to deliver great service and this is so kind of you to point out. Please do continue to recoomend us as we really apppreciate it. THANK YOU!!!

Rated 5 out of 5 stars

Helpful staff

Helpful staff. Freezer arrived when expected

November 10, 2025
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Reply from Borshch Domestic Appliance Superstores

And hopefully service with a smile just how we like it, thank you for shopping with us and sharing your experience we really appreciate it. Please recommned us to family and friends.

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Rated 5 out of 5 stars

Mike was brilliant

Mike was brilliant, he knew exactly what I needed, all with a smile too! Top-notch service 👏

November 1, 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Jan thank you so much for shopping with us and sharing your expereince all of the guys work so hard. Please recommned us to family and friends.

Rated 5 out of 5 stars

Andy & Damian delivered my cooker today…

Andy & Damian delivered my cooker today very courteous and polite carried my appliance in being very careful excellent service 🌟

October 31, 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you so much for shopping with us and sharing your experience we really appreciate it. Please recommned us to family and friends.

Rated 5 out of 5 stars

Very happy with the service

Very happy with the service, and the fitting by Andy and Dave

October 31, 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Kaye thank you so much for shopping with us and taking the time to leave the review we really appreciate it. Please recommned us to family and friends.

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