Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more
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I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more
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Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more
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Came to the Erdington store to look for an upright freezer and was greeted by store colleague Mike Williams. He was so helpful and friendly. After discussing our requirements, Mike showed us various o... See more
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Company details
Written by the company
Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Contact info
Borshch Electric, B94 EG, Birmingham, United Kingdom
- 01217736361
- website@borshch.co.uk
- borshch.co.uk
4.9
Excellent
1K reviews
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This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
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Washing Machine and Fridge delivery
Gaz and Jack from Borshch were fantastic! They arrived promptly, matching the estimated time provided via text. They were super helpful, informative, and careful to avoid any damage. Their teamwork was impressive, making the whole process quick and smooth. I'd highly recommend them
June 13, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you so much for shopping with we are a family business and we care please please do recommend us to family and friends
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The delivery guys were fast and very…
The delivery guys were fast and very efficient. They came at the right time for me as I had a busy schedule today. They explained everything that I needed to know! Well definitely use Borsch electrics every single time!!
June 9, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Karen thank you, just how it should be great service with a smile. We look forward to seeing you again and please tell family and friends about us.
My experience was made easy no pressure…
My experience was made easy no pressure just helped and assisted by 2 great staff members .Tony and Matt at the Dudley store...came away with exactly what I wanted that Currys could not offer me and also at half the price..always come here for my large appliances...no point going else where thanks 👍 Jo
June 6, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Jo Thank you we are a family business and we care we always got the extra mile for our customers. Please tell family and friends about us.
They called to check that I was…
They called to check that I was informed of the details regarding the items. Really good service thanks Jason
May 29, 2025
Reply from Borshch Domestic Appliance Superstores
Wendy Thank you for shopping with us and leaving your review we really appreciate it, Please tell family and friends about us.
Delighted with my oven and wine cooler
Delighted with my oven and wine cooler, excellent value. Jason went above and beyond to help me get exactly what I wanted and at an unbelievable price, thank you Jason. Would highly recommend and buy from here again.
June 2, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Katharine thank you for shopping with us and leaving your review we really appreciate it, we are a family business and all of the team work so hard to provide a great service we love reviews like this thank you. Please do recommend us and tell family and friends about us.
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Andy and Gaz were fantastic
Andy and Gaz were fantastic. Had a fantastic attitude, smiled all the way through, were polite and jolly. Thanks again
May 29, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Carla thats what we do great great service with a smile from the showroom staff to the drivers all of the team work so hard and have so much pride in what they do, thank you for shopping with us and taking the time to leave this review we really appreciate it. please tell family and friends about the service we offer.
Duffy and Jack were fantastic when they…
Duffy and Jack were fantastic when they came round. Really quick and easy process
May 23, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and taking the time to leave your review we really appreciate it, Please tell family and friends about the service we offer
Gaz and Andy were great
Gaz and Andy were great, they delivered my three appliances, put them in my kitchen and unwrapped everything for me. They were helpful in explaining how my appliances worked. Thanks guys.
May 23, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
This is what we do great service with a smile, Thank you for shopping with us. Please tell family and friends about us and the service we offer.
Great Service
From honesty and store communication, to the delivery of the item, I cannot fault them in any way.
Very pleased with the entire experience and I highly recommend this store.
May 6, 2025
Reply from Borshch Domestic Appliance Superstores
Thank you so much for shopping with us and leaving the review, we are a family business and have been trading for 43 years we care and always go the extra mile for our customers this is what we do!!!. Please do recommend us to family and friends.
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Turned up on time was lovely then…
Turned up on time was lovely then carried a washing machine up 2 flights of stairs would recommend
May 16, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Luke thank you for shopping with us and taking the time to leave this review we aim to provide great service and we love reviews like this all of the team work so hard. Thank you and please do recommend us to family and friends.
Great customer service
Great customer service. Quick and efficient delivery. Would highly recommend.
May 16, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Andrew thank you for shopping with us and taking the time to leave the review we really appreciate it, We are a family business and we care did you know we have 3 stores based around the midlands one in Digbeth, Erdington and one in Dudley all of the team work so hard to offer the same great service, this is what separates us from our competitors. Please do recommend us to family and friends
Really pleased
May 1, 2025
Reply from Borshch Domestic Appliance Superstores
Thank you Darran glad we were able to help, please tell family and friends about us
Bostin!
Gaz and Jack (fitter's) delivered my new electric oven, very polite, very efficient, very professional absolute pleasure to deal with. Credit to the company
Liz in the store is all of the above too. I would have walked out without an oven had she not been working that day.
May 9, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Hi Keith thank you for shopping with us and sharing your experience all of the team work so hard. Please tell family and friends about us.
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Reply from Borshch Domestic Appliance Superstores
Thanks Karen for shopping with us and sharing your experience We really appreciate it please tell family and friends about us
Really helpful
Really helpful, helped installation and instruction great guys.
May 6, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you Martin for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Very good happy with the service
Very happy with the service delivery on time work men done a excellent job will use borshch again and would recommend
May 6, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for your business and your review we really appreciate it and please do recommend us to family and friends.
Gaz and jack fitted our new oven and…
Gaz and jack fitted our new oven and also removed our old one. Lovely guys very polite and professional. Double checked the oven to make sure everything was correct. Very happy with the service we received. Thank you very much :)
May 2, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you so much, All of the team work so hard and we love it when this is recognised. Please recommend us to family and friends
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Bosch electrical
Jack and Duffy delivery guys absolutely amazing spot on
April 30, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and your review all of the staff work so hard, Please tell family and friends about us.
Great service all round
Great service all round. Knew what i wanted so popped in to the shop, all done in 5 minutes. Delivery as expected, called as they said and delivered on time. Hot day so cold can of pop for them both.
April 29, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and taking the time to leave this review we are a family business and we care. we really appreciate the business, please recommend us to family and friends.
Great service!
Great service!! A lot of options to choose from, lovely people. Thank you so much for helping me fitting it in and connecting it. Looking forward to buy from Borshch Birmingham again.
April 28, 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you we are a family business and we care this is what separates us from our competitors all of the team work so hard. We look forward to seeing you again and please tell family and friends about us.
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