Do like this mascara. It goes on easily without blobs & 'gooping' lashes together which is one of my pet peeves. It does remove easily with micellar water or coconut oil. Will definitely purchase a... See more
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
Love the coverage and staying power but I’d love it more if it weren’t waterproof. I hate having to use special cleanser to remove waterproof eye makeup. Haven’t had to do that for years and years. No... See more
Company replied
I really love the mascara it performs exactly as described. I have dry eye syndrome & the mascara did not effect my eyes. The mascara goes on easily no tugging & no clumping or flaking or burning.... See more
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Customer Service Fantastic! Very responsive resolved my issue and made it right! I received a defective eyeliner and they replaced it no questions asked. These days it’s hard to find good customer ser... See more
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Company details
Written by the company
💋 Beauty isn’t about looking younger—it’s about embracing where you are now. Thoughtful cosmetics for mature skin.
Contact info
315 Montgomery St, 94104, San Francisco, United States
- info@cellmeticsbeauty.com
- cellmeticsbeauty.com
4.4
Excellent
191 reviews
Replied to 100% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The comments were so on point
The comments were so on point. It really looks and feels great! No clumping and no mess under my eyes! Thanks for making a great mascara!!
October 25, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Barbara,
We’re so happy to hear the mascara looks and feels great for you—no clumping and no mess is exactly what we aim for. 💕
Best regards,
Cellmetics Beauty Team
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I think it made my eyelashes look…
I think it made my eyelashes look longer. I was pleased with the outcome. My eyes didn’t look as long as your models in you ads but I was pleased.
October 26, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Dianne,
Thank you! We’re glad you were pleased with the results and that your lashes looked longer and more defined. 💖
Best regards,
Cellmetics Beauty Team
The mascara was clumpy on lashes
The mascara was clumpy on lashes. Had to Hoover them several times. I hope this product works… have very little lashes and hoping the product does what it says
October 23, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Ellen,
We’re sorry to hear that your experience with our Volumizing Mascara was clumpy. It is designed to give mature lashes soft, natural-looking fullness, but we understand that application can vary depending on individual lashes. For smoother results, applying carefully in thin layers usually helps build volume without clumping.
We truly want to help ensure your experience is a positive one. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
This mascara arrived quickly and I…
This mascara arrived quickly and I never expected it to really show my lashes so fast. The brown is perfect and not to harsh looking. However I don't know where this came from but I was not happy with the $.98 foreign sales fee. It was not the money but that never showed on the original bill!
October 23, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello P. Bradler,
Thank you for sharing your experience! We’re glad you loved the mascara and the brown shade. If you ever have questions about billing or orders, we’re happy to help. 💕
Best regards,
Cellmetics Beauty Team
First use very wet and clumpy
First use very wet and clumpy. After brushing out to separate lashes, there was some smudging on lids and below. Finally, OMG!, flakes and more flakes. Flaking slowed down through day but I had to keep cleaning up. Day 2: wiped some product off before applying. Less clumping and more natural. But…still flakes and tubes under eyes! Finally used my back up hack of placing light coat of waterproof mascara under lashes and on tips. Mush better day.
October 23, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello there,
We’re sorry to hear that your experience with our Volumizing Mascara was frustrating at first. Our mascara is designed to give mature lashes soft, natural-looking fullness, but we understand that sometimes the formula can feel wet or flaky during initial use. It’s great to hear that adjusting your application method helped improve the results.
We truly want to help ensure you have the best experience possible. If you’d like any tips or assistance, please reach out to us at help@cellmeticsbeauty.com, and our team will be happy to help.
Best regards,
Cellmetics Beauty Team
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Disappointing
After using for two days, my experience is disappointing. This mascara did not cover my lashes as well as the Almay I’ve been using. It took many rinsings to remove completely. The advertising is spectacular but the product hasnt worked for me.
Maybe it will improve with time.
October 23, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Candice,
We’re sorry to hear that our Volumizing Mascara didn’t meet your expectations. It is designed to give mature lashes soft, natural-looking fullness and long-lasting wear, but we understand that results can vary depending on individual lashes. For gentle removal, we recommend using an oil-based or waterproof make-up remover and letting it sit on your lashes for a few seconds before wiping.
We truly want to help and ensure your experience is a positive one. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
don't think it is worth the cost.
don't think it is worth the cost.
October 24, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Ann,
We’re sorry to hear that you feel our product didn’t meet your expectations. O mascara is designed to give mature lashes soft, natural-looking fullness and long-lasting wear, but we understand that value and results can feel different for everyone.
We truly want to help and ensure your experience is a positive one. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
Boy was I skeptical at first
Boy was I skeptical at first. Make my lashes longer and fuller? Really? Well, they delivered!! Everyone has complimented me on my “new” lashes. A small downside is that neither cold cream nor soap and water took the mascara off. Looking down and rubbing slightly did the trick though. Very pleased.
October 23, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Connie,
Thank you! We’re thrilled that the mascara delivered on length and fullness, and that you’ve been receiving compliments. 💖 For gentle removal, an oil-based remover usually works best.
Best regards,
Cellmetics Beauty Team
Simply amazing mascara
Simply amazing mascara, I am 81 and it looks breat omn me
October 24, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Nancy,
Thank you! We love hearing that the mascara looks beautiful on you—81 and glowing! 💕
Best regards,
Cellmetics Beauty Team
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Great mascara
My experience was amazing. Mascara's quality is awesome. Customer service is too.
October 21, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Nataliya,
Thank you! We’re delighted you loved both the mascara and our customer service. 💖
Best regards,
Cellmetics Beauty Team
Mixed Feelings about product
The formula took some time to dry which made it easier to apply a couple of coats. The formula is not water soluble though, and the mascara did not come off my lashes with my regular facial cleanser. The next day I applied more coats to what stayed on overnight. I used an oil based product to remove the two-day buildup. I am not thrilled with removal, but my lower lashes are more prominent.
October 23, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Ali,
Thank you for sharing your experience. We’re glad to hear that our mascara helped make your lower lashes more prominent. We understand that removal can sometimes be tricky since the formula is water-resistant. For gentler and easier removal, we recommend using an oil-based or waterproof make-up remover and letting it sit on your lashes for a few seconds before wiping.
We truly want to help ensure your experience is positive. Please reach out to us at help@cellmeticsbeauty.com with your order details if you need any assistance.
Best regards,
Cellmetics Beauty Team
This lipstick is a game changer for dry…
This lipstick is a game changer for dry lips. It’s rich, creamy, and stays put without feeling heavy, while keeping my lips hydrated throughout the day.
April 29, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Ella,
Thank you! We’re thrilled our lipstick is keeping your lips hydrated and comfortable all day. 💕
Best regards,
Cellmetics Beauty Team
I can’t get enough of this lipstick
I can’t get enough of this lipstick! It stays vibrant through meals and drinks, and I never have to reapply. It’s my go-to for all-day wear.
April 24, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Jeanette,
Thank you! We love hearing that the lipstick stays vibrant and is your go-to for all-day wear. 💖
Best regards,
Cellmetics Beauty Team
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Makes a great gift!
Got a few products for my ma and aunties. So far they've been really happy with the quality and effect. Here's your reminder to treat women in your life to something sweet every once in awhile 🥰
March 10, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Tuhy,
Thank you! We’re so glad the products made such a lovely gift and were enjoyed by your family. 💕
Best regards,
Cellmetics Beauty Team
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