Do like this mascara. It goes on easily without blobs & 'gooping' lashes together which is one of my pet peeves. It does remove easily with micellar water or coconut oil. Will definitely purchase a... See more
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
Love the coverage and staying power but I’d love it more if it weren’t waterproof. I hate having to use special cleanser to remove waterproof eye makeup. Haven’t had to do that for years and years. No... See more
Company replied
I really love the mascara it performs exactly as described. I have dry eye syndrome & the mascara did not effect my eyes. The mascara goes on easily no tugging & no clumping or flaking or burning.... See more
Company replied
Customer Service Fantastic! Very responsive resolved my issue and made it right! I received a defective eyeliner and they replaced it no questions asked. These days it’s hard to find good customer ser... See more
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Company details
Written by the company
💋 Beauty isn’t about looking younger—it’s about embracing where you are now. Thoughtful cosmetics for mature skin.
Contact info
315 Montgomery St, 94104, San Francisco, United States
- info@cellmeticsbeauty.com
- cellmeticsbeauty.com
4.4
Excellent
191 reviews
Replied to 100% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Best Mascara ever!
I can see my eyelashes again. Non clumping, all day wear. Non irritating formula for us mature gals, or really anyone!
November 9, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Lane,
Thank you! We’re thrilled that our mascara gives non-clumping, all-day wear for mature lashes. If you have any questions, we’re always happy to help! ✨
Best regards,
Cellmetics Beauty Team
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I was very disappointed
I was very disappointed. It took forever to get some on my eyes and it flaked all day.
November 6, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Janet,
We’re very sorry to hear about your experience with our mascara. It is water-resistant and designed to give mature lashes soft, natural-looking fullness while staying put, but we understand that sometimes application or wear can vary. For best results, we recommend applying carefully and removing gently with an oil-based or waterproof make-up remover.
We truly want to help resolve any issues you experienced, so please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
Never too old
As an older client (78) I've stopped wearing eyeliner as it didn't go on smoothly. This was smooth, fast and easy.
November 1, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello there,
Thank you! If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
The eyeliner worked well for my upper…
The eyeliner worked well for my upper eye lids. However it disappeared within 2 hours from under my lower eye lashes.
November 5, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Arlene,
Thank you! We’re glad our eyeliner worked well on your upper lids, and we appreciate your feedback about the lower lash line. If you have any questions or need tips, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Reply from Cellmetics Beauty
Hello Dawn,
Thank you! We’re thrilled that you’re enjoying your mascara. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
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At 80 years of age
At 80 years of age, one of my biggest challenges was finding a mascara that wouldn't give me racoon eyes and was easily taken off. My search is over, at last!! The mascara goes on thick, looks natural, and covers my graying eyelashes. I even successfully removed it with hot water and a gentle upwards stroke! I will be recommending this new find~`THANK YOU!!
November 3, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Angela,
Thank you so much! We’re thrilled that our mascara works perfectly for you and removes easily with gentle care. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
The mascara goes on well and lengthens…
The mascara goes on well and lengthens and separates.
November 5, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Ruth Ann,
Thank you! We’re glad our mascara gives your lashes length and separation. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Reply from Cellmetics Beauty
Hello Virginia,
Thank you! We’re delighted that your lashes stand out beautifully with our mascara. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Just starting
Just started using to early to tell if lashes are longer or thicker. Will say mascara is hard to come off. Nature women need something that’s going to not take lashes off while removing.
November 5, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello there,
Thank you for sharing your experience. We understand that results can take time, and it’s normal that you may not see a difference right away. Our mascara is designed to give mature lashes soft, natural-looking fullness and stay put, but we know removal can sometimes be tricky. For gentler removal, we recommend using an oil-based or waterproof make-up remover and letting it sit on your lashes for a few seconds before wiping to help prevent lash breakage.
If you need any assistance or tips, please reach out to us at help@cellmeticsbeauty.com, and our team will be happy to help.
Best regards,
Cellmetics Beauty Team
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Beautiful lashes
I love what this mascara does for my lashes. I find it difficult to remove. Adding to the next is sticky looking. Suggestions?
November 4, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Susan,
Thank you! We’re glad you love the effect on your lashes. For easier removal, we recommend using an oil-based or waterproof makeup remover. 💕
Best regards,
Cellmetics Beauty Team
Natural looking octo
Really like the product, it does was what is advertised, looks natural, and my eye lashes r very thin, made them look good again. Love it.
