I just picked up my fab new glasses from Cubitts, Goldborne rd. Notting hill. I had a most pleasant, supportive and efficient experience from everyone there; Varman, Clementine and Flo, front of house... See more
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Company details
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We were founded in King’s Cross, London, in 2013. We make men's and women's prescription spectacles and sunglasses. Each of our frames is handmade the traditional way, going through 50 stages of production before they are ready to adorn your face. Our London workshops also offer full eye exams.
Contact info
The Yard, 6 Blundell Street, N7 9BH, London, United Kingdom
- 0207 683 6369
- info@cubitts.com
- cubitts.co.uk
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Replied to 80% of negative reviews
Typically replies within 1 week
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Poor quality hinge components
5 times at least screw keeps coming out and refitted .
Poor quality components compared with cheaper glasses which I have

Reply from Cubitts
Satisfied
To be honest, its been a long time since I experienced such wonderful service. From the very first emails with inquiries to the delivery of the product much earlier than planned. The glasses are amazing. I will definitely come back.
I love Cubitts
I love Cubitts. The glasses are stunning and very reasonably priced, considering how stylish they are. The staff are very knowledgeable, friendly, and helpful. Always happy to do a free re-alignment or fill up your cleansing solution for free. The optometist diagnosed an issue with my eyes and recommended a solution that will transform my vision.
Customer Experience at its BEST!
Had such a brilliant experience with the team at Cubitts Broadway Market. Friendly, fun, flirty — yet always professional and incredibly knowledgeable. I live in Japan, so timing was tight, but they kindly squeezed me in for an appointment and later shipped my new glasses all the way over — beautifully packaged, I might add. The service from start to finish was flawless. The shop itself is also a gem — located in a beautifully restored old pie and jellied eels shop, full of character and history that they’ve really respected in the renovation. A lovely extra touch: my partner came with me wearing a one-off designer pair of glasses (not Cubitts), and one of the team offered to buff them up. They came out looking like a brand new pair. No charge. No fuss. Just genuinely thoughtful service. Couldn’t recommend them more. A rare mix of style, substance, and sincere care. Thank you!
Loomis glasses
I ordered Loomis glasses and it was one of the best decisions of my life. The quality is perfect and they were delivered to Hungary very quickly. Thank you very much for these wonderful glasses, the quick response and for standing behind this important cause.
Excellent!
The sunglasses I received are outstanding. A great fit and excellent quality.
I’m really impressed with my glasses
I’m really impressed with my glasses – the whole Cubitts experience was fast, unique, and felt truly exclusive. A premium service that stands out in both style and quality.
Stylish glasses
Stylish glasses, stylish store, excellent customer service, super prompt, and relatively competitive pricing. Overall you should be proud of your business.
great as always
I forget the name of the person who helped me (they had the Romily glasses in red!) but they were so kind, so helpful, and so attentive! Made my experience great, tbh everyone at the London Fields location is so friendly and brilliant.
Awesomeness
The staff in the Brighton store are so knowledgeable and friendly. Then again, I’ve also been to a few of their London stores as well - all the staff are top notch! Great selection of top quality, stylish and durable frames.
Outstanding
Every time I visit one of the London stores the staff are fantastic. It really makes a big difference to my purchasing decision. I bought the black Balmore and they are perfection. The celadon version are going to be my next purchase!
Wonderful customer service
All around a very pleasant experience buying my first pair of prescription glasses. Gabriel in particular was very helpful and accommodating and put me at ease straight away. I had to come back for an adjustment to the prescription and everyone was great every time I was in there.
Thought it was really exceptional…
Thought it was really exceptional customer service that they added nose pieces at no extra charge, not even paying courier fees. Really makes the brand stand out as going all out to ensure customers are really delighted with their glasses. I love mine!
How you'd expect a proper optometrist to be
A friend recommended that I try Cubitts, with the comment of the best optometrists' experience ever - and they were so right, and glad I moved. Every part is how you'd expect a proper optometrist to be - super helpful and friendly staff, thorough examinations with no pressure or rushing, to decent priced frames. I'd highly recommend you try for yourself; you won't be disappointed.
Fantastic Specs
I wear an extremely high prescription And I can’t believe how well these glasses have worked for me They are by far the thinnest I’ve ever had and have increased my confidence.
Poor customer service
Ordered online was then told I needed a more recent prescription. Did that and submitted and was then told all was fine and glasses are being processed. 5 days later I sent an email to chase and was then told they needed more information and nothing had been done. If I hadn't chased i would never have known. I asked for any kind of compensation for the poor service and was told they don't offer this despite it being their fault my glasses were a week late due to their error. Such poor customer service for a great product.
I was then contacted by the customer service team once I posted a review. I gave them all the details of what happened and never heard anything back from them. Compounded my overall very poor service.

