Do like this mascara. It goes on easily without blobs & 'gooping' lashes together which is one of my pet peeves. It does remove easily with micellar water or coconut oil. Will definitely purchase a... See more
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
Love the coverage and staying power but I’d love it more if it weren’t waterproof. I hate having to use special cleanser to remove waterproof eye makeup. Haven’t had to do that for years and years. No... See more
Company replied
I really love the mascara it performs exactly as described. I have dry eye syndrome & the mascara did not effect my eyes. The mascara goes on easily no tugging & no clumping or flaking or burning.... See more
Company replied
Customer Service Fantastic! Very responsive resolved my issue and made it right! I received a defective eyeliner and they replaced it no questions asked. These days it’s hard to find good customer ser... See more
Company replied
Company details
Written by the company
💋 Beauty isn’t about looking younger—it’s about embracing where you are now. Thoughtful cosmetics for mature skin.
Contact info
315 Montgomery St, 94104, San Francisco, United States
- info@cellmeticsbeauty.com
- cellmeticsbeauty.com
4.4
Excellent
191 reviews
Replied to 100% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I really like the mascara
I really like the mascara, but it is really hard to wash off. I've ordered some of your make-up remover to see if that works.
December 3, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Jan,
Thank you! We’re glad to hear you like the mascara and hope the new makeup remover helps with easy removal. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
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Nice Look
I like how easily it goes on, makes the lashes look longer and lusher and fairly easy to remove. All things important to me. Happy that I tried this product.
November 27, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Ilse,
Thank you! We’re so happy that our mascara gives your lashes length, fullness, and is easy to remove. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Stocking Stuffers
I loved your mascara so much I purchased 4 of your mascara for stocking stuffers. Can’t wait to see how my Daughter InLaw, Daughter and (2) Granddaughters react!! The lip plumper was a new product for me, I have had a few occasions to wear it, the most difficult part of choosing the right shade was the only problem I had with that!!
November 26, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Angela,
Thank you so much! We’re thrilled that you’re sharing the love and giving our mascara as gifts. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Goes on smooth
I’ve worn a lot of good, expensive eyeliners over the years ( I’m 74!) but this is the best so far.
November 28, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Cynthia,
Thank you! We’re delighted that our eyeliner and mascara work so well for you, even after all your years of trying. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Give This Mascara A Try. You Won’t Be Disappointed!
I have tried so many brands, and I have been so disappointed. I was skeptical as I tried yet another mascara. Boy, am I glad that I did. Cellmetics is terrific! No clumping or flaking. Finally, a mascara for mature women like me.
November 23, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Cynthia,
Thank you! We’re thrilled that our mascara is a perfect match for mature lashes and delivers clump-free results. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
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The mascara is great
The mascara is great. I got the brown and am happy with the color. My only concern was how to remove it. The mascara is waterproof. I asked Cellmetics and they advised to use a non oily eye makeup remover. It still takes several attempts to remove but does come off. Highly recommend this mascara because it does not clump or stain.
November 20, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Dolly,
Thank you! We’re glad you love the brown shade. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
The best mascara.
This mascara is perfect getting every lash.One coat does the job.It is easy to remove and your lashes feel very soft after.All and all this mascara is well worth the price.
November 10, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Nancy,
Thank you so much! We’re delighted that our mascara gives every lash coverage, feels soft, and is easy to remove. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Lipstick has a great sensitive formula
Lipstick has a great sensitive formula. It’s one of the few I’ve found that I can wear without irritation. Unfortunately, it is too pink for my more yellow skin tone. I looked at other colors and it appears they are all pink based.
November 22, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Bonnie,
Thank you! We’re glad our lipstick works well for sensitive skin and that you’re enjoying the formula. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
I have very thin eyebrows and it is…
I have very thin eyebrows and it is difficult to fill them in as there is no color there. I needed something that did not look artificial and this does the best job of anything I have tried
November 22, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Kay,
Thank you! If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
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I was honestly surprised by how my…
I was honestly surprised by how my lashes curled and how much coverage the mascara applied. My lashes were separated and curled upwards with no clumping. I hate when 3 or 4 lashes get clumped together and then you can’t separate them. I did use two coats because I like my lashes fuller and I was not disappointed. I am 72 and I haven’t seem my lashes like this for quite a while. You have convinced me, I will be using this mascara from here on out—-as long as it keeps doing this great of a job.
November 21, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Veronica,
Thank you so much! We’re delighted that our mascara gives your lashes curl, separation, and fullness without clumping. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Great product
Great product. My eyes never looked this good unless my eyes were professionally done.
November 15, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Faye,
Thank you! If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Easy to order
Easy to order, delivered fast. Goes on easy, no clumping.
November 8, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Tracy,
Thank you! We’re glad ordering was easy and that our mascara goes on smoothly with no clumping. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Product is great
Product is great - works exactly as promised. I can see improvement after using for just a few days.
November 3, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello there,
Thank you! We’re thrilled that our products are working well for you and that you’re seeing improvement in just a few days. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
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Love the Cellmetics eyeliner.
Love the Cellmetics eyeliner.
Goes on smooth and lasts all day. I ordered the brown (warm).
November 12, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Pat,
Thank you! We’re delighted that you love the smooth application and long-lasting wear of our eyeliner. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Excellent product
The mascara arrived quickly. I like the product very much and would recommend it.
November 11, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Mollie,
Thank you! We’re glad your mascara arrived quickly and that you’re enjoying it. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Not any better than others I have tried.
November 4, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Judy,
We’re sorry to hear that our Volumizing Mascara didn’t stand out for you. It is designed to give mature lashes soft, natural-looking fullness while staying put, but we understand that results can vary depending on individual lashes.
We truly want to help improve your experience. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
I give this mascara 4 stars
I give this mascara 4 stars , I love the ease of putting it on and only needing one layer, I’ve only worn it 3 times so far and like that it last all day with no smudging or flaking, however; when it comes time to take it off at night it doesn’t come off with my face cleanser ! The only flaw but overall a great product that I will buy again!
November 10, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Carol,
Thank you! We’re thrilled that you love the ease of application and long-lasting wear of our mascara. For gentle removal, we recommend using an oil-based or waterproof make-up remover—it helps take the mascara off smoothly without pulling. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
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I have used it a few times now and I…
I have used it a few times now and I really love the mascara! It lengthens and doesn’t flake off or smudge. So far so good!
November 10, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Jean,
Thank you! We’re thrilled that you love the mascara and that it lengthens without flaking or smudging. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Glad I Tried this Masca!
The product is great! Love the brush.
However,what's the best way to remove this mascara without tugging??
November 5, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Therese,
For gentle removal, we recommend using an oil-based or waterproof makeup remover and letting it sit on your lashes for a few seconds before wiping. We’re glad you’re enjoying the smooth application and long-lasting wear! 💕
Best regards,
Cellmetics Beauty Team
The mascara is great! It's my new favorite!
The mascara is great! It applies easily and stays on until I remove it.
November 10, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Jill,
Thank you! We’re delighted that our mascara applies easily and stays on until you’re ready to remove it. If you have any questions, we’re always happy to help! 🙌
Best regards,
Cellmetics Beauty Team
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