October 20, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Nora,
Thank you! We’re thrilled that our mascara gives your thin lashes a natural, enhanced look. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Not the best!
Honestly with the money I paid, was expecting a much better result. The product itself was almost to dry, I could not accomplish the length or volume that I experienced with the last brand I used. Disappointed as it seemed most loved your product.
November 2, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Catriona,
We’re very sorry to hear that our mascara didn’t meet your expectations. Our mascara is designed to give mature lashes soft, natural-looking fullness and long-lasting wear, but we understand that results can vary depending on lash type and personal preference.
We truly want to help and make this right. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
Hands down the best!
Hands down, this is the best mascara for older lashes. My lashes are fuller, longer and healthier. All it takes is one coat and I'm out the door to work. I've been using Celllmetics mascara for some time now and don't want to change ever. The only downside for me is that the tube only seems to last a month before I need to use another.
October 31, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Patricia,
Thank you! We’re delighted that our mascara gives fuller, longer lashes with just one coat. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
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This mascara is awesome - removing is terrible
This mascara is awesome, however it is the most difficult mascara to remove. I did purchase cellmetics make up remover in hopes that it would make the process easier. It did a little better but I still have to pick fibers off my lashes which I don’t think that helps lash health. I love the product but not crazy about removing it.
October 28, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello McGee,
We’re glad you love the mascara, and hope using our Hydrating Make-Up Remover helps make removal easier and gentler on your lashes. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Excellent eyeliners
Super quick ship! Love the eyeliners! Go on smooth and stay on. Threw all my other ones away. Will buy again! Thank you!
October 30, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Laura,
We’re delighted that you love our eyeliners and appreciate the quick shipping. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
I still prefer Maybeline!
This mascara smears easily as it is applied and it is impossible to get off. It took 20 minutes with eye makeup remover and baby oil, and it still did not come off. You can have the two extra tubes back. I have tried many mascaras and I still prefer Maybeline!
October 28, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Dorothy,
We’re very sorry to hear about your experience with our mascara. It is water-resistant and designed to stay put while giving mature lashes soft, natural-looking fullness, but we understand that removal can sometimes be challenging. For gentler removal, we recommend using an oil-based or waterproof makeup remover and allowing it to sit on the lashes for a few seconds before wiping.
We truly want to help resolve any issues. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
I had trouble getting the mascara off
I had trouble getting the mascara off. Did not come off with warm water as claimed, not even with a bit of soap.
October 26, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Cheri,
We’re sorry to hear you had trouble removing our mascara. It is water-resistant and designed to stay put, but for gentle removal, we recommend using an oil-based or waterproof makeup remover. Letting it sit on your lashes for a few seconds before wiping usually makes removal much easier.
If you need any further assistance, please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to help.
Best regards,
Cellmetics Beauty Team
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I had such high hopes but you can…
I had such high hopes but you can barely tell I have any on. Plus it’s hard to remove…I’m sorry for the poor review
October 27, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Jill,
We’re sorry to hear that our mascara didn’t meet your expectations. It is designed to give mature lashes soft, natural-looking fullness while staying put, but we understand that results and removal can vary depending on lash type. For gentler removal, we recommend using an oil-based or waterproof makeup remover and letting it sit on your lashes for a few seconds before wiping.
We truly want to help resolve any issues. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
Extremely disappointed in the mascara
Extremely disappointed in the mascara, especially considering the price. Must be my lashes. I wont be ordering again. Didnt notice the 'plump' with the lip volumizer but it was a nice color.
October 27, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Terri,
We’re sorry to hear that our Volumizing Mascara and Plumping & Hydrating Lip Gloss didn’t meet your expectations. Our mascara is designed to give mature lashes soft, natural-looking fullness, and our lip gloss provides subtle plumping while keeping lips hydrated and glossy. We understand that results can vary depending on individual lashes and lips.
We truly want to help make this right. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
Wasn’t impressed
I can’t see where they help my eyelashes at all. They don’t look any thicker they don’t look any longer. In fact it was very unnoticeable when I used it. I had to apply at 4 to 5 times for it to even look somewhat like it should.
October 26, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Darlene,
We’re sorry to hear that our mascara didn’t give you the results you were hoping for. It is designed to provide soft, natural-looking fullness for mature lashes, but we understand that results can vary depending on individual lashes.
We truly want to help make your experience better. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
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