Reply from Cubitts
Absolutely thrilled with Cubits
Absolutely thrilled with Cubits — this glasses shop is truly next level! I had my frames replaced not just once, but twice, and they handled everything with such care and efficiency. What blew me away even more was their willingness to ship all the way abroad without a single hiccup. The customer service is nothing short of AMAZING — friendly, responsive, and genuinely committed to making sure I was 100% satisfied. And the glasses themselves? Stunning quality and style that I absolutely adore. I’m officially a Cubits loyalist and can’t imagine buying glasses anywhere else. If you want top-tier service, flawless frames, and a hassle-free experience, Cubits is your go-to. I cannot recommend them enough — honestly, they deserve all the stars! 🌟🌟🌟🌟🌟
Service is still ongoing - unsure if review is still glowing. Will update when I know more!
I purchased a pair of glasses over 3…
I purchased a pair of glasses over 3 weeks ago and they still haven't shipped. I've emailed twice and both times the AI bot they use to respond to emails reassured me that they would be shipped soon but time keeps going on... If I can talk to a real person and get this resolved the review will change
accordingly..
Update: I got in touch with a person who was very kind and helpful and they even offered to add an item for free to my order which is great, changing my review, rating.

Reply from Cubitts
Just excellent service
Its disappointing to see the negative reviews here especially as I have had stellar service at the Leeds store. Visited on Saturday and despite the store being very busy they took time to answer my questions and then when I decided to purchase took time to ensure all the measurements were taken correctly and that I was happy. I was happily surprised to find the glasses ready yesterday, four days later. I travelled over to the Leeds store and again had such great service while they ensured the fit was right and that I was happy. This is how service everywhere should be. Thank you.
Disorganised shambles!
I really cannot think of anything positive to say about the dreadful experience I had here today. Everything about it was at total odds to all the other lovely reviews I had read on here and this is why I made the 90 mile round-trip and changed from my excellent ophthalmologist whom I had used for many years. I emailed the Edinburgh branch a few times with questions about the bespoke frames that I required them to make for me. I was given information about the different options and it was recommended that I should come into the store and have a private enhanced eye test. I asked for an appointment at 10 o'clock this morning but was told in the email that they could only do it at 11:20. I arrived promptly at 11:20 and there was one member of staff dealing with a gentleman who was purchasing some spectacles. I waited for about 20 minutes until he was finished and when asked by the staff member who I was I told him that I had come for the enhanced eye test at 11:20. 'Oh our ophthalmologist is off sick today!' he said. 'We don't have any confirmed appointments for 11:20 today anyway!' I explained about the email correspondences we'd had only five days previously and was then told that the email and phone number I had given them was unable to be contacted so they were not able to let me know about the cancellation. My phone number and address were clearly written at the bottom of my email and then he read out the email which he claimed to have for me which was something like joe@. And he claimed that I had given a mobile number which was unable to be contacted. The number he read out had absolutely nothing to do with mine. When I made clear that I was extremely unhappy to have made a 90 mile round-trip for nothing, he had another look at his laptop and said he was terribly sorry but he was thinking that I was another customer. The bottom line here is that the lack of organisation displayed, the lack of any amount of customer care experienced made me realise that I was wrong to have even considered coming here in the first place. I was in the market for five bespoke+ spectacles with Zeiss Individual lenses at considerable cost. Lesson learned and from this dreadful experience I am actually pleased that they did not get my business.

Reply from Cubitts